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The global natural sweeteners market size is experiencing crucial rise due to the upsurge in its demand across the globe. Increased awareness among consumers towards adverse health effects of consuming conventional sugar, coupled with rising per capita income of people is projected to impact the natural sweeteners market positively in the forthcoming years.
Key market players operating in the global market are focusing on the launch of new and innovative products, by using advanced processing techniques. PureCircle, Tate & Lyle Plc., Cargill Inc., and Archer Daniels Midland Co.are some of the key vendors operating in the market.
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Natural sweeteners are the sweetening agents derived from natural ingredients and are healthy as compared to conventional sugar. There are a number of pre-existing natural sweeteners, such as honey, maple syrup, and others that can be added in food for sweetening the food product. For commercial usage, some of the most common natural sweeteners are stevia, xylitol, and erythritol.
The natural sweeteners market is projected to witness a significant rise in the forthcoming years, owing to the rising prevalence of diseases, such as diabetes and other cardiovascular diseases, which is fostering the demand for natural and sugar-free ingredients. The launch of superior quality natural sweeteners by market players that are capable of imitating the taste of original sugar, coupled with increased adoption of natural sweeteners due to their low-calorie content and health benefits is further projected to boost the global natural sweeteners market growth.
The high price of sweeteners composed by using natural ingredients, coupled with the less pleasant taste of some natural sweeteners, such as stevia is anticipated to hinder the growth of the market.
List of the key companies that are present in the global natural sweeteners market are;
By Product Type
By product type, the global natural sweeteners market has been segmented into high-intensity sweeteners and low-intensity sweeteners. High-intensity sweeteners are projected to be the fastest-growing segment and are expected to generate the major revenue share during the forecast period, owing to high health benefits associated with high-intensity natural sweeteners such as stevia.
By application, the natural sweeteners market has been segmented into food & beverages, pharmaceuticals, personal care, and others. The food & beverage segment is anticipated to generate the major revenue share during the forecast years. Erythritol and stevia are largely used as sweetening agents in various food & beverage products, such as baked goods, fruit juices, and various confectionery products. Rising consumer awareness towards the negative health effects of consuming sugar is expected to boost the demand for natural sweeteners in the production of food & beverage products.
Asia Pacific (excluding Japan) is projected to dominate the global natural sweeteners market during the forecast years, owing to the exponentially growing demand for natural sweeteners in preparation of Asian food products, such as sauces, pastes, pickles, and others. Rising the aging population and inclination of consumers towards a healthy lifestyle is also projected to play a significant role in boosting the growth of the natural sweeteners market of the region. North America is anticipated to follow the Asia Pacific, due to the increased prevalence of diabetes and obesity in the region, which is motivating people to switch from conventional to natural sweetener consumption. According to the Center for Disease Control and Prevention (CDC), in 2017, more than 100 million U.S. population was found to be living with diabetes or prediabetes.
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