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Increasing adoption of online multimedia content in social media industry is one the main reasons for viewers moving toward multi-screen streaming. Further, introduction of live streaming media solutions such as Google Chromecast, Apple TV, Slingbox, and Fire TV has changed the watching experience across mobile devices to a great extent. Video live streaming solutions are increasingly gaining popularity as users are diverting to online live streaming services such as YouTube, Netflix, Amazon Prime and others., rather than watching traditional TV.
Technically, video live streaming solution is the method of transmitting compressed video across a private or public network such as internet, a LAN, satellite, or cable television, further to be uncompressed at receiver’s end and played on computing devices such as a TV, smartphone or computer. Video live streaming solutions provide benefits such as multiple source streaming rooms and channels, live preview and monitoring services, and a wide range of H.264 parameters (video compression standard). Further, video live streaming solutions offer live streaming and on-demand services through Over-the-top (OTT) video distribution to content right owners and distributors.
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The rising market for enterprise advanced video communications solutions, and adaption of video cloud platform in online video services is key factor are driving the growth of this market. For instance, during 2017-18, Brightcove, Inc. partnered with Southern Cross Austereo, to implement its Video Cloud platform across the global market. This partnership with an aim to allow Brightcove, Inc. to stream videos faster through a single IVP network and control its complete content workflow.
Some of the leading organizations operating in the global video live streaming solutions market across the globe are IBM Corporation, Telestream LLC, DigiVive Services Pvt. Ltd., Brightcove, Inc., Southern Cross Media Group, Haivision, Inc., Sonic Foundry Inc., LLC, Wowza Media Systems, LLC, Livestream LLC, and Ooyala, Inc.
By Deployment Type
· Cloud based
· Editing and Transcoding
· Delivery and Distribution
· Publishing and Captioning
· Video Security
By Industry Vertical
· Media & Entertainment
· North America (the USA and Canada)
· Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)
· Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
· Latin America (Brazil, Mexico and Rest of Latin America)
· Middle East & Africa (South Africa, GCC and Rest of the Middle East & Africa)
The global video live streaming solutions market has been segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa. Asia Pacific region is expected to hold the major share of the video live streaming solutions market size during the forecasted period. The factors that drive the growth of Asia Pacific region market include huge digital content and high adoption of well-established video streaming media platform such as Facebook, Instagram, YouTube etc., and its security solutions. Countries such as India and Australia has a high penetration rate for video live streaming solutions due to its large subscriber base connected through multiple social media platforms.
Key Industry Developments
In June, 2018, Telestream LLC, launched Wirecast’s version 8. This version of Wirecast’s have a wide range of advanced video communications features such as Peer-to-Peer Streaming to establish and control media sessions, re-engineered WebStream plug-in, Stinger transitions and also enabled with a 3D virtual camera.
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