"Market Intelligence that Adds Flavour to Your Success"

Macarons Market Size, Share & Industry Analysis, By Type (Basic, Chocolate, Lemon, Vanilla, Others), By Distribution Channel (Supermarkets/Hypermarkets, Independent Stores, Online Channel, Others) And Regional Forecast, 2024-2032

Region :Global | Report ID: FBI106072 | Status : Ongoing

 

KEY MARKET INSIGHTS

A macaron is a sweet confection made from a meringue made with egg whites, icing sugar, granulated sugar, ground almonds or almond flour, and food coloring. The market penetration rate of French macarons has increase 13-times in the last ten years. In addition, their lowest caloric value, 70 - 100 calories each, makes them a smart dessert choice for today's most health-conscious consumers.


The recent change in consumer taste preferences has made macarons increasingly popular among them. Couples are incorporating these little treats into their wedding cakes or macaron tower. In addition, consumers' changing preferences and taste has made them willingly experiment with new flavors and varieties in macarons.

Consumers have become more critical and health-conscious. These health trends drive companies to innovate because their customers choose products that follow the latest health trends. Globally, the desire to avoid certain ingredients, such as gluten, dairy, and animal products, and address food allergies, have become more common than ever.

Unlike most traditional baked goods, macarons are naturally gluten-free because they are made with almond flour. Depending on their filling, they can also be dairy-free. Companies operational in this product market such as - Treat Me, Sweet, London-handcrafted luxury French macaron, are trying to include superfoods or ingredients that contain benefits like anti-inflammatory properties in their products. Hugo & Victor, a French company, uses natural, additive-free, and organic ingredients in their macarons. The color of their products comes entirely from 100% plant-based colorants. Consumers are interested in exploring niche ingredients and international flavors. This trend is expected to lead to the global expansion of the macarons market.

However, today's tastes have evolved. Consumers nowadays expect transparency of ingredients in their desserts and are more aware of what they put in their bodies. Health issues and the desire to eat "cleaner" affect the consumer’s choice of desserts.

Macaron shells are made with egg whites, and hence they are not suitable for vegans. Though a few macarons won’t hurt anyone’s diet, they contain refined and white sugar. Increasing attention to obesity and health-related issues can restrain the growth of the global macarons market during the forecast period.

Key Market Driver -

Innovation in Product Ingredients

Key Market Restraint -

Rising Health Tends and Veganism


Key Players Covered


The top manufacturers operating in the global macarons market are Laduree, Chantal Guillon, Dana’s Bakery, Dalloyau, Pierre Herme Paris, Jean-Paul-Hevin, Jouer, La Maison du Chocolat, Olivia Macaron, RICHART, and others

By type, chocolate macarons are anticipated to hold the significant share. According to CBI – Ministry of Foreign Affairs, Global chocolate consumption per capita is estimated to be 0.9 kg per year. Chocolate macarons are known for their delicacy, especially when using high-quality chocolate, such as Santa Barbara chocolate. Lemon-flavored macaron is becoming desirable among consumers because of its fruity, zesty, sugary flavors. The airy shell of the lemon macaron directly complements the fluffy meringue and the citrusy curd for flavor. The other flavors of macarons like salted caramel, lavender coconut, mint, cookies & cream, raspberry, blackberry, candy corn, etc., are yet to be explored by customers worldwide and hence their market demand are predictable to grow at a steady pace.

By distribution channel, independent stores and outlets are expected to hold a considerable share in the market as they constantly innovate the products and manufacture them as per trends in the market. For example, in a Belgian chocolatier Pierre Marcolini’s temple of sweets, the macarons are slightly iridescent in color and intense flavors like coffee, pistachio, lemon tea, and dark chocolate. According to Marcolini, he was inspired by the ongoing trend in gastronomy.

Supermarkets/Hypermarkets are expected to witness considerable growth in the forecast period as bakeries expand into supermarkets. They can display the goods prominently in glass with creative packaging to generate impulse purchases.

Regional Analysis


Europe is predicted to hold the dominant share in the global macaron market. The high demand for convenience foods in the regional market, in particular, promotes the sales of baked goods. Moreover, innovation and new product development are increasingly being seen in indulgent categories across this region.

In North America’s growing market, the U.S. population is more diverse than ever. As tastes diversify, companies that can segment the market and appeal to specific groups win consumers over. Le Macaron, a bakery chain selling macarons, taps into this growing market segment with its niche concept as macarons are distinct deserts with an increasing fan base. In addition, the ever-increasing demand for high-quality baked goods and consumer awareness of their new options will lead to this new segment of the market to grow.

Emerging countries in Asia Pacific, such as India and China, are expected to have numerous opportunities for increased macarons' consumption, owing to the high population. The increasing disposable income of consumers, enabling them to afford expensive food products in this region, is predictable to boost the growth of the regional macarons market over the forecast period.

To gain extensive insights into the market, Request for Customization


Segmentation






















 ATTRIBUTES 

 DETAILS     

By Type



  • Basic

  • Chocolate

  • Lemon

  • Vanilla

  • Others



By Distribution Channel



  • Supermarkets/Hypermarkets

  • Independent Stores

  • Online Channel

  • Others



By Geography



  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, Spain, France, Italy, U.K., and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Argentina, Brazil, and, Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)




  • In September 2019, the French brand, Laduree announced that they will go fully vegan and famous plant-based chef Matthew Kenny will take care of this.

  • In 2020, Laudree also offered up superfoods macarons – with flavours like hemp, green tea matcha, pomegranate chocolate, and maringa – and they’re selling them in eco-friendly boxes.





  • Ongoing
  • 2023
  • 2019-2022

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Food & Beverages Clients

Nissin
Owens
Daesang
Samyang
Pont Europe

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X