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Endpoint Security Market Size, Share and Industry Analysis By Component (Software, Services), By Deployment (On-Premise, Cloud), By Enterprise Size (Large Enterprises, Small & Medium Enterprises), By End-Use (BFSI, Telecom & IT, Retail, Healthcare, Government & Public Sector, Transportation, and Others) and Regional Forecast, 2019 - 2026

Region : Global | Published Date: Nov, 2019 | Report ID: FBI100614| Status : Published



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The global endpoint security market size was valued at USD 5,304.5 Million in 2018 is projected to reach USD 10,026.9 Million by 2026, exhibiting a CAGR of 8.4% during the forecast period from 2019 - 2026

Endpoint security is a framework designed to protect the network when it gets connected to various remote devices such as smartphones, printers, laptops, desktop PCs to the servers. Securing endpoints plays a vital role in effectively strengthening the overall network performance. For instance, the endpoint security market growth is being supported by the adoption of work from home services provided by the industries such as BFSI, Telecom & IT, Media, among others.

In recent years, most of the organizations are allowing employees to bring their own devices to work, which enables employees to access the company’s systems, software, and networks through their personal devices. The rapid adoption of such policies among organizations is contributing to the demand for market solutions across industries. Industrial data and privacy get breached every day, which creates more focus on adopting endpoint security solutions, to prevent the attacks on software, systems, and network.

The increasing global endpoint security market sales and adoption are dependent on the IT security expenditure allowed by the industry. A single agent architecture delivers multi-layered security across all possible endpoints such as desktop, server, mobile, and IoT. It empowers clients to protect enterprise and devices, regardless of the operating system, device or network security approaches.

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"Increase in number of endpoint attacks"

The threat to data and privacy is at an alarming stage. The organizations have reported having seen more than 15 percent increase in successful endpoint attacks over last year. There has been an increase in new and unknown attacks on the organizations at the endpoint network. With such a high rate of endpoint attacks, the awareness regarding significance of the global market is increasing in large enterprises as well as in small and medium enterprises.

"The rise in trending policies such as Bring Your Own Devices (BYOD) in organizations"

Many large and small organizations these days, are allowing their employees to bring and use their own devices such as mobile, laptop, tablets, among others in the work areas. With this policy, various types of devices get access to organizations network and systems, causing a threat to its security. Endpoint security has a key major role in eliminating the attacks at these endpoints.

Along with these two drivers, the increase in connected devices, rise in IoT adoption and the immense demand for smart devices are boosting the global endpoint security market revenue. 


"The services market segment is estimated to grow rapidly for the forecast period "

In terms of component, the global market is divided into software and services. The services segment is projected to emerge as the fastest growing segment due to various development and upgradations are in process. Advanced security software launched by key players is coming up with new solutions to deal with the various types of new and unknown endpoint security attacks in the organization. The prevalent global endpoint security market trends have created a need for many companies to invest in R&D for the development of innovative security solutions.

"The rapid adoption in the connected device expected to augment/boost the market share of cloud-based deployment"

The endpoint security solutions can be deployed both on-premise and cloud. Adoption of the cloud is growing at a much higher rate compared to on-premise deployment. The revenue generated by cloud in the global market is growing rapidly for the forecasted period due to cloud services less in cost and ease of customization. The large scale industries are going for cloud-based deployment of endpoint security as with Industrial IoT and Industry 4.0 has contributed to an increase in data storage is on the cloud these days.  The increase in demand for smartphones also has boosted cloud-based security solutions. The cloud-based security solutions are cost-effective and can easily add innovations to the solutions.

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"Large enterprises account for the majority share of the global endpoint security market"

The enterprise size segment is divided into large enterprise and small & medium enterprise. The market share is more in large enterprises as the small and medium enterprises lack the budget. In recent years, the awareness and adoption for IT security have seen growth in small and medium enterprises as well. The large enterprises are also investing in the R&D of IT security to ensure transparency in data transfer without the threat of any cyberattack.

"BFSI and government and public sector are the key end-users of endpoint security"

The industries which require a high level of security and privacy such as banking and financial services industry, government & public sector and telecom & IT is estimated to have half of the share and is expected to grow further in endpoint security adoption. The healthcare industry is highly attacked industry in the year 2018. The retail industry’s adoption of endpoint security has seen growth in the forecasted period.

For instance, according to McAfee’s case study of the year 2017, by moving to McAfee Endpoint Security, one of the key insurance agency in the US stabilized its security act while decreasing the effect on end clients. Thus, the insurance agency increased more secure tasks and information; security engineers got free hours every week for other lined up work, and more productive and beneficial business clients.


Europe is anticipated to have significant growth in the global market. Countries such as U.K, Germany, and France are the leading countries in the endpoint security market. Their growth is attributed to increasing adoption of endpoint security solutions to secure all endpoints across network. Furthermore, the European organizations are investing heavily in research and innovation of cybersecurity projects. North America is expected to hold a major share of the global market during the forecast period. This adoption is due to the strong presence of well-established players in the region. Increasing demand for connected devices and growing deployment of IoT devices in various industries across the region are contributing to the adoption of the endpoint security solutions in North America. Moreover, the U.S. federal government manages many cybersecurity programs and policies to help agencies to enhance the safety and resiliency of the government’s systems and networks.

North America Endpoint Security Market, 2018

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The Asia Pacific witnessed high adoption of endpoint security solutions during the forecast period. The market is anticipated to grow at a rapid pace as organizations started modernizing and strengthen the IT infrastructure across the region. Moreover, growing awareness of adoption of endpoint security in small and medium enterprises is contributing to the growth of the endpoint security solutions in the APAC region.

Latin America and Middle East regions are steadily adopting endpoint security. There is a rapid growth of small and medium enterprises in Latin America which are rapidly adopting endpoint security solutions. This will, in turn, propel the global endpoint security market sales in this region.


The key companies such as Carbon Black, Cisco, McAfee, Microsoft, Kaspersky Lab., Intel, Symantec Corporation, and Palo Alto network, account for two-thirds of total revenue generated by the global market. Around Seventy percent of key players have their dominance in the North America region. North America region is also the headquarters to most of the key players of the market. These top ten key players are investing in enhancing the endpoint security solution and upgrading its applications to provide security for new and unknown endpoint security attacks. With the rapid growth in connected devices, the key players have increased its share of the endpoint security solution deployment on the cloud.

According to the case study published by Kaspersky Lab: the most iconic brand in the automotive industry called Ferrari, with technologies such as the Internet of Things and the company’s constantly evolving web presence was planning for proactive endpoint security solutions. Also, it was planning for innovation to extend its connected cars technological vision. The company was concerned with providing the safety of others as it cannot afford to take risks with the accuracy and availability of its data. Ferrari partnered with Kaspersky Lab for Ferrari endpoints, ERP and PLM securities. This security has benefited the Ferrari with strict platform specifications along with complete confidentiality in reporting, thus providing drivers with a minimal performance impact.


  • Carbon Black, Inc.

  • Cisco Systems, Inc.

  • McAfee, LLC

  • Symantec Corporation

  • Microsoft Corporation

  • Intel Corporation

  • Palo Alto Networks, Inc.

  • AO Kaspersky Lab.

  • Sophos Ltd.

  • Trend Micro Incorporated.

  • Panda Security


With the emerging new technologies such as Artificial intelligence, Internet of Things, Industrial IoT, Industry 4.0, big data, among others, data security and privacy is a major concern for an organization. All the data get connected to the cloud, from where a data breach is highly possible. Along with that, there is a rapid growth in cyber-attacks over the year. Security at the endpoint is very important for organizations which are allowing the employees to use their laptops, mobiles, or tablets and also when company devises get used over different networks. 

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The report provides qualitative and quantitative insights on the global endpoint security market and the detailed analysis of market size & growth rate for all possible segments in the market. The market is segmented by component, deployment, enterprise size, end-use, and geographically. Based on the component, the market is categorized into software and services. By deployment, the market is studied as on-premises and cloud. In terms of enterprise size, the market has been divided into large enterprises and small and medium enterprises. Based on the global market, segments are BFSI, IT & telecom, retail, healthcare, government & public sector, transportation, and others. By region, the market is segmented into five major geographic regions, which are North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. These regions are further categorized into countries.

Along with this, the report provides an elaborative analysis of market dynamics and competitive landscape. Key insights provided in the report are the adoption trends of endpoint security, cost structure analysis, recent industry developments such as partnerships, mergers & acquisitions, industry SWOT analysis, business strategies of leading market players, macro and micro-economic indicators, and key industry trends.




By Component

  • Software

  • Services

By Deployment

  • On-Premise

  • Cloud

By Enterprise Size

  • Large Enterprises

  • Small and Medium Enterprises (SMEs)

By End-Use Industry

  • BFSI

  • Telecom & IT

  • Retail

  • Healthcare

  • Government and public sector

  • Education

  • Transportation

  • Others

By Region

  • North America (U.S. and Canada)

  • Europe (UK, Germany, France and Rest of Europe)

  • Asia Pacific (Japan, China, India, Southeast Asia and Rest of Asia Pacific)

  • Middle East & Africa (South Africa, GCC and Rest of the Middle East & Africa)

  • Latin America (Brazil, Mexico and Rest of Latin America)


  • June 2019-  Carbon Black (CBLK) announced that it had included Amazon Web Services (AWS) and container protection to the organization's cloud-local endpoint protection platform (EPP). The organization's most recent development in the cloud gives security and IT groups remote access to cloud outstanding tasks at hand, making it essentially simpler to determine configuration drift, remediate vulnerabilities continuously, and react to occurrences and show consistency with business approaches and industry guidelines.

  • October 2018 – Symantec has simplified the endpoint security along with enhancing its versatility and productivity with its IT management suite ITMS 8.5. This suite provides real-time endpoint management capabilities along with powerful integrations with Symantec Endpoint Protection (SEP) and Control Compliance Suite, which offers protection from threats and critical vulnerabilities. It also provides the customers a customized, flexible, and versatile ITMS to manage and control their endpoints security in the cloud generation.

Frequently Asked Questions

According to the Fortune Business Insight report, the global endpoint security market is predicted to reach USD 10,026.9 Mn by 2026, with a CAGR of 8.4% (2019 -2026).

Growing at a CAGR of 8.4%, the endpoint Security Market will exhibit steady growth during the forecast period (2019-2026)

The increase in the data breach and unknown attack is boosting the adoption of endpoint security solutions. In the current year (2019), the endpoint security market is valued at USD 5,693.3 Mn, and it is expected to reach USD 10,026.9 Mn by 2026 at a CAGR of 8.4% during the forecast period (2019 -2026)

With the increasing attack on the organizations through endpoint, there is increase in awareness for the endpoint security solution. The large enterprises are at maximum risk of getting attacked; as a result, they are investing majorly in endpoints of the organization. North America generated a revenue of USD 2,121.2 Mn in 2018 and is expected to grow with steady revenue share by 2026

According to our study, banking and financial services industry, government & public sector, and telecom & IT is estimated to have half of the share. The risk of data and privacy breaching is very high in government and public. BFSI and IT & telecom have seen high investment in the adoption of endpoint security solutions.

In the endpoint security market, some of the key players are Carbon Black, Cisco, McAfee, Microsoft, Kaspersky Lab., Intel, Symantec Corporation, and Palo Alto network. These market players account for two-third total revenue and are focusing on agreements, acquisitions, and developments of the market.

The rapid adoption of BYOD (Bring Your Own Device) is raising the risk of endpoint attacks on the organization. The attackers are targeting the employees and devices to attack the organizations rather than attacking the organization network. So the protection of these endpoint nodes is essential for any organization.

North America region holds more than one fourth the high of the total global share. The high growth is due to huge allocation IT security investments and R&D expenditure on endpoint security. Also high awareness drives of government have increased the adoption in various industries. The Asia Pacific is highly growing at a rapid pace with rising IT infrastructure and security risks.

Endpoint Security Market Size, Share and Global Industry Trend Forecast till 2026
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