"Market Intelligence that Adds Flavour to Your Success"

Manuka Honey Market Size, Share and COVID 19 Impact Analysis, By Type (UMF 5+, UMF 10+, UMF 15+ and UMF 20+), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Stores, and Convenience Stores), and Regional Forecast, 2023-2030

Last Updated: September 16, 2024 | Format: PDF | Report ID: FBI108705

 

KEY MARKET INSIGHTS

Play Audio Listen to Audio Version

The manuka honey market size was valued at USD 366.22 million in 2022 and is projected to grow from USD 381.09 million in 2023 to USD 528.24 million by 2030, exhibiting a CAGR of 4.78% during the 2023-2030 forecast period. Europe dominated the manuka honey market with a market share of 36.27% in 2022.


Manuka honey is a premium quality honey produced from the nectar of the Manuka trees or flowers, majorly found in New Zealand and Australia. This honey is strongly distinct from other types of honey due to the presence of the key active ingredient, methylglyoxal. Moreover, the pure honey imparts a deeper, earthier, and more viscous flavor and exhibits the highest range of phenolic and antioxidant properties compared to the other grades of honey. Thus, owing to its antiviral, antioxidant, and antibacterial attributes, the Manuka honey has emerged as one of the most suitable options for medical treatments in the pharmaceutical industry. Besides this, it is also utilized in the food & beverage industry due to its rich caramel-like flavor, which will fuel the Manuka honey market growth.


COVID-19 IMPACT


Increasing Consumption of Natural Sweeteners Due to Their Health Benefits Propelled Market Growth


The COVID-19 pandemic affected almost all the economies and industries in several countries due to the lockdown restrictions, transportation bans, and business shutdowns. Out of all, food processing is one of the most crucial sectors, which suffered from numerous disruptions, such as supply chain breakdowns and shutdown of manufacturing plants, which hampered the production rate. Along with this, the dip in international demand forced a majority of beekeepers to stockpile the product due to the rising export costs. This scenario led to the poor sales of natural sweeteners. However, the surging awareness regarding health and fitness among people, primarily due to the fear of contracting the COVID-19 virus, led to a change in their diet, thereby resulting in a higher uptake of natural and high-quality products. A government agency named New Zealand Trade and Enterprise in 2020 stated that the exports of Manuka honey from New Zealand to the U.K. grew from USD 20 million in 2019 to USD 42 million in 2021. Other factors, such as rising purchasing power and growing awareness about product quality will also facilitate its usage in different fields. Although, the demand for honey was low as compared to that before the pandemic, the market was still trying to achieve the same pace of growth by launching new products and investing in collaborations, which would help it attain strong growth in the future.


LATEST TRENDS


Surging Use of Natural Sugar Alternatives across Industries to be a Prominent Market Trend


Manuka honey has emerged as one of the healthiest and most versatile natural sweeteners compared to other forms of sugar. This product is majorly used for medicinal purposes, but consuming it specifically for its flavor profile is the most productive way of consuming it. Nowadays, increasing focus on reducing the consumption of artificial sugars has paved the way for the growth of natural sweeteners. By spreading it on toast, ice creams, and yogurts, the role of this authentic honey has been significantly growing across the food & beverage industry. Thus, the key food manufacturers are working on introducing more “food-grade” honey options. However, this premium honey also contains a considerable amount of sugars. But alongside fructose and glucose, this product also offers high levels of methylglyoxal, an antibacterial compound, thus, making it one of the most powerful ingredients which can be used in an ample number of applications.


Request a Free sample to learn more about this report.


DRIVING FACTORS


Rising Use of Natural Honey in Medical Industry to Fuel its Consumption Rate


Since ancient times, honey has been majorly used as a medicine due to its numerous therapeutic properties. One of the common and most persistent remedial uses of honey has been recognized in wound dressing, primarily due to its antibacterial properties. Due to this, Manuka honey is also successfully used in wound dressing as it helps maintain a moist environment for the wound and facilitates the healing process of deep injuries. Moreover, this honey also provides several advantages to the consumers by minimizing the risk of gastric ulcers and strengthening the digestive system. In addition, according to different research articles, this product is highly effective in treating antibiotic-resistant infections, which in turn, increases its usage. Thus, due to these benefits, the launch of new medical grade honey can be an effective way to mend skin lesions, which will further boost the market’s growth. For instance, in January 2023, Manuka Guard, a U.S.-based enterprise, introduced the latest range of “medical-grade products,” which includes nasal sprays, cough & throat syrup, along with pots of edible honey. This product is specifically used for improving the immunity of customers and reducing their risk of contracting communicable diseases.


Rising New Product Launches in Developed and Developing Countries to Boost Market Potential


In the past few years, sucrose and other synthetic sweeteners have witnessed a notable reduction in their demand as food ingredients due to their negative impact on health. The surging focus on healthy immunity and increasing demand for natural sweeteners in supplements and other health drinks is directly fueling their production rate. Other significant factors responsible for boosting the market’s growth are the surging percentage of the obese population who are seeking medical treatment and finding healthier alternatives to sugar. Thus, the companies are diversifying their product portfolios by introducing a new line of healthy products. For instance, in January 2023, Nature Nate’s Honey Co., a renowned firm based in the U.S., announced the launch of new Manuka-based honey, “Nate’s Honey”. The product is easily available in two bottle options and three levels of strength. The squeeze bottle is available in different options, such as 83+ MGO, 144+ MGO, and 263+ MGO across the U.S. market and online retail channels.


In addition, the market is witnessing major traction for organic products in both developed and developing countries, such as the U.S., India, and others. For instance, in May 2023, Hinterland Foods Ltd., a New Zealand-based company, announced the launch of Certified Organic Raw Manuka Honey, especially for the U.S. consumers. The range includes Certified Organic Raw Honey UMF 5+, UMF 10+, UMF 15+, and UMF 20+.


RESTRAINING FACTORS


Challenges in Extraction and Processing of Manuka Honey to Affect Its Production Rate


One of the major restraints faced by consumers is the high price of Manuka honey, which can dramatically decrease its adoption. This premium quality honey has always been expensive as compared to other types of honey as it is rare and majorly restricted to New Zealand and Australia. Moreover, this variety of honey has been gaining immense popularity in the last few years, and thus the beekeepers are trying to increase the production capacity to fulfill the consumer demand. Another restraint is the limited bloom period of manuka flowers, which ranges from around 2 to 6 weeks each year, between November and January. Owing to such factors, the bees have only 12 days to collect the nectar and produce honey for the entire year. Also, due to the remote locations of the majority of the hives, the process of harvesting is highly tedious, and many of the fields can only be covered by helicopters. Thus, the abovementioned factors are responsible for the high price of the product and can hinder the market growth.


SEGMENTATION


By Type Analysis


UMF 5+ to Lead Market Owing to its Economical Affordability


Based on type, the market is segmented into UMF 5+, UMF 10+, UMF 15+, and UMF 20+. The UMF 5+ segment led the market with the maximum share of around 34.36% in 2022. Owing to its wide availability and affordability, UMF 5+ type of honey has been recognized as one of the most widely consumed types of honey, which can be used for daily purposes. This type of honey falls under the category of “low grades”, which states that it’s safe for daily ingestion. Incorporating such high-quality honey in daily diet provides infinite advantages, ranging from improved wound healing to enhanced immunity, which will further facilitate the segment’s growth.


The UMF 10+ segment is also expected to experience soaring growth in the future due to its increasing usage in food and beverages, as well as other sectors, such as nutraceuticals and personal care products.


To know how our report can help streamline your business, Speak to Analyst


By Distribution Channel Analysis


Supermarkets/Hypermarkets Sector to Hold Maximum Market Share due to Their Vast Presence


Based on distribution channel, the market is divided into supermarkets/hypermarkets, specialty stores, online stores, and convenience stores. The supermarkets/hypermarkets segment held the largest market share by generating the highest revenue in 2022. This distribution channel remains a popular destination for gourmet honey as it offers a wide range of options, for both food preparation and medicinal purposes. Also, the surging demand of natural sweeteners, owing to the rising health awareness, which further increases the availability of such products across the supermarkets. The giant supermarkets, such as Target, Walmart, and Kroger keep all the grades of honey, which will also help the segment grow. Other advantages such as easy accessibility, improved consumer service and easy availability, also helps in fueling the segment’s momentum.


The online segment is also growing at a higher pace and is expected to boost the market’s growth as consumers are looking for more options to buy their preferred honey product from the comfort of their home. Furthermore, startups and new entrants are opting for e-commerce channels to launch their products. These instances will help the segment expand.


REGIONAL INSIGHTS


Europe Manuka Honey Market Size, 2022 (USD Million)

To get more information on the regional analysis of this market, Request a Free sample


Europe is one of the largest producers of Manuka-based honey products, which was valued at USD 132.84 million in 2022. In this region, several countries, such as the U.K., Germany, and others import a large amount of Manuka-based honey from the major producer, New Zealand, which will increase its utilization rate. Nowadays, consumers are becoming label-conscious and looking for products which are made of natural ingredients. Thus, such demands will fuel the usage of this product in all sectors, ranging from food to pharmaceuticals to personal care. In addition, the higher spending power of European consumers as well as the strong penetration rate of online retail channels are contributing to the regional market’s strong momentum.


Asia Pacific is the second leading market, generating around USD 90.78 million in 2022. The regional market consists of developed and developing countries - China, India and Japan, which are responsible for showcasing numerous opportunities for the giant players in the Asia Pacific market. These countries (China and Japan) witness a high demand for natural and organic products, due to the increasing levels of disposable income and health concerns, which further influences the established key players to invest in the production of Manuka honey. In recent years, the regional market has witnessed a drastic shift in the eating preferences of its population due to rising wellness concerns. This factor is also anticipated to enhance the consumption of authentic sweeteners in the coming years.


North America also recorded strong growth in the global market, majorly due to the increasing government initiatives to spread awareness regarding the health benefits of this type of honey and the presence of large key players across the region. The Rest of the World includes Brazil and Saudi Arabia, which is also likely to witness a fast-paced growth in the forthcoming years due to the entry of new players and rising urbanization rate.


To know how our report can help streamline your business, Speak to Analyst


KEY INDUSTRY PLAYERS


Key Players Are Launching Innovative Products to Attract the High Consumer Base


Some of the major players operating in the market include COMVITA, Arataki Honey, and New Zealand Honey Co., among others. The companies are majorly focusing on broadening their customer base by launching novel products and collaborating with large business stakeholders, which can help them in expanding their profits. In addition, the growing focus of key market players on expanding their production facilities will further enhance the growth of the market.


List of Key Companies Profiled:



  • COMVITA (New Zealand)

  • Arataki Honey (New Zealand)

  • New Zealand Honey Co., (New Zealand)

  • Steens Honey (New Zealand)

  • HAPPY VALLEY HONEY (New Zealand)

  • Mother Earth Manuka Honey (New Zealand)

  • KIVA Health Food (U.S.)

  • KARE (New Zealand)

  • Manuka Health New Zealand (New Zealand)

  • Mount Somers (New Zealand)


KEY INDUSTRY DEVELOPMENTS:



  • March 2023: COMVITA, a global leader in the honey market, introduced its new line of “Comvita Kids Yummy Honey,” along with the Comvita UMF 5+ Honey Squeeze bottles. With these new launches, the company is focusing on broadening its consumer base by attracting young Manuka enthusiasts by providing a delicious way to enjoy numerous benefits of the natural superfood.

  • March 2023: Honeydrop Beverages, the U.S.-based leading supplier of honey-infused beverages, launched its latest line of wellness shots infused with Manuka honey. This range of around 2oz. shots comes in four new flavors - Restore, Immunity, Boost, and Detox - each pack consists of a unique combo of functional ingredients.

  • June 2022: Manuka Ltd., a U.K.-based firm, announced its entry into a share exchange agreement for the acquisition of Artemis Therapeutics Inc., a renowned company in the U.S., for around USD 92.4 million in a reverse merger transaction. Under this agreement, the latter company acquired all the shares of Manuka from its shareholders in exchange for USD 92.44 million shares.

  • January 2021: Manuka Royale also introduced its newly crafted and highly sustainable pure honey, known as “Manuka Royale”, which claims to contain all the essential nutrients required to build a healthy lifestyle.

  • February 2019: SWISSE WELLNESS PTY LTD. announced the launch of its chewable tablets of Vitamin C + Manuka Honey, which are easy to consume. These chewables comprised lemon and acerola cherry extracts, which can help in supporting the immune system.


REPORT COVERAGES


An Infographic Representation of Manuka Honey Market

To get information on various segments, share your queries with us



The market report offers quantitative and qualitative insights into the market. It also offers a detailed analysis of the market size and growth rate for all the possible market segments. Various key insights presented in the market research report are an overview of related markets, competitive landscape, recent developments in the industry, along with mergers & acquisitions, regulatory scenarios in critical countries, and key market trends.


REPORT SCOPE AND SEGMENTATION

















































ATTRIBUTE



DETAILS



Study Period



2019-2030



Base Year



2022



Estimated Year



2023



Forecast Period



2023-2030



Historical Period



2019-2021



Unit



Value (USD Million)



Growth Rate



CAGR of 4.78% from 2023 to 2030



Segmentation



By Type



  • UMF 5+

  • UMF 10+

  • UMF 15+

  • UMF 20+



By Distribution Channel



  • Supermarkets/Hypermarkets

  • Specialty Stores  

  • Online Stores

  • Convenience Stores



By Geography



  • North America (By Type, Distribution Channel and Country)

    • U.S. (By Distribution Channel)

    • Canada (By Distribution Channel)

    • Mexico (By Distribution Channel)



  • Europe (By Type, Distribution Channel and Country)

    • Germany (By Distribution Channel)

    • U.K. (By Distribution Channel)

    • Spain (By Distribution Channel)

    • Italy (By Distribution Channel)

    • Rest of Europe (By Distribution Channel)



  • Asia Pacific (By Type, Distribution Channel, and Country)

    • China (By Distribution Channel)

    • India (By Distribution Channel)

    • Japan (By Distribution Channel)

    • New Zealand (By Distribution Channel)

    • Australia (By Distribution Channel)

    • Rest of Asia Pacific (By Distribution Channel)



  • Rest of the World (By Type, Distribution Channel and Country)

    • Argentina (By Distribution Channel)

    • Saudi Arabia (By Distribution Channel)

    • Rest of RoW (By Distribution Channel)









Frequently Asked Questions

Fortune Business Insights says that the global market size was valued at USD 366.22 million in 2022.

The market is projected to record a CAGR of 4.78% during the forecast period of 2023-2030.

The UMF 5+ segment is expected to be the leading segment in the global market.

Rising use of natural honey in the medical industry and new product launches in developed and developing countries will augment the market growth.

COMVITA, Three Peaks Honey, and Arataki Honey are a few of the top players in the global market.

The U.K. is expected to hold the largest market share in the global market during the forecast period.

Challenges in the extraction and processing of Manuka honey is affecting the production rate, thereby restraining the market growth.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts
Speak to an Expert
  • 2019-2030
  • 2022
  • 2019-2021
  • 180
Multi-report Purchase Plan
    A Customized Plan Will be Created Based on the number of reports you wish to purchase
Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X