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Head Massager Market Size, Share & Industry Analysis, By Product (Helmet,Handheld), By Application (Household, Commercial), By Distribution Channel (E-commerce stores, Retail Stores) And Regional Forecast, 2024-2032

Region : Global | Report ID: FBI104628 | Status : Ongoing



Head Massager is gradually attaining market expansion as people are increasingly inclined towards massage treatment. It is a product which is assisting to reduce the symptoms of anxiety and depression, enhance the health of the hair, and improve the circulation of oxygen in the brain. The increasing production of smart head massager which is waterproof and can be used for both wet and dry purposes is acting as an opportunity for market growth. For instance, Ouseon smart head scalp electric massager comes with cordless and rechargeability, posses four-mode tension which can be easily adjusted using finger stimulation, and is also waterproof which is applicable even while taking a bath.

The escalating popularity of taking massage therapy resulting to influence people to own massaging products, including head massager is acting as a driving factor for the market growth. For instance, according to the American Massage Therapy Association, is declaring that in the United States in 2018  about 47.5 million people had a total of 214 million massages. Additionally, the rising trend of providing massage treatment to athletes is leading to foster large number of massage service providers to own the product as it helps to enhance the massaging experience of the athletes.

Nevertheless, the usage of head massager sometimes results to the shedding of hair act as a restraining factor for the market growth.

Key Market Driver -

The increasing popularity of taking massage therapy inturn resulted to influence people to consume of the product act as a driving factor for the market growth

Key Market Restraint -

The use of head massager sometimes lead to shedding of hair is acting as a hampering factor for the market growth.

Key Players Covered:

Pressotherm Medical Technologies, Breo, Scorpio Infosolutions, OSIM, Pure Therapy, and others are the key players operating in the head massager market

The head massager market is segmented into product, application, and distribution channel

On the basis of product, the market is fragmented into helmet and handheld. Handheld is estimated to be the larger segment owing to the product available at a more affordable price range, less occupying space, and its ability to help intensify the force of the massaging at a particular region of the head makes it more desirable.

Based on application, the market is divided into household and commercial. Commercial is projected to be the dominant segment on account of the product being able to reduce the operational cost as it saves time and being more effective than that of massaging with a hand. Likewise, product such as a helmet head massager being able to run automatically without human interaction help to upsurge the consumption in this commercial sector.

By distribution channel, the market is bifurcated into e-commerce stores and retail stores. Retail stores are anticipated to be the leading segment due to possessing a higher chance of avoiding counterfeit products as compared to e-commerce stores. Additionally, being able to test and try out the actual product increases the preference rate.

Regional Analysis:

On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America is assessed to be the leading market shareholder and is expected to continue throughout the forecast period of 2020-2027.  The booming growth of medical spa has resulted to increase the consumption of the product. For instance, according to the data released by the American Med Spa Association, is stating that the average medical spa revenue in the United States is worth USD1,526,382. Additionally, the increasing number of people employed in the construction industry in the United States is estimated to propel the demand as they often required massaging of the body to relieve their physical ache. For instance, according to the data released by the American General Construction Association, April 2019, is declaring the new jobs added in construction by various states in America are Texas 28,300 jobs, 3.9 percent, California 24,500 jobs, 2.9 percent, Florida 24,100 jobs, 4.5 percent, Arizona 16,800 jobs, 10.8 percent, and West Vergina15,800 jobs, 44.6 percent.

Europe is anticipated to exhibit a substantial growth in the head massager market owing to the thriving growth of tourist accommodation places such as hotels has resulted in the offering of spa and massage treatment to their guest has played a vital role.    For instance, according to the data issued by the Hodges Ward Elliott report on,’2019 European Hotel Transaction’, is declaring that in 2019 the hotel transaction volume in Europe is evaluated to reach USD 31.96 billion which is a rise from 46 percent of 2018. Additionally, the European population being highly concern for their health and well-being is likely to fuel the demand for the product.

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By Product

  • Helmet

  • Handheld

By Application

  • Household

  • Commercial

By Distribution Channel

  • E-commerce stores

  • Retail Stores

By Geography

  • North America (U.S., Mexico, and Canada)

  • Europe (Germany, U.K, Russia, France, Italy, Spain, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments-

  • In October  2019, Xiaomi announced the launch of its mini head massager which is worth USD 23. This device is able to ensures that a single manipulation isn’t repeated for too long and thus promote blood circulation to the head.

  • In November 2019, OSIM a massaging device company received and investmet of USD 366.57 million from KKR. This is estimated to boost its business processes.

  • Ongoing
  • 2023
  • 2019-2022

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