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The global contraceptive drugs market size was valued at USD 16.59 billion in 2021. The market is projected to grow from USD 17.50 billion in 2022 to USD 28.81 billion by 2029, exhibiting a CAGR of 7.4% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with contraceptive drugs experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global market exhibited a decline of -9.9% in 2020 as compared to 2019.
An ever-increasing concern regarding the rapidly increasing population globally is leading to an increasing focus on educating the general population about available methods of contraception.
The increasing focus of leading market players and healthcare agencies on creating awareness of contraception methods is the primary factor in augmenting the contraceptive drugs market growth.
This factor has been pivotal in increasing awareness among the general population, especially in emerging countries, toward the adoption of contraception and available contraceptive options. Furthermore, the introduction of over-the-counter drugs and other products by domestic and global players resulted in higher adoption and fueled the market growth.
The emergence of COVID-19 has hindered the demand for contraceptives across the world. A majority of the key players operating in the market recorded a significant decline in their revenues from the sales of contraceptive drugs due to the COVID-19 pandemic.
This significant decline in revenues was attributed to several factors, including supply chain disruption and others. Further, significant disruption was observed in family planning and contraception services in many countries. According to a pulse survey by the World Health Organization in 2020, it was reported that around 59% of the total surveyed countries reported partial disruption, and 9% of the countries reported severe disruption in family planning and contraception services during the pandemic. Also, a shift of healthcare resources for managing COVID-19 patients in developing countries is impacting the family planning programs provided by primary health centers.
Therefore, the disruption in manufacturing activities and supply chains and the negative impact on family planning programs were responsible for the negative growth rate of the market in the financial year 2020.
However, according to a number of survey analysis and interviews with key opinion leaders, it was reported that lockdown relaxations and the resumption of family planning sessions in developing countries resulted in substantial growth during 2020-2021. Also, major players, such as Bayer AG and Abbvie Inc., reported a significant increase in the revenue from the sales of contraceptive drugs during 2021 compared to 2020.
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Technological advancements and the rising awareness for modern contraceptive methods are shifting the preference from traditional methods toward modern ones, including oral contraceptive pills, injectable, and topical drugs.
Conventional drugs and procedures offer limited protection against sexually transmitted diseases and have a higher failure rate than modern methods. Thus, this leads to the increasing demand and adoption of modern techniques such as sterilization, pills, and other products among the general population.
This factor indicates the growing preference of consumers toward modern methods, including drugs, is anticipated to surge the demand and adoption of contraceptive drugs during the forecast period.
There is a rising focus of non-profit organizations and regional and national healthcare agencies on improving women’s health and sexual wellness through various campaigns and public awareness programs. These for-profit and non-profit organizations promote the use of contraception techniques and create awareness among the general population toward various contraception methods, including a growing preference for contraceptive drugs.
Available Reimbursement Policies in Developed Countries to Fuel Adoption Rate
Furthermore, rising number of products being introduced in the market by leading global and domestic players and the availability of favorable reimbursement policies in the developed regions are supporting the market growth. According to an article published by BBC in 2021, it was reported that a three-month supply of progestogen-only pills was provided to women across Scotland for free by community pharmacies. Also, according to NHS U.K., the women population in the U.K. can avail contraceptive injections free from contraceptive clinics, GP surgeries, and others.
These initiatives by the government and other organizations are fueling the adoption rate of these drugs and are instrumental for growth of this market during the study period.
The long-term use of birth control medications is associated with side effects such as bleeding, headaches, nausea, and weight gain. Several research studies have been published to highlight the long-term side effects related to birth control drugs.
Moreover, lack of awareness and social taboo about contraception methods and other methods of contraception are accountable for the lower adoption of these products in developing countries. Moreover, the availability of alternative contraceptive methods, including condoms, IUD, and other physical barriers that are proven to be effective for contraception without any side effects is anticipated to hinder the adoption rate of these drugs.
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Oral Segment to Dominate Owing to its Robust Demand for Consumable Drug
Based on product, the global market is segmented into oral, injectable, and patches. The oral segment is further categorized into combined contraceptives and progestin-only pills. The oral segment accounted for the highest share in the market, driven by higher adoption of oral drugs in developed and developing countries across the globe. This surge in demand is attributable to the undue clinical benefits of oral medicines over other contraceptive methods, including injectables and patches. Also, the easy administration of oral pills along with growing availability of these products in pharmacies, public hospitals, and others is also fostering the adoption rate of this segment during the study period.
On the other hand, the injectable segment is expected to grow with a significant CAGR during the forecast period. The comparatively lower annual cost of injectable products compared to drugs and pills leads to higher demand for injectable products.
Increasing Preference of Customers toward Over-the-Counter Drugs has Enabled the Dominance of the Retail Pharmacy Segment
The global market is categorized into hospital pharmacy, retail pharmacy, clinics, online channels, public channels & NGOs, and others based on distribution channel.
The retail pharmacy segment dominated the global market in 2021. The dominance of the retail pharmacy segment is attributed to the growing demand for OTC contraception drugs among the general population and increasing awareness about various contraception methods. Several countries, including Brazil, Mexico, China, and India allow birth control pills to be sold over the counter. This factor has led to a higher preference of consumers toward retail pharmacies for procuring birth control pills. Moreover, favorable regulatory policies are also responsible for the growth of the retail distribution channel.
On the other hand, the online channels segment is growing at a CAGR higher than the other sub-segments. The higher growth of online channels is attributed to the rising adoption of over-the-counter solutions combined with various online offers and discounts to attract customers. Also, a wide distribution channel and all-time availability of these drugs, including oral pills, injectables, and patches of different brands are the other key factors for the highest CAGR of this segment.
The market size in North America registered USD 6.58 billion in 2021. The high awareness about birth control pills in the North American population combined with the growing childbearing women population and fertility rate in the region are some of the major factors responsible for the dominance of North America in 2021.
Europe held the second-largest contraceptive drugs market share in the global market due to the presence of a well-established healthcare infrastructure and an increasing number of women opting for modern contraceptive methods, including patches and injectables.
On the other hand, Asia Pacific is expected to register the highest CAGR during the forecast period. The increasing government initiatives to expand access to contraceptives and surge in awareness about pills surge the increasing demand for these drugs. Moreover, the growing emphasis on family planning with the rise in cases of unintended pregnancy is influencing the market for birth control pills, including other contraceptive options.
Latin America and the Middle East & Africa regions accounted for a significant share of the global market. Increasing initiatives by the government and other organizations for the awareness of contraceptive drugs are elevating the adoption rate in this region among the women population. This factor is anticipated to drive the market growth during the forecast period.
The global market is fragmented, with the presence of a few international players along with a large number of domestic generic drug manufacturers. The major players operating in the market focus on strategic collaborations to gain a competitive advantage over other players. Leading three to four players together accounted for a lower market share in 2021.
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Also, the market is characterized by key players, including Agile Therapeutics and Amneal Pharmaceuticals LLC. These companies focused on introducing advanced drug molecules and patches to increase the product portfolio and strengthen the brand name.
An Infographic Representation of Contraceptive Drugs Market
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The research report provides a detailed analysis of the market. It focuses on key aspects such as leading companies, products, and distribution channels. Besides this, it offers insights into the market trends and highlights key industry developments. In addition to the abovementioned factors, the report encompasses several factors that have contributed to the market's growth in recent years.
Value (USD billion)
By Product, Distribution Channel, and Region
By Distribution Channel
Fortune Business Insights says that the global market size stood at USD 16.59 billion in 2021 and is projected to reach USD 28.81 billion by 2029.
In 2021, the market size in North America was USD 6.58 billion.
The market will exhibit steady growth at a CAGR of 7.4% during the forecast period (2022-2029).
By product, the oral segment will lead the market.
Increasing focus on creating awareness through public programs, growing insurance coverage, and introducing OTC contraceptive products are the key drivers of the market.
Johnson & Johnson Services, Inc., AbbVie Inc., and Bayer AG are the top players in the market.
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