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The video analytics market size was valued at USD 5.32 billion in 2021 and is projected to grow from USD 6.35 billion in 2022 to USD 28.37 billion by 2029, at a CAGR of 23.8% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with these solutions experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global market had exhibited a rise of 17.9% in 2020 as compared to 2019.
In the market study, we have considered video analytics software and services offered by market players such as Agent Vi's innoVi, Gorilla Technology's IVAR Edge AI, Honeywell's ActiveAlert, and others.
Video analytics is a platform that uses an algorithm to process digital video signals in order to perform security-related functions. This platform's adoption is accelerating due to its ability to detect real-time behavior and actions and provide end-users with insights and alerts. Rising security and safety concerns are expected to drive market expansion.
The demand for video analytics is expected to gain traction owing to rising smart cities initiatives across the countries and increasing investment to implement analytics integrated video surveillance systems across the government, law enforcement, banking & financial institutions, transportation, and others. Analytics integrated video surveillance system gain traction as it offers increased reliability, cost-effectiveness, and improved accuracy. Further, the increased proliferation of the analytics platform to reduce crime rates through timely alerts about unusual or suspicious activity is expected to drive the market during the forecast period.
Face Mask Detection and Crowd Monitoring Drive Market the During COVID-19 Pandemic
The COVID-19 pandemic has restricted the adoption of video analytics software and services for a short time owing to social distancing measures, supply chain disruptions, and limited movement of goods and services. However, COVID-19 accelerated the adoption of analytics integrated surveillance systems, CCTV cameras, and video streaming services. In addition, the integration of technologies, such as artificial intelligence and deep learning across surveillance systems, accelerated the adoption of analytics-incorporated surveillance systems, which is expected to drive the market in coming years.
Furthermore, retail, healthcare, building & construction, travel and transportation, government, and other industries accelerated the implementation of surveillance cameras for re-opening offices/facilities, maintaining public safety, watching crowd density, identifying a person with/without masks that are projected to propel the market growth during the forecast period. For instance,
In the near future, such active initiatives are likely to boost the market.
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Increased Adoption of High-Resolution Cameras to Drive the Market
The increased availability of high-resolution cameras, i.e., 4K or 8K is, enables organizations to get accurate and more sophisticated analyses of videos. The high-resolution videos help to identify and analyze objects/people in the crowd, trigger alarms when certain conditions are met, filter and search videos, and draw insights from video metadata more accurately.
Apart from high resolution, enhanced vision angle, sustainability, and technological compatibility, which increases the adoption of high definition (HD) cameras across the security industry. Besides, increased pixels' features are also offering superior digital zoom capabilities to enhance long-distance vision. This feature allows analyzing the behavior of people, crowds, and vehicles precisely.
The introduction of high-definition cameras by market players with advanced capabilities is likely to drive the market in the coming years. For instance, in September 2020, Amazon.com, Inc. Introduced high-definition (HD) home security cameras, 'Blink Outdoor' and 'Blink Indoor' in the U.S. and Canada. These cameras have been designed to offer 1080 pixel HD video resolution, IR night vision, two-way audio, and extended battery life. Thus, HD videos are expected to help to monitor the security of homes accurately with clear pixels; this is expected to drive the market.
Rising Demand for Real-Time Event Detection to Drive Market Growth
The analytics incorporated video software can assist in analyzing live or recorded video streams to detect, classify, and track behavior patterns and predefined objects, becoming a key market driving factor. For instance,
Real-time video analytics with high-performance capabilities can help transform standard surveillance networks across intelligent detection and alert systems for vehicles, static objects or people. Each private/public/government organization deploys network links with varying bandwidths between cloud, IP cameras to compute large-scale videos for improved analytics.
Real-time event detection has aided in reducing crimes, thefts, and other criminal activities while also improving overall social situations and the international trade climate, thereby bolstering video analytics market growth.
Lack of Necessary Database Infrastructure and Rising Cybercrimes Impede Market Growth
To provide advanced automated identification and tracking systems, large-scale video analytics solutions are integrated with large databases, infrastructures, and surveillance systems. Inadequate database infrastructure results in inept data logs, which introduce inaccuracies in video processing and tracking processes. During economic collapse in the I.T. sector in both developed and emerging economies, extensive database infrastructure is depleted as emerging enterprises seek efficiencies and raise operational expenses and security standards.
Shipping ports face reputational risks owing to smuggling, asset theft, cargo damage, and terrorist attacks, all of which have a crippling commercial impact on the global supply chain carried out through marine transportation. Further, the accuracy of analytics generated from image and video data gets limited owing to the lack of a well-designed database infrastructure for video analytics. Such factors are expected to limit global market growth during the forecast period.
The growing cyberattacks and data breaches on video surveillance cameras, IoT devices, mobiles restrict the market growth. Videos stored at public cloud storage can be mishandled by cloud providers, which may leak the original video content. The rising data breaches across the cloud are likely to impede the market growth. For instance,
Integration of AI and Deep Learning across the Video Analytics Software to Expand Market Size
Based on components, the market is segmented into software and services.
The video analytics software automates video surveillance processes, providing end-users with cost-effective advantages. The increasing implementation of analytics software among public and private firms is primarily responsible for the market growth. Furthermore, the growing demand for actionable insights from video data is expected to fuel the market growth.
The advancement in video management software and video surveillance systems with artificial intelligence, deep learning, analytics, and machine learning is expected to drive the market. Further, real-time processing, enhanced accuracy, high definition videos, and precise image analysis demand advanced technology-enabled software among enterprises.
Due to the increasing penetration of video surveillance technologies among small and medium-sized businesses, the services such as installation, training, and technical support are expected to grow significantly. Market players typically offer comprehensive packages that include software and services and are focused on meeting end-user demands by providing security systems such as video surveillance, access control, intrusion detection, motion detection, and others.
The market is segmented into on-premise and cloud deployment. On-premise deployments are likely to show a slow demand in the coming years owing to the growing adoption of cloud across small and medium-sized enterprises.
Cloud deployments are expected to witness remarkable growth during the forecast period due to the rising adoption of cloud-based video analytics software among SMEs and start-ups.
In April 2021, according to Ava security survey findings, around 4 out of 5 United States firms (79%) had already augmented the cloud migration plan. Also, more than half of those organizations increased their IT budget in 2020-21 for migrating additional services over the cloud. Thus, increased investment to adopt cloud across the organizations is expected to boost the market growth.
Organizations consider the benefits of cloud over on-premise solutions such as improved user experience, consistent updates, and enhanced analytics & reporting, which is expected to drive the market.
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Adoption of Facial Recognition, Automatic Number Plate Recognition across Government, Transport and Healthcare to Exhibit Strong Growth
Based on application, the market is segmented into crowd management, facial recognition, intrusion detection, license plate recognition, motion detection, and others.
During the forecast period, crowd management is expected to hold a dominant share. Crowd management and monitoring are difficult tasks for police and defense departments, as well as governments, during large events. In such cases, the integration of innovative surveillance systems with video analysis capabilities provides end-users with real-time situational alerts.
Facial recognition is anticipated to witness the fastest growth rate. Applications such as criminal identification, fraud detection in passports, and visas, as well as attendance tracking and management, are likely to boost the market. Furthermore, the increasing adoption of solutions in applications such as intrusion detection, motion detection, license plate recognition, and others is expected to drive market growth.
Healthcare and Government Sector to Witness Strong Growth Owing to Smart City Initiatives and COVID-19
Based on industry, the market is segmented into BFSI, government, critical infrastructure, education, retail, transportation, and others. Government comprises smart cities and law enforcement.
The growing needs of various end-users have caused a paradigm shift in the demand for video analysis solutions. During the forecast period, the travel and transportation sector is expected to have the largest market share. The growing need to monitor consumer behavior, selection and buying patterns, and consumer time spent is likely to drive retail growth. COVID-19 pandemic has accelerated the adoption of advanced technologies across the hospital to monitor patients to maintain social distancing.
Furthermore, the growing interest in innovative video content analytics solutions among end-users such as BFSI, government, education, and critical infrastructure is expected to drive market growth. The application of information technology in these industries has prompted the adoption of video content analysis solutions among businesses.
The increasing emphasis of end-users on implementing advanced security monitoring and surveillance systems to understand crowd statistics and behavior in a specific location is likely to drive the market. These solutions are used in the transportation industry for vehicle counting, congestion detection, license plate recognition, speeding detection, and other purposes.
North America Video Analytics Market Size, 2021 (USD Billion)
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Based on region, the market has been studied across North America, South America, Europe, the Middle East & Africa, and the Asia Pacific.
North America is expected to hold the largest share of the market during the forecast period. The introduction of new technologies, as well as the presence of key players such as IBM Corporation, Honeywell International Inc., Cisco Systems, Motorola Solutions (Avigilon) and others, are expected to increase demand for video content analytics solutions in the U.S. and Canada. End-users across the U.S. and Canada are taking active initiatives to adopt video analytics integrated with emerging technologies.
Players in the market are engaged in partnership and collaboration to strengthen their business and increase the customer base. For instance, in February 2020, Motorola Solutions, Inc. introduced the H5M Camera to its video security product line. It provides A.I. - powered Unusual Motion Detection (UMD) for outdoor security. It has a 2-megapixel and a 5-megapixel capabilities variant and is available all around the world.
Asia Pacific is predicted to increase at an exponential growth rate during the forecast period. Smart city projects financed by the government and advanced surveillance projects for national security are some factors that are predicted to boost the usage of video analytics across the region. The retail industry is driving market expansion in countries such as China and India, as well as the significant developments projected in the ICT sector in the future years.
Europe is predicted to increase significantly as a result of the presence of a large number of video content analytics solutions and service providers. Across the European Union, large associations and organizations, such as law enforcement agencies, critical infrastructure owners, and video product and service vendors, are actively using the platform to improve security management.
European countries are concentrating their efforts on integrating ICT, mobility, and energy to produce sustainable technology. To expand their product portfolios, key market players in this area are focused on new product launch strategies.
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South America and the Middle East, and Africa (MEA) are expected to experience rapid growth during the forecast period. The primary market drivers driving market expansion in these regions are rising government investments and funding for new technologies such as big data, A.I., cloud, IoT networking, 5G technology, and others. In addition, more robust data privacy and theft restrictions regulations are expected to fuel the market growth in these regions.
Key Players to Develop Advanced Analytics Solutions to Strengthen their Market Position
The major players in the market are Honeywell International Inc., Robert Bosch GmbH, Axis Communication AB, and IBM Corporation, among others. They're concentrating on creating intelligent video content analytics solutions using cutting-edge technology such as A.I., machine learning, and the cloud.
In addition, the market's fierce rivalry prompts service providers to focus on their acquisition strategy to strengthen their positions. To gain a competitive advantage, a number of various emerging market companies are offering advanced solutions and related services. For instance,
KEY INDUSTRY DEVELOPMENTS:
An Infographic Representation of Video Analytics Market
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The global video analytics market research report includes a detailed analysis of the market and focuses on key aspects, such as leading companies, product types, and leading product applications. Besides this, it offers insights into the market trends and highlights key industry developments. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the advanced market over recent years.
Value (USD Billion)
By Component, Application, Deployment, Industry, Region
Fortune Business Insights says that the market value stood at USD 5.32 billion in 2021.
By 2029, the market size is expected to reach USD 28.37 billion.
The market is expected to grow at a stellar CAGR of 23.8% in the forecast period (2022-2029).
Within components, the software segment is expected to lead the market during the forecast period.
Rising demand for real-time event detection is one of the key market drivers.
Axis Communication AB, Honeywell International Inc., Robert Bosch GmbH, and IBM Corporation are the top companies in the market.
The government segment holds a major market share.
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