Smart Toys Market Size, Share and Global Trend By Technology (Wi-Fi, Bluetooth, RFID or NFC), By Distribution Channel (Toy Shops, E-Commerce or Online Stores, Offline Stores, Specialty Stores) and By Regional Forecast, 2025-2032

The global smart toys market size was valued at USD 22.43 billion in 2025. The market is projected to grow from USD 25.7 billion in 2026 to USD 76.44 billion by 2034, exhibiting a CAGR of 14.6% during the forecast period.

According to secondary sources, the research investment plan for STEM (Artificial Intelligence) technology for the development of smart toys is projected to exceed US$ 1.9 Bn by 2019. Toys that use technology to enrich play while interacting with the child are termed as smart toys. These interactions are either through the initiation of open-ended play suggestions or responding to the child's actions in a way that sparks the child's creativity are termed as Smart toys. Smart toys typically offer three diverse types of responses such as sound, light or movement in response to a child's actions. Smart toys are capable of possessing artificial intelligence, as they consist of a microprocessor, volatile or non-volatile memory units, and input & output devices. They are integrated with speech recognition and translator, which can be easily implemented in a software and hardware platform. Several sensors incorporated in smart toys enable them to react to their surroundings, thereby making them more realistic.

To gain extensive insights into the market, Download for Customization

Increasing investment for the development of AI and IoT technology, expansion of 3D printing technology and proximity sensors in toys are some of the key drivers responsible for the growth of the global smart toy market. Other promising factors such as the expansion of e-commerce companies and increasing awareness in animated movies are expected to provide new growth opportunities to the market. 

KEY PLAYERS COVERED

Some of the leading players in smart toy market are: Dream International, Peguino Ltd., Hasbro Inc., Jakks Pacific, Kids II Inc., KNEX Industries Inc., Dash Robotics, Bots Alive Robot Toys, Konami Corporation, Leapfrog Entertainment, Playmobil, The Lego Group, and Mattel Inc., Indiegogo, Inc. among others.

SEGMENTATION

REGIONAL ANALYSIS

Based on geography, Asia Pacific is expected to hold the maximum share in terms of market revenue of the global smart toy market. This growth is because of the existence of leading market players in APAC and have made huge investments in 3D printing and AI sensing technology. By country, China is the leading revenue generator of the Asia Pacific smart toy market. This significant growth in this region is mainly a result of emerging digitalization trend, the growing popularity of smart toys and increasing investment in R&D department. Further, North America is expected to witness substantial growth in the smart toy market during this forecast period with demand rising in to adapt AI security parameters and upgrade existing software. This is backed by implementation of strict safety and upgrading standard in smart toys by the government of North American countries.

Key Industry Developments

• November 2017- Partnership between Hasbro Inc. and Mattel, Inc. for providing Barbie robotics engineering facilities. This robot is enabled with AI technology which has six free coding lessons for kids to help them to grow intellectually.
• March 2017- Peguino Ltd. merged with Arduino TM Group, to provide toy bricks embedded with Arduino and Raspberry Pi programs with a compatible IoT software. This toy brick is installed with infrared data transfer and comprises of microphones, OLED displays, and humidity sensors.