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The global grass-fed meat market is expected to witness strong growth projection owing to its health benefits as compared to conventional meat. Cattle producers and processed food manufacturers are increasingly inclined towards this innovative category. An upsurge in demand for grass-fed meat from different point-of-sales is projected to contribute to its market growth in the forthcoming years.
Key companies operating in the global grass-fed meat industry are focusing on the launch of new products for multiple applications for maintaining their market prominence. Conagra Brands, Inc.(U.S.), Hormel Foods Corporation (U.S.) are some of the key companies performing in the global market.
Grass-fed meat is known to contain lesser saturated fat, and higher amounts of omega-3 fatty acids that are healthy for the heart. Moreover, such meat also contains more antioxidants and vitamins including vitamin E, and fatty acids too. Grass-fed meat thus exhibits plethora of benefits ranging from human health, animal welfare, environmental-friendly to enhanced sensory traits.
Key Market Driver -
Growing Awareness Regarding the Clean-Label Traits of Grass-Fed Meat
Key Market Restraint -
High Production Cost, Lack of Data Collections & Reporting.
Grass-fed meat is also featured in a variety of ready-to-eat food products owing to evolving eating habits. Additionally, the governmental support for grass-fed cattle and their products such as the one undertaken by Australian Government to develop a more coherent and robust system for grass-fed cattle levy payers can go a long way in ensuring sustainable growth of the market. In addition, clean labeling trends, perceived health benefits related to grass-fed meat and packaging related innovations in grass-fed meat sector are other fueling factors for the market. The lack of adequate food safety standards, processing control systems & resources especially in the developing countries is expected to restrain the market growth.
Some of the major companies that are present in the global grass-fed meat market are ANZCO Foods Ltd. (New Zealand), Morris Grassfed Beef (U.S.), Top Grass Cattle Co. (Canada), OBE Organic (Australia), Strauss Brands Incorporated (U.S.), Perdue Premium Meat Company, Panorama Meats Inc. (U.S.), Conagra Brands, Inc.(U.S.), Hormel Foods Corporation (U.S.), Sysco Corporation (U.S.)
On the basis of nature, the grass-fed meat market has been segmented into organic and conventional. The organic grass-fed meat segment is anticipated to exhibit fastest growth rate during the forecast period due to its clean-label traits and strong retail positioning among the consumers in the developed markets. In addition, rising confidence of consumers towards organic meat over regular beef is the factor that is fueling the growth of organic segment.
On the basis of the distribution channel, the global market includes hypermarkets/supermarkets, convenience stores, online, and specialty stores. The availability of grass-fed meat in mass merchandisers is projected to increase rapidly in the foreseeable years owing to the dedicated shelf-space, ability to store wide range of products, and bundling discount strategies.
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The North America grass-fed meat sector is dominating the global marketplace owing to increasing consumers and manufacturers towards such clean-label offerings. The U.S grass-fed meat market has witnessed promising sales performance both from retail and food services, especially in the grass-fed beef category. However, the inconsistencies in production quality challenges of producing grass-fed meat year-round, confusion over the definition of grass-fed and the large price premium are some of the impeding factors in the regional grass-fed meat market.
By Distribution Channel
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