"Smart Strategies, Giving Speed to your Growth Trajectory"

Smart Toys Market Size, Share and Global Trend By Technology (Wi-Fi, Bluetooth, RFID or NFC), By Distribution Channel (Toy Shops, E-Commerce or Online Stores, Offline Stores, Specialty Stores) and By Regional Forecast, 2024-2032

Region :Global | Report ID: FBI100337 | Status : Ongoing



According to secondary sources, the research investment plan for STEM (Artificial Intelligence) technology for the development of smart toys is projected to exceed US$ 1.9 Bn by 2019. Toys that use technology to enrich play while interacting with the child are termed as smart toys. These interactions are either through the initiation of open-ended play suggestions or responding to the child's actions in a way that sparks the child's creativity are termed as Smart toys. Smart toys typically offer three diverse types of responses such as sound, light or movement in response to a child's actions. Smart toys are capable of possessing artificial intelligence, as they consist of a microprocessor, volatile or non-volatile memory units, and input & output devices. They are integrated with speech recognition and translator, which can be easily implemented in a software and hardware platform. Several sensors incorporated in smart toys enable them to react to their surroundings, thereby making them more realistic.

To gain extensive insights into the market, Request for Customization

Increasing investment for the development of AI and IoT technology, expansion of 3D printing technology and proximity sensors in toys are some of the key drivers responsible for the growth of the global smart toy market. Other promising factors such as the expansion of e-commerce companies and increasing awareness in animated movies are expected to provide new growth opportunities to the market. 


Some of the leading players in smart toy market are: Dream International, Peguino Ltd., Hasbro Inc., Jakks Pacific, Kids II Inc., KNEX Industries Inc., Dash Robotics, Bots Alive Robot Toys, Konami Corporation, Leapfrog Entertainment, Playmobil, The Lego Group, and Mattel Inc., Indiegogo, Inc. among others.




By Technology

●       Wi-Fi

●       Bluetooth

●       RFID or NFC

●       Others

By Distribution Channel

●       Toy Shops

●       E-Commerce or Online Stores

●       Offline Stores

●       Specialty Stores

●       Others

By Geography

●       North America (the USA and Canada)

●       Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)

●       Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)

●       Latin America (Brazil, Mexico and Rest of Latin America)

●       Middle East & Africa (South Africa, GCC and Rest of the Middle East & Africa)


Based on geography, Asia Pacific is expected to hold the maximum share in terms of market revenue of the global smart toy market. This growth is because of the existence of leading market players in APAC and have made huge investments in 3D printing and AI sensing technology. By country, China is the leading revenue generator of the Asia Pacific smart toy market. This significant growth in this region is mainly a result of emerging digitalization trend, the growing popularity of smart toys and increasing investment in R&D department. Further, North America is expected to witness substantial growth in the smart toy market during this forecast period with demand rising in to adapt AI security parameters and upgrade existing software. This is backed by implementation of strict safety and upgrading standard in smart toys by the government of North American countries.

Key Industry Developments

  • November 2017- Partnership between Hasbro Inc. and Mattel, Inc. for providing Barbie robotics engineering facilities. This robot is enabled with AI technology which has six free coding lessons for kids to help them to grow intellectually.

  • March 2017- Peguino Ltd. merged with Arduino TM Group, to provide toy bricks embedded with Arduino and Raspberry Pi programs with a compatible IoT software. This toy brick is installed with infrared data transfer and comprises of microphones, OLED displays, and humidity sensors.

  • Ongoing
  • 2023
  • 2019-2022

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Information & Technology Clients

Go daddy
Bain & Company

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.