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Wi-Fi analytics involves the use of Wi-Fi access points to gain detailed insights on visitors, such as the locations they visit and the time spent at each location, etc. Through this analytics, anonymous data is collected from Wi-Fi-enabled smartphones and devices. The number of public Wi-Fi hotspots is projected to grow a whopping seven times from 64 Mn in 2015 to 432 million in 2020. More than 1 Bn new Internet users are expected to join the global internet community, growing from 3 Bn in 2015 to 4.1 billion by 2020 contributing to the growth of the Wi-Fi analytics market.
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The growing competition among offline and online resale stores and the ever increasing use of public Wi-Fi hotspots also drive the Wi-Fi analytics market. Additionally, Wi-Fi analytics through increased use of smartphones have benefitted enterprises to present enhanced customer occurrence through location-based marketing and improving consumer engagement in business.
The rapid adoption of social media for customer engagement and the implementation of IoT over the systems provide ample opportunities for the growth of the Wi-Fi analytics market.
Key players of Wi-Fi Analytics Market include Purple Wi-Fi, Euclid, Skyfii, July Systems Inc., Fortinet Technologies India, Yelp, Cisco Systems, Inc., Cloud4Wi, Inc., Zebra Technologies, Ruckus Wireless, Inc., Weblib and Aptilo Networks.
By End User
· Sports and leisure
· Marketing & Advertising
· Customer Behaviour and Security Management
· Customer Engagement and Experience Management
· North America (USA and Canada)
· Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)
· Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
· Latin America (Brazil, Mexico and Rest of Latin America)
· Middle East & Africa (South Africa, GCC and Rest of the Middle East & Africa)
North America is expected to hold a dominant share of the Wi-Fi market, followed by Europe. Greater adoption of Wi-Fi analytics software for formulation and implementation of advertising strategy would be the primary cause of growth in North America. In North America, the U.S. holds the largest market share owing to a considerable number of hotels, restaurants, motels, airports, and stadiums in the region adopting Wi-Fi technology backed by the availability of free Wi-Fi spots across the region.
The market in the Asia Pacific region is expected to grow at a rapid rate globally owing to the increasing adoption of Wi-Fi analytics solutions among a significant number of stores and restaurants in the region. The increasing penetration of smartphone users in countries like China, India, Japan, etc. is expected to increase the growth of the market positively. Several government initiatives such as providing License-free Spectrum to Facilitate Wi-fi and 5G Services by the Indian government to offer high data rates in mobile and fixed communications for individuals, businesses and institutions would contribute in the Wi-Fi analytics market across the region.
Key Industry Developments
· August 2018: Cisco acquired July System, a SaaS cloud-based middleware platform for location services in healthcare, government, logistics, manufacturing, sports arenas, hotels, education, and retail industries.
· April 2018: Wi-Fi analytics provider Purple introduced an enhanced solution free of charge to businesses with five access points or less in 2018.
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