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Endpoint Security Market Size, Share & COVID-19 Impact Analysis, By Component (Software, and Services), By Deployment (Cloud, and On-Premises), By End-user (Commercial, Consumer), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By Industry (BFSI, IT and Telecommunications, Retail, Healthcare, Government & Public Sector, Transportation, and Others), and Regional Forecast, 2020-2027

Region : Global | Format: PDF | Report ID: FBI100614



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The global endpoint security market size was USD 11.96 billion in 2019 and is projected to reach USD 22.40 billion by 2027, exhibiting a CAGR of 8.2% during the forecast period.  

Endpoint security solutions protect the network and the entry-points that bridge internal data with externally connected devices such as laptops, smartphones, connected devices among others. End-point security is seen as cybersecurity's frontline solution to secure various enterprise networks. Increasing implementation of the bring your own device (BYOD) policy is expected to propel the growth of the market.

Advanced technologies such as the cloud, artificial intelligence (AI), the internet of things (IoT), connected devices among others are playing crucial roles in the development of endpoint solutions. Accounting for the increasing product need across diverse industries, the key players in the market are coming up with advanced security solutions. For instance, in October 2019, Symantec Corporation introduced an upgraded version of its endpoint solution to deliver advanced detection, protection, and response features in a single solution.

COVID-19 Pandemic to Surge Demand Fueled by Implementation of Work from Home Policies

The ongoing pandemic has compelled companies to implement work from home policies for their employees. This has increased the risk of endpoint devices getting infected with known or unknown viruses. According to IDC, 70% of breaches targeted endpoint devices in the year 2020. Thus, the massive shift towards temporary work from home policy has forced businesses to remodel their business strategies and increase their spending on security products. This, in turn, will lead to a higher product demand for security solutions post the pandemic.

There has been a surge in email attacks during the pandemic COVID-19 pandemic period. According to a PWC report, cyber-attacks in India doubled in the starting three months of the year 2020. Similarly, the healthcare industry has been significantly affected due to the endpoint attacks during this period. According to the Fortified report, 47% of data breaches have been reported by the healthcare industry during the first half of 2020. Thus, the demand for endpoint solutions is likely to grow rapidly during the forecast period.


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AI-enabled Automated Responses Are Likely to Fuel Adoption of Endpoint Security

Artificial intelligence is being considered as a potential solution in protection against external threats and data breaches. Along with the increasing end-user devices, interfaces, and advanced technologies such as cloud services, 5G, and the internet of things, it has become essential to provide improved and efficient endpoint protection. The companies like Cisco Systems, Inc., Symantec, FireEye, and Palo Alto Networks are offering AI-enabled security solutions to detect the endpoint attack.

Similarly, the companies are using machine learning solutions for tracing unknown attacks using behavior-based approaches. Its deep instinct technology detects unfamiliar activities at the endpoints and alerts the system before it occurs. Also, AI is expected to play an important role in detecting zero-day attacks.

Although AI technology cannot entirely stop the attack; however, it can provide instant detection and response. For instance, the BlackBerry Cylance uses AI to compare the new file with other past malware attack samples to check any presence of the virus. Thus, with its ability to immediately detect the threat, AI-enabled automated responses are likely to fuel market growth rate.


Rising Implementation of Bring Your Own Devices to Propel the Endpoint Security Market Growth

The enterprises are vastly adopting the bring your own device (BYOD) policy to provide flexibility to the employees. However, using the policy the attackers are targeting employee’s devices, as not many organizations provide proper security to the personal devices. According to the 2018 SANS Survey on Endpoint Protection, only 45% of organizations included employee’s personal devices under the company’s security management.

Similarly, according to the McAfee Mobile Threat Report of 2019, advanced smartphones allows hackers to easily gain internal access. Thus, the need to protect and trace every internal action is required to secure the enterprise’s private data. The growing use of remote location servers, smartphones, and connected devices has increased the number of endpoints in organizations. These increasing endpoints can increase the chances of attacks and data breaches. Endpoint solutions secure every endpoint and keep track of malicious activity and device behavior. Thus, the rising implementation of the BYOD policy is likely to drive the endpoint security market.

Increasing Number of Connected Devices Will Fuel Product Demand

The network attacks across the sectors are increasing owing to increasing digitalization and connected devices. The attackers are choosing endpoints to enter an organization’s secured network. These attackers can use laptops, smartphones, wearable devices, and other similar smart devices to bypass the secured enterprise network. Similarly, the rising adoption of solutions such as the internet of things, industrial control system, and smart sensors is likely to attract endpoint attacks.

According to a 2017 Global Enterprise Security Survey by Fortinet, more than half enterprises respondents reported an endpoint data breach attack. However, these are the known attacks that were registered. According to the company, the increasing numbers of unknown attacks are riskier for the organizations. For instance, in 2018 Cisco Systems, Inc. claimed to block 20 billion threats per day for its customers. These instant detection and response solutions are boosting the adoption of endpoint solutions.


Shortage of Skilled Labors to Hamper Growth

Even though endpoint solutions are safeguarding organizations from various attacks, a few factors still restrict market growth. Many organizations are experiencing a shortage of skilled technical professionals to handle security systems. As the technology keeps on evolving, providing continuous training to technical staff is quite expensive, especially for SMEs.  According to the 2018 McAfee Cybersecurity Talent Report, employers found it difficult to hire dedicated cybersecurity professionals. Also, as per Gartner's study, the increasing skills gaps are owing to the rapidly evolving digital solutions. Thus, this is likely to hamper the adoption of endpoint protection solutions. However, to overcome such barriers, organizations need to conduct frequent digital skills training.


By Component Analysis

Increasing Adoption of Security Solutions to Boost Demand for Endpoint Services

Based on components, the market is categorized as software and services. The software market is expected to gain maximum share owing to rapidly increasing unknown attacks on the enterprises. The services segment is likely to gain traction owing to the increasing adoption of the endpoint solutions. Also, companies with limited IT expertise are highly adopting managed services for real-time consultation. This helps the organization to understand the new and unknown attacks. With the up-gradation and advancements in the endpoint system, the demand for professional services is increasing. Thus, to keep pace with the security technologies and compliances the demand for endpoint services is increasing.

By Deployment Analysis

On-premises Segment to Dominate Backed by High Preference for IT Solutions

The market is segmented into cloud and on-premises. On-premises segment is likely to dominate the endpoint security market share. The organizations preferring in-house IT solutions is expected to drive the on-premises security solution. Also, some enterprises are still hesitant over the cloud deployment security which likely to limit the adoption of cloud solutions.

The cloud-based endpoint solution segment is likely to gain traction owing to ease of deployment and scalability. Several cloud providers are offering customized services that help in reducing additional expenses. The increasing adoption of advanced technologies such as the internet of things, Industry 4.0, and connected devices are expected to boost demand for cloud-based security solutions. Similarly, the integration of AI and machine learning technologies is likely to demand a cloud-based security system.

By End-user Analysis

Growing Endpoint Attacks to Surge Demand from Commercial Segment

The end-users segment is bifurcated into commercial and consumer. The commercial segment covers industries such as BFSI, IT and telecommunications, retail, healthcare, government & public sector, transportation, and others. They are likely to invest significantly in end-point security solutions owing to growing unknown attacks. Similarly, industries are allowing personal device connected to the company network is increasing the risk of endpoint attacks. Also, consumers are facing increasing attacks owing to the growing availability of open internet connections. Thus, the rapidly improving internet connectivity and smartphones are expected to drive the demand for endpoint security solutions.

By Enterprise Size Analysis

Large Enterprises Segment to Lead Backed by Adoption of Advanced Connected Technology

The market is categorized into large enterprises and small & medium enterprises. With the increasing adoption of BYOD policy and advanced connected technology, the large enterprises segment is expected to lead the market. Small and medium enterprises are likely to gain traction owing to the increasing cyber-attacks. In addition to this, small and medium enterprises have a limited budget for IT and thus, they have limited endpoint protection for the devices. Considering this, the attackers are targeting such enterprises. However, endpoint security providers are now offering customized security solutions that are affordable to SMEs. These security solutions cater to all the safety requirements of the industry at a much lesser cost. This is likely to fuel the demand for the product in small and medium enterprises. The increasing awareness of endpoint protection is also boosting the market growth.

By Industry Analysis

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Growing Private and Crucial Data to Boost Demand for Endpoint Protection in Healthcare

The industry segment is categorized into BFSI, IT and telecommunications, retail, healthcare, government & public sector, transportation, and others. The ever-increasing data in healthcare has created a massive demand for endpoint protection solutions. Healthcare information is considered the most crucial data and presently is witnessing an increasing number of attacks across the globe. Also, the increasing adoption of connected medical devices, wearable devices, and electronic data is increasing the number of endpoints devices across the healthcare organization. This is driving the demand for endpoint solutions.

Similarly, government and public sectors are witnessing significant growth owing to the increasing digitalization and automation in this industry. The IT and telecom sector is expected to lead the market during the forecast period owing to the increasing adoption of advanced technologies to safeguard the company’s assets. Also, the growing demand for BYOD and work from home policies are creating several challenges for IT organizations to provide a secure network and thus, likely to drive market growth.

In the BFSI sector, endpoint software helps in securing various important data and information, which, if exploited by cybercriminals may incur huge losses. For instance, MasterCard, Inc. in 2019 witnessed a 70% increase in attack with a 460,000 intrusion attack a day. The aforementioned factors will have a positive impact on the growth of the market in the coming years.


North America Endpoint Security Market Size, 2016-2027 (USD Billon)

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North America is expected to hold the highest market share during the forecast period. The rising adoption of connected devices and the internet of things across several industries in the region is boosting the demand for security solutions. The US is likely to gain traction during the forecast period owing to the presence of several security solution providers.

Similarly, Europe is likely to gain significant market growth during the forecast period owing to the increasing focus of countries on improving the cybersecurity infrastructure. Germany and the U.K. are expected to dominate the market in the coming years. The German organizations have raised their IT budget to deal with the increasing cyber-attacks. Similarly, the U.K. government has rolled out end-user device guidance for the organizations offering deployment of external devices.

Asia Pacific is likely to witness rapid growth during the forecast period owing to increasing IT spending across the industries. The industries are highly adopting technologies such as AI, the internet of things, connected devices, cloud services, and more that demands high endpoint device protection. China is expected to lead the market in Asia Pacific. The rapidly growing 5G infrastructure is boosting the adoption of endpoint solutions in this country. The government of India is also focusing on data protection owing to the rising concerns of national security. The country is expected to roll out a new cybersecurity policy by the end of 2020. Similarly, Latin America and the Middle East and Africa are steadily implementing endpoint protection to reduce the rising data breaches.   


Major Companies Are Focusing On Providing Advanced Security Solutions for Enterprises

Some of the key providers such as AO Kaspersky Lab, VMware Inc., McAfee LLC, Sophos Inc., Intel Corporation, Palo Alto Network Inc. among others are acquiring the companies to gain expertise. The companies are focusing on offering advanced and strong endpoint protection solutions by integrating new technologies such as AI, machine learning, and more.

March 2020 – BlackBerry Limited Cylance launched two unified endpoint security (UES) solutions CylancePROTECT and CylanceOPTICS for endpoint protection, detection, and response. It is a single-agent that offers centralized management for Endpoint Protection Platform (EPP) and Endpoint Detection and Response (EDR).


  • AhnLab, Inc. (Gyeonggi-do, South Korea)

  • Alert Logic, Inc. (Texas, United States)

  • AO Kaspersky Lab (Moscow, Russia)

  • Bitdefender S.R.L. (Bucharest, Romania)

  • BlackBerry Limited (Cylance) (Waterloo, Canada)

  • Check Point (Tel Aviv-Yafo, Israel)

  • Cisco System, Inc. (California, United States)

  • Comodo Security Solutions, Inc. (New Jersey, United States)

  • CrowdStrike, Inc. (California, United States)

  • CurrentWare (New York, United States)

  • Cybereason, Inc. (Massachusetts, United States)

  • Druva Inc. (California, United States)

  • Fidelis Cybersecurity (Maryland, US)

  • FireEye, Inc. (California, United States)

  • Forcepoint LLC (Texas, United States)

  • Fortinet (California, United States)

  • F-Secure Corporation (Helsinki Finland)

  • GoSecure, Inc. (California, United States)

  • Intel Corporation (California, United States)

  • Ivanti (Utah, United States)

  • LogMeIn, Inc. (Massachusetts, United States)

  • Malwarebytes Ltd. (California, United States)

  • McAfee, LLC (California, United States)

  • New Net Technologies LLC (Florida, United States)

  • Palo Alto Network Inc. (California, United States)

  • Panda Security (Bilbao, Spain)

  • RSA Security LLC (Massachusetts, United States)

  • SentinelOne (California, United States)

  • Sophos Ltd (Abingdon, United Kingdom)

  • Symantec Corporation (California, United States)

  • Trend Micro Inc. (Tokyo, Japan)

  • VMware, Inc (Carbon Black Inc.) (California, United States)

  • Webroot, Inc. (Colorado, United States)


  • June 2020 – AO Kaspersky Lab launched integrated endpoint security solutions for midsize and enterprise size businesses. The company has integrated its endpoint solution with a cloud management console, Kaspersky Sandbox, and Kaspersky Endpoint Detection and Response Optimum. Owing to the increasing endpoint attacks the company is offering advanced solutions for the organizations.

  • January 2020 –   BlackBerry Limited Cylance collaborated with SafeBreach to provide automated endpoint security. The company aims to provide proper guidance to its customers and minimize business risks.

  • October 2019 – VMware, Inc acquired an endpoint security provider, Carbon Black Inc. to start a new security business unit under the leadership of Patrick Morley. The acquisition is expected to accelerate VMware’s key security solutions such as endpoint, analytics, identity, and network.


An Infographic Representation of Endpoint Security Market

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The market research report highlights leading regions across the world to offer a better understanding of the user. Furthermore, the report provides insights into the latest endpoint security market trends and analyzes technologies that are being deployed at a rapid pace at the global level. It further highlights some of the growth-stimulating factors and restraints, helping the reader to gain in-depth knowledge about the market.




Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Billion)


By Component

  • Software

  • Services

By Deployment

  • Cloud

  • On-Premises

By End-user

  • Commercial

  • Consumer

By Enterprise Size

  • Large Enterprises

  • Small & Medium Enterprises

By Industry

  • BFSI

  • IT and Telecommunications,

  • Retail,

  • Healthcare

  • Government & Public Sector

  • Transportation

  • Others

By Region

  • North America (The U.S., and Canada)

  • Europe (The U.K., Germany, France, and Rest of Europe)

  • Asia Pacific (China, Japan, India, Southeast Asia and Rest of Asia Pacific)

  • Middle East & Africa (GCC, South Africa, and Rest of the Middle East & Africa)

  • Latin America (Mexico, Brazil, and Rest of Latin America)

Frequently Asked Questions

The market is projected to reach USD 22.40 billion by 2027.

In 2019, the market value stood at USD 11.96 billion.

The market is projected to grow at a CAGR of 8.2% in the forecast period (2020-2027).

By deployment, the cloud segment is likely to grow rapidly in the market.

The rising implementation of bring your own devices policy is expected to drive market growth.

VMware, Inc, Cisco System, Inc, McAfee, LLC, BlackBerry Ltd., and Sophos Ltd. are some of the major players in the market.

North America is expected to hold the highest market share.

Asia Pacific is expected to grow with the highest CAGR.

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