Glamping Market Size, Share & Industry Analysis, By Accommodation Type (Cabins, Tree Houses, Yurts, Recreational Vehicle, and Others), By Consumer Demographic (Gen Z, Millennials, Gen X, and Others), By Stay Duration (Short-term leisure (1–3 nights), Medium-term stays (4–7 nights), and Extended stays (8+ nights)), and Regional Forecast, 2025-2032

The global glamping market size was valued at USD 3.40 billion in 2024. The market is projected to grow from USD 3.71 billion in 2025 to USD 7.36 billion by 2032, growing at a CAGR of 10.27% during the forecast period.

Glamping refers to a type of camping that involves more modern amenities than traditional camping. Luxury camping provides fully equipped stays and caters to individuals seeking adventure without compromising convenience and comfort. Young demographics throughout various countries prefer unique accommodation choices, driving global market expansion. Furthermore, the growth of online marketplaces, including Booking.com and Airbnb, assists travelers in connecting with luxury camping properties, positively impacting global market forecast. The market is comprised of several major players, including Under Canvas, Canopy & Stars Ltd., Tentrr, Tanja Lagoon Camp, and Huttopia.

MARKET DYNAMICS

MARKET DRIVERS

Growing Demand for Unique & Comfortable Experiences to Drive Market Growth

Modern travelers across countries are more inclined towards exclusive experiences than traditional hotel stays and sightseeing. Unique experiences, including exploring local culture and nature, high appeal to millennials and Gen Z. Luxury camping fulfills this consumer need by offering a comfortable outdoor experience that involves guided treks, natural sports, and stargazing. As a result, numerous travelers globally are taking luxury camping trips, which fuels global glamping market growth. For instance, according to the Australian Trade and Investment Commission, a government agency based in Australia, in 2024, individuals in the country took approximately 15.2 million camping and caravan trips, including luxury camping.

MARKET RESTRAINTS

High Investment Cost to Hamper Market Growth

Establishing a glamping accommodations requires a higher investment than conventional camping. Operators need to develop visually appealing, durable, and comfortable infrastructures, such as luxury tents, treehouses, and domes, featuring premium facilities, including a cooking area, elegant décor, and luxurious beds. In addition, maintaining this infrastructure in an outdoor setting adds to expenses. These factors limit the entry of new players with limited budgets, thereby hampering market expansion. Moreover, awareness regarding luxury camping is limited in developing countries across Africa and Asia, resulting in several travelers opting for traditional camping. 

MARKET OPPORTUNITIES

Government Support to Provide Market Growth Opportunities

Glamping is also considered a sustainable way of escalating tourism without ecological degradation. Governments globally prioritize promoting tourism, including luxury camping, as it significantly helps in economic development by creating jobs and attracting visitors. For instance, in January 2025, the Maharashtra (India) State Tourism Board organized an eco-glamping festival in Nashik, India. The event was organized to popularize luxury camping and increase tourism. Moreover, the festival included activities such as archery, trekking, waterside yoga sessions, and paintball. Such government initiatives favor market growth. 

GLAMPING MARKET TRENDS

Increasing Social Media Influence to Fuel Market Expansion

Recent years have witnessed the increasing visual appeal of luxury camping (cozy interiors and scenic locations) through social media channels such as YouTube and Instagram. Numerous travel influencers and content creators provide virtual tours of glamping sites, which creates curiosity among travelers and contributes to the market’s expansion. A sizable number of individuals discover luxury camping options through online platforms rather than conventional advertising. Furthermore, the increasing popularity of wellness-oriented luxury camping, such as yoga domes, spa lodges, and meditation tents, will boost growth opportunities in the near term. 

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Segmentation Analysis

By Accommodation Type 

Higher Safety & Comfort Provided by Cabins to Fuel Segmental Growth

On the basis of the accommodation type, the market is classified into cabins, tree houses, yurts, recreational vehicles, and others.

The cabins segment accounted for the largest global glamping market share in 2024. Cabins are the most preferred accommodation type as they are insulated units capable of delivering a higher level of comfort compared to other types, such as yurts or tents. Their lockable and durable structure also increases the safety of guests, resulting in their demand. 

The others segment, including stays such as teepees, small homes, and others, held the second-largest market share in 2024.

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By Consumer Demographic

High Preference for Travel Experiences & Social Media Among Millennials to Support the Segment’s Growth 

In terms of consumer demographics, the market is categorized into Gen Z, millennials, Gen X, and

others.

The millennials segment captured the largest share of the market in 2024. In 2025, the segment dominated with a 43.10% share. This age group highly prefer non-traditional and exclusive experiences such as luxury camping. Moreover, they are highly active on social media. In this respect, high visibility of luxury camping stays on online platforms boosts millennial bookings. Moreover, numerous millennial remote workers prefer these sites, which offer workspaces and Wi-Fi facilities. 

The Gen Z segment is set to flourish with a growth rate of 12.15% over the forecast period.

By Stay Duration

Cost Considerations & Busy Lifestyle Increase the Interest in Short-Term Leisure, Boosting the Segment Growth

Based on stay duration, the market is segmented into short-term leisure (1–3 nights), medium-term stays (4–7 nights), and extended stays (8+ nights). 

The short-term leisure (1–3 nights) segment held the dominant position in 2024, with a 48.34% market share. Numerous travelers globally, who lead busy lifestyles, opt for a short-term stay due to their limited vacation time. Moreover, high prices associated with luxury camping make long stays unaffordable for middle-income travelers, driving short-term leisure segment growth. 

The medium-term stays (4–7 nights) segment held the second-largest market share in 2024.

Glamping Market Regional Outlook

By geography, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa. 

Europe

Europe held the dominant share in 2023, valued at USD 1.14 billion, and also took the leading share in 2024 with USD 1.37 billion. A strong tradition of nature tourism in countries such as the UK, Germany, and France drives an increase in demand for glamping in the region. Furthermore, rising sustainability trend in the region triggers interest in luxury camping stays that are eco-label certified and follow eco-friendly practices. Backed by these factors, countries including Germany are expected to record the valuation of USD 0.25 billion, and U.K will record USD 0.22 billion in 2025.

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North America and Asia Pacific 

North America and Asia Pacific are expected to experience notable growth in the coming years. The market in North America reached USD 1.06 billion in 2025 and secured the position of the second-largest region in the market. Several attractive camping sites such as national parks and mountains including Banff National Park (Canada) and Grand Canyon (U.S), are present in the region. Moreover, a strong outdoor recreation culture and preference for adventure travel favor regional expansion. In 2025, the U.S. market reached USD 0.68 billion, driven by numerous high-income consumers in the country opting for luxury camping sites for their vacations. In addition, the photogenic nature of luxury camping aligns with the growing social media culture in the U.S. During the forecast period, the Asia Pacific region, including countries such as China, Japan, and Australia, is projected to record a growth rate of 11.75%, which is the highest amongst all the regions, and reach the valuation of USD 0.66 billion in 2025. Governments in Asian countries, such as India and Thailand, which promote luxury camping tourism for regional development, contribute to the expansion of the region. Furthermore, a large young population in the Asia Pacific is highly interested in wilderness adventures, including glamping experiences. In the region, China reached USD 0.19 billion, while Japan reached USD 0.12 billion in 2025. 

South America and Middle East & Africa 

Over the forecast period, the South America and Middle East & Africa regions would witness a moderate growth in this market. Rising demand for unique travel experiences, growing disposable income, and expanding travel infrastructure will result in more individuals opting for luxury camping in the coming years. In addition, several adventure photographers and travel bloggers are promoting luxury camping as a lifestyle experience in South America. The South America market in 2025 recorded USD 0.35 billion as its valuation. In the Middle East & Africa, the UAE market value reached USD 0.12 billion in 2025. In recent years, the popularity of safari-style and desert luxury camping has grown in the Middle East and Africa. 

COMPETITIVE LANDSCAPE

Key Industry Players:

Varied Accommodation Types & Multiple Amenities Provided by the Key Market Players to Propel Their Market Positions 

The global glamping industry comprises various companies, including glamping brands, hospitality companies, and resort management companies that offer luxury camping accommodations. These glamping operators emphasize developing luxury camping stays that feature multiple luxury amenities, such as outdoor fire pits, private decks, heating/air conditioning, and private hot tubs. The strategy helps companies appeal to more end users and expand their customer base. Furthermore, they are also offering a variety of accommodation types, such as cabins, RVs, treehouses, and pods, in innovative themes including romance, adventure, and wellness to help expand their customer base. 

LIST OF KEY GLAMPING COMPANIES PROFILED

• Under Canvas (U.S)
• Canopy & Stars Ltd (U.K)
• Tentrr (U.S)
• Tanja Lagoon Camp (Australia)
• Huttopia (France)
• Paperbark Camp (Australia)
• Hoshino Resorts (Japan)
• Nightfall Camp Pty Ltd. (Australia)
• Eco Retreats (India)
• Collective Retreats (U.S)

KEY INDUSTRY DEVELOPMENTS

• August 2025: AvantGlamp, a U.K.-based glamping brand, unveiled its new site near Pendigo Lake, NEC Birmingham, U.K. The site provides accommodation for business travelers, event goers, and others. 
• May 2025: LuxeGlamp, an India-based luxury camping brand, introduced LuxeGlamp UAQ, its new international eco-tourism ventures in the UAE. The new luxury camping resort covers around 50 acres and features wooden decks, saunas, and private plunge pools. 
• January 2025: Loom Crafts, an India-based luxury outdoor furniture company, entered the hospitality industry with the introduction of a new luxury camping resort in Nelamangala, India.
• October 2024: Club Resorto, an India based hotel and resort management company unveiled a glamping resort near Coimbatore, India. It features tents including modern facilities and is suitable for couples and families. 
• May 2022: NRMA Victor Harbor Beachfront Holiday Park, an Australia based holiday park introduced six new glamping tents located near South Australia’s Fleurieu Peninsula. 
• April 2021: Amilla Maldives, a Finolhas Island-based luxury resort, unveiled its new luxury camping experience featuring bubble tents that are waterproof and climate-controlled.

REPORT COVERAGE 

The global market report provides an in-depth study of the market size & forecast by all the market segments. The global glamping market analysis also includes details on the market dynamics expected to drive the market in the forecast period. It offers information on the global market trends, technological advancements, new product launches, key industry developments, and details on partnerships, mergers & acquisitions. The market research report further encompasses a detailed competitive landscape with information on the market share and profiles of key operating players.

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Report Scope & Segmentation