Power Distribution Unit (PDU) Market Size, Share and COVID-19 Impact Analysis, By Type (Basic, Metered, Switched, Intelligent & Others), By Power Phase (Single Phase & Triple Phase), By Application (Datacenters, Laboratories, Commercial Application & Others), and Regional Forecast, 2021-2028

The global power distribution unit (PDU) market size was USD 2.66 billion in 2020 and is projected to grow from USD 2.96 billion in 2021 to USD 7.32 billion in 2028 at a CAGR of 13.8% in the 2021-2028 period. The global impact of COVID-19 has been unprecedented and staggering, with power distribution units witnessing a negative impact on demand across all regions amid the pandemic. Based on our analysis, the global market exhibited a lower growth of 1.7% in 2020 compared to the average year-on-year growth during 2017-2019. The rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.

Prominent market players in the global market are investing in research and development of upgrading the data centers for efficient electricity supply. For instance, Siemens invested USD 530 million in 2018 for its data center’s research and development and is expected to drive the global market. The keen focus of governments on inculcating environment friendly in commercial infrastructures in boosting the market growth. As in the case, the European Commission (EU) revised its Energy Efficiency Directive in 2018 to unveil some new elements by improvising the EU’s energy efficiency target by at least 32.5%. According to the study by the International Energy Agency, total investment in the energy sector worldwide was valued at USD 2 trillion in 2018.

COVID-19 to Discourage Investment in Development of IT Infrastructure Due to Extensive Scarcity of Cash Liquidity and Volatile Nature of Market

COVID-19 outbreak had a severe negative impact on many developing and established economies and derailed the development plans of many commercial facilities as well as private firms looking to strengthen their data center ecosystem. Additionally, abrupt and unplanned lockdowns, restriction of the cross-border trade, various norms on import-export restricted multinational companies from maintaining the supply of their products in multiple regions. The suppliers and traders also adopted a pessimistic approach putting a massive impact on the development of the market.

Heavy disruption in the supply chain operations reduced market activities considerably and curbed the swift supply of these products across the globe. Closure of the manufacturing facilities for a brief period of time and allowed opening with a reduced workforce reduced the manufacturing of DPUs creating demand-supply imbalance again, highlighting the current uncertainty and volatile nature of the market. The breakdown of conventional supply channels and the inability of distributors and retailers due to severe cash crunch derailed the growth prospects of the market.

LATEST TRENDS

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Consumer Preference for Intelligent Ai-Driven PDU to Emerge as A Lucrative Trend in Global Market

 The establishment of advanced, multifaceted, interconnected data centers driving cloud server technology and working on storage, retrieval and process on confidential documents of an establishment in a closed circuit has been on the rise in the recent past. The influx of consumers towards cloud-based operations and increment in working from remote locations on secured server technology has surged the importance of data centers to a sizable extent. This importance and dependence on data centers have compelled data center operators to focus keenly on the chain, including supply to the rack power distribution unit. To make monitoring more feasible and effective, most of the data center operators are taking decisive steps and making fundamental changes in the data center infrastructure by incorporating more intelligent, AI-driven intelligent units, which will aid to provide more prompt and precise monitoring and strengthen the outlet capabilities of robust data center ecosystem.

Albeit, the main problem associated with the installation of intelligent DPUs is the high initial investment associated with the procurement and installation of the intelligent units in the data center. Networking all these DPUs independently with the data center is a time-consuming and costly affair. Thus, the development of these units integrated with secure array technology is expected to take the market by storm. These DPUs can consolidate up to 32 DPUs with a single assigned IP address to monitor failover capabilities.

DRIVING FACTORS

Increasing Demand for Data Center Monitoring Solutions to Drive the Power Distribution Unit Market Growth

The data center centralizes an organization’s IT operations and equipment to store, manage and disseminate the data, thus providing security and reliability of data centers. Datacenter monitoring is a process of managing and operating data centers using manual or automated tools and techniques for efficient utilization of power and securitization. The increasing amount of data throughout the world is the key factor for the growing data centers and is expected to drive the global market. For example, Raritan’s PDU is embedded with Xerus firmware, a combination of hardware and software technologies that helps manage data centers efficiently by monitoring and supplying high compute power, security, complete visibility, and advanced altering of electricity supply.

RESTRAINING FACTORS

Limitations of PDUs to Manage Extreme Voltages and High Current Fluctuations May Obstruct Market Developments

Current PDUs are incapable of catering to complex infrastructure and high voltage requirements for the establishment of stable data center management solutions. These limitations discourage anticipated to distract the customers looking for stable and uninterrupted electricity supply solutions for their high-end data center establishments. Even after the well-tested and full-proof installation of these Units, problems such as overhead line sag, failure of circuit breakers, overloading and failure of high voltage transformers, and underground cable treeing still stand inevitable and can create high downtime and heavy interruption in data center power supply.

Although, the heavy disruptions due to these interruptions and failures can be easily countered using the installation of a monitor for trouble solutions and maintenance systems. These systems will help the data center operator to anticipate, rectify and resolve catastrophic breakdowns. These solutions can help to minimize downtime and increase the application of these units for big and high-end PDUs.

SEGMENTATION

By Type Analysis

Intelligent power distribution is projected to grow significantly, owing to the rising demand for smart and technological-driven systems. Furthermore, an intelligent unit is built up with a core power cycle that facilitates real-time data collection, green data center, capacity planning, increased uptime, and reduces costs and energy consumption, thus expected to become an important growth factor for the market. For instance, Hewlett Packard Enterprise (HPE) intelligent type provides monitoring for power consumption at load segment, stick, core and outlet level with precision and accuracy. HPE’s unit has unique architecture that enhances the flexibility and control of power distribution to avoid downtime. Intelligent PDU’s provide features such as environmental monitoring, power metering, and remote outlet control that also monitors circuit breakers and are able to reset quickly. Therefore, owing to the above factors, Intelligent PDU’s is expected to exhibit the highest CAGR over the forecast period.

Basic type is useful for simple installation, reliability, and cost-effective electricity distribution in high-density data centers. As per the research, Hewlett Packard Enterprise (HPE) introduced a basic unit

 designed for simple operations that supports power distribution ranging from 1.9 kVA to 19.9 kVA with single-phase or triple-phase unit. Metered type helps the user to determine the power usage and capacity of the circuits needed in the rack PDU.

By Power Phase Analysis

Within the power phase market segment, triple power phase type allows running all the devices at 120 VAC and 208 VAC devices from the same power source by mix-matching the PDU’s. This type of units is common in large industries and manufacturing plants throughout the globe. Critical industrial machines need an efficient operating system so as to utilize the necessary amount of power with effective usage of these units. For example, Veritiv Group Corp. introduced rack PDU for critical IT equipment power usage, which is operated via remote access for operations such as turn on, turn off, or reboot of the unit, thus expected to become a key growth factor for the global market.

By Application Analysis

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Within the application market segment, the commercial sector is expected to be the emerging application in the market, as there is a surge in the growth of infrastructural and commercial developments in the emerging economies. Industrial applications for the customized electricity distribution system and military usage for mobile camps are expected to drive the global PDU market growth in the near future. As in this case, Marway Power Systems Inc. provides these Units for military, aerospace, and defense applications, with these units embedded in aircraft, ships and submarines for energy management solutions. The company has its units installed in various platforms such as Arleigh-Burke destroyers, nuclear submarines, and 40’ pilothouse boats for critical watercraft stability and filtered power for onboard systems.

Science or IT/commercial laboratories are the places where research is carried out for all 365 days that require power distribution units for their complex operations, thus expected to drive market growth in the near future.

REGIONAL ANALYSIS

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Revenue generated from the sale of the power distribution units across North America, Europe, Asia Pacific, Middle-East Africa and Latin America is significantly increasing the market value.

Asia Pacific region is projected to hold a bolstering share in the global market. Increasing corporate infrastructure in the developing countries and efforts made by the respective governments to elevate IT infrastructure ecosystem will reinforce market developments in the Asia Pacific region. Continuous heavy increment in IT establishment and incorporation of automation and cloud-based operations have further fostered the eminent importance of uninterrupted power electricity and stable operation of data centers and server rooms. Also, noticeable growth in sales and application of novel and advanced laboratory equipment and healthcare machinery, which requires a swift and continuous constant power supply to undertake critical operations and procedures, spurs market demand in the said region.

India to Register Substantial Growth Owing to Integration of IT Solutions and Automation Techniques Across Application Sectors

India is set to register a noteworthy increment in the market due to the proclivity of customers towards the enrichment of established infrastructure with innovative power distribution solutions and unremitting electric supply. Government is also keen on integrating automation and server technology-based facility management at public infrastructures for better security and hassle-free operations. Additionally, over the last decade, prominent IT firms with global product and service coverage have invested in improving operations in the market of India, enriching the requirements of these Units in commercial applications and also for the data center segment. India is also observed as a nation with immense growth potential and an emerging economy that can provide significant growth to the market.

Hefty investments in the PDU projects across data centers and commercial places in North America justify its considerable share in the global market. For instance, Eaton Corporation introduced its high-density rack unit platform in North America with G3 technology that serves as an ideal solution for environments with high-density supply. Rising demand from cloud providers led to the absorption of 303 megawatts (MW) of power from U.S. data centers in 2018. For instance, Microsoft has planned to build four new data centers in North America, therefore leading to an increase in demand for these units.

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The European data center construction market is growing due to increased investments from cloud, internet, co-location and telecommunication service providers, thus surging the demand for power distribution units. For example, EdgeConnex, a European data center operator, is expanding its presence in Amsterdam, Dublin, and Munich to manage power consumption throughout Europe. Furthermore, Google has revealed a plan to build a data center in Belgium worth approximately USD 300 million, all these efforts collectively driving the market growth in Europe.

INDUSTRY KEY PLAYERS

Schneider Electric, Eaton, Tripp Lite, and Leviton Manufacturing Co. Inc. to Dominate Global Market

Schneider Electric actively provides IT rack power distribution units such as metered, switched, basic, and intelligent PDUs and is expected to invest €10 million in research and development. Eaton Corporation invested approximately USD 145 million in research and development and launched a new data center integrated with intelligent PDU in Dublin, Ireland. Tripp Lite manufactures power protection and connectivity solutions such as UPS, switches, cables, racks and PDU’s, wherein it recently invested for R&D activities in Israel, also known as Minicom by Tripp Lite. Leviton provides fast deployable PDUs to the data centers with high-speed bandwidth for driving IT sector’s architecture. These are the prominent players providing high-density PDU’s and hold the major shares of the global market.

List of Key Companies Profiled:

• Schneider Electric SE (France‎)


• Eaton Corporation PLC (Ireland)


• ABB Ltd. (Switzerland)


• Cisco Systems Inc. (U.S.)


• Vertiv Group Corp. (U.S.)


• APC by Schneider Electric (U.S.)


• Hewlett Packard Enterprise (U.S.)


• Siemens AG (Germany)


• Raritan Inc. (U.S.)


• Server Technology Inc. (U.S.)


• Tripp Lite (U.S.)


• Leviton Manufacturing Co. Inc. (U.S.)


• Socomec (France)


• Legrand (France)


• Panduit (U.S.)


• Delta Electronics (China)


• Enlogic (U.S.)


• Cyber Power Systems (USA), Inc. (U.S.)


• Hammond Manufacturing Co. Ltd. (Canada)


• Data Center Infrastructure (Netherlands)

KEY INDUSTRY DEVELOPMENT:

• April 2021:  Enel, which is an energy management company based in Italy decided to venture into the power distribution market of U.S. To capitalize on a decent share in the regional market, it has decided to invest USD 19.52 million by the end of 2023. The company will focus these investments on bolstering its distribution network across the country. In the future prospect, the company will invest USD 73.23 million by the end of 2030.


• April 2021: Sensata Technologies, an U.S.-based manufacturer of industrial technology and power management solutions, has entered into a business agreement with a leading electric truck manufacturer. Under the agreement, Sensata Technologies will manufacture and supply distribution units to install DC fast charging power outlets.

REPORT COVERAGE

An Infographic Representation of Power Distribution Unit Market

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The global power distribution unit market report provides an in-depth analysis of the market dynamics and competitive landscape. It provides various key insights, including recent industry developments in the market, such as mergers & acquisitions, macro, and microeconomic factors, SWOT analysis, and company profiles.

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