"Smart Strategies, Giving Speed to your Growth Trajectory"

Global Independent Software Vendors Market Size, Share, & COVID-19 Impact Analysis, By Products (Security Software, Business Intelligence & Analytics, Business Applications, Consumer-facing applications, and Others), By Deployment Type (On-premises and Cloud), By Enterprise Type (SMEs and Large Enterprises), By End-user Industry (Healthcare, BFSI, Manufacturing, Retail & E-commerce, IT & Telecom, Automotive, Government, and, Others), and Regional Forecast, 2024-2032

Region :Global | Report ID: FBI108529 | Status : Ongoing



An Independent Software Vendor (ISV) is an individual or organization that creates and sells software that runs on various computer operating systems (OS) such as Apple, Windows, and Linux or cloud platforms such as Oracle Cloud and Amazon Web Service (AWS). ISVs generally develop their software in collaboration with the hardware manufacturers and the organizations that produce the platforms.

ISVs develop and offer a range of software including vertical-specific software, enterprise software, cloud-based software, and others. ISVs are at the centre of a boom in cloud services and the Software-as-a-Service (SaaS) market. As per Tackle’s “State of the Cloud Marketplaces in 2022” survey, 68% of software buyers noted that they are increasing cloud budgets in 2023, thus, augmenting the lucrative opportunity for software sellers to access a buyer’s intent of cloud spend. In cloud computing, ISVs sell their software on a SaaS basis.  

The independent software vendors market is expected to exhibit significant growth in the upcoming years due to the growing shift toward cloud-based solutions and SaaS, a surge in digital transformation, and the rise of remote work. The rise of the mobile workforce drives the demand for collaboration tools, mobile apps, and remote access solutions, thus, creating ample growth opportunities for ISVs to develop relevant software. Microsoft Teams, a business communication platform, has been increasingly collaborating with ISVs to build innovative apps. The close collaboration has witnessed over 800 Teams apps worldwide. Various companies offer partner program for ISVs to expand ecosystem and offer enhanced product. For instance,

  • In March 2023, Datalogic S.p.A., an industrial automation solutions provider, announced the launch of the Global Independent Software Vendor Partner Program for mobile computers. This program offers a wide range of benefits such as an increase in brand awareness, lead generation, and accelerated software development. 

Impact of COVID-19 on the Independent Software Vendors Market

The COVID-19 outbreak created an unprecedented impact on businesses, institutions, people, and, nearly every aspect of human life. The pandemic had a mixed impact on the ISV market, with its impacts varying based on software type as well as industry focus. The pandemic has led to a rapid shift in remote work and online operations. ISVs offering video conferencing, e-commerce platforms, and remote work solutions registered increased demand. Moreover, ISVs offering software related to healthcare also witnessed a surge as the healthcare industry adopted remote patient monitoring tools during the pandemic. However, the global economic recession caused many organizations to cancel or delay software projects due to financial constraints, disrupting market growth.


By Products

By Deployment Type

By Enterprise Type

By End-user Industry


  • Security Software

  • Business Intelligence & Analytics

  • Business Applications

  • Consumer-facing Applications

  • Others


  • On-premises

  • Cloud


  • SMEs

  • Large Enterprises


  • Healthcare

  • BFSI

  • Manufacturing

  • Retail & E-commerce

  • IT & Telecom

  • Automotive

  • Government

  • Others

By Region

  • North America (U.S., Canada, and Mexico)

  • South America (Brazil, Argentina, and Rest of South America)

  • Europe (U.K., Germany, France, Italy, Spain, Russia, Benelux, Nordics, and Rest of Europe)

  • Middle East & Africa (Turkey, Israel, GCC, North Africa, South Africa, and Rest of MEA)

  • Asia Pacific (China, India, Japan, South Korea, ASEAN, Oceania, and Rest of Asia Pacific)


Analysis By End-user Industry

ISVs develop software for various end-user industries including healthcare, BFSI, manufacturing, retail & e-commerce, IT & telecom, automotive, government, and, others. For the BFSI sector, ISVs offer software for risk assessment, online banking, investment management, and financial planning. ISVs help banks embrace advanced technologies with an emphasis on digitizing the employee and customer experience. The rapid pace of innovation is transforming BFSI. In the new landscape, banking is adopting the cloud at a fast pace, offering excellent growth opportunities to ISVs.  

Key Insights

The report will cover the following key insights:

  • Micro Macro Economic Indicators

  • Drivers, Restraints, Trends, and Opportunities

  • Business Strategies Adopted by the Key Players

  • Impact of COVID-19 on the Global Independent Software Vendors Market

  • Consolidated SWOT Analysis of Key Players

Regional Analysis

To gain extensive insights into the market, Request for Customization

The global independent software vendors market is distributed into five regions: North America, South America, Europe, the Middle East & Africa, and Asia Pacific. North America held a significant market share in 2022, owing to the presence of several major players as well as numerous local players, growing adoption of cloud computing, and an increased focus by organizations for the digital transformation of business processes. In North America, ISVs develop software for a wide range of industries such as e-commerce, BFSI, and IT & telecom. The distribution of the global independent software vendors market by region of origin is as follows:

  • North America – 35%

  • South America – 11%

  • Europe – 26%

  • Middle East and Africa – 6%

  • Asia Pacific – 22%

Key Players Covered

The key players in this market are Veeva Systems, Commvault, Neo4j, Inc, SCash Global Pte Ltd., nCino, Quest Software, Altova, BrightWork, VMware, Inc. and DocuSign, Inc. among others.

Key Industry Developments:

  • August 2023: Commvault, a data management and data protection software company, joined Amazon Web Services (AWS) ISV Workload Migration Program to help boost customers’ migration to AWS through improved technical support.

  • May 2023: Alibaba Cloud, a cloud computing company, announced a new ISV program to expand its business across the Asia Pacific region. The company has planned to offer global ISVs with new financial incentives and technical support.

  • Ongoing
  • 2023
  • 2019-2022

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Information & Technology Clients

Bain & Company
Go daddy

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.