"Smart Strategies, Giving Speed to your Growth Trajectory"
Wi-Fi analytics involves the use of Wi-Fi access points to gain detailed insights on visitors, such as the locations they visit and the time spent at each location, etc. Through this analytics, anonymous data is collected from Wi-Fi-enabled smartphones and devices. The number of public Wi-Fi hotspots is projected to grow a whopping seven times from 64 Mn in 2015 to 432 million in 2020. More than 1 Bn new Internet users are expected to join the global internet community, growing from 3 Bn in 2015 to 4.1 billion by 2020 contributing to the growth of the Wi-Fi analytics market.
To gain extensive insights into the market, Request for Customization
The growing competition among offline and online resale stores and the ever increasing use of public Wi-Fi hotspots also drive the Wi-Fi analytics market. Additionally, Wi-Fi analytics through increased use of smartphones have benefitted enterprises to present enhanced customer occurrence through location-based marketing and improving consumer engagement in business.
The rapid adoption of social media for customer engagement and the implementation of IoT over the systems provide ample opportunities for the growth of the Wi-Fi analytics market.
Key players of Wi-Fi Analytics Market include Purple Wi-Fi, Euclid, Skyfii, July Systems Inc., Fortinet Technologies India, Yelp, Cisco Systems, Inc., Cloud4Wi, Inc., Zebra Technologies, Ruckus Wireless, Inc., Weblib and Aptilo Networks.
By End User
· Sports and leisure
· Marketing & Advertising
· Customer Behaviour and Security Management
· Customer Engagement and Experience Management
· North America (USA and Canada)
· Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)
· Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
· Latin America (Brazil, Mexico and Rest of Latin America)
· Middle East & Africa (South Africa, GCC and Rest of the Middle East & Africa)
North America is expected to hold a dominant share of the Wi-Fi market, followed by Europe. Greater adoption of Wi-Fi analytics software for formulation and implementation of advertising strategy would be the primary cause of growth in North America. In North America, the U.S. holds the largest market share owing to a considerable number of hotels, restaurants, motels, airports, and stadiums in the region adopting Wi-Fi technology backed by the availability of free Wi-Fi spots across the region.
The market in the Asia Pacific region is expected to grow at a rapid rate globally owing to the increasing adoption of Wi-Fi analytics solutions among a significant number of stores and restaurants in the region. The increasing penetration of smartphone users in countries like China, India, Japan, etc. is expected to increase the growth of the market positively. Several government initiatives such as providing License-free Spectrum to Facilitate Wi-fi and 5G Services by the Indian government to offer high data rates in mobile and fixed communications for individuals, businesses and institutions would contribute in the Wi-Fi analytics market across the region.
Key Industry Developments
· August 2018: Cisco acquired July System, a SaaS cloud-based middleware platform for location services in healthcare, government, logistics, manufacturing, sports arenas, hotels, education, and retail industries.
· April 2018: Wi-Fi analytics provider Purple introduced an enhanced solution free of charge to businesses with five access points or less in 2018.
“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”- U.S.-based biotechnology company focussing on treatment of chronic pain.
“Kudos to your team. Thank you very much for your support and agility to answer our questions.”- Europe-based provider of solutions to automate data centre operations.
“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”- India-based manufacturer of industrial and specialty intermediates with a strong global presence.
“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”- One of the largest cosmetics company in the world.
“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”- U.S. based startup operating in the cultivated meat market.
“We received the below report on the U.S. market from you. We were very satisfied with the report.”- UGlobal hearing aids manufacturer.
“I just finished my first pass-through of the report. Great work! Thank you!”- U.S. based solar racking solutions provider.
“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”- World’s leading advisory firm.
“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”- Germany based machine construction company.
“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”- Japanese manufacturing company of stationery products.
“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”- One of the Leading Food Companies in Germany
“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”- Intuitive Surgical
“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”- Major Food Company in Japan
“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”- Ziering Medical
“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”- Major Manufacturer of Precision Machine Parts in India
“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”- Hewlett-Packard
“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”- Global Management Consulting Firm
“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”- UK-based Start-up in the Medical Devices Sector
“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”- One of the Largest Companies in the Defence Industry