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Print Equipment Market Size, Share and Industry Analysis By Type (Offset, Digital, Flexo), By End Use (Packaging, Publication, Commercial) and Regional Forecast 2018-2032

Last Updated: November 17, 2025 | Format: PDF | Report ID: FBI100160

 

KEY MARKET INSIGHTS

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The global print equipment market size was valued at USD 19.74 billion in 2017 and is projected to reach USD 20.57 billion by 2032, exhibiting a CAGR of 0.3% during the forecast period of 2018-2032. The North America dominated the print equipment market with a share of 23.81% in 2017. The global printing market is gaining momentum owing to the technological advancement such as digital enhancements of equipment, evolving software tools, and automation in printing.

The web to print technology is gaining increasing investments by commercial users. Reduced wastages, fewer production cycles, and better color production are the features attracting various business in the market. Furthermore, the need to remain relevant to the digital channels is compelling the innovation growth in the printing equipment. The growing demand for 3D printing is further expected to drive the global print equipment market in the near future.

Global Print Equipment Market Overview

Market Size:

  • 2017 Value: USD 19.74 billion
  • 2032 Forecast Value: USD 20.57 billion, with a CAGR of 0.3% from 2018–2032

Market Share:

  • Regional Leader: North America held a 23.81% market share in 2017, valued at USD 4.7 billion, driven by early adoption of digital enhancements and automation in printing.
  • Type Leader: Offset, digital, and flexo are the primary types, with digital printing equipment gaining importance due to features like quick response, personalization, and ease of data modification.
  • End-Use Leader: Packaging is a key end-use segment, supported by rising investments in packaging printing machinery and innovations in label printing.

Industry Trends:

  • Digital & Automation Advancements: Technological advancements such as digital enhancements, evolving software tools, and automation are driving market momentum.
  • Web-to-Print Technology: Increasing investments in web-to-print solutions are reducing waste, production cycles, and improving color quality.
  • Label Printing Innovation: Growth in label printing, lightweight and recyclable labels, and sustainable packaging materials is positively impacting the market.
  • Nanotechnology & 3D Printing: Innovations like nanographic printing and the growing demand for 3D printing are opening new avenues for suppliers and manufacturers.
  • Sustainability Focus: Rising demand for recyclable and green labels, supported by government recovery schemes and consumer preference for eco-friendly products.

Driving Factors:

  • Packaging Industry Growth: Increased demand for packaging printing, especially in developing economies like China and India, is fueling market expansion.
  • Digital Printing Demand: Shift towards digital printing for its flexibility, customization, and efficiency is driving equipment upgrades and new product launches.
  • Sustainable Development: Efforts to reduce packaging weight and use recyclable materials are encouraging innovation in print equipment.
  • Emerging Markets: Development opportunities in Asia Pacific and other emerging regions are supporting long-term market growth.

"Label Printing is expected to Emerge as Most Attractive Applications in Printing Equipment Market"

The increasing investments in the packaging printing machinery as a result of growth in demand from the industrial sector is expected to drive the label printing machinery market. The innovations in label printing including lightweight labels and recyclable packaging material are positively contributing to the print equipment industry. The growing demand for reduction in weight of product packaging by using smaller or thinner labeling material so as to obtain lighter and easier labels is expected to contribute positively to the print equipment’s sector. For instance, Nestlé Waters North America reduced their label size by 35% for their bottles as a part of their sustainable development efforts.

The rising demand for recyclable labels is further expected to drive the packaging industry and in turn, is expected to contribute to the printing equipment industry. The governments and local authorities from across the world are encouraging recyclability of packaging material by introduction of recovery schemes for industrial as well as household waste. Furthermore, the increasing shift of environmentally conscious customers towards green products is further expected to result in greater demand for green labels in the near future.

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The digital printing equipment such as electrography and inkjet is resulting in opening up new avenues for supplier and equipment manufacturers.  The digital machinery is gaining importance over analog print equipment as a result of various features offered by it including less-press plates, quick response, personalization, customization and providing variable data, and ease of modification of data(images). Thus manufacturers are focusing on the upgradation of technology so as to better cater to the customers. For instance, Dot2dot leading digital printing company in Malaysia is upgrading itself in digital printing Malaysia and is providing various services to customers at reasonable prices.

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The nanotechnology innovations in the printing technology in the printing process are further resulting in the increased scope for print equipment Market. For instance, in 2012 the Landa Corporation developed nanotechnology to print on almost any surface with a very small pigment water-based particles. In addition, the Landa Nanographic Printing Presses is a combination of offset and digital printing in terms of quality and speed respectively. Thus resulting in the increasing printing demand from the RFID labels and tags, flexible batteries, luminescent displays using organic light-emitting diodes, sensors, and solar energy cells.

The demand in printing equipment market in developing economies such as China and India is expected to show lucrative growth as a result of development opportunities in packaging printing, and growing awareness of innovative printing technologies. The market is expected to witness hindrance as a result of increasing migration towards digital media and high-cost price. However, the consolidation among printers, the increasing popularity of 3D printing and excellent productivity is expected to be the key driving factor for the market.

North America Print Equipment Market, 2017

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REPORT OVERVIEW

An Infographic Representation of Print Equipment Market

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The report provides qualitative and quantitative insights on the print equipment industry and detailed analysis of market size & growth rate for all possible segments in the market. The market is segmented by product type and end use on global as well as regional level. On the basis of product type, the global print equipment market is categorized into offset, digital, flexo and others. Based on end use the market is drilled down into packaging, publication, commercial and others. Geographically, the market is segmented into five major regions, which are North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The regions are further categorized into countries.

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Along with this, the report provides elaborative analysis of the market dynamics and competitive landscape. Various key insights provided in the report are the prevalence of coagulation factor deficiency, recent industry developments such as mergers & acquisitions, and key industry trends.

Segmentation

ATTRIBUTE

 DETAILS

By Type

  • Offset
  • SheetFed
  • Web
  • Digital
  • Flexo
  • Others

By End-use

  • Packaging
  • Publication
  • Commercial & Others

By Geography

  • North America (USA and Canada)
  • Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)
  • Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
  • Latin America (Brazil, Mexico and Rest of Latin America)
  • Middle East & Africa (South Africa, GCC and Rest of Middle East & Africa)

LIST OF KEY COMPANIES PROFILED :

  • BOBST
  • KOMORI Corporation
  • Gallus Ferd. Rüesch AG
  • Mark Andy Inc.
  • WINDMOELLER & HOELSCHER CORPORATION
  • Barry-Wehmiller Companies
  • Xeikon
  • Landa Corporation
  • Others

Key Recent Developments

  • In July 2019: HP launched Neverstop Laser Printer, a cost effective printing and time efficient printer in India.
  • In April 2019: HP announced the HP Stich S Series, of digital textile printers for excellent efficiency, precise colour matching, fast and simple process.


Frequently Asked Questions

According to Fortune Business Insights, the market is projected to reach USD 20.57 billion by the end of 2032.

In 2017, the market was valued at USD 19.74 billion.

The market is projected to grow at a CAGR of 0.3% during the forecast period.

The By Type segment is the leading segment in the market.

Label Printing is expected to Emerge as Most Attractive Applications in Printing Equipment Market

In the Print Equipment Market, some of the key players are BOBST, KOMORI Corporation, Gallus Ferd. Rüesch AG, Mark Andy Inc., WINDMOELLER & HOELSCHER CORPORATION, Barry-Wehmiller Companies, Xeikon, Landa Corporation

North America is expected to hold the highest market share.

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  • REPORT UPDATE
    IN PROCESS
  • 2019-2032
    (IN PROCESS)
  • 2024
    (IN PROCESS)
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