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The global craft beer market size was USD 95.23 billion in 2020. The global impact of COVID-19 has been unprecedented and staggering, with the market witnessing a negative impact on demand across all regions amid the pandemic. Based on our analysis, the global market will exhibit a lower growth of 6.70% in 2020 as compared to the average year-on-year growth during 2017-2019. The market is projected to grow from USD 102.59 billion in 2021 to USD 210.78 billion in 2028 at a CAGR of 10.83% in the 2021-2028 period. The rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.
Beer has always been the oldest and most widely consumed alcoholic beverage around the world and has several health benefits if consumed moderately; it contains iron, calcium, vitamin B, and fiber. Advancements in beer brewing technologies have resulted in the emergence of wide-ranging products in the market. The aforementioned product is one of the most consumed variants in the spectrum and has gained immense popularity in recent years. The market is witnessing decent growth, especially in North America due to the constant modification and improvement in taste, along with the availability of numerous flavorful options in the region. The emergence of flavorful options has increased the consumption of such beverages as the consumers are always seeking innovative drinks.
Declined Craft Beer Consumption amid COVID-19 to Impede Market Growth
Beer is regarded as a relaxing drink among consumers. However, the global COVID-19 pandemic outbreak has resulted in the closure of various pubs, restaurants, taprooms, and bars by governments to maintain social distancing norms. This has negatively impacted the global market. According to a study by the Brewers Association, the total brewery sales in the U.S. went down by 30.5% in May compared to the prior year. Nearly, 89% of the brewing companies, either had stopped or slowed down their production, as their year-on-year (YoY) sales have declined in April. The majority of the craft breweries on-site sales were adversely affected as 87% of the brew pubs were closed due to the lockdown enforcement in the U.S., along with the cancellation of orders and events by the distributors. However, the market is expected to recover in the coming months due to the reopening of taprooms and ease of production.
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Growing Consumer Inclination towards Cannabidiol (CBD) Infused Beverages to Favor Market
The industry is expanding as new breweries are opening up across every region in the world. Brewers are developing new products to serve the increasing consumer demand, therefore, introducing creative styles of craft ale and lager to remain at the front foot among other rivals. The innovation of CBD, a non-psychoactive component of the cannabis plant is infused in the product. Breweries such as The Long Trail Brewing Company in Vermont have started a limited edition line-up of IPAs and APAs, brewed with hemp oil. The consumers are turning towards CBD-infused beers as they have relatively low-calorie count and the CBD reduces the bitter taste of hops in beer, while the hops flavor is complemented by the citrus notes of terpenes.
Emergence of Flavorful and Strong Beers to Augment Industry Growth
The advent of many flavorful and strong craft beers in the market, including fruit & spice, honey-flavored, sour, malty & sweet, and tart & funky flavors has drawn consumers’ attention. Floral flavors such as chamomile, elderflower, and lavender balance and complement flavors and add a subtle taste and smooth quality. The addition of innovative flavors and new ingredients in beers have increasingly drawn consumers worldwide. This in turn, is expected to bolster the market growth in the upcoming years.
Rising Number of Craft and Microbreweries to Aid Growth
The rising socializing trends, particularly amongst millennials, has augmented their stopovers to the brewpubs and taprooms. This has also resulted in an upsurge in the establishment of small as well as independent breweries. Therefore, breweries are refining its beer production to satisfy the increasing consumer demand. Moreover, as per the Brewers Association, U.S.-based small as well as independent brewers brewed around 26.3 million barrels in 2019, with a volume surge of 4% in comparison with the previous year. The craft production was responsible for 25.2% of the total product retail market in 2019 in the U.S., which has aided the overall market growth.
Availability of Other Alcoholic Craft Beverages to Hamper Growth
Though alcoholic beverages are widely consumed worldwide, the availability of numerous other alcoholic craft beverages such as gin, rum, whiskey, and wine are hampering the market growth. The growing inclination of consumers towards such craft spirits owing to their willingness to try out new variants in craft beverages has increased their consumption. Furthermore, the other alcoholic craft beverages are more diverse than this alcoholic beverage and are undergoing several distillation techniques to obtain high-quality liquor. Along with this, the availability of numerous flavors in alcoholic craft beverages such as grapefruit, plum, raspberry, lemon, and others are impeding the market growth.
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Craft Lager to Lead Industry
The craft lager segment is witnessing significant growth in the market owing to the brewers trying and adding new styles like light lager and pales to their product portfolios to draw consumers' attention from mainstream brands. The consumers are increasingly demanding craft lagers due to their light and malty taste. The brewers are shifting towards the product with longer shelf lives and less expensive ingredients, which has increased the craft lager production. According to the Brewers Association, in the Great American Beer Festival (GABF) 2019, lagers made up 1764 entries in nearly 18 different styles which constitute 15.8% of this alcoholic beverage. Followed by lager, ale is holding the major share in the market.
Off-trade Sales to Dominate Trade Distribution
The sales of craft beer through off-trade channels has increased in recent years owing to their wide availability in different flavors and types. The off-trade channels such as supermarkets and convenience stores are usually preferred by consumers to buy as they offer pre-chilled, convenient bottles, or cans. As per the Martson’s Beer Company’s off-trade beer report 2019, approximately 35% lager and 16% ale consumers incline towards buying this alcoholic beverage via such off-trade sources. Moreover, consumers these days, favor drinking at their residence rather than in pubs as it is comparatively comforting, relaxed, as well as cost-effective. As per the survey in 2018 by, Stoneage Pub Company and Molson Coors, 87% of the consumers chose to comfortably drink at their residence, which has affirmatively influenced the growth of the segment.
Asia Pacific Craft Beer Market Size, 2020 (USD Billion)
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The growing demand for unique flavors, coupled with the rapid urbanization and increasing disposable incomes has positively impacted the consumption growth in the Asia Pacific. Currently, the Asia Pacific market is holding the largest share and it is anticipated to grow at a CAGR of 10.50% during the forecast period. China and India are likely to have major sales. The craft beer industry in China has increased by 250%, with above a thousand craft breweries functioning in the country, contributing to the region’s market growth.
Followed by the Asia Pacific, North America is projected to hold the second-largest market share throughout the forecast period. The rapid expansion of craft breweries in the U.S. is a major factor contributing to regional market growth. Its surging popularity is mainly due to the increasing number of microbreweries and its large volumetric production.
In Europe, the growing demand for premium products has supported the market growth, coupled with the increase in consumption of craft ale.
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The Middle East & Africa markets are projected to witness strong growth during the projected period due to high demand in the growing urban centers in the region.
The Boston Beer Company is Focusing on Base Expansion to Intensify Global Competition
The global market is consolidated with the presence of key giants worldwide. Companies such as The Boston Beer Company, Heineken NV, Constellation Brands, Inc., and Anheuser-Busch InBev, are actively focusing on new product launches, incorporating new ingredients, and process improvements for their existing beverages. The key players also focus on strategic mergers to fortify their business and bolster their market presence. For instance, in June 2020, Anheuser-Busch InBev acquired the remaining 68.8% stake of Craft Brew Alliance, a craft beer brewing company in order to diversify its product portfolio.
An Infographic Representation of Craft Beer Market
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The report provides qualitative and quantitative insights into the market. It also offers a detailed craft beer market analysis with market size and growth rate for all possible segments in the market. Various key insights presented in the report are an overview of related markets, recent industry developments such as mergers & acquisitions, the regulatory scenario in critical countries, and key craft beer industry trends.
Value (USD Billion)
By Distribution Channel
Fortune Business Insights says that the global market size was USD 95.23 billion in 2020 and is projected to reach USD 210.78 billion by 2028.
Growing at a CAGR of 10.83%, the market will exhibit steady growth in the forecast period (2021-2028).
The lager segment is expected to be the leading segment based on the product type in the market during the forecast period.
Growing demand for flavorful and innovative beers is a major factor expected to drive market growth.
The Boston Beer Company, Heineken NV, Constellation Brands, Inc., Bells Brewery Inc., and Anheuser-Busch InBevare a few of the key players in the market.
Asia Pacific dominated the market share in 2020.
The off-trade sales segment is the leading channel in the global market during the forecast period.
Strategic mergers, new product launches are the key trends in the market.
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