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Today’s digital world demands persuasive and effective promotional, educational, and informal visualization platforms. Interactive video wall offers enhanced, high resolution, and collaborative visual experience to the viewers. Its capabilities to attract attention and improve customer’s engagement are some of the key factors escalating the demand for interactive video walls across educational institutes, corporate offices, stadiums, entertainment venues, broadcast companies, and many more organizations. Commercial places like restaurants, cafes, healthcare facilities, retail stores, auditorium, movie theatre are some of the major contributors to the growth of interactive video wall market. Besides, the rising adoption of interactive displays at the public transportation places including, airports, railways, and transit places are likely to drive the interactive video wall market growth in the coming years. For instance, in September 2017, Italian Railway Police (Polfer) has installed Panasonic Corporation patented video walls across five railway stations in Italy.
Proliferation of digital technologies in education sector has made interactive displays, whiteboards, and video walls an essential part of the modern educational environment. Advanced learning methods such as e-learning or virtual classrooms are intensifying the demand for interactive video walls to achieve better learner’s engagement. Apart from this, stadiums, retail spaces, museums, and corporate buildings are majorly adopting interactive video walls to increase audience interest and engagement. Also, various brands have directed their attention towards the video wall technology to attain brand loyalty and brand awareness.
Emerging trends of high definition display, laser phosphor display, direct-view OLED, three diementaional display, direct-view LED, and others technologies are boosting the interactive video wall demand. Advancements in the video wall displays like real-time, multi-touch interactivity, gesture control engagement, high definition picture quality, and high impact data visualization are likely to drive substantial market growth.
Key Market Driver -
• Growing demand for interactive displays across public transportation and educational sector • Proliferation of digital signage at the commercial spaces
Key Market Restraint -
• High cost associated with interactive video wall is impeding the growth of the market
Strategic partnerships, collaborations, acquisitions, and mergers are the ultimate business expansion strategies adopted by prominent players in the market. New product launches and product enhancements are some of the other startegies adopted by the players to expand their product portfolio and strengthen their market position. Market players are heavily investing in research and development to launch advanced featured products. In September 2020, Planar Systems, Inc. launched Planar HRO Series, a ultra high resolution outdoor LED video walls, to offer high environmental durability, high resolution, and impactful visual experiences to its viewers even in direct light.
Key companies summarised includes Barco NV, Pro Display, eyefactive GmbH, MetroClick, Inc., Christie Digital Systems USA, Inc., Daktronics, Samsung Electronics Co., Ltd., Mitsubishi Electric Europe B.V., Delta Electronics, Inc., NEC Display Solutions Europe GmbH, Panasonic Corporation of North America (Panasonic), LG Electronics Egypt S.A.E., Koninklijke Philips N.V., Sony Europe B.V., Toshiba Europe Limited and among others.
North America is likely to capture maximum of market share owing to the increasing demand for ultra-high-resolution display at the public places. Also, the technologically developed corporate environment of North American countries are likely to augment the interactive video wall market growth. Increasing demand for digital signage, kiosks, and interactive displays across retail, restaurants, and corporate sector are likely to augment the growth of the market.
Europe is expected to hold a significant share in the interactive video wall market. Growing penetration of wayfinding, digital signage, outdoor displays, kiosks, and large-format mounting solutions are supporting interactive video wall market growth. Besides, the presence of prominent display solution providers like Mitsubishi Electric Europe B.V., NEC Display Solutions Europe GmbH, Sony Europe B.V., and Toshiba Europe Limited in Europe is driving the growth of the market in this region.
Asia-pacific is likely to emerge as an opportunistic region for the interactive video wall market. Increasing shift of developing countries towards digitization is expected to fuel the growth of this market in Asia Pacific. The trend of digital education across Asian countries such as India, China, and Australia is likely to increase the deployment of interactive touch-screen display solutions in education institutes.
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