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The global condom market size was USD 4.48 billion in 2019 and is projected to reach USD 9.90 billion by 2027, exhibiting a CAGR of 9.3% during the forecast period.
Condoms are one of the foremost contraceptive products, wherein that has helped in minimizing the risk of several sexually transmitted diseases (STDs). Therefore, contraception and prevention of STDs are two key factors driving demand for the product. Although male based products majorly drive the market, female-based products are receiving positive attributes. This is owing to the rising awareness among females regarding the side effects of other medicinal pill-based contraceptives that can adversely affect women’s health. Besides, increasing awareness regarding the risk of HIV infections spread through sex workers is likely to support the adoption of the product. For instance, as per UNAIDS Global HIV & AIDS statistics - 2020 fact sheet, sex workers have about 30 times higher risk of HIV infection. Therefore, increasing awareness regarding contraceptives is expected to increase the adoption of these products.
Market Dynamics of Product during COVID-19
Stay-at-home orders during the coronavirus pandemic period increased the demand for public health products. However, the pandemic posed issues in accessibility and supply of sexual wellness products due to restrictions on manufacturing facilities as well as shipment of non-essential goods across the world.
Therefore, the United Nations Population Fund (UNFPA) provided a summary in their brief published in April 2020 ‘Condoms and lubricants in the time of COVID-19’. It has provided necessary actions that needed to be taken to sustain supplies of these products during the time of COVID-19 to ensure unintended pregnancies, as well as other concerns of unprotected sex, do not surface during the lockdown.
Few of their suggested actions include, ‘inclusion of this contraceptive product in emergency support services as necessary along with other essentials such as food deliveries and masks at vulnerable households, strengthening product promotion through social media such as dating apps, and placing dispensers for this product at critical spots to facilitate community access to these products if retail shops are closed due to lockdown among others.
Condom Manufacturers experienced a slight decline in demand for the product in the first half of 2020. For instance, as per the HY 2020 results released by Reckitt Benckiser on 28th July 2020, demand for Durex products of Reckitt Benckiser was declined in Europe as well as Developing Markets where the company operates in the Q2 of 2020. As per the same source, this decline for Durex products was attributed to social distancing and strict lockdown rules imposed in the majority of the countries that also led to limited access to such products.
However, the company witnessed double-digit growth for its Durex brand in revenue in Q3 2020 as the lockdown restrictions were loosened, and the supply chain was getting on a track that increased product availability. Therefore, the demand-supply gap is likely to shorten as the lockdown is likely to get released in the majority of the countries in the near future.
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Emergence of New Designs and Flavors to Boost Demand
Manufacturers are launching new sweet as well as savory flavors in products to attract consumers. For instance, in January 2018, Manforce released their new Adrak (ginger) flavored product with honey.
Similarly, consumers are demanding products that are more comfortable to wear and do not create hindrance during intercourse. Therefore, players are focusing on increasing material quality as well as design to improve convenience. For instance, in December 2018, a company named ‘ONE’ launched a new ‘UltraFeel’ product. These are ONE’s thinnest product that is also provided with a 2ml lubricant pouch.
Besides, other types such as glow in the dark textured and dotted as well as spermicidal lubricated products such as those with lubricant coats that can kill sperm and thereby decrease chances of pregnancy are gaining attention.
Therefore, new designs and flavors are likely to increase the product consumption rate.
Growing Awareness Regarding Birth Control Needs to Excel Market Size
Consistent and proper use of this product can effectively lead towards contraception, and that is the major propelling factor for its market growth. For instance, as per the report, Contraceptive Use by Method 2019 of the United Nations, the prevalence of male contraceptive products has increased from 4.5% in 1994 to 10.0% in 2019 globally. As per the same report, the number of women (those with reproductive age of 15 to 49 years) relying on male based products as a means of contraception has substantially increased from 64 million in 1994 to 189 million in 2019.
Other birth control methods such as oral pills can have an adverse effect as well as a hormonal imbalance that can lead to serious health concerns for females. Similarly, rising educational levels among women have positively supported market growth as they demand their sex partners to use efficient birth control products. Therefore, convenient usage is likely to increase its adoption as compared to other methods.
Vital Initiatives for Minimizing STDs to Promote Product Usage
The government is taking efforts toward sex education programs to increase awareness regarding sexually transmitted diseases (STDs) and reduce their prevalence. For instance, as per UNAIDS Global HIV & AIDS statistics — 2020 fact sheet, about 38.0 million world population was reported to have HIV infection in 2019. Therefore, governments are focusing on introducing relationships and sex education at an early stage at the school level, which is likely to propel product demand in the near future. Other initiatives include collaborative programs such as ‘The 100% condom use programme’ in Asia, several campaigns such as ‘Protect against STIs - Public Health England’ as well as initiatives such as ‘Sexual and Reproductive Health Awareness Week’, and ‘World Contraceptive Day’ among others.
Respective government authorities, as well as NGOs working for people having STDs, are making efforts that are aimed at increasing awareness regarding sexually transmitted infections (STIs), as well as the use of contraceptives and thereby, are likely to add impetus to market growth.
Tearing Issues as well as Occurrence of Allergies to Hamper Market Growth
Splitting or tearing of male or female based products as well as allergies to male or female genitals due to the material or lubricant used in it is likely to pose a challenge to product consumption. Besides, lower awareness in low-income countries, as well as inadequate access to sexual wellness products in rural areas, is likely to limit the condom market growth.
Male Segment to Dominate owing to Greater Consumption Rate
The market is segmented into male and female product types. The male types held a major market share owing to their higher usage rate, greater availability, as well as relatively lower cost as compared to female product types. However, the increasing literacy rate among women, along with rising awareness regarding teenage pregnancy, has led to a growing demand for female product types.
Players are also focusing on making convenient female based products owing to its increasing demand. For instance, in March 2019, IXu launched its new VA female based product online in Europe that has a CE-Mark. Therefore, the female segment is expected to drive and grow at a significant rate.
Latex Segment to Hold a Leading Position due to Traditional Usage
The market is segmented as latex and non-latex. The latex segment holds a major condom market share owing to its traditional usage in making of these rubber products due to its greater stretchability and strength as compared to non-latex materials such as polyurethane. However, certain adverse effects such as urinary infections, itching or paining in genital areas, and other allergies caused by latex have shifted the consumer preference towards non-latex products.
Therefore, players are focusing on introducing safer latex products that do not affect the health of the user. For instance, in December 2019, a new brand Bleu was launched that offers organic latex-based products, wherein it does not contain any toxic chemicals in the lubricant as well as does not have any carcinogenic agents in the rubber material.
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Mass Merchandisers Segment to Grow Rapidly due to Purchase Convenience
The market is segmented as mass merchandisers, drug stores/pharmacies, online retail stores, and others. Drug stores/pharmacies segment held a major market share owing to the availability of trusted brands. The mass merchandiser segment is expected to grow substantially as consumers tend to purchase all household use items at once under one roof. Health and wellness products are carefully sorted on shelves at such stores that enable a customer to easily compare and choose the required product from the wide availability of brands.
However, online purchasing is increasing among the population owing to ease in placing orders as well as easy payment options and home-delivery services. COVID-19 pandemic has shifted the consumer preference towards online sales channels owing to closures of retail shops, wherein the trend of online buying is therefore expected to continue in the near future.
North America Condom Market Size, 2019 (USD Billion)
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The ever-increasing population, along with increasing education levels, has made the population in Asia Pacific more aware regarding birth control methods. Similarly, countries such as China are continuously focusing on implementing childbearing policies that are helping the nation to control its population. Therefore, such initiatives are likely to aid in reducing the number of unwanted pregnancies. For instance, as per the report, Contraceptive Use by Method 2019 of the United Nations, in Eastern and South-Eastern Asia, condoms are one of the most prevalent contraceptive methods accounting for 17% share in 2019.
In Europe and Northern America, as per the same report, this product type accounts for 14.6% share among all contraceptive methods in 2019. A social trend of having multiple sex partners in European countries has made Europe hold a significant stake in the market owing to the greater usage rate of contraceptive products.
North America's market was valued at USD 1.57 billion in 2019 and held a major market share. Higher urbanization, the presence of a well-educated population as well as greater awareness regarding birth control products in the U.S. and Canada are the factors responsible for a dominant share of North America.
For instance, as per U.S. CDC’s survey ‘Condom and Contraceptive Use Among Sexually Active High School Students — Youth Risk Behavior Survey, United States, 2019’, about 89.7% of sexually active students (those who had sexual contact with the opposite sex), had used a condom or a primary contraceptive method during last sexual intercourse. In the survey, these products were reported to be the most prevalent primary contraceptive method at last sexual intercourse accounting for 43.9%, as compared to birth control pills (23.3%), and intrauterine device or implant (4.8%).
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Government initiatives to reduce the spread of STDs in low-income countries in the Middle East and Africa is further likely to fuel product demand. For instance, as per Swaziland National AIDS Program data, the percent of young people (having age between 15-24) those reported use of a condom during first sex increased from 43.2% in 2007 to 55% in 2015 and 65% in 2018 for women, wherein it increased from 49% in 2007 to 60% in 2015 and 70% in 2018 for men.
Therefore, favorable initiatives for birth control as well as for minimizing the spread of STDs is likely to promote the use of effective contraceptive methods globally and thereby will boost the market growth.
Key Players are Focusing on Novel Product Offering to Expand Their Presence
Players are focusing on developing novel product designs to attract consumers, such as those with innovative flavors, as well as lubricants. Besides, they are focusing on making their products eco-friendly and safer to use for consumers, such as the use of eco-friendly materials as well as the responsible use of utilities in the manufacturing process. For instance, a German manufacturer Ritex has used EKOenergy-labelled electricity for its sustainable product range ‘PRO NATURE’.
Therefore, new products launch, adoption of environmentally friendly production processes, as well as mergers and acquisitions strategies, is likely to support the manufacturers in business growth.
An Infographic Representation of Condom Market
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The market research report provides a detailed analysis of the market and focuses on key aspects such as competitive landscape, materials, and leading product types. Besides this, the report offers insights into the market trends and highlights key industry developments.
In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the market in recent years.
Value (USD Billion)
By Distribution Channel
Fortune Business Insights says that the global market size was USD 4.48 billion in 2019 and is projected to reach USD 9.90 billion by 2027.
In 2019, the North American market stood at USD 1.57 billion.
Growing at a CAGR of 9.3%, the market will exhibit a steady growth rate during the forecast period (2020-2027).
The male type is expected to be the leading segment in this market during the forecast period
Increased awareness regarding birth control methods and rising initiatives for preventing STDs are major factors driving the growth of the market.
Reckitt Benckiser, Church & Dwight Co., Inc., and Karex are a few major players in the global market.
North America held the highest market share in 2019.
Novel flavors, convenient designs, and non-toxic material based products are expected to drive adoption in the global market.
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