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High-pressure processing (HPP) is the process of cold pasteurisation, which applies the high pressure to solid and liquid foods to enhance its shelf life, safety and product quality. The process inactivates the pathogens such as salmonella, E-coli, and listeria and keep the products safe for consumption. The process respects the uniformity of nutritional and sensorial properties of foods. The HPP process is majorly used for the preservation of foods, such as meats, seafoods, juices, vegetable products, and others. It is expected to increase in the demand for global HPP foods along with the growth of packaged and convenience foods in the global market.
There are various food manufacturers, which are adapting the HPP process in their food manufacturing process. The demand for HPP foods is increasing because of its various benefits, such as delicious taste by keeping freshness and natural flavours, consumer safety, and longer shelf life. The demand for HPP foods is also rising among consumers in terms of convenience, packaged, and extended shelf life features.
Key Market Driver -
Increased Demand for Convenience and Extended Shelf-Life of the Food Products
Key Market Restraint -
Requires Reformulation and Special Packaging Results in High Cost of HPP Foods
The demand for HPP foods is majorly driven by increasing urbanisation and busy lifestyles of the consumers. They are opting the convenience and extended shelf life food products to save time. The manufacturers are able to perform uniformity in product quality and output by spoilage control, product reformation, and product forming. The packaged food and functional foods manufacturers are adapting such technologies in their food processing. The increase in the demand of such foods and beverages indicates the rise in the demand of HPP foods throughout the globe.
The HPP process requires food formulation and special packaging to maintain its shelf life and natural occurrence, which makes the product costly. Consumers are opting alternative products according to their affordability, which is expected to create an impediment in the growth of the global High-Pressure Processing Foods Market.
Some of the leading manufacturers and suppliers of High-Pressure Processing Foods in the global market are Avure Technologies, Suja Life, LLC, Fruityline, Puratos, Hey Day, In2Food. The manufacturers are focusing on facilities expansion and development in their product portfolio to utilize the HPP food opportunity in the market. These key companies are improving to enhance the product quality according to the consumer requirements.
Based on the distribution channel, the supermarkets/hypermarkets are the emerging platform to meet the consumers purchasing experience. Supermarkets/Hypermarkets offers the one-stop purchasing of all the groceries under the single roof, which is attracting the consumers to purchase. The focused shelves and separated floors according to the products makes an easy and convenient shopping for consumers. Online retails are also getting a huge response due to the busy lifestyles of the consumers.
North America is witnessed as the major and growing region for the consumption of HPP foods among consumers. Rising busy lifestyle and apartment culture in the U.S. and many other developed countries have led to an increase in the popularity of HPP foods for their convenience. The demand for frozen and preserved meat and poultry products is booming in the region, and hence the manufacturers are utilizing the opportunities by providing them HPP foods, which offer freshness and long shelf life of meat and poultry products.
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Asia Pacific is also emerging and adapting the HPP functional food. The countries such as India and China having large and increasing population have boosted the consumption of HPP food. The baby food and infant formula are one of the fastest-growing categories of HPP foods in the countries. The rising awareness convenient factor about the baby food is increasing the HPP food sale, which is expected to generate the sales value by the region in global HPP foods market.
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