"Market Intelligence that Adds Flavour to Your Success"

Latin America and Caribbean Quick Service Restaurants Market Size, Share, Growth, and COVID-19 Impact Analysis, By Service Type (Dine-In, Takeaway, and Delivery) and Country Forecast, 2023– 2030

Last Updated :April 01, 2024 | Format: PDF | Report ID: FBI108600

 

KEY MARKET INSIGHTS

Play Audio Listen to Audio Version

The Latin America and Caribbean quick service restaurants market size was valued at USD 71.14 billion in 2022 and is projected to grow from USD 78.56 billion in 2023 to USD 151.27 billion by 2030, exhibiting a CAGR of 9.81% during the forecast period.


A Quick Service Restaurant (QSR) is a restaurant that offers food items that require minimal preparation time and are delivered via quick service. Typically, quick service restaurants offer quick dishes on a menu as they can be cooked in less time with as little variation as possible. These restaurants are famous for having standardized, modular, and efficient processes that help them reduce delivery time and fulfill orders while maintaining the quality customers expect. Preparation methods and the use of technology are the mainstays of quick service restaurants. Major factors supporting the growth of this market are the localization of food menus and inclusion of products prepared by market players using local culinary practices. In addition, as consumers travel more often, a new trend of trying popular Latin American cuisines, such as Colombian, Mexican, Bolivian, Ecuadorian, Chilean, Peruvian, and Paraguayan is emerging due to the increasing curiosity of consumers about international foods and flavors.


For instance, in March 2022, Wendy’s, a well-known chain of quick service restaurants, announced its expansion plan in Mexico. The plan involved the company making a significant investment in digitizing its business in the country. In addition, it plans to invest in improving its delivery system in the country.


COVID-19 IMPACT


COVID-19 Pandemic Declined Sales of Quick-Service Restaurants, Restricted Market Growth


In Latin America and the Caribbean, fast food consumption was stopped due to stringent restrictions on dining out and the closure of fast food restaurants. The closure of bars and restaurants was one of the many steps taken by the governments to avoid spreading the disease. A few of the major scenarios that were created by the pandemic in the region were lack of financial liquidity, unavailability of labor, and rising price of agricultural inputs. Thus, this factor created a limited supply of raw materials to quick-service restaurants. Furthermore, the pandemic disrupted the daily operations of many Latin American and Caribbean countries. The closing of international borders, international travel, and declining food production greatly impacted the food service and related industries.


Furthermore, during the pandemic, consumer preferences shifted toward value and at-home dining. Hence, some cuisines/dishes in the food menu had to be repriced to remain competitive in the market. The off-premise food consumption and online food delivery increased during COVID-19 and continued to rise as the work-from-home culture continued for a longer time in some parts of the region. Hence, online food delivery and packaging services played a significant role in providing an opportunity for quick-service restaurants to grow. Thus, major market players have significantly invested in developing better online delivery services.


For instance, in October 2021, Domino’s Pizza announced its integration and a significant investment in Token, an order management tool, to provide better service to its consumers in Brazil.


LATEST TRENDS


Rising Vegan Food Consumption to Support Market Growth


Diets based on vegetables and fruits positively impact consumer health. Vegan diet is plant-based and has risen in popularity over the past few years. Health is the topmost reason for people to choose a vegan diet. Even though this diet was only limited to the vegetarian population in earlier days, it is now popular among veg and non-veg consumers. The trend of veganism is also in the fast food sector as customers demand vegan alternatives for burgers, sandwiches, and breads.


Vegans don't eat animal-derived products, such as dairy products, eggs, or other foods. The term ‘flex’ is mostly used to describe people who still consume dairy and meat products and want to reduce their consumption. The vegan trend has been growing rapidly in the Latin American region owing to the growing need of consumers to consume quality food. For instance, the data from the global vegan organization Veganuary, which has been running in Latin America since 2020, has reported that around 5%, 7%, and 8% of consumers from Chile, Argentina, and Mexico respectively have adopted veganism. Furthermore, as per Sociedade Vegetariana Brasileira, a non-profit organization that promotes veganism and sustainability, around 3,523 food service establishments, such as restaurants, quick service restaurants, or others in Brazil offer at least one vegan product on the menu.


Request a Free sample to learn more about this report.


DRIVING FACTORS


Rapid Growth in Foreign Direct Investment (FDI) to Drive Regional Market Growth


Latin America is known for its culture, traditions, and diversity of food. Latin America and the Caribbean have become significant emerging markets in recent years. For instance, as per the MSCI Emerging Markets Index, Latin America registered 14.56% in cumulative gross returns compared to 3.86% in the rest of the emerging markets from May 2020 to May 2023.


Despite the agricultural and service sectors being the region's primary revenue-generating industry segments, advanced technologies are being developed by many companies in the quick-service restaurant market to run their business operations smoothly.


For instance, in March 2021, El Pollo Loco, one of the top QSR chains in Latin America, announced that it had implemented AI to personalize its rewards system to enhance consumer spending and meet their demands across different geographies.


Mexico and Brazil are quite competitive markets owing to the rising investments by venture capitalists in these countries to launch new startups in food technology, online delivery, and other areas. Thus, owing to the large-scale implementation of advanced technologies and increasing investments resulting in high competition, the QSR market is expected to grow at a lucrative rate.


Higher Share of Urban Population and Rising GDP Per Capita to Drive Market Growth


The fast growth in the GDP per capita of countries in Latin America is mainly due to the region's increasing employment rate and rapid urbanization. An increase in employment boosts people’s disposable incomes. The growth in the disposable income of individuals fuels the spending on out-of-home food, which will further drive the growth of franchising restaurants in the region. For instance, as per the Government of Brazil, the country recorded a growth of 4% in disposable income in the first quarter of 2022. Thus, the higher percentage of the urban population and rapid growth in the per capita GDP are significant factors driving the QSR market. This is due to the higher penetration of these restaurants found in regions that have a significant share of the population living in urban areas. Brazil, Mexico, and Argentina have a higher share of the population living in urban areas, followed by Puerto Rico, the Dominican Republic, Costa Rica, and others.


RESTRAINING FACTORS


Rising Prevalence of Type 2 Diabetes and Obesity to Restraint Regional Market Growth


In recent years, several Latin American and Caribbean countries have witnessed considerable growth in obesity and diabetes cases, specifically type-2 diabetes. This is owing to the rising international trade, which has resulted in an easier access to cheaper food products and growth in the consumption of junk food in the region. The changing dietary patterns and insufficient physical activity have increased the prevalence of obesity and related diseases in the region. For instance, as per the Pan American Health Organization (PAHO), the diseases associated with obesity, such as type-2 diabetes and heart disease are significant causes of illness and death in the region. Thus, governments in this region have joined the international community in acknowledging the need to address these ailments, as seen through the recent introduction of Non-Communicable Disease (NCD) prevention programs. Thus, the rising awareness of the ill effects of consuming junk food will restrain the growth of the QSR industry in this region.


SEGMENTATION


By Service Type Analysis


Dine-Ins to Remain Dominant Due to the Popularity among Consumers to Consume Fresh Food in Restaurant


On the basis of service type, the market is divided into dine-in, takeaway, and delivery. Of all the segments, the dine–in segment holds the largest market share. The dine-in segment includes the revenues generated by a restaurant through orders placed by consumers inside the restaurants for on-premise consumption. Takeaway services were also popular when the online food delivery concept did not pick up pace in the market. However, during the last decade, the growth of online food delivery platforms has been exponential with the growing penetration of smartphones, changing consumer lifestyles, ease of ordering food, and lucrative offers launched by operators to lure customers. The takeaway segment’s market size includes revenues generated through the orders placed by consumers to take away food with them through self-pick-up service. Many times, consumers try to pick up orders via drive-through restaurant counters; these instances are covered under the takeaway segment.


The delivery segment is expected to record the highest CAGR during the forecast period. This segment includes orders placed for quick service restaurants through third-party online food delivery applications, such as Uber Eats, Doordash, Deliveroo, Zomato, and Swiggy. The segment also includes the orders customers place through in-house apps of the leading restaurants, such as Domino’s, McDelivery, Pizza Hut, KFC, and Taco Bell’s apps and websites.


To know how our report can help streamline your business, Speak to Analyst


COUNTRY INSIGHTS


Geographically, the market is studied across Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guyana, Jamaica, México, Nassau, Panamá, Perú, Puerto Rico, Trinidad and Tobago.


Latin America and the Caribbean’s agriculture sector accounts for a significant share of the region's GDP. The increasing FDIs, rapid growth in the per capita income owing to rising urbanization, increasing technological advancements, and adoption of digitalization trends by key food service providers have been driving the market’s growth in the region. Increasing penetration of online food delivery platforms is the latest trend contributing to the market growth. The food service industry is one of the most exciting industries, which has seen extraordinary growth over the last few years and continues to expand rapidly. The changing lifestyle of consumers significantly impacts their food choices, causing a major shift in their spending.


Brazil holds the largest share in the Latin American and Caribbean market. According to the USDA, Brazil's fast food industry has seen a significant increase in quick service restaurants over the last few years, with major restaurant chains, such as McDonald's, Subway, and others expanding their presence in the country. Increase in the number of outlets, high convenience, affordability, and changing consumer demands are the major features anticipated to drive the market growth in Brazil. Considering the rising consumer preference for online food ordering, market players are focusing on taking advantage of the digitalization of the food service sector. In April 2023, Burger King Brazil partnered with Bringg, a delivery management platform provider, to help manage last-mile operations and strengthen regional delivery channels. Bringg's delivery management platform will be able to provide more delivery options to Burger King branches across the nation, while increasing efficiency and reducing last-mile costs.


Mexico is also one of the leading countries in quick-service restaurants. The country was the world's 16th largest economy in 2021. Mexico's food & beverage industry contributed USD 35.1 billion to the country's GDP in 2020. The growth rate of the QSR segment shows that this is the country's most important type of restaurant. The need for convenient, affordable food options and trend-based product innovations to attract the young generation, who are constantly on the go, has driven the Latin America & Caribbean quick service restaurants market share in the country.


Chile is also home to many international and domestic restaurants, both fast and full-service. The use of e-commerce platforms, such as Uber Eats, Rappi, and PedidosYa for food has increased significantly. The revenue of these platforms increased from 20% in 2019 to 40% in 2020. In 2020, the growth of e-commerce was mainly attributed to the COVID-19-related restaurant seating restrictions. However, in 2021, dine-in food services captured 67% of Chile's QSR market. Therefore, an increase in the number of fast food chains in these countries will accelerate the growth of the QSR market in Latin America and the Caribbean.


KEY INDUSTRY PLAYERS


Key Players to Focus on Expanding Their Business in New Countries to Stay Competitive


The quick-service restaurant market comprises local as well as international players, and the number of local players exceeds that of international players. Local companies continuously try to expand their business footprint in new countries. The prominent companies in the industry, such as Domino’s, Starbucks Incorporated, Subway LLC, and Burger King Corp are continuously innovating their products and increasing their position in this market. For instance, in June 2019, Pizza Hut launched two new Mexican Fiesta menu items. The new products were Fiesta Mexican Pizza and Mexican Corn Fries with Mexican Sauce. The fast food company allocated USD 618,000 for advertising and promotion of these products. The new launch helped the company to increase its product portfolio and presence in the market and accelerate the Latin America & Caribbean quick service restaurants market growth.


List of the Key Companies Profiled:



  • Yum! Brands, Inc. (U.S.)

  • Domino’s Pizza, Inc. (U.S.)

  • Restaurant Brands International Inc. (Canada)

  • Starbucks Corporation (U.S.)

  • McDonald’s Corporation. (U.S.)

  • Juici Patties (Jamaica)

  • Subway Inc. (U.S.)

  • Carl’s Jr. Restaurants LLC (U.S.)

  • Wendy's International, LLC. (U.S.)

  • The BOB'S Brasil (Brazil)


KEY INDUSTRY DEVELOPMENTS



  • August 2023: Domino's launched new Mexican-inspired pizzas and wedges, bringing Mexican flavors to its menu with the new Ultimate Chicken Mexicana. The Ultimate Chicken Mexicana Pizza features Mexican-inspired ingredients, such as spicy shredded chicken, tomatoes, onions, jalapenos, and green and red peppers and some spicy mayonnaise. These new launches have helped the company expand its food menu in different countries and increase its customer base.

  • June 2023: Subway IP LLC announced the signing of its master franchise agreement. The agreement was signed to boost the company’s expansion across Latin America, Europe, Asia Pacific, and the Middle East & Africa regions with new 4,000 outlets.

  • May 2023: Pizza Pizza Limited announced the opening of its all-new branch in Guadalajara and Ajijic, Mexico. The branch will serve pizza by the slice, beer from Grupo Moctezuma, and soft drinks from The Coca-Cola Company.

  • March 2023: Starbucks planned to open 120 new stores in Latin America and the Caribbean market in 2023, including its first store that opened in Guyana in April the same year. This expansion will help the company increase its presence in Latin America and generate more revenue in upcoming years.

  • May 2022: Subway signed an agreement with South Rock to expand its footprint in Brazil. Moreover, South Rock planned to update its existing restaurants and open new ones in Brazil with Subway’s modernized ‘Fresh Forward’ design. In addition, the companies planned to expand delivery and online ordering options with a strong digital-first strategy.


REPORT COVERAGE


The market research report provides a detailed market analysis and focuses on key aspects, such as leading companies, market segments, overview, regional analysis, and service types. Also, it offers insights into the QSR market's key trends and leading industry developments. In addition to the aforementioned factors, the report includes several factors that have contributed to the market’s growth in recent years.


To gain extensive insights into the market, Request for Customization


Report Scope & Segmentation













































ATTRIBUTE



DETAILS



Study Period



2019-2030



Base Year



2022



Estimated Year



2023



Forecast Period



2023-2030



Historical Period



2019-2021



Growth Rate



CAGR of 9.81%from 2023 to 2030



Unit



Value (USD Billion)



Segmentation



By Service Type



  • Dine-In

  • Takeaway

  • Delivery



By Country


Latin America & Caribbean (Service Type and Country)



  • Argentina

  • Brazil

  • Chile

  • Colombia

  • Costa Rica

  • Dominican Republic

  • Ecuador

  • Guyana

  • Jamaica

  • México

  • Nassau

  • Panamá

  • Perú

  • Puerto Rico

  • Trinidad and Tobago






Frequently Asked Questions

Fortune Business Insights says that the market size was valued at USD 71.14 billion in 2022.

The dine-in segment is expected to be the leading segment in this market during the forecast period.

Rapid growth in Foreign Direct Investment (FDI) is driving market growth.

McDonald’s Corporation, Domino’s Pizza, Inc., and Yum Brands are the leading companies in the Latin America and Carribean quick-service restaurants market.

Brazil dominated the market in terms of sales in 2022.

The rising prevalence of type 2 diabetes and obesity in the region will restrain market growth.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • 2019-2030
  • 2022
  • 2019-2021
  • 119

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Client Testimonials

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X