Mobile Application Security Market Size, Share & Industry Analysis, By Solution (Code Hardening & Application Shielding, Runtime Application Self Protection, Mobile App Security Testing, Threat Monitoring, Cryptographic Key Protection, & Others), By Deployment (Cloud & On Premise), By Testing Method (Static Application Security Testing, Dynamic Application Security Testing, and Interactive Application Security Testing), By Industry (BFSI, Healthcare & Life Sciences, Retail & E-Commerce, Government & Defense, Telecommunication, Automotive, & Airlines), and Regional Forecast, 2025-2032

The global mobile application security market size was valued at USD 454.4 million in 2024. The market is projected to grow from USD 571.1 million in 2025 to USD 2,864.0 million by 2032, exhibiting a CAGR of 25.9% during the forecast period.

Mobile app security involves defending mobile apps against data theft and cyberattacks using a variety of techniques, such as encryption, secure coding, and frequent upgrades. In order to ensure user privacy and the integrity of the program, it attempts to protect the code, data, and functioning of an application from potential threats including virus, tampering, and unauthorized access.

The market for mobile application security is expanding significantly due to the broad adoption of BYOD (Bring Your Own Device) rules, the rising use of mobile devices for a variety of purposes, and the growing risks of malware and hacking.

The main participants in the market include AppDome, Guardsquare, Verimatrix, Nowsecure, Promon, DataTheorem, and Protect,Ai.

Impact of Gen AI

Gen AI Transforms Mobile App Security by Analyzing Vast Datasets to Predict Threats

Generative AI is transforming mobile app security by analyzing vast datasets to detect anomalies and predict threats, enhancing security posture through automation and proactive defense. It achieves this by identifying unusual patterns in app behavior that could signal a breach and by automating tasks such as threat detection and incident response, which allows human analysts to focus on more complex issues. This approach allows organizations to stay ahead of evolving threats by learning from and adapting to new data and attack patterns. 

MARKET DYNAMICS

Market Drivers

Surge in Cyber Threats & Vulnerabilities Driving Market Growth

The surge in cyber threats and vulnerabilities is a primary driver for the mobile application security market growth, as businesses and users seek protection against increasing data breaches, malware, and other attacks. This growth is further fueled by the expanding "attack surface" from digital transformation and cloud adoption, new types of attacks like AI-driven threats, and stricter data privacy regulations such as GDPR. To combat these risks, companies are investing in mobile security solutions to protect their data and applications, leading to market expansion.

The increase in cybersecurity events from 10.29 lakh in 2022 to 22.68 lakh in 2024, as reported by the Indian Computer Emergency Response Team (CERT-In), is indicative of the growing scale and complexity of digital threats in India.

Market Restraints

Limited Awareness and Skill Gaps in SMEs and App Developers to Hinder Market Growth

The challenges that small and medium-sized businesses (SMEs) encounter, which are mostly associated with resource and capital limits, are impeding the growth of the mobile application security industry. SMEs lack the resources and knowledge required to integrate security and vulnerability management technologies into their mobile devices. They are unable to adequately protect their mobile applications from security risks because of this restriction. Additionally, capital problems further exacerbate the challenges faced by SMEs in investing in robust mobile application security solutions. As a result, the adoption of mobile application security solutions by SMEs is relatively low, hindering the overall market growth.

Market Opportunities

Leveraging Mobile Application Software to Secure IoT-Integrated Mobile Apps Creates Opportunities

The integration of Internet of Things (IoT) devices in mobile applications propels the market for mobile application security by introducing new vulnerabilities need strong security solutions. As more connected devices are managed through mobile applications, businesses are forced to make security investments to shield private information from risks such as malware and illegal access, resulting in high demand for security features such as strong encryption, multi-factor authentication, and frequent security upgrades.

MOBILE APPLICATION SECURITY MARKET TRENDS 

Cloud-based Mobile Application Security Platforms Emerge as a Major Market Trend

Cloud-based mobile application security are becoming highly popular because of their affordability, scalability, and flexibility. They let developers secure apps with remote management and real-time upgrades without having to make significant infrastructure investments. With products such as threat defense (MTD) and runtime application self-protection (RASP), this cloud based approach is rapidly gaining traction and controlling the application security market.  Governments' push for digitization and the rise in the use of mobile apps for sensitive transactions both increase the need for strong security.

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SEGMENTATION ANALYSIS

By Solution

Increasing Demand for Mobile and API/Microservices Boosts Runtime Application Self Protection (RASP) Segment Growth

Based on the solution, the market is segmented into code hardening & application shielding, Runtime Application Self Protection (RASP), mobile app security testing, threat monitoring, cryptographic key protection, and others.

The Runtime Application Self Protection (RASP) segment held the largest revenue share of USD 167.8 million in the overall global market in the year 2024. The increase in revenue is driven by its ability to seamlessly integrate into the DevSecOps pipeline and throughout the mobile app lifecycle. This provides robust, real-time data protection by embedding security directly within the application itself, rather than relying solely on perimeter defenses such as firewalls.

At the same time, the segment also holds the highest CAGR of 28.5% in the global market. The growth is mainly due to the growth of mobile and API and microservices architectures.

By Deployment

Cloud Segment Dominates Market Owing to Ease of Deployment and Faster Updates

Based on deployment, the market is divided into cloud and on premise.

The cloud segment dominates with a market share of USD 343.9 million. The segment continues to generate the major revenue owing to the benefits such as the ease of deployment and faster updates offered by cloud solutions.          

At the same time, the segment also holds the highest CAGR of 27.5% in the global market. The segment’s growth is mainly due to the rising adoption of BYOD (Bring Your Own Device) that pushes enterprises to rely on cloud-native solutions for secure, flexible, and mobile access to company data and applications.

By Testing Method

Early Integration in the SDLC Augments the Static Application Security Testing (SAST) Segment Growth

Based on the testing method, the market is divided into Static Application Security Testing (SAST), Dynamic Application Security Testing (DAST), and Interactive Application Security Testing (IAST).

The Static Application Security Testing (SAST) segment for accounted for the largest mobile application security market share at USD 212.3 million in 2024. The segment’s growth is owing to its early integration in the SDLC, enabling developers to detect and fix vulnerabilities in source code before deployment.         

Dynamic Application Security Testing (DAST) represent the largest CAGR at 28.3% in the global market. Dynamic Application Security Testing (DAST) is growing faster primarily due to the increasing need for real-time vulnerability detection.

By Industry

Heavy Reliance on Mobile Apps Augments the BFSI Segment Growth

Based on the industry, the market is divided into BFSI, healthcare & life sciences, retail & e-commerce, government & defense, telecommunication, automotive, airlines, and others.

The BFSI segment for accounted for the largest market share at USD 158.9 million in 2024. The growth is owing to sector’s heavy reliance on mobile applications for digital banking, payments, and customer engagement.

BFSI sector represent the largest CAGR at 29.2% in the global market. The growth is owing to increasing cyberattacks, stringent regulatory mandates, and accelerated adoption of cloud-based and mobile financial services.

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MOBILE APPLICATION SECURITY MARKET REGIONAL OUTLOOK

Geographically the market is segmented into North America, Europe, Asia Pacific, South America and Middle East & Africa.

North America

The North America market is currently at the forefront of the global market. The market is growing with an expected share of USD 170.0 million and USD 220.1 million in 2023 and 2024 respectively. The elements fueling the region’s growth are strict regulatory structures (e.g., GDPR, CCPA equivalents), high levels of mobile banking uptake, and strong organizational adoption of advanced security tools.

The U.S. is at the forefront of the North American market, with expected revenue of USD 241.5 million in 2025. The high share is attributable to the increasing mobile apps use in everything from banking to business, which increases the risk of malware and data breaches, creating a need for strong solutions.

Europe

The European market is substantially growing and is likely to contribute to a revenue share of USD 73.9 million in 2025. This growth is attributable to strict regulations, increasing cyber threats, and the adoption of digital services.

The U.K., Germany and France are some of the leading contributors to the growth in the market, with the required revenue stake of USD 14.9 million, USD 20.8 million and USD 13.2 million respectively by 2025.

Asia Pacific 

Asia Pacific is also expected to have the highest CAGR of 28.5%, solidifying the market as the fastest growing. The market size was valued at USD 189.2 million in 2025. The growth is attributable to rapid digitization, growth of mobile payments and super apps, and rising cyberattack incidents in emerging markets.

India and China are major contributors to the market growth with an expected revenue share of USD 37.3 million, and USD 62.4 million respectively by 2025.

South America and Middle East & Africa

The markets of South America and Middle East & Africa are growing with an expected share of USD 13.9 million and USD 9.6 million respectively in 2025. The growth is attributable to growth in e-commerce, mobile banking, and digital transformation efforts. GCC countries are predicted to have a market share of USD 3.0 million by 2025. 

COMPETITIVE LANDSCAPE

Key Industry Players

Major Companies Focus On Alliances, Mergers, and Acquisitions to Lead the Industry

AppDome, Guardsquare, Verimatrix, Nowsecure, Promon, DataTheorem, and Protect,Ai are some of the major companies in the sector. By employing a range of inorganic growth strategies, including alliances, mergers, and acquisitions, these businesses aim to increase the range of products they offer. The major corporations creating technical solutions are forming strategic partnerships with top application security providers in response to the increasing demand for online availability of healthcare, retail, consumer products, and other product and service offerings.

LIST OF KEY MOBILE APPLICATION SECURITY COMPANIES PROFILED:

• AppDome (U.S.)
• Guardsquare (Belgium)
• Verimatrix (U.S.)
• Nowsecure (U.S.)
• Promon (Norway)
• DataTheorem (U.S.)
• Protect,Ai (India)
• F5, Inc. (U.S.)
• AppKonx (Singapore)
• Digital, Ai (U.S.)
• Zimperium (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• October 2025- The entire Enterprise Agentic AI Security Platform was introduced by Protectt.ai, a well-known AI Native Mobile App Security & Fraud Control Platform. The platform allows businesses to innovate ethically and at scale by safeguarding corporate AI systems from development to production.
• June 2025- Quick Protect Agent, a no-code method of protecting mobile apps, was launched by Digital AI. The agent assists developers in protecting their apps with enterprise-grade, OWASP MASVS-aligned defenses including obfuscation, anti-tamper, and anti-analysis,
• April 2025- Appknox, a leading provider of cutting-edge mobile app security solutions, launched Storeknox, a groundbreaking continuous store monitoring platform designed to protect enterprises from evolving mobile app threats.
• March 2025- Protectt.ai, an Indian cybersecurity firm specializing in mobile application security, raised USD 8.6 million in its Series A funding round. The round was led by Bessemer Venture Partners. The company will be able to improve customer experience, speed up product creation, and increase its global presence in in key markets.
• September 2024- Guardsquare, unveiled a cutting-edge, guided strategy for mobile application security that enables teams to attain the greatest level of protection. Mobile development teams will be able to achieve a fully protected app in less than a day. Guardsquare’s new product capability provides a seamless implementation experience increasing developer productivity, visibility for enhanced security, and collaboration across development and security teams.
• February 2024- Appdome unveiled its new Geo Compliance feature set, allowing mobile brands to trust the user’s location and detect location spoofing, fake GPS apps, VPN use, SIM swaps and other methods used to circumvent geo restrictions in mobile applications.

REPORT COVERAGE

The global report provides a detailed analysis of the market and focuses on key aspects such as prominent companies, deployment modes, types, and end users of the product. Besides this, it offers insights into the mobile application security market trends and highlights key industry developments and market share analysis for key companies. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the market over recent years. 

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Report Scope & Segmentation