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The gluten-free sugar-syrup market is witnessing robust growth owing to the rising trend of free-from foods. Free-from foods such as gluten-free, lactose-free, chemical-free are perceived to be healthier and safer as compared to traditional products. Gluten is believed to contribute to lifestyle-related health conditions such as obesity, diabetes and cardiovascular diseases. The various health benefits associated with the consumption of gluten-free products is expected to drive the growth of gluten-free products market in foreseeable years. The growing demand of healthier desserts and confectioneries is driving the growth of the global gluten-free sugar syrup market.
Sugar syrup remains the most widely used sweetener in the food and beverage industry. It is more affordable than sugar substitutes, has a wider flavor appeal among all sweeteners, and has the functionality beyond sweetening. It provides bulk and structure, and can even contribute to the shelf life and food safety of the product. The emerging gluten-free trend is driving consumer preferences towards gluten-free desserts and sweet beverages containing gluten-free sugar ingredient. In recent years, rice syrup, oat syrup and sorghum syrup have gained popularity in the light of gluten-free sweets trend.
Free-from foods trend is rapidly gaining importance across the globe with evolving consumer lifestyles that demand for healthier foods. Earlier, the primary reason behind buying gluten-free foods was the medical conditions associated with them such as gluten allergies, sensitivities and intolerance. However, in recent times, consumers are inclined towards buying free-from food products because they are perceived to be a healthier alternative to conventional products. The rising awareness of the health benefits of gluten-free products is primarily driving the growth of the global gluten-free sugar syrup market. The increasing demand for healthier bakery products and confectionery is further contributing to the growth of the market.
Key Market Driver -
Rising Trend of Free-from Foods
Key Market Restraint -
Increasing Popularity of Low-calorie Sugar Substitutes
The commonly used sugar syrups such as glucose and fructose syrups are known to contain high calories which are associated with range of health conditions. The rising awareness regarding adverse health effects of consuming high-calorie sugars is driving the demand for artificial and natural sweeteners such as sucralose and stevia. These sweeteners have found extensive application in range of food products. The rising popularity of low-calorie sweeteners is acting as a key restraint for the growth of the market.
The key companies operating in the global gluten-free sugar syrup market are, Cargill, Inc., Canadian Organic Maple Co. Ltd., Monin, Inc., Wholesome Sweeteners, Inc., B&G Foods, Inc., International Molasses Corporation, Ltd., Torani & Co., Inc., Gulshan Polyols Ltd., Fringe Papo International, and Borger GmbH.
The global gluten-free sugar syrup market is segmented by type, application and geography. Gluten-free glucose syrup is expected to witness strong growth owing to its wide application in range of gluten-free food products. It is a key ingredient in bakery products, jams, sauces and ice creams, beer, soft drinks, sports drinks, as well as in pharmaceuticals and industrial fermentations. Corn-starch derived glucose syrup is anticipated to witness positive growth attributed to the ample availability of the crop worldwide.
The emerging application of gluten-free sugar syrups in bakery products is expected to drive the growth of the market. Gluten-free sugar syrups have recently found wide application in bakery and confectionery as a texturizer and stabilizer to improve their mouth-feel along with added health benefits. The growing awareness of lifestyle-related health conditions associated with the consumption of gluten is fuelling the growth of the gluten-free bakery products segment in developed countries of North America and Europe.
Gluten-free sugar syrup market is expected to witness promising growth in North America owing to ongoing free-from trend in the region. Modern consumers are rapidly shifting their preferences to clean-labelled food products that meet current health trends without sacrificing taste and flavour. The manufacturers are introducing innovative products to fulfil the growing demand for gluten-free indulgent foods. For example, In January 2019, NuNaturals, a pioneer in premium natural sweeteners introduced a new line of non-GMO, vegan, gluten-free, low-glycemic flavoured sugar syrup.
Europe is anticipated to exhibit substantial growth. ‘Free-from foods’ is emerging as a leading category within bakery products, dairy products and beverages. The rising awareness of adverse health effects due to the excessive consumption of gluten is driving the demand for gluten-free products in the region. The growing demand for gluten-free foods among gluten-intolerant individuals and people suffering from celiac disease is boosting the market growth in Europe.
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Asia Pacific is witnessing an emerging trend of clean-label foods owing to the increasing health awareness among people. Gluten-free flours and bakery products have already gained popularity and with increasing awareness, people are getting attracted towards other processed food categories such as gluten-free and low-sugar baked desserts and confectionery. Few strategies such as introducing low price products and flavoured, gluten-free sugar syrups provide immense growth opportunities in the region.
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