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Bare metal cloud service has been expanding as an alternative to the Infrastructure-as-a-Service (IaaS), and is also playing a major role in combining the features of both IaaS and traditional hosting for delivering high-performance capabilities. The bare metal cloud service is suitable for the companies which fall under strict regulatory requirements and need to perform data-intensive functions in short-term without any overhead delays. As per our secondary sources, the overall spending on public cloud services and infrastructure is expected to grow from US$ 202.2 Bn in 2018 to US$ 370.3 Bn by 2023 which would contribute also in the growth of bare metal cloud service market.
Bare metal cloud offers several advantages such as easy maintenance of records, enhanced security, monitoring activities in commercial & residential areas, and empowering nations against terrorism & external threats at different locations. The adoption of hosted services is significantly high in the telecom & IT end use industry, owing to the increased demand for virtual storage facility.
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Key players in bare metal cloud service market Include, IBM Corporation, Oracle Corporation, Scaleway, Liquid Web Inc., Joyent Inc., Rackspace US Inc., Internap Corporation, CenturyLink Inc., Bigstep Technologies Pvt. Ltd., and Datapipe Inc., among others.
By Service Type
· Networking Services
· Compute Services
· Database Service
· Identity and Access Management Services
By Enterprise Size
· Small & Medium Enterprises
· Large Enterprises
By Industry Vertical
· Media & Entertainment
· IT & Telecom
· North America (USA and Canada)
· Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)
· Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
· Latin America (Brazil, Mexico and Rest of Latin America)
· Middle East & Africa (South Africa, GCC and Rest of Middle East & Africa)
A key trend observed in the bare metal cloud service market is growing network complexity and enhancement in cloud services especially among telecom and OTT service providers. Companies such as Verizon, AT&T and CenturyLink have already begun to establish their own data centre space as a necessary step to increase their market share in core competencies. Presently, the global bare metal cloud market is driven by telecom & IT due to the growing big data and increasing demand for efficient data storage. However, advertising is expected to be the most lucrative end use segment throughout forecast period 2019 – 2026 as online marketing and advertising campaigns have shifted decisively to the Internet which reduces the overhead costs.
North America followed by Western Europe is anticipated to dominate the market throughout the forecast period 2019 – 2026. The dominance in the market can be attributed to increasing demand for flexible, high speed and cost effective cloud services in North America with continuous adaptation to cloud based technologies and strict regulatory compliance in Western Europe. Moreover, the presence of a large number of key players and widespread awareness of the technology among small and medium businesses are also driving the market growth in these regions.
Asia pacific is anticipated to be the fastest growing market, mainly due to transforming work load priorities from back end operations to core business functions and increased focus of government on infrastructural development and cloud services in the region. Furthermore, emerging economies such as China and India are making huge investments to boost data protection and related services as well as develop innovative products with advanced technologies, such as wireless connectivity and efficient virtual software. This initiative is likely contribute in the growth of bare metal cloud service market.