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The India women’s health devices market size was valued at USD 95.1 million in 2021. The market is projected to grow from USD 102.5 million in 2022 to USD 145.8 million by 2029, exhibiting a CAGR of 5.2% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with women’s health devices experiencing lower-than-anticipated demand across India compared to pre-pandemic levels. Based on our analysis, this market exhibited a decline of -1.3% in 2020 as compared to 2019.
Women’s health devices are products used for maternal and menstrual care, fertility, and family planning. These products include breast pumps in maternal care, menstrual pain relief devices for dysmenorrhea, pregnancy testing kits, and Intrauterine Devices (IUDs) for fertility and family planning.
The increasing women's health issues and raising awareness among the population regarding the same have been responsible for the increasing adoption of women’s health devices. For instance, rising awareness regarding safer contraceptive methods, such as IUDs, has been boosting the use of these contraceptives to prevent unintended pregnancies in India. Moreover, the women’s health devices market growth is also attributed to increasing government initiatives regarding maternal health, diseases such as AIDS, dysmenorrhea, and other disorders related to menstrual health.
COVID-19 had a Negative Impact on the Market Growth due to Lockdown Restrictions
The outbreak of COVID-19 declined the demand for women’s health devices in India. Key players in the market experienced a decline in their revenues due to the COVID-19 pandemic. Female contraceptive products, such as female condoms, intrauterine devices, menstrual pain relief devices, and ovulation monitors, observed a decline in their demand during the COVID-19 pandemic. Strict social distancing norms reduced socializing among people and restrictions on mobility among consumers were responsible for the drop in sales of female contraceptive devices.
Moreover, due to the supply chain disruptions in the country, menstrual pain relief devices and ovulation monitors observed a significant decline in their demand resulting in a decline in the overall market.
However, pregnancy and nursing care products witnessed an increase in demand after the outbreak of COVID-19. During lockdown restrictions, pregnancy test kits manufacturers observed a sudden rise in product sales.
The market experienced significant growth in 2021 and is estimated to completely recover by the end of 2022 due to significant increase in the demand for pregnancy testing kits, contraceptive devices, and other devices.
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Shift from Therapeutics to Pain Relief Devices for the Treatment of Dysmenorrhea to Boost the Market
Dysmenorrhea is a gynecological condition in which women experience painful menstrual cramps during their menstrual cycle, and nowadays, it has become very common.
Drugs, such as diclofenac, ibuprofen, ketoprofen, meclofenamate, mefenamic acid, and naproxen, are available in the market, which give temporary relief from the cramps. These medicines work by decreasing menstrual pain and intrauterine pressure. Moreover, it lowers the prostaglandin F2α (PGF2α) levels in menstrual fluid. Despite the temporary relief offered by these medicines, there are certain side effects associated with these medicines such as indigestion, nausea, vomiting, and headache. This has been restricting women from taking these medicines.
In such a scenario, introduction of women’s health devices providing relief from menstrual cramps, such as Livia, has come out to be very effective for women suffering from menstrual cramps. These devices work by tuning with the menstrual pain’s wavelength frequency and further blocking the menstrual pain. Such safe devices with no side effects are expected to drive the India women’s health devices market in the coming years.
Increasing Adoption of Various Pregnancy and Nursing Care Products to Drive the Market
In India, women delivering their first child at a young age after marriage is quite common. On average, women in India generally give birth to their first child at the age of 21 years. Moreover, unplanned pregnancies are also very common among Indian couples.
Moreover, there are certain government regulatory bodies that work toward promoting women’s health and safety. In India, the Indian Ministry of Health and Family Welfare (MoHFW) supports the use of pregnancy tests in family planning services. The government has increased the accessibility of pregnancy test kits by making them widely available in public clinics for free and in the private sector at a range of prices.
Furthermore, the market players are also focusing on increasing awareness regarding the adoption of pregnancy kits by launching campaigns to increase the adoption of pregnancy test kits in the rural population.
Furthermore, demand for nursing care devices such as breast pumps has also been increasing in the country. Factors such as low milk production by the biological mother, insufficient glandular tissue among some women, rising incidence of infectious diseases among women, and an increasing number of working women in India are expected to support the India women’s health devices market growth in the long run.
Awareness of Safer Contraceptive Methods Such as IUDs in India to Fuel the Market Growth
Contraceptive devices for women are very less common among the population in India. This is due to the lack of knowledge regarding these contraceptive devices and the limited availability of these women’s health devices in the market.
IUDs are 99.0% effective in preventing pregnancy, have a long replacement rate of 5 to 10 years, and provide safety during breastfeeding. The increasing number of unintended pregnancies in India is expected to increase the adoption of intrauterine devices in the upcoming years.
Moreover, the Government of India has been focusing on raising awareness regarding the use of safe contraceptive devices to meet the challenging needs of women in India.
The advantages associated with the IUDs and their high efficacy have been increasing their adoption among the Indian women population.
Such high adoption of intrauterine devices among Indian states and the rising focus of the government to overcome the misconceptions about the side effects of IUDs are expected to contribute to the market growth in the long run.
Large Women Population Opting for Female Sterilization Method to Hinder the Market
Female sterilization is done to prevent pregnancy permanently, and the process involves blocking the fallopian tubes. Recently female sterilization rates have increased in India.
The increase in the number of female sterilizations has a direct negative impact on the sale of women's healthcare devices such as intrauterine devices and female condoms.
The adoption of female contraceptive devices such as female condoms and intrauterine devices is already low in India. However, the increasing preference of women for female sterilization is expected to impact the market negatively during the forecast period.
Such an increasing number of women going for female sterilization and the unavailability of contraceptive devices in the Indian market are expected to hinder the market in the coming years.
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Rising Number of Unplanned & Unintended Pregnancies to Boost the Demand for Pregnancy & Nursing Care Segment
Based on application, the India women’s health devices market is segmented into contraceptive devices, menstrual care, pregnancy & nursing care, and others.
The pregnancy & nursing care segment held a major revenue share in 2021 and is estimated to hold a significant market share throughout the forecast period. The growth of the segment is attributed to the benefits of early detection of pregnancy such as prevention of irradiation & teratogens. Early detection of pregnancy also prevents the need for any medications. Furthermore, the increasing number of unintended pregnancies in India has also been increasing the demand for pregnancy & nursing care products.
Furthermore, contraceptive devices accounted for a significant share in 2021 and the segment is expected to grow at a significant CAGR during the forecast period. The high growth rate of the segment during the forecast period is attributed to the increasing awareness related to women's contraceptive methods such as female condoms and intrauterine devices. Moreover, the high adoption of IUDs among users from different Indian states is expected to drive the segmental growth during the forecast period.
Moreover, the menstruation care segment is expected to grow at a substantial CAGR during the forecast period due to the shift of consumer preference from medicines for menstrual pain relief to menstrual pain relief devices.
Market Players with Strong Focus on New Product Launches in Women’s Health Devices Portfolio to Hold Key Market Share
Mankind Pharma and Piramal Enterprises Ltd. are the prominent players in the market and accounted for a significant share in 2021.
Mankind Pharma dominated the market in 2021. The dominance of Mankind Pharma is attributed to the strong performance of its Prega News (pregnancy testing kit) and the company’s increasing focus on increasing the accessibility of its products among the rural population.
Other significant players, including SMB Corporation of India, CooperSurgical Inc. (The Cooper Companies, Inc.), and Cupid Limited are increasing their focus on the adoption of strategies, including new product launches and improvement in distribution network across India to strengthen their market shares.
An Infographic Representation of India Women’s Health Devices Market
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The market research report provides a detailed competitive landscape. It focuses on key points such as new product launches in the market. Additionally, it includes the key industry developments such as partnerships, mergers, and acquisitions. Furthermore, the report covers a regional analysis of different segments, company profiles of key market players, and the impact of COVID-19 on the market. The report consists of qualitative and quantitative insights that contribute to the market's growth.
Value (USD Million)
Fortune Business Insights says that the market stood at USD 95.1 million in 2021 and is projected to reach USD 145.8 million by 2029.
The market is expected to exhibit a CAGR of 5.2% during the forecast period (2022-2029).
The pregnancy & nursing care segment is set to lead the market by application.
The key factors driving the market are increasing the adoption of various pregnancy care products and increasing awareness about safer contraceptive methods such as IUDs.
Mankind Pharma and Piramal Enterprises Ltd. are the top players in the market.
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