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The global endpoint security market stood at USD 5.30 billion in 2018 and is projected to reach USD 10.02 billion by 2026, exhibiting a CAGR of 8.4% during the forecast period.
Global endpoint security market is primarily driven by rise in new and unknown cyber-attacks on the organizations at the endpoint networks. Similarly, rise in trending policies such as Bring Your Own Devices (BYOD) in organizations which are connected to the organization’s networks is also fueling the demand for better and enhanced endpoint security solutions.
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For instance, in the year 2019, Symantec Corporation expanded its endpoint security tool to upgrade its Symantec endpoint security (SES) portfolio. The new platform is designed to reduce the attacks on endpoint networks as well as help to prevent breaches and threats. In addition, this newly designed platform will enable to detect, protect, and respond to the threats across all levels of security layer.
"Market to Gain Traction from Rising Shift Towards Automation in Security"
At present, organizations are witnessing thousands of alerts and alarms regarding suspicious activity, potential attacks, and new vulnerabilities, which may occur both inside and outside the organization. Several organizations are investing in machine learning and artificial intelligence (AI) to manage such large scale and complex threats. The integration of advanced technologies such as AI and machine learning helps to detect and identify threat patterns within the network immediately. With the help of these advance technologies suspicious activities can be reduced and enhanced network security can be attained. Additionally, with automation in endpoint security solutions the machines can also prioritize the threats and mitigate them accordingly. Similarly, the automation can link various tasks and endpoints within the organizations network. The automation in endpoint security solutions can detect threats at multiple and multidimensional security ends of the network at the same time. With the rising complexities of networks, organizations are emphasizing on automation in endpoint security solutions.
"Vendors to Offer a Customized Endpoint Security Solution"
With the rising attacks on endpoint networks, vendors are keen on offering customized solutions. A customized endpoint security solution is designed to target certain types of attacks and threats. Several small and medium enterprises with low budget can also access this targeted solution. Also, the vendors are offering industry specific endpoint security solutions; for instance, the security solution required for handling financial transactions in BFSI and for protecting patient’s data in healthcare will be different. In addition to this, vendors are offering a complete suite of endpoint security solutions for large enterprises. These customized solutions offered by the vendors are likely to boost the endpoint security market growth.
"Increasing Number of Endpoint Attacks"
The threat to data and privacy is at an alarming stage. Several organizations have reported having seen more than a 15% increase in successful endpoint attacks last year. There has been an increase in new and unknown attacks on organizations regarding endpoint networks. With such a high rate of endpoint attacks, the awareness regarding endpoint security solutions is increasing in large as well as small and medium enterprises.
"Increasing Trend of BYOD in Organizations to Stoke Demand for Endpoint Security Solutions"
Many large and small organizations are following the trend of Bring Your Own Device (BYOD) such as laptops, tablets, mobiles among others in work areas. With this policy, various types of devices get access to the organizations networks and systems, causing a threat to its security. Endpoint security plays akey major role in eliminating these attacks at workplaces.
Along with these two drivers, the increase in connected devices, rise in IoT adoption, and immense demand for smart devices are boosting the endpoint security market.
"Lack of Awareness about Endpoint Security Solutions"
The main concern today about endpoint security is its awareness. Businesses are struggling to deal with data breach and security threats owing to the lack of knowledge about endpoint security. Most organizations are not aware of the threats while connecting their devices to the open network. As the attacks are increasing, organizations must be aware of their every endpoint and should provide multilayer protection. It is essential for every organization to investigate all the devices present in the organization along with the external devices connected to their network.
"Services Segment to Grow Rapidly During the Forecast Period"
In terms of components, the global market is divided into software and services. The services segment is projected to emerge as the fastest-growing segment due to various developments and upgradations in process. Advanced security software launched by key players is coming up with new solutions to deal with the various types of new and unknown endpoint security attacks in the organization. The prevalent endpoint security market trends have created a need for many companies to invest in R&D for the development of innovative security solutions.
"Rapid Adoption of Connected devices to Boost the Market Share of Cloud Based deployment"
The endpoint security solutions can be deployed both on-premise and cloud. The adoption of the cloud is growing at a much higher rate compared to on-premise deployment. Moreover, the revenue generated by cloud in the endpoint security market is expected to grow rapidly during the forecast period owing to low cost and ease of customization associated with cloud services. Several large scale industries are going for cloud-based deployment of endpoint security solutions. Additionally, emerging technologies such as Industrial IoT and Industry 4.0 have contributed to an increase in data storage which resides on cloud. Moreover, the increasing smartphone users have also boosted the demand for cloud-based security solutions. The cloud-based security solutions are cost-effective and can easily adapt advanced solutions. Cloud based endpoint security solutions identify and mitigate real-time threats faster than the other solutions.
"Large Enterprises to Account for the Major Endpoint Security Market Share"
The enterprise size segment is divided into large enterprises and small & medium enterprises. The implementation of endpoint security solutions is higher in large enterprises as compared to the small and medium enterprises for the forecasted period. SMEs have limited budgets associated with IT security and digitization of processes. However, in recent years, the awareness and adoption of IT security has been increasing in small and medium enterprises as well. The large enterprises are also investing in the R&D of IT security to ensure transparency in data transfer without the threat of any cyberattack.
"BFSI and Government & Public Sector are the Key End Users of Endpoint Security"
Industries which require a high level of security and privacy such as banking and financial services industry, government & public sector, and telecom & IT are estimated to cover half of the endpoint security market share and projected to grow further by 2026. However, with increasing awareness and adoption of endpoint security solutions, healthcare and retail industry are anticipated to see substantial growth during the forecast period. In last few years, healthcare industry has witnessed maximum endpoint security attacks.
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For instance, according to McAfee’s case study of the year 2017, by moving to McAfee Endpoint Security, one of the key insurance agencies in the U.S. stabilized its endpoint security, along with securing the client’s data which would transfer through available channels. This has helped organization to gain better access to operations and improved data security. The company has implemented automated security solutions for all the endpoints of the organization.
North America is expected to hold the major share in the global endpoint security market during the forecast period. This adoption is on account of the strong presence of well-established players in the region. Increasing demand for connected devices and the growing deployment of IoT devices in various industries across the region are contributing to the adoption of endpoint security solutions in North America. Moreover, the U.S. federal government manages many cybersecurity programs and policies to help agencies enhance the safety and resiliency of the government’s systems and networks.
Europe is anticipated to have significant growth in the endpoint security market. Countries such as the U.K., Germany, and France are the leading countries in the endpoint security market. Their growth is attributable to the increasing adoption of endpoint security solutions to secure all endpoints across networks. Furthermore, European organizations are investing heavily in research and innovation of cybersecurity projects.
North America Endpoint Security Market, 2018 (USD Billion)
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Asia Pacific witnessed a high adoption of endpoint security solutions during the forecast period. The market is anticipated to grow at a rapid pace as organizations started modernizing and strengthening their IT infrastructure across the region. Moreover, growing awareness about the adoption of endpoint security in small and medium enterprises is contributing to the growth of the endpoint security solutions in the APAC region.
Latin America and Middle East regions are steadily adopting endpoint security solutions. Small and medium enterprises in Latin America are increasingly adopting endpoint security solutions, thereby helping the market grow in this region.
"Cisco Systems, Inc. to expand its endpoint security solution by investing in strategic acquisitions and innovations"
"Key Players to Strengthen their Market Position in the Endpoint Security Market"
In global endpoint security market, around seventy percent of key players have their dominance in North America. This region is also the headquarters to most of the key players of endpoint security. Some of the top players such as Cisco, Intel, Microsoft, Kaspersky, McAfee among others are investing in enhancing the endpoint security solution and upgrading their applications to provide security for new and unknown endpoint security attacks. With the rapid growth in connected devices, key players have increased their share of the endpoint security solution deployment on the cloud.
For instance, Ferrari, one of the most iconic brands in the automotive industry is constantly evolving its web presence with technologies such as the Internet of Things and planning to integrate proactive endpoint security solutions. Additionally, Ferrari is also planning for innovations to extend its technological vision of connected cars. The company was concerned with providing the safety of users as it cannot afford to take risks with the accuracy and availability of its data. For instance, in the year 2015, Ferrari partnered with Kaspersky Lab for Ferrari endpoints called ERP and PLM securities. This security has benefited the company with strict platform specifications along with complete confidentiality in reporting, thus providing drivers with a minimal performance impact.
The importance of endpoint security is rapidly increasing primarily due to rising everyday attacks and breaching of the data. The endpoint security vendors are keen on providing their solutions as per the requirement of the organizations. The endpoint security solution offers a single layer and multiple device protection. Endpoint security ensures that every device that is connected with the organization's network is protected from security threats. With the availability of customized endpoint solutions, small and medium organizations are also adopting the solution as per their infrastructural needs.
The report offers qualitative and quantitative insights on endpoint security solutions and services and the detailed analysis of market size & growth rate for all possible segments in the market.
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Along with this, the report provides an elaborative analysis of market dynamics, emerging trends, and competitive landscape. Key insights offered in the report are the adoption trends of endpoint security solutions by individual segments, recent industry developments such as partnerships, mergers & acquisitions, consolidated SWOT analysis of key players, Porter’s five forces analysis, business strategies of leading market players, macro and micro-economic indicators, and key industry trends.
Value (USD billion)
By Enterprise Size
By End-use Industry
As per our (Fortune Business Insights) study, the global endpoint security market is predicted to reach USD 10.02 billion by 2026.
Industries such as BFSI, Telecom & IT, Retail, Healthcare, and Government and the public sector are heavily adopting the endpoint security solution. The industries have huge sets of private data of their organization and also of their customers. Protecting this data from being misused is one of the high priority to these industries.
In 2018, the global market was USD 5.30 billion, and it is anticipated to reach USD 10.02 billion by 2026 growing at a stellar CAGR of 8.4% from 2019 to 2026
In the endpoint security market cloud segment is the leading segment. The cloud solution is cost-effective and easy to install. Also, the large enterprises are adopting the cloud owing to its large data storage space. Also, the endpoint security can integrate with the cloud to provide real-time protection.
Some of the driving factors for the endpoint security market are the rising number of everyday attacks through endpoint in the organization and policies such as Bring Your Own Devices (BYOD) in organizations.
In the endpoint security market, some of the key players are Carbon Black, Inc., Cisco Systems, Inc., McAfee, LLC, Symantec Corporation, and Microsoft Corporation
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