Mobility as a Service (MaaS) Market Size, Share & Industry Analysis By Service Type (Ride-Hailing, Car Sharing, Taxi Services, Others), By Application Type (iOS, Android, and Others), and Regional Forecasts, 2024-2032

The global mobility as a service market size was valued at USD 391.69 billion in 2023 and is projected to grow from USD 410.63 billion in 2024 and reach USD 1698.14 billion by 2032, exhibiting a CAGR of 19.4% during the forecast period. Asia-Pacific dominated the market with a market share of 40.31 % in 2023. The market is propelled by urbanization, congestion, environmental concerns, and advancements in digital technology, with key players investing in innovative MaaS solutions to meet evolving consumer needs.

The global mobility as a service (MaaS) market is witnessing rapid growth driven by the increasing demand for convenient, efficient, and sustainable transportation solutions. MaaS integrates various modes of transportation, including public transit, ride-sharing, bike-sharing, and car-sharing, into a single, user-friendly platform accessible via mobile applications. This approach offers users seamless access to transportation services, enabling them to plan, book, and pay for multimodal journeys using a single interface.

The COVID-19 pandemic significantly impacted the global mobility as a service (MaaS) market. Lockdowns, travel restrictions, and social distancing measures led to a sharp decline in the demand for transportation services, resulting in the reduced usage of MaaS platforms. However, as restrictions were eased and vaccination rates increased, a rise was recorded in the focus on contactless and on-demand transportation solutions, driving the adoption of MaaS platforms for safer and more efficient travel experiences.

Mobility as a Service (MaaS) Market Trends

Fleet Electrification is an Ongoing Trend in the Market

As conventional vehicles cause a high amount of carbon emission, governments worldwide are imposing stringent emission norms to curb rising pollution. Therefore, to reduce carbon emissions and expand business in economies with stringent emission norms, various leading mobility-as-a-service providers are transforming their fleets to electric to offer clean future mobility solutions for the urban populace. For instance, in September 2020, Uber Technologies Inc. announced that by 2040, 100% of its rides in the U.S. will take place in electric vehicles.

One Transportation Ticket is One of the Rising Trends in the Market

Frequent travellers for inter-state and inter-city have to face a tough time with regard to planning and boarding various modes of transportation and reaching their destination. Governments of developing countries are making plans to implement the French Mobility Act, i.e., one ticket or smartcard for mobility as a service app. One transportation ticket program offers a wide range of services, such as single-pass, which would replace the current subscription of consumers from every service (free float bike subscription, bus sharing, and taxis). Ruling bodies are focusing on developing strategies with stakeholders and mobility operators to maintain the privacy and security of the data exchange. One transportation service app is expected to save consumers time and ease their efforts as it brings all the apps under one roof.

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Mobility as a Service (MaaS) Market Growth Factors

Increasing Emphasis on Digitalization and Digital Payment Solutions to Propel Market Growth

The growing focus on digitalization and digital payment solutions has emerged as a crucial driving factor for the growth of the global mobility as a service (MaaS) market. As digital technologies continue to advance, consumers are increasingly embracing digital platforms for various aspects of their lives, including transportation. This trend is reshaping the mobility landscape and driving the adoption of MaaS solutions worldwide. The convenience and efficiency offered by digital platforms for planning, booking, and paying for transportation services. With the widespread availability of smartphones and internet connectivity, users can easily access MaaS applications to explore various transportation options, compare prices, and schedule rides or journeys in real time. This seamless integration of transportation services into digital platforms enhances the overall user experience and encourages the adoption of MaaS solutions.

The increasing acceptance and adoption of digital payment methods, such as mobile wallets, contactless payments, and digital banking, facilitate hassle-free transactions for transportation services. This simplifies the payment process for users and enables MaaS providers to offer innovative pricing models, loyalty programs, and incentives to attract and retain customers. As such, MaaS providers are leveraging digital payment solutions to streamline payment processes, enhance security, and improve the overall user experience, driving the growth of the global MaaS market.

Growing Inclination Toward Micro-Mobility and Rising Trend of On-demand Transportation Services are Expected to Drive the Market

Micro-mobility, particularly in developing countries, is expected to be the future of shared transportation. Micro-mobility is the short-distance usage of light vehicles such as bicycles and scooters. For instance, in the U.S., motorcycles and bicycles account for a significant portion of short-distance transport (under 5 miles).

Consumers' growing interest in micro-mobility has sparked essential manufacturers, such as Daimler and BMW, in micro-mobility transportation. Scooters are available for rent in six European cities through MaaS. Uber is also planning to integrate leased bikes and scooters into its app through Getaround and Lyft. In April 2018, Uber acquired Jump, a company that rents out electric scooters and bikes on a short-term contract. Growing usage of micro-mobility saves customers time and money compared to traditional taxi journeys.

Taxi, passenger vehicles, and charter vehicles are examples of on-demand services that offer flexibility and additional features to end customers, such as real-time feedback, vehicle tracking, and rating. Numerous mobile applications make it easier to find available passenger cars and compare fares with neighbours.

• In March 2022, a newly launched company called Alto started offering ride-sharing services similar to Uber and Lyft. Customers can call using a smartphone application. Furthermore, such services give clients access to a wide range of features.

In addition, the ability to identify a customer's exact location and the ability to match demand with available supply are essential elements driving the smart mobility market.

RESTRAINING FACTORS

Existing Regulatory and Policy Challenges Restraining Market Growth

The regulatory landscape for transportation services varies significantly across different countries and jurisdictions, posing challenges to the seamless integration of diverse transportation modes into MaaS platforms. Regulatory hurdles, such as licensing requirements, vehicle regulations, and data privacy laws, can hinder the development and expansion of MaaS solutions. Resistance from traditional transportation providers, such as taxi companies and public transit agencies, may also impede the adoption of MaaS initiatives. These established players may perceive MaaS as a threat to their existing business models and resist efforts to collaborate or integrate with MaaS platforms.

In recent years, key players involved in the MaaS ecosystem have been facing challenges and are seeking to expand their operational capabilities globally. The regulatory barriers and resistance from incumbents, among others, are a few hurdles. To overcome such challenges, the stakeholders work closely with regulators, policymakers, and traditional transportation providers to develop a regulatory framework supporting consumer protection and safety. In addition, awareness campaigns to promote the benefit of MaaS and involvement in the adoption of services will help players grow sales revenue in the global market.

Mobility as a Service (MaaS) Market Segmentation Analysis

By Service Type Analysis

Ride-Hailing Segment to Dominate Market as it Offers Various Options for Making Payments

By service type, the market is segmented into ride-hailing, car-sharing, taxi services, and others. The ride-hailing segment is anticipated to dominate the market during the forecast period. Various options for booking and comfort offered by ride-hailing services are among the major reasons fueling the demand for the ride-hailing segment. The ease of pick-and-drop facility offered by ride-hailing services compared to conventional taxis is also one of the reasons driving the market.

The car-sharing segment is expected to hold the second-largest position in the market during the forecast period. Shifting consumers' preferences from car ownership to affordable and flexible solutions is propelling the growth of the car-sharing segment. Furthermore, growing consumer awareness regarding emissions and traffic congestion is also one of the reasons that is helping to maintain the second-largest position in the car-sharing segment over the forecast period.

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By Application Type Analysis

Low Price of Android OS Compared to Others to Boost the Segment Growth

By application type, the MaaS market is segmented into iOS, Android, and others. Among them, the Android segment is expected to show dominance in the MaaS market during the forecast period. The low price of Android OS as compared to iOS is one of the major reasons attributed to the growth of this segment. The iOS segment is expected to witness a significant growth rate in the market during the forecast period. Even though its pricing is much higher compared to the Android operating system, many consumers are inclined toward iOS owing to its high security and data protection privacy.

REGIONAL INSIGHTS

By region, the market is segmented into Europe, North America, Asia Pacific, and the Rest of the World.

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Asia Pacific is expected to dominate the mobility as a service market share during the forecast period and was valued at USD 157.9 billion in 2023. The rising cost of vehicle ownership, rapid urbanization, and increasing fuel prices, especially in countries such as India and China, are some of the market growth factors expected to help Asia Pacific continue dominating the market in the forecast period. The lack of public transportation to accommodate the continually growing population is also one of the reasons fueling the growth of MaaS services in this region.

On the other side, North America is anticipated to hold the second-largest position in the market during the forecast period. Growing awareness among consumers regarding rising emissions and growing traffic congestion are the major factors helping this region maintain its position in the market. Further, several countries in Europe are progressively adopting Electric Vehicles (EVs) and installing charging stations to charge these EVs. Such major factors are increasingly impacting the market growth.

List of Key Companies in Mobility as a Service (MaaS) Market

Uber to Hold a Leading Position in the Market Due to Industry-Leading Diversifying MaaS Services

The market is highly competitive, with the presence of public and private key market players such as Uber Technologies Inc., Lyft, Inc., Didi Chuxing Technology Co., ANI Technologies Pvt. Ltd., Grab, Shuttl, BMW Group, Moovel Group GmbH, Moovit Inc., and Citymapper.

Uber Technologies Inc. is one of the leading transport services providers headquartered in California, U.S. The company provides ride-hailing, ride-sharing, and food delivery services across more than 85 countries worldwide. Uber’s ride-hailing app is highly popular for its ride-booking convenience. For instance, Uber was the most downloaded ride-sharing and taxi app worldwide for January 2020, with 12.5 million installs. Uber has utilized a variety of business strategies over the years to achieve sustainable growth. For instance, by utilizing digitalization early in the ride-hailing and payment processes, the company provided convenience and enhanced the ride-hailing service experience. The company is highly focused on electrification.

• For instance, in January 2021, the company rolled out its Uber Green services across 1,400 towns and cities in North America to accelerate electrification.

However, Didi Chuxing, Lyft, and Grab have also retained their positions in the competitive landscape, with Didi Chuxing mostly dominating the Asian market compared to its competitors. This is projected to positively influence the global market as these companies are anticipated to drive innovation during the forecast period.

LIST OF KEY PLAYERS PROFILED:

• Uber Technologies Inc. (U.S.)


• Lyft, Inc. (U.S.)


• Didi Chuxing Technology Co. (China)


• ANI Technologies Pvt. Ltd. (India)


• Grab (Singapore)


• Shuttl. (India)


• BMW Group (Germany)


• Moovel Group GmbH (Germany)

KEY INDUSTRY DEVELOPMENTS:

• March 2024: Asia Mobility Technologies launched multimodal MaaS app journey planning and ticketing in the Trek app. It is the region’s first mobility-as-a-service (MaaS) solution offering the current Trek Rides’ Demand-Responsive Transit (DRT) service with public transport, park & ride, and active transport in Greater Kuala Lumpur.


• February 2024: Smart mobility provider ACO Tech signed a Memorandum of Collaboration (MoC) with Geno and the Malaysia Automotive, Robotics & IoT Institute (MARii) to explore the use of blockchain solutions for Malaysia’s electric vehicle (EV) infrastructure. It will use smart contracts, digital traceability management of supply chain, tokenomics solutions, and privacy protection technologies to complement ACO Tech’s solutions for the E-Mobility Service Platform (EMSP), creating a national EV-ready infrastructure through mobility as a service (MaaS) and blockchain as a service (BaaS).


• January 2024: Bounce Infinity, an electric scooter manufacturing firm, partnered with energy infrastructure provider SUN Mobility to deploy over 30,000 Bounce Infinity Scooters in key markets across the country, starting with Bangalore and Hyderabad and extending to Mumbai, Pune, and Delhi NCR in phases starting February. SUN Mobility will deploy these 2-wheelers under both the Battery-as-a-Service (BaaS) and Mobility-as-a-Service (MaaS) models.


• January 2024: GreenCell Mobility, a platform partnered with the Director of Urban Mobility to provide Electric Mobility-as-a-Service (eMaaS). The company took a monumental step in promoting sustainable and eco-friendly transportation by deploying 150 intra-city electric buses in Ayodhya.


• January 2024: Athens announced to run a multimodal mobility-as-a-service pilot with Transport for Athens (OASA), the company that operates metro, tram, trolleybus and bus services in the Greek capital. It has planned to upgrade its automated fare collection system to allow boarding with bank cards and mobile devices and to support multimodal mobility-as-a-service (MaaS) features allowing interconnection with applications from mobility partners such as taxis, e-bike rentals, airlines and ferry companies, says Transport for Athens.

REPORT COVERAGE

The report provides a detailed analysis of the market and focuses on key aspects such as leading mobility as a service companies, service types, and leading mobility as a service application types. Besides this, the research report offers insights into the current market trends, highlights key industry developments, and statistics. In addition, the report encompasses several factors that have contributed to the growth of the market in recent years.

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