Mobile Backend as a Service (MBaaS) Market Size, Share, and COVID Impact Analysis, By Enterprise Type (Large Enterprises and SMEs), By Platform (Android, iOS, and Others (Windows, Blackberry, HTML, Node.js, etc.)), By End-user (BFSI, IT & Telecommunication, Retail, and Consumer Goods, Media & Entertainment, and Others (Transportation, Government & Public Sector, etc.)), Regional Forecast, 2024-2032

MBaaS is an approach that enables mobile app and web developers to integrate applications with back end cloud storage. The MBaaS platform offers several basic functions such as user management, the capability to receive push notifications, and Social Network APIs for logins, messages, and so on. This service aims to enable app developers to link their front end applications with back end features like storage, cloud computing and APIs driven by a backend application.

Mobile applications have been seeing a growing demand over the past few years, and have become a vital business segment among the industries. Additionally, MbaaS platforms have become an extremely useful tool for developing applications, as the speed of application delivery has become a key success factor. According to Gartner, more than 50% of mobile application development projects leveraged cloud mobile backend services. Hence, various key players in the market are investing in developing MBaaS solutions and business expansion. For instance, 

• In April 2023, Couchbase announced its expansion in Europe by increasing its Manchester facility to provide more support to global customers. The workspace is now more than 10,000 square feet in Manchester. In the last year, Couchbase has grown its U.K. staff by more than 30% and is located at over 50% of Manchester's office including core teams for technical support, business development, and product management as well as many other functions.

Impact of COVID-19 on Mobile Backend as a Service Market:

The widespread COVID-19 has affected in both positive and negative way to all prominent businesses all over the world, thus significantly affecting the world economies. Most of the workforces around the world were working from home post-pandemic, which had significantly impacted the MBaaS market. As a result of the pandemic, many people preferred to connect virtually rather than work from the office to access office resources and data flexibly. This has led to a growing demand for MBaaS platforms in all countries. The platform is being widely adopted after the pandemic with iOS, Android, and other sources to use various applications such as social media, video streaming, eCommerce, and so on.

Also, various initiatives have been introduced with the help of the government which contributed towards implementing solutions for MBaaS. For instance,

• In April 2020, A group at IISc created the app "GoCoronaGo," which can assist in tracing individuals who might have come into contact with COVID-19. This app provided support with the help of its inbuilt mobile-based services.

Key Insights: 

The report will cover the following key insights:

• Micro Macro Economic Indicators


• Drivers, Restraints, Trends, and Opportunities        


• Business Strategies Adopted by the Players


• Impact of COVID-19 on the MBaaS Market

Analysis by End-user:

MBaaS platform is being used by various end-users, including BFSI, IT & Telecommunication, retail and consumer goods, media & entertainment, and others.

BFSI accounts for the highest revenue share in the market. The growth of the segment over the evaluation period can be credited to the wide utilization of online payment systems and the growing popularity of Banking as a Service (BaaS) in the industry. Additionally, players are taking various initiatives to strengthen market growth. For instance,

• In July 2021, Treezor, one of Europe's leading Banking as a Service (BaaS) platforms, launched a plug-and-play solution for businesses to lower the initial investment and technical developments necessary to provide payment services. The company also aims at accelerating and simplifying the integration of finance into business applications through Treezor Connect.

Regional Analysis:

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The MBaaS market is divided into five regions: North America, the Middle East and Africa, South America, Asia Pacific, and Europe.

North America holds the maximum market share in the MBaaS market. The proliferation of online applications and the expanding number of internet users are one of the factors that propel the region's growth. Also, the US is home to significant end users, considerable suppliers, and great telecommunications companies that have aided market growth in this region. Various government initiatives and investments toward mobile-based applications fuel the region's progress in the MBaaS platform. For instance,

• In January 2020, Temenos, a Swiss company that specializes in enterprise software for banks and financial services, acquired Kony, Inc. for USD 559.0 million. Temenos has added a significant amount of digital expertise and has accelerated the development of Temenos Infinity, an innovative Digital Front Office product, as a result of this acquisition. Temenos has also increased and expanded its capabilities in the U.S. Kony, Inc. is a US-based MBaaS supplier that assists designers with building local and web applications.  

The distribution of MBaaS by region is as follows:

• North America – 29%


• South America – 14%


• Europe – 21%


• The Middle East and Africa – 10%


• Asia Pacific – 26%

Key Players:

The report comprises key players such as Microsoft Corporation, IBM Corporation, Kii Corporation, Temenos, Oracle Corporation, Backendless, Progress Software Corporation, Built.io, Couchbase, Inc., Back4App Inc., and others. 

Segmentation:

Key Industry Developments:

• January 2023: Progress, a leading supplier of infrastructure software and app development, announced that it has released Progress Telerik and Progress Kendo UI, with the best.NET and JavaScript UI libraries available for developing applications. Progress is continuing to support developers in generating collaborative and better digital experiences on all platforms with this release.


• June 2022: Couchbase, Inc. announced Capella App Services which completely manages and hosts a backend for mobile and IoT applications. The updated service makes it easier for developers to create and deploy rapid and robust mobile apps that synchronize data between the cloud and the device, enabling apps to work irrespective of whether they are online or offline.