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Almost every organization today needs a website to reach out to the customers, shareholders and others which will provide updated information of the organizations releases its products and services. Moreover, many commercial activities and transactions are conducted on the organization's website. Thus, most of the large organizations need a web content management system.
A web content management system is a computerized process that helps in creating, managing, publishing and reassembling the content on the web page. Web content management empowers the content on the website, reduced cost, increase revenues, improve accountability and maintain consistency of the content on the website. It helps in managing administrative tasks from a central location.
The web content management system cost is recoupled with the website development cost. The third-party content management system cost varies dramatically. The solutions are sold under license and generally consist of a server license and dedicated hardware. Furthermore, the web content system may incur ongoing charges as well as education and training services, and technical services.
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Furthermore, the deployment of web content management systems in industries such as education, IT and Telecommunication, and others as well as high adoption of Internet of things are the factors expected to boost the web content management market during the forecast period. Moreover, in the increasing digitalization of services, there is a rising need for automating assessment processes for the web content development.
Organizations are focusing on enhancing the customer experience through omnichannel communication. This will drive the demand for content management systems to attract customers. Web content management system will help the organizations to gain loyal customers and customer retention. The integration of the existing systems with disruptive technologies such as AI and Machine learning will drive the adoption of the web content management system. However, a lack of limited connectivity issues and data breaching and security concerns would hamper the market growth.
Key Market Players covered in the Global web content management market are Opentext Corporation, Oracle, Adobe Systems Incorporated, IBM, Microsoft, Sitecore Corporation, Aquia, Inc. Episerver, Inc., Rackspace Hosting, Inc., E-Spirit, and Crownpeak Technology
By Organization Size
The web content management market has been analyzed across five major regions including North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
North America is anticipated to account for the largest revenue share in the global web content management market. The organizations in the region are mainly focused towards developing and innovating new solutions to enhance digital services. In addition, the developed economies in the region highly aim towards deploying advanced technologies such as AI and Machine learning this will fuel the web content management market growth across the region.
Asia Pacific is expected to be the fastest-growing region exhibiting a remarkable CAGR during the forecast period. The adoption of advanced technologies and digitization in the developing economies is driving the market growth in the region. Increased adoption of mobile devices among the users and mobile-based applications is encouraging the web content management vendors to offer enhanced and innovative web content management services. These factors are positively influencing the web content management market growth.
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