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The global ultrasound equipment market size was valued at USD 9.63 billion in 2024. The market is projected to grow from USD 10.32 billion in 2025 to USD 16.91 billion by 2032, exhibiting a CAGR of 7.3% during the forecast period.
Ultrasound uses high-frequency sound waves to take images of anatomical structures, which healthcare professionals interpret to detect abnormalities in a patient. This equipment diagnoses several chronic disorders related to vital body parts, such as the heart, blood vessels in the abdomen, and joints. This technology is considered one of the safest, non-invasive diagnostic procedures to examine internal organs.
Recent advancements in this technology, introduction of innovative equipment, and development of healthcare facilities in emerging countries have influenced market players to develop easily operable devices. Additionally, the growing prevalence of chronic diseases and expansion of applications of these systems are some of the major factors anticipated to propel the global ultrasound equipment market growth during the forecast period.
Additionally, the key players in the market, such as GE HealthCare, Koninklijke Philips N.V., FUJIFILM Corporation, CANON MEDICAL SYSTEMS CORPORATION (Canon Inc.), and others are offering advanced products and engaging in strategic activities to expand the reach of their products in untapped regions. Rising technological advancements are increasing the focus of these companies on developing advanced products for a wide range of application areas.
Increasing Prevalence of Chronic Diseases and Rising Geriatric Population to Accelerate Market Growth
Globally, the rising prevalence of chronic diseases has increased the demand for healthcare services, such as increased patient visits, hospital admissions, and surgeries.
The increasing incidence of chronic diseases, such as cardiovascular diseases, cancer, kidney diseases, and respiratory disorders, is leading to an increased demand for early diagnosis and treatment. Ultrasound imaging is a non-invasive, cost-effective diagnostic tool widely used to detect and monitor symptoms associated with heart disease, cancer, kidney diseases, and others.
The growing prevalence of cardiovascular diseases is augmenting the number of ultrasound imaging procedures across the globe.
For instance, according to the 2022 Heart Disease & Stroke Statistical Update Fact Sheet Global Burden of Disease, it was estimated that 244.1 million people were living with Ischemic Heart Disease (IHD). This disease was more prevalent in males (141 million) than in females (103.1 million) in 2020 on a global level. Such growing prevalence frequently leads to an increased demand for heart ultrasound, also known as echocardiography, to assess heart conditions, such as heart valve disease, cardiomyopathy, pericardial diseases, and others.
This, along with rise in the geriatric population globally suffering from chronic disorders, has led to a significant increase in the demand for medical imaging equipment, including those for diagnosis and treatment procedures. According to a National Council of Aging article published in October 2023, around 95% of adults aged 60 and above have at least one chronic condition. In contrast, nearly 80% have two or more chronic conditions.
Furthermore, over the past decade, applications of this technology have expanded to clinical specialties, such as surgery, gastroenterology, and musculoskeletal. These applications were limited to radiology, cardiology, obesity, and gynecology. Hence, recent developments and the launch of several products in the point-of-care (POC) segment and handheld systems have expanded the usage of these systems in primary care, anesthesia, emergency medicine, and critical care applications. This is expected to bolster the market’s growth during the forecast period.
Product Recalls and Shortage of Trained Technicians to Limit Adoption of These Systems
Even though the market is witnessing notable advancements in ultrasound imaging equipment, certain factors, such as product recalls, warnings from regulatory bodies, and defective products hamper the brand image of major companies operating in the market. This results in lesser product sales, impacting revenue generation in the market.
For instance, in August 2021, Koninklijke Philips N.V. recalled its Class 2 Sparq ultrasound device. The recall was initiated owing to a battery data issue with the system, which intermittently caused system shutdown, regardless of the actual state of the battery or application of alternating current power. This, along with the shortage of trained technicians in countries, such as Australia, the U.K., and Canada, is expected to limit the market’s growth opportunities during the forecast period.
For instance, in April 2021, according to the Royal College of Radiologists’ workforce census report, there was an estimated shortage of 1,939 consultant radiologists, which was equivalent to 33% of the total workforce. And it is estimated that there will be a significant shortage of 3,600 radiologists by 2025. Also, according to the 2022 Clinical Radiology U.K. workforce census report, the U.K. had a 29% shortage of clinical radiologists, which is expected to rise to 40% by 2027 if no action is taken.
Expansion of Therapeutic Applications of Ultrasound to Provide Lucrative Market Growth Opportunities
Rising technological advancements and increasing demand for ultrasound equipment for treating a wide range of medical conditions rather than just diagnosing them will offer a lucrative growth opportunity to the market during the forecast period. The new-age ultrasound equipment can be used for cancer treatment, wound healing, neuromodulation, pain management, and even ultrasound-guided drug delivery. Such diverse application areas of ultrasound shift the focus of key market players toward increasing research & development and commercializing cutting-edge ultrasound equipment for different applications.
For instance, in May 2021, Insightec received market approval from the Brazilian Health Regulatory Agency (ANVISA) for its Exablate 4000 (Exablate Neuro) platform, which utilizes MR-guided focused ultrasound to target deep brain tissues non-invasively. This partnership with Strattner aimed to introduce focused ultrasound technology in Brazil for treating essential tremor, tremor-dominant Parkinson's Disease (PD), and neuropathic pain resistant to medication. Such product launches and regulatory approvals for new treatments will cater to the market's growth during the forecast period.
Presence Of Alternative Diagnostic Technologies To Hinder Marker Development
The market faces challenges due to the presence of alternative diagnostic technologies, such as MRI, CT, and X-ray, which may offer more comprehensive imaging solutions. Additionally, the high cost associated with advanced ultrasound technologies limits their access in developing markets. Limited access to healthcare infrastructure in low-income regions exacerbates the challenge of market penetration for ultrasound devices. The unequal distribution of these devices, which are concentrated in urban areas, leaves rural populations underserved. Such scenarios tend to impose challenges on the growth of the market.
Introduction of Artificial Intelligence in Ultrasound Devices to Fuel Market Growth
Some of the leading market players are emphasizing developing advanced devices and systems integrated with artificial intelligence (AI). The AI algorithms aim to improve image quality and interpretation. These algorithms can be used to analyze ultrasound images in real-time, which, in turn, offers valuable insights and assistance in accurate diagnosis to healthcare professionals. Furthermore, integrating AI into this equipment leads to enhanced accuracy and efficiency of ultrasound examinations, resulting in better patient outcomes. This step is being propounded to overcome certain limitations associated with conventional devices, such as the long time required to conduct the examination, poor image quality in certain cases, high dependency on technicians to acquire and interpret images. Thus, key players' introduction of advanced systems with artificial intelligence-powered imaging is expected to boost the market's growth during the forecast period.
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The outbreak of COVID-19 had a negative effect on the ultrasound market. The pandemic created disruptions in the global supply chain of medical devices. Some of the major players operating in the market faced supply chain disruptions, especially from distributors in severely impacted developing countries, such as China, India, Brazil, and others. The manufacturing capacity of a few players was also affected by the unavailability of locally sourced raw materials or parts.
However, the resumption of routine medical diagnosis at hospitals and clinics after the pandemic augmented patient visits to healthcare settings, further boosting the use of this equipment globally. Thus, rising hospital visits by patients for diagnostic ultrasound post-COVID-19 pandemic and increased launch of and demand for portable devices at home healthcare settings & remote patient monitoring further propelled the market’s growth in 2023. The market is projected to witness strong growth prospects over the forecast period due to these factors.
Trade restrictions complicate the market dynamics, affecting the availability and pricing of medical devices. Conversely, international trade agreements are crucial in shaping the medical device sector by facilitating smoother cross-border collaboration and export regulations. Manufacturers must adapt to these evolving trade policies. This dynamic landscape underscores the intricate interplay between trade policies and the medical technology industry. Additionally, the U.S.-China trade war significantly impacted the ultrasound equipment supply chains, leading to increased tariffs and trade barriers that have disrupted the flow of goods and driven up costs.
High Adoption of Tabletop Equipment across Healthcare Systems to Drive Market Growth
Based on product, the market is segmented into tabletop and compact systems.
The tabletop segment held the largest market share in 2024 owing to the higher rate of adoption of tabletop equipment in hospitals & clinics and the increasing use of these devices for diagnostic imaging among patients across the globe. As per statistics published by Esaote SpA, a biomedical company, in 2021, more than 130,000 of its tabletop ultrasound equipment will be installed globally.
The compact segment is also expected to record a higher CAGR during the forecast period owing to the introduction of advancing technologies and market players' launch of new products in the handheld equipment segment. For instance, in February 2023, Shenzhen Mindray Bio-Medical Electronics Co., Ltd. launched TE Air, a handheld device. The device combines enhanced point-of-care imaging with various practical benefits for radiologists. Moreover, the rising launch of handheld devices by major players and their adoption by healthcare professionals owing to key factors, such as their non-invasiveness and portability have propelled the segment’s growth. For example, in March 2021, GE HealthCare launched a new wireless handheld ultrasound device, the Vscan Air, for sale in the U.S. and Europe. The device is highly specific for branches of medicine, such as obstetrics and cardiology to aid in primary care.
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High Demand of Ultrasound Systems in Radiology Propelled Segment’s Growth
Based on application, the global market is segmented into radiology, gynecology, cardiology, point of care, urology, surgery, and others.
The radiology segment was one of the leading segments in the market in 2024 owing to the increasing number of radiology centers and rising adoption of this technology in general imaging and diagnosis of medical complications.
According to a study article published by the NCBI in November 2021, around 86.5 ultrasound examinations per 1,000 patients were reported in the radiology department of the Poland University Hospital in 2020.
The gynecology segment held the second-largest share of the market owing to the increasing number of pregnancies and women's health issues that require proper diagnosis. Also, increasing product launches for women's health examinations are expected to propel the growth of the segment in the market. For instance, in April 2024, GE Healthcare launched the Voluson Signature 20 and 18 ultrasound systems for women's health imaging applications. The device is integrated with advanced AI tools and has an ergonomic design, delivering a clearer picture of various conditions impacting women's health.
Moreover, the cardiology segment held the third-largest portion of the market. The rising prevalence of cardiovascular disease and increasing need for early diagnosis to avoid chronic conditions is expected to boost the demand for this equipment for cardiology applications.
The point of care, urology, surgery, and other segments are expected to grow during the forecast period.
In July 2023, Konica Minolta, Inc. launched PocketPro H2, a new wireless handheld ultrasound device for general imaging in point-of-care applications. Such launches will propel the growth of the segment.
Surge in Patient Admissions Across Hospitals to Augment Segment’s Growth
Based on end user, the market is segmented into hospitals and clinics.
The hospitals segment dominated the market in 2024 owing to the increasing number of patient admissions in hospitals in developed and emerging economies and the well-established infrastructure of these medical settings. According to the data published by the U.S. Department of Health & Human Services in April 2024, around 13 million patients who visited physician offices were diagnosed with coronary atherosclerosis and other chronic ischemic heart diseases. Such conditions require proper diagnosis with ultrasounds to detect various heart ailments. These factors will boost the segment's growth in the market. According to data published by an investor presentation of GE Healthcare in 2022, more than 600 million ultrasound scans are performed annually in hospitals.
The clinics segment is expected to register a higher CAGR during the forecast period owing to the increased adoption of handheld and point-of-care (POC) ultrasound systems in these settings as they are easy to use, convenient, and cost-effective. Moreover, the rising number of patients at clinics undergoing medical imaging will further boost the segment’s growth during the forecast period. According to study data published by Hindustan Times in June 2023, on an average, one center/clinic performs up to 40 ultrasounds daily in India.
The global market report analyzes the market’s growth across regions, such as North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
Asia Pacific Ultrasound Equipment Market Size, 2024 (USD Billion)
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The market size in Asia Pacific was valued at USD 3.97 billion in 2024. The growth of this region is attributed to the higher sales volume of these devices. China is also considered a major manufacturer of cost-effective equipment. This makes the region a lucrative market for these devices.
North America held the second-highest global ultrasound equipment market share in 2024 owing to the constant focus of market players on new product development in the U.S. and Canada. The U.S. has witnessed new product launches and innovations in equipment, which were predominantly driven by the recent COVID-19 outbreak.
Europe is expected to register a significant CAGR during the forecast period owing to the widening pool of geriatric patients suffering from chronic diseases and a well-established healthcare infrastructure in countries, such as the U.K, Germany, and others.
On the other hand, Latin America and the Middle East & Africa accounted for a comparatively lower share of the global market owing to their developing healthcare infrastructure and a huge underpenetrated market.
Rising Focus of Established Market Players on New Product Launches to Boost Their Growth
GE Healthcare dominated the market and accounted for the largest share in 2024. The company’s dominance results from its strong product portfolio and growing distribution network, which provides a competitive advantage. The market's competitive landscape is consolidated owing to the robust portfolio and wide distribution network of key players in major markets.
Players, such as GE Healthcare, Koninklijke Philips N.V., and Canon Inc. accounted for a dominant global market share in 2024. Also, a few other major players are utilizing the opportunities generated by the COVID-19 pandemic to further strengthen their market position.
Other players, such as Hitachi, Siemens Healthcare, Samsung Medison Co., Ltd., and Esaote are constantly focusing on introducing new systems with advanced technologies.
The future outlook for the ultrasound market presents promising growth opportunities, particularly through the adoption of portable ultrasound devices in low-income regions, which can significantly enhance access to medical imaging. Additionally, the emergence of AI-based diagnostic tools offers a transformative potential that could further revolutionize the field. However, key challenges, such as regulatory hurdles and increasing competition from novel diagnostic technologies must be navigated carefully. Market projections indicate substantial growth over the next 5-10 years, with significant opportunities for key players to capitalize on untapped regions and position themselves favorably in an evolving landscape.
The report provides a detailed market analysis and focuses on key aspects, such as leading companies, applications, products, and end-users. Besides this, it offers insights into the current market trends and highlights key industry developments. In addition to the factors mentioned above, the report encompasses several factors that have contributed to the growth of the market in recent years.
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Study Period | 2019-2032 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2032 |
Historical Period | 2019-2023 |
Growth Rate | CAGR of 7.3% from 2025-2032 |
Unit | Value (USD billion) and Volume (Units) |
Segmentation | By Product
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By Application
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By End User
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By Region
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Fortune Business Insights says that the global market size was valued at USD 9.63 billion in 2024 and is projected to reach USD 16.91 billion by 2032.
In 2024, the market value stood at USD 10.32 billion.
The market will exhibit steady growth at a CAGR of 7.3% during the forecast period of 2025-2032.
By product, the table-top segment will lead the market.
The rising prevalence of chronic diseases and the increasing geriatric population worldwide are the key drivers of the market.
GE Healthcare, Koninklijke Philips N.V., and Canon Inc. are the top players in the market.
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