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The global healthy snacking market is projected to witness a rise during the forecast years, due to the increasing disposable income of many individuals and increasing awareness regarding the health benefits of consuming healthy snacking. An upsurge in demand for healthy snacking from various food and beverage industries is projected to contribute to its market growth in the forthcoming years.
Key market players operating in the global healthy snacking market are focusing on the launching new food products which are healthy for maintaining their prominence in the market. Danone S.A, The Unilever Group are some of the key players operating in the global healthy snacking market.
Healthy snacks are those snacks which consist of vitamins, and consist of low saturated fat, and also low quantity of added sugars. Healthy snacks help the human body to stay healthy and feel energized. Healthy snacks are also helpful for controlling the hunger feel between meals and avoids eating too much at mealtimes. Healthy snacks are high in protein and fibre content and help in maintaining energy levels for the whole day. Healthy snacks consist of fruits, seeds, whole grains, vegetables, low-fat dairy products, boiled eggs, nuts, and many more.
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Increasing preference of many consumers for consuming healthy food products and changing lifestyle of individuals globally which is expected to boost the demand for the healthy snacking market in the forthcoming years. The high cost of restaurant food is expected to fuel the growth of healthy snacking demand, as they are budget-friendly as compared to the hotel and restaurant foods.
In addition, convenience for working professionals as these healthy snacking helps for keeping the body healthy for the entire day is one of the factor that drives the market growth. Increasing health awareness among sportspersons and athletes and changing eating habits of many individuals are expected to obstruct the growth of the healthy snacking market.
However, lack of awareness of these products among developing countries is one of the major factor expected to hamper the growth of the healthy snacks market. In addition, the manufacturing cost of healthy snacks is high as compared to conventional snacks is the other factor that hampers the growth of the global healthy snacking market.
Some of the key companies that are present in the global healthy snacking market are Danone S.A, The Unilever Group, Nature Delivered Ltd., Hain Celestial Group, Inc., Tyson Foods, Inc., Hormel Foods Corporation, Mondelez International, Inc., B&G Food Inc., Select Harvests Ltd., and Kind LLC.
By Product Type
By Distribution Channel
By product type, the global healthy snacking market has been segmented into meat snacks, dried fruit, trail mix snacks, cereal and granola bars, nuts, savoury snacks, and seeds snacks. The demand for savoury snacks is projected to be high during the forecast period due to its extensive and wide product range and increasing popularity of savoury snacks among many individuals.
On the basis of distribution channel, the global healthy snacking market has been segmented into supermarkets, convenience stores speciality stores, hypermarkets, and online stores. The distribution channel of ready in hypermarkets/supermarket is projected to be the highest during the forecast years, due to increasing consumer awareness campaigns, increasing product advertisements, and a strong consumer base of supermarkets/hypermarkets.
Europe, followed by North America is projected to witness a significant rise during the forecast period, owing to the increasing number of healthy snack manufacturers across the region. The increasing number of working professionals, coupled with increasing consumption of nutritive and healthy snacks in the region is expected to further propel the growth of the healthy snacking market. The Asia Pacific is expected to dominate the global healthy snacking market, during the forecast years, due to the growing population in prominent Asian countries, such as Japan, and India, which in turn is generating the demand for affordable and ready to eat food products.
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