"Smart Strategies, Giving Speed to your Growth Trajectory"

Marketing Resource Management Market Size, Share & Industry Analysis, By Component (Solution, Services), By Deployment Mode (Cloud, On-premises), By Organization Size (Large Enterprises, Small and Medium-sized Enterprises (SMEs)), By Vertical (BFSI, Consumer Goods and Retail, Healthcare and Life Sciences, Telecom and IT) And Regional Forecast, 2024-2032

Region :Global | Report ID: FBI105918 | Status : Ongoing



Marketing resource management (MRM) term is referred to combination of software and technology solution that supports marketing operations. Marketing resource management software solution is designed for project management, strategic planning and budgeting, event co-ordination, content management, media planning and execution, creative development and distribution, and resource measurement. MRM is significantly used in various industry verticals to enhance their marketing activities and increase business revenue. Adoption of marketing resource management solution in an enterprise seamlessly manage marketing projects, online brand guidelines, and digital assets in one platform which is propelling the growth of the market.

Marketing resource management is used by companies and organizations of all sizes to enhance efficiency, optimize resources, reduce costs by automating and in-lining daily operations. MRM solution allows organizations to co-ordinate marketing activities with the help of comprehensive tool for resource management, digital asset management, budget and cost tracking is expected to fuel the demand for marketing resource management system in enterprises. Moreover, multiple players are engaged in development of technologically advanced and innovative marketing resource management system by combining multiple data management technologies in a single platform for controlling the total product experience and make MRM process seamless, faster, and accurate.

The covid-19 had unprecedented impact on the enterprises, healthcare, and IT sector. Rising adoption of marketing resource management solution, as enterprises have started to increase their spending on marketing due to covid-19 pandemic, which is expected to boost the demand for MRM solution. During pandemic, marketing resource management solution is significantly used across the industries such as BFSI, healthcare, manufacturing, consumer goods, education among others for streamlining of people and process, as adoption of Work-From-Home (WFH) policy has become a priority for businesses worldwide. which is anticipated to bolster the demand for marketing resource management solution.

Up Arrow

Key Market Driver -

• Increasing need for ensuring brand and regulatory compliance is likely to boost the growth of marketing resource management market. • Adoption of cloud-based MRM services are expected to fuel the demand for the market.

Down Arrow

Key Market Restraint -

• Increase in number of cyber-attacks and security issues to restrict the market growth.


Key players in marketing resource management market includes Allocadia Software Inc., Adobe, Admation, Aprimo US LLC, Bynder, BrandMaker, BrandMaster, Central De Marca, Dreamdata, HCL Technologies, IBM Corporation, Infor, inMotionNow, Inc., MarcomCentral, Marvia, IntelligenceBank, Hive9, Oracle Corporation, Optimatica, Plannuh, SAP SE, SAS Institute Inc., SharpSpring, Shopperations, Seismic, Smartsheet Inc., Simple, Sitecore, Contentserv Group AG, TapClicks, Wedia, Welcome, Widen, Wrike, Inc.

Key players in the market like Oracle Corporation, Adobe, Infor, Microsoft Corporation etc.  are entering into strategic partnerships and collaborations to expand the business. Market players are focused on new product launch and product enhancement in existing product to accelerate market growth.

Regional Analysis-

North America is expected hold the largest market share in the global market. Rising need for an enhanced marketing resource management solution and rapid adoption of cloud services boost the demand for marketing resource management market in this region. The presence of major market players such as Oracle Corporation, Adobe, IBM Corporation, Brandmaker, and Microsoft Corporation among others are involved in partnership, acquisitions, developing new products and product enhancements, this fosters the market growth in this region. For instance, In December 2020, Adobe acquired Workfront, a provider of work management platform headquartered at Utah, United States. The acquisition took place for USD 1.50 billion to strengthen Adobe’s management solution offering and increase its customer base.

Europe is expected to be a potential market for marketing resource management solution, owing to presence of prominent number of market players and growing adoption of marketing resource management solution in various organization across United Kingdom, Germany, Netherlands are likely to drive the market growth in this region. Also, deployment of high-speed 5G network across the region is expected create lucrative opportunity for virtual events.

Asia Pacific is anticipated to showcase significant growth during forecast period. Growing adoption of digitization and utilization cloud-based MRM solution across China, India, Japan and others are expected to drive the market growth rapidly in this region. In addition, presence of prominent number of small and medium enterprises which are moving towards adoption of SaaS and cloud-based solutions to develop cost-effective and highly customizable marketing ecosystem is propelling demand for marketing resource management solution in the region.

Middle East and Africa are expected to showcase moderate growth during forecast period. Government initiatives like smart city and industrialization across middle east countries including United Arab Emirates(UAE) and Kingdom of Saudi Arabia encourages digital innovation and deployment of high speed network connection, which drives the demand for marketing resource management solution in the region.

Latin America is expected to hold lucrative market opportunities in coming years. Growing demand for marketing resource management solution in small & medium size enterprises to automate and streamline marketing process is expected to boost the demand for the market in the region.

To gain extensive insights into the market, Request for Customization




By Component

  • Solution

    • Planning and Budget Management

    • Asset Management

    • Channel Marketing Management

    • Performance Management

    • Others

  • Services

    • Consulting and Implementation

    • Training, Support, and Maintenance

By Deployment Mode

  • Cloud

  • On-premises

By Organization Size

  • Large Enterprises

  • Small and Medium-sized Enterprises (SMEs)

By Vertical

  • Banking, Financial Services, and Insurance (BFSI)

  • Consumer Goods and Retail

  • Healthcare and Life Sciences

  • Telecom and IT

  • Manufacturing

  • Media & Entertainment

  • Travel and Hospitality

  • Energy & Utilities

  • Others (Food & Beverages, Education, etc.)

By Region


  • North America (U.S., and Canada)

  • Europe (U.K., Germany, France, Italy, and Rest of Europe)

  • Asia Pacific (Japan, China, India, South East Asia, and Rest of Asia Pacific)

  • Middle East & Africa (South Africa, GCC, and Rest of the Middle East & Africa)

  • Latin America (Brazil, Mexico, and Rest of Latin America)

Marketing Resource Management Industry development 

  • November 2020- Oracle Corporation introduced an innovative cloud-based customer experience management solution “Oracle Digital Experience” for communication industry. This solution collects and examine customer-interaction data from front and back-office operations to increase sales and offer seamless services to customers.

  • April 2018- Simple partnered with Microsoft Corporation to adopt Microsoft’s end-to-end intelligent cloud and enhance its marketing platform by combining the functionality of PowerApps and redefine marketing resource management.

  • Ongoing
  • 2023
  • 2019-2022

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Information & Technology Clients

Bain & Company

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.