"Assisting You in Establishing Data Driven Brands"

Hair Extension Market Size, Share & COVID-19 Impact Analysis, By Type (Synthetic, Human, and Animal), By End-User (Male and Female), and Regional Forecast, 2021-2028

Region : Global | Format: PDF | Report ID: FBI105688



Play Audio Listen to Audio Version

The global hair extension market size was USD 2.35 billion in 2020 and is projected to grow from USD 2.38 billion in 2021 to USD 3.43 billion in 2028 at a CAGR of 5.3% in the 2021-2028 period. The sudden rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over. The global impact of COVID-19 has been unprecedented and staggering, with hair extension witnessing a negative demand shock across all regions amid the pandemic. Based on our analysis, the global market will exhibit a huge decline of -38.43% in 2020 as compared to the average year-on-year growth during 2017-2019.

Fashionistas are highly conscious about their style & appearance while attending public gatherings. Hence, to make hairstyles as per the occasional requirements, people use advanced artificial hair integration products. Besides this, changing fashion trends and increasing consumer adoption of newer hairstyles are the favorable factors fueling the product’s demand and supply.

Nowadays, doctors & fashion professionals recommend using hair products as they are highly beneficial in hiding split ends, maintaining hair density, and coloring the wig without compromising the root health. For instance, Mayo Clinic, a U.S.-based healthcare organization, regularly recommends using artificial wigs or extension devices to their patients to help them hide their hair loss issues.

Lockdown Restrictions amid COVID-19 Pandemic to Pose Challenges to the Market Growth

Due to lockdown restrictions in various countries worldwide, companies are facing difficulties in physically meeting their channel partners & closing their business deals. This will significantly impact the companies’ product revenues. Additionally, factors such as the closure of barber salons and the shortage of raw hair supplies due to the lockdown restrictions may largely hamper the product consumption rate among the population worldwide.

However, to avoid getting infected by the coronavirus, people prefer to spend their time indoors. This will shift the consumer behavior towards personal grooming, hygiene and beauty-related activities at indoor places, thereby fueling the demand for such devices among residential consumers. For instance, from 1st January 2020 to 18th May 2020, One97 Communications-owned online retailer Paytm Mall reported a 50% jump in styling products such as hair straighteners, extensions, beard shavers, and others in the Indian market.


Request a Free sample to learn more about this report.

Rising Adoption of Premium Grooming Items to Bode Well for the Market

Nowadays, consumers are increasingly using stylish and premium quality grooming products to suit their appearance as per the occasional needs. This will provide newer opportunities for companies to develop such innovative products. Additionally, the growing popularity of multi-colored hair wigs and extensions among artists and celebrities is likely to offer newer artificial hair integrations market growth opportunities. The increasing provision of customized-installation based hairdressing services is also expected to provide more opportunities.


Rising Prevalence of Hair Diseases to Fuel Product Demand

People essentially use extensions to hide their hair damage issues. Therefore, the rising prevalence of hair loss, alopecia, casts, and others is expected to fuel the demand for such products. According to the surveyed data presented by the National Alopecia Areata Foundation, as of 2020, 6.8 million U.S. populations are suffering from alopecia areata, a hair loss disease. Moreover, the increasing consumer exposure to chemical-based shampoos mainly causes alopecia issues, thereby driving the demand for such products.

Surging Aging Population to Aid Market Growth

Nowadays, the elderly population use extension products to hide their hair fall issue. Therefore, the rising number of aged population is expected to drive the product demand worldwide. According to the statistical data presented by the United Nations Department of Economics and Social Affairs, in 2019, 703 million global people aged 65 years & above accounted for 9% of the total global population compared to 6% in 1990. Additionally, the increasing awareness regarding the availability of such products among the aged population is likely to drive market growth.


Incidence of Headache & Discomfort Due to Products’ Usage to Hamper Demand

The rising incidence of headache & hair breakage due to the usage of such products is expected to restrain the hair extensions industry growth. Besides this, people spend a lot of their time fixing their wigs and extensions onto their head roots. Such a factor is likely to limit the product’s demand. Moreover, the increasing consumer awareness regarding hair styling tools such as straighteners, curlers, bands, and others is anticipated to hamper the market revenues.


By Type Analysis

To know how our report can help streamline your business, Speak to Analyst

Human Extension Segment to Hold a Significant Market Share

On the basis of type, the market is fragmented into synthetic hair extension, human hair extension, and animal hair extensions. The human hair wig segment is estimated to be the dominant market shareholder because of its ability to naturally blend with the user's hair and its flexibility in creating multiple hairstyles.

Synthetic and animal-based products are highly resistant to heavy humid and rainy weather conditions. These segments are expected to grow considerably due to their high resistance, especially to humid and rainy weather. Additionally, such extensions exhibit similar attributes to natural hairs regarding feel, touch, and style. This will further drive the growth of these segments.

By End-user Analysis 

Increasing Cases of Baldness among Male Population to Boost This Segment

Based on the end-user, the hair extension market is segmented into males and females. The latter is projected to be the leading segment because of the increasing availability of women’s styling items of different styles and colors. The male segment is expected to witness considerable growth during the forecast period of 2021-2028, owing to the rising prevalence of baldness among the male population. It would increase the demand for the product.


North America Hair Extension Market Size, 2020 (USD Billion)

To get more information on the regional analysis of this market, Request a Free sample

Due to the increased air pollution problems, the Asia Pacific’s populace faces hair loss or damage issues. This results in the larger consumer demand for such products, making the Asia Pacific region dominate the global market. According to the data presented by the Centre for Strategic and International Studies (CSIS), in 2019, 1.42 million Chinese populations suffered premature deaths due to the increased air population level of PM2.5 in China.

Additionally, the increasing number of working women population with their surging spending for personal grooming and beauty products would further propel the market growth. According to the data presented by the World Bank Group, in 2019, the women working population in Japan accounted for 53.56% of the entire country's workforce in 2019, compared to that of 52.77% in 2018.

Beauty salons are the major source of different kinds of hair care services. The North American market stood at USD 0.83 billion in 2020. The faster growth of the region is attributed to the presence of a large number of beauty salons in the U.S. and Canada, thereby supporting the product’s consumption rate in the region. According to the data presented by the Small Business Development Center Organization, as of May 2020, there are 77,000 beauty salons and 4,500 barbershops in the United States. Additionally, the shifting women consumers' trends towards premium quality products will further fuel the region’s market growth.

Fashionistas and celebrities mainly use premium personal care items such as trimmers, extensions, straighteners, and others to groom themselves for their regular fashion shows. Therefore, frequent launches of famous fashion show such as Paris Fashion Week, Milano Moda Main, AltaRomAltaModa, and others would drive the European product consumption rate.

Besides this, the rising consumer adoption of online shopping is further thriving the region’s market development. According to the data presented by the Italian Cosmetics Association, in 2019, online sales of styling products, including hair gels, extensions, sprays, and others in Italy, increased by 3.2% points from 2017. 

To know how our report can help streamline your business, Speak to Analyst

The product consumption rate in the South American market is primarily driven by the increasing number of urban populations and their spending on grooming products in countries such as Argentina and Brazil. According to the data presented by the World Bank Group, in 2019, 91.99% of Argentinian populations were living in urban areas compared to 91.50% in 2015. The increasing consumers’ fashion sense and luxury lifestyle in the UAE, Saudi Arabia, and South Africa would mainly drive the Middle East & African hair extension market growth.


Key Companies Focus on Hair Recycling to Support Industry Development

Nowadays, companies are focusing on implementing hair recycling programs to reduce the waste generated from barber salons and minimize the cost required for procuring raw materials. This essentially helps companies in meeting their annual sustainability initiative goals. For instance, in March 2021, Milk+Blush hair extension supplier launched a hair recycling program by partnering up with Matter of Trust eco-charity to take part in its ‘Clean Wave Campaign’ to spread awareness regarding the importance of recycling fabric and waste hairs.


  • Great Lengths Universal Hair Extensions Srl (Roma, Lazio, Italy)

  • Balmain Hair Group B.V. (Netherlands)

  • Hair Visions International (Florida, USA)

  • Esqido (Toronto, Canada)

  • SO.CAP. Original USA (Florida, USA)

  • Cinderella Hair (London, UK)

  • Racoon International (United Kingdom)

  • Evergreen Products Group Limited (Hong Kong)

  • Easihair Pro USA (United States)

  • Hairlocs (California, USA)


  • October 2019 – Jordyn Woods announced the launch of ‘Jordyn Woods x Easilocks,’ a grooming collection including items such as clip-in bangs, a ponytail, and a lace U-part wig.

  • March 2019 – Westrow Group declared its partnership with a prominent product’s brand, Great Lengths, owned by GREAT LENGTHS UNIVERSAL HAIR EXTENSIONS S.p.A., a Yorkshire-based hairdressing salon group to expand its business in England, U.K.


An Infographic Representation of Hair Extension Market

To get information on various segments, share your queries with us

The global hair extension market research report provides a detailed analysis of the industry and focuses on key aspects, such as leading companies, end-users, and leading product types. Moreover, this report offers insights into the current market trends and highlights key industry developments. In addition to such factors, the report encompasses several other factors that have favored market growth over recent years.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period



Value (USD Billion)

By Type

  • Synthetic

  • Human

  • Animal

By End-User

  • Male

  • Female

By Geography

North America (By Type, End-User, and by Country)

  • The U.S. (By Type)

  • Canada (By Type)

  • Mexico (By Type)

Europe (By Type, End-User, and by Country)

  • Germany (By Type)

  • France (By Type)

  • Italy (By Type)

  • Spain (By Type)

  • The U.K. (By Type)

  • Rest of Europe (By Type)

Asia Pacific (By Type, End-User, and by Country)

  • China (By Type)

  • India (By Type)

  • Japan (By Type)

  • Australia (By Type)

  • Rest of Asia Pacific (By Type)

South America (By Type, End-User, and by Country)

  • Brazil (By Type)

  • Argentina (By Type)

  • Rest of South America (By Type)

The Middle East and Africa (By Type, End-User, and by Country)

  • South Africa (By Type)

  • UAE (By Type)

  • Rest of the Middle East and Africa (By Type)

Frequently Asked Questions

Fortune Business Insights states that the global market size was USD 2.35 billion in 2020 and is projected to reach USD 3.43 billion by 2028.

The North American market value stood at USD 0.83 billion in 2020.

Registering a CAGR of 5.3%, the market will exhibit moderate growth in the forecast period (2021-2028).

The human segment is projected to lead this market during the forecast period.

The rising prevalence of hair diseases is the primary factor driving the growth of the market.

Great Lengths Universal Extensions S.r.L., Balmain Hair Group B.V., and Hair Versions International S.r.L. are significant players in the global market.

North America dominated the market in terms of share in 2020.

The increasing usage of premium-quality hair goods is expected to drive the adoption of this product.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • Aug, 2021
  • 2020
  • 2017-2019
  • 160


  • $4850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Client Testimonials

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.