Mobility as a Service (MaaS) Market Size, Share & Industry Analysis, By Service Type (Ride-Hailing, Car Sharing, Taxi Services, and Others), By Application Type (iOS, Android, and Others), and Regional Forecast, 2025-2032

The global Mobility as a Service (MaaS) Market size was valued at USD 453.69 billion in 2024. The market is projected to grow from USD 532.76 billion in 2025 to USD 1,735.99 billion by 2032, exhibiting a CAGR of 18.40% during the forecast period. Asia Pacific dominated the global market with a share of 40.6% in 2024.

Mobility as a Service (MaaS) is a transformative transportation model that integrates multiple shared mobility services —such as public transit, ride sharing services, and micromobility into a single, user-friendly platform accessible via apps or websites. It allows users to plan, book, and pay for their travel seamlessly through one account. MaaS aims to reduce reliance on private vehicles, promote sustainable transport options, and enhance urban mobility by offering flexible and efficient solutions tailored to individual needs.

 The Mobility as a Service market is characterized by rapid adoption due to increasing urbanization, technological advancements, and the demand for sustainable transportation options. Governments and private entities are investing in MaaS platforms to address traffic congestion, environmental concerns, and accessibility challenges. The market is driven by the integration of diverse transport operators into unified systems that prioritize user convenience. This shift reflects the growing emphasis on smart cities and digital infrastructure, positioning MaaS as a key enabler of efficient urban mobility.

 The COVID-19 pandemic significantly impacted the service maas sector by altering travel behaviors and accelerating the adoption of digital platforms. Health concerns led to reduced use of shared transport modes, while remote work reduced overall commuting demand. However, the crisis also highlighted the importance of contactless payments and real-time updates in MaaS systems. Post-pandemic recovery has seen an increased focus on integrating health safety measures into MaaS platforms and encouraging sustainable mobility options such as cycling and walking.

Mobility as a Service (MaaS) MarketTrends

Integration of Smart Technologies and Data Analytics Will Positively Influence Market Growth

Integration of smart technologies and data analytics is transforming how transportation services are delivered, enhancing user experiences and optimizing operational efficiencies. As urban populations grow and demand for seamless mobility increases, leveraging smart technologies presents a pathway for MaaS providers to innovate and expand their service offerings.

The rise of smart technologies, particularly the Internet of Things (IoT), artificial intelligence (AI), and advanced data analytics, is revolutionizing the MaaS landscape. IoT devices enable real-time tracking of vehicles, providing users with accurate information on availability and estimated arrival times. For instance, companies such as Uber and Lyft are increasingly using IoT sensors to monitor vehicle conditions and optimize fleet management, ensuring that vehicles are available when and where they are needed most. This capability not only enhances user satisfaction but also improves operational efficiency by reducing wait times.

Moreover, AI-driven algorithms are being utilized to analyze vast amounts of travel data, allowing MaaS platforms to offer personalized recommendations based on user preferences and historical travel patterns. In March 2025, a report highlighted that companies investing in AI technologies could enhance their service offerings significantly, leading to improved customer loyalty and increased ridership.

Governments globally are recognizing the importance of integrating smart technologies into urban mobility solutions. Initiatives aimed at fostering smart city developments often include provisions for MaaS platforms to incorporate advanced technologies. For example, in early 2024, the European Union launched a funding program specifically designed to support the development of smart mobility solutions that utilize data analytics and IoT technologies. This initiative encourages collaboration between public transport authorities and private mobility providers to create integrated systems that enhance urban transportation efficiency.

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MARKET DYNAMICS

MARKET DRIVERS

Increasing Urbanization and the Resultant Need for Efficient and Sustainable Transportation Solutions to Drive Market Growth

As cities grow and populations swell, traditional transportation systems are becoming increasingly strained, leading to traffic congestion, pollution, and inadequate public transit options. MaaS addresses these challenges by integrating various modes of transportation, such as public transit, ridesharing, car rentals, and bike sharing, into a single accessible platform.

Urbanization is not just a demographic trend; it is reshaping how people commute and interact with their environment. As urban areas become more densely populated, the demand for innovative mobility solutions that can alleviate congestion and improve accessibility is rising. This demand is particularly evident in megacities such as Tokyo and New York, where traffic congestion has reached critical levels.

In response to these challenges, cities are increasingly adopting MaaS solutions as part of their smart city initiatives. For example, in January 2024, the city of Helsinki expanded its MaaS program to include more public transport options and integrated payment systems. This initiative not only enhances user experience but also encourages residents to opt for public transit over personal vehicles or autonomous vehicles, thus reducing traffic congestion and emissions.

Government regulations are playing a crucial role in promoting MaaS as a viable solution for urban mobility. Many governments are implementing policies that support the development of integrated transport systems. For instance, the European Union has launched funding programs aimed at enhancing urban mobility through MaaS platforms. These initiatives encourage collaboration between private mobility providers and public transport agencies to create seamless travel experiences for users. 

Governments in developing nations such as India are heavily investing in smart city initiatives to enhance urban mobility. For instance, under the Smart Cities Mission and AMRUT (Atal Mission for Rejuvenation and Urban Transformation), India has focused on integrating public transport systems such as metro rail and bus rapid transit systems (BRTS) into MaaS platforms. However, these schemes often operate independently; recent efforts aim to unify them under MaaS frameworks to improve efficiency.

MARKET RESTRAINTS

Regulatory Hurdles that Impede the Development and Expansion of Maas Solutions Restrain Market Growth

One crucial restraining factor for the global mobility as a service (MaaS) market growth is the regulatory hurdles that impede the development and expansion of MaaS solutions. These hurdles encompass a range of challenges, including licensing requirements, vehicle regulations, and data privacy laws, which can significantly complicate the integration of various transportation modes into cohesive MaaS platforms.

The regulatory landscape for transportation services varies widely across different countries and jurisdictions, creating a complex environment for MaaS providers. For instance, in many regions, traditional transportation providers such as taxi companies and public transit agencies have established business models that the introduction of MaaS may threaten. This resistance from incumbents often leads to lobbying against the adoption of new regulations that would facilitate the integration of MaaS solutions. In March 2025, a report highlighted how taxi unions in major cities such as New York and London have opposed policies that would allow ride-hailing services to operate without stringent regulations, citing concerns over safety and competition.

Moreover, compliance with data privacy laws poses another challenge for MaaS providers. As these platforms collect vast amounts of user data to optimize services and enhance user experience, they must navigate complex regulations such as the General Data Protection Regulation (GDPR) in Europe. Non-compliance can result in hefty fines and damage to reputation, making it imperative for companies to invest in robust data protection measures. In 2024, a notable incident involved a MaaS provider facing legal scrutiny for inadequate data protection practices, which led to a temporary suspension of its operations in several European markets.

In response to these challenges, some governments are beginning to recognize the importance of establishing a supportive regulatory framework for MaaS. For example, in 2024, the European Commission introduced guidelines aimed at facilitating public-private partnerships in urban mobility projects. These guidelines encourage collaboration between traditional transport providers and innovative mobility solutions to create integrated transport systems that benefit users while ensuring safety and compliance.

SEGMENTATION ANALYSIS

By Service Type

Ride-Hailing Segment is Set to Lead the Market by Providing Suitable Options for Passengers

The market is segmented by service type into ride-hailing, car-sharing, taxi services, and others.

The ride-hailing segment led the market share in 2024 by 51% and is anticipated to dominate the market during the forecast period. The rise of smartphone penetration and changing consumer preferences for convenient transportation solutions. Various options for booking and comfort offered by ride-hailing services are among the major reasons fueling the demand for the ride-hailing segment. The ease of pick-and-drop facility offered by ride-hailing services compared to conventional taxis is also one of the reasons driving the mobility as a service (MaaS) market share.

The car-sharing segment is projected to retain the second-largest market share during the forecast period. The transition of consumer preferences from car ownership to more affordable and flexible alternatives is driving growth in this area. Additionally, increased consumer awareness about emissions and traffic congestion contributes to sustaining the car-sharing segment's prominent position. Taxi services are an essential part of the MaaS ecosystem, known for their reliability and strong foothold in urban transport. By integrating traditional taxi services with digital platforms, their operations have been modernized, resulting in notable growth. Other segments have also experienced significant market expansion.

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By Application Type

Low Price Compatibility of Android OS Compared to Others to Boost the Segment Dominance

By application type, the MaaS market is segmented into iOS, Android, and others.

Among them, the android segment held the market share in 2024 by 60% is expected to show dominance in the MaaS market during the forecast period. Android dominates the MaaS market due to its accessibility and compatibility with a wide range of devices across diverse income groups globally. Android-based MaaS applications are particularly popular in emerging markets.

The iOS segment is expected to witness a significant CAGR of 18.20% in the market during the forecast period. Even though its pricing is much higher compared to the Android operating system, many consumers are inclined toward iOS owing to its high security and data protection privacy.

MOBILITY AS A SERVICE (MaaS) MARKET REGIONAL OUTLOOK

By region, the market is segmented into Europe, North America, Asia Pacific, and the Rest of the World.

Asia Pacific

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Asia Pacific dominated the market at USD 184.19 billion in 2024, due to urbanization, technological advancements, and supportive government policies. Countries such as China and India are leading this trend with high population densities and significant traffic congestion issues that necessitate efficient transportation solutions. In 2024, China’s government announced plans to invest heavily in smart city initiatives that integrate MaaS platforms with public transport systems. The market for China is estimated to hit USD 114.96 billion, along with India likely to be valued at USD 22.41 billion and Japan projected to stand at USD 27.95 billion in 2025.

North America

North America is anticipated to hold the second-largest position in the market of value USD 162.91 billion in 2025, with a CAGR of 17.70% during the forecast period. North America's focus on sustainability, technological integration, and regulatory support is driving the growth of the MaaS market. The U.S market accounts for USD 126.13 billion in 2025.

Europe

Europe is expected to hold the third-largest market value of USD 123.74 billion in 2025 and it’s at the forefront of the mobility as a service (MaaS) market due to its strong emphasis on sustainability and integrated transport solutions. Growing awareness among consumers regarding rising emissions and growing traffic congestion are the major factors helping this region maintain its position in the market. The U.K. market is expected to be valued at USD 27.07 billion, along with the market in Germany to likely reach at USD 18.66 billion and France at 11.11 billion in 2025.

Rest of the world

The rest of the world to projected at USD 28.35 billion in 2025 and gradually gaining traction in the market due to increasing awareness of sustainable transportation solutions and urban mobility challenges. In regions such as Latin America and Africa, cities are beginning to adopt integrated mobility platforms that combine various transport modes, signaling considerable growth.

COMPETITIVE LANDSCAPE

KEY INDUSTRY PLAYERS

Uber to Hold a Leading Position in the Market Due to Industry-Leading Diversifying MaaS Services

The market is highly competitive, with the presence of public and private key market players such as Uber Technologies Inc., Lyft, Inc., Didi Chuxing Technology Co., ANI Technologies Pvt. Ltd., Grab, Shuttl, BMW Group, Moovel Group GmbH, Moovit Inc., and Citymapper.

Uber Technologies Inc. is one of the leading transport services providers headquartered in California, U.S. The company provides ride-hailing, ridesharing, and food delivery services across more than 85 countries worldwide. Uber’s ride-hailing app is highly popular for its ride-booking convenience.

• In February 2025, Uber Technologies Inc. launched Uber Saarthi, a private car rideshare service in Assam, marking a significant step in boosting mobility in the region. Announced at the state’s investment summit, Advantage Assam, this initiative allows private car owners, including women and veterans, to onboard their vehicles onto the Uber platform for carpooling.

Didi Chuxing, Lyft, and Grab have also retained their positions in the competitive landscape, with Didi Chuxing mostly dominating the Asian market compared to its competitors. This is projected to positively influence the global market as these companies are anticipated to drive innovation during the forecast period. In January 2025, Didi Chuxing introduced its “Overseas Travel” feature. The service, available in over 80 cities, targets Chinese tourists traveling to South Korea, Singapore, Malaysia, Indonesia, Vietnam, and other regions.

LIST OF KEY MOBILITY AS A SERVICE (MaaS) COMPANIES PROFILED:

• Uber Technologies Inc. (U.S.)
• Lyft, Inc. (U.S.)
• Didi Chuxing Technology Co. (China)
• ANI Technologies Pvt. Ltd. (India)
• Grab (Singapore)
• Chalo Mobility Private Limited (India)
• BMW Group (Germany)
• Moovel Group GmbH (Germany)
• Moovit Inc. (Israel)
• Citymapper (U.K.)

KEY INDUSTRY DEVELOPMENTS:

March 2025: Verra Mobility Corporation, a leading provider of smart mobility technology solutions, signed a partnership with Verizon Connect, one of the largest providers of advanced GPS fleet tracking solutions. Verizon Connect provides a near real-time, 360-degree view of a fleet's daily operations to help reduce costs, increase productivity, and increase efficiency. Through the partnership, new and existing Verizon Connect customers will have easy and direct access to Verra Mobility's managed tolling, violations, and title and registration services through the Verizon Connect Marketplace.

February 2025: Bosch Service Solutions plans to further expand its mobility service business in the U.S. by acquiring Roadside Protect, Inc.

September 2024: Automotive aftermarket platform myTVS launched a Mobility-as-a-Service (MaaS) platform in India aimed at the EV fleet market. The platform offers leasing, real-time fleet management, spare parts management, charging solutions, insurance, tire management, and vehicle refurbishment. It targets quick commerce businesses and supports their transition to electric vehicles. myTVS has partnered with MoEVing, an EV-based logistics company, as part of this initiative

March 2024: Asia Mobility Technologies launched multimodal MaaS app journey planning and ticketing in the Trek app. It is the region’s first mobility-as-a-service (MaaS) solution offering the current Trek Rides’ Demand-Responsive Transit (DRT) service with public transport, park & ride, and active transport in Greater Kuala Lumpur.

January 2024: SIXT and Stellantis signed an agreement under which SIXT could buy up to 250,000 vehicles for its rental fleet in its corporate countries across Europe and North America over the next three years. The first significant delivery volumes will take place as early as the first quarter of 2024 and will continue throughout the year. SIXT rental customers will benefit from an attractive choice of vehicles from Stellantis award-winning brands, including Alfa Romeo, Chrysler, Citroën, Dodge, DS, and others.

January 2024: GreenCell Mobility, a platform partnered with the Director of Urban Mobility to provide Electric Mobility-as-a-Service (eMaaS), has taken a monumental step in promoting sustainable and eco-friendly transportation by deploying 150 intra-city electric buses in Ayodhya.

REPORT COVERAGE

The mobility as a service (MaaS) Market report provides a detailed analysis of the market. It focuses on key aspects such as leading mobility as a service company, service types, and leading mobility as a service application type. Besides this, the research report offers insights into the current market trends and highlights key industry developments, and statistics. In addition, the report encompasses several factors that have contributed to the growth of the market in recent years.

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Report Scope & Segmentation