Moto Taxi Service Market Size, Share & Industry Analysis, By Vehicle Type (Motorcycles and Scooters), By Propulsion (ICE and Electric), By Application (Passenger and Cargo), By Service Type (On-demand, Pre-booked, and Subscription), and Regional Forecast, 2025-2032

The global moto taxi service market size was valued at USD 19.80 billion in 2024. The market is projected to grow from USD 21.04 billion in 2025 to USD 38.86 billion by 2032, exhibiting a CAGR of 9.4% during the forecast period.

A moto taxi service is a transportation system where motorcycles or scooters are used to carry passengers or cargo for a fare from one place to another. Common in crowded cities and rural regions, especially in developing countries, this service offers a fast, low-cost alternative to traditional taxis. Passengers typically ride behind the driver, often with minimal safety gear. Despite safety concerns, moto taxi services are valued for their convenience, flexibility, and ability to navigate through traffic or narrow roads efficiently. 

​The market is experiencing significant growth, propelled by the increasing integration of digital platforms and mobile applications, which enhance convenience and operational efficiency. Moreover, the growing demand for fast and affordable transportation, especially amid rising fuel prices and urban congestion, is foreseen to fuel market growth throughout the forecasted timeline.

​Leading players in the global moto taxi service market include Uber, DiDi Chuxing, Gojek, Grab, and Rapido. Uber, established in 2009, offers ride-hailing services worldwide. DiDi Chuxing, based in China, and Rapido, operating in India, provide moto taxi services in various regions. Grab, Gojek, and others are prominent in Southeast Asia and the Middle East. These companies are expanding their services, introducing innovations, and enhancing customer experiences to remain competitive in the evolving market.

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Market Dynamics

Market Drivers

Urban Congestion and Traffic Challenges to Drive Market Growth

In densely populated cities, traditional four-wheeled transport often struggles with gridlock, causing delays and inefficiencies. Moto taxis, being smaller and more agile, can navigate through heavy traffic with ease, offering quicker and more reliable transportation options for commuters. This makes them especially attractive for short-distance and time-sensitive trips. As urban populations grow and road infrastructure becomes increasingly strained, the demand for fast, convenient, and efficient mobility solutions rises. Moto taxis effectively address these issues, making them a practical choice for daily commuters, delivery services, and ride-hailing platforms. This versatility is contributing to their popularity and market expansion in both emerging and developed urban centers.

According to the Traffic Index by TomTom International BV, which covers 501 cities across 62 countries on six continents, Barranquilla in Colombia experiences severe traffic congestion, with the average time to travel 10 kilometers taking approximately 36 minutes. Mexico faces a 52% congestion level, with time lost at rush hours per year reaching 152 hours.

Market Restraints

Rising Safety Concerns May Hamper Market Development

Motorcycles are inherently more prone to accidents compared to cars, which raises fears about the safety of passengers and riders. The absence of safety features such as airbags, seatbelts, and other protective mechanisms increases the risk of injury in the event of an accident. Additionally, many riders may not always wear protective gear, such as helmets, further exacerbating safety issues. In regions with inadequate regulations, the absence of safety standards or enforcement of proper driving practices may also contribute to the problem. These safety concerns can make potential passengers hesitant to use moto taxis, thereby limiting their adoption, especially in markets where strict safety regulations and a preference for safer transport modes prevail, hampering the market growth.

In January 2025, 99 launched its motorcycle taxi service, 99Moto, in São Paulo, despite the city's resistance from local authorities. The city's mayor announced plans for legal action over safety concerns. The service challenged a 2018 ban, which was overturned in 2019, citing federal law support that permits such operations.

Market Opportunities

Rise of Electric Motorcycles to Provide Significant Growth Opportunities

As cities increasingly focus on reducing pollution, electric motorcycles are emerging as an eco-friendly alternative, producing zero emissions compared to traditional petrol bikes. This aligns with global sustainability trends and governmental regulations promoting green transportation. Electric motorcycles also offer reduced operating costs due to lowered fuel and maintenance expenses, making them an attractive option for fleet operators. Additionally, as patrons become more environmentally conscious, there is a mounting demand for sustainable transport options. Government incentives, improved battery technology, and reduced noise pollution further support the adoption of electric motorcycles. These advantages give taxi services a competitive edge while contributing to cleaner urban environments.

In November 2024, At EICMA 2024, Vmoto unveiled their innovative Moto Taxi VS4, designed for eco-friendly urban transportation. This electric vehicle, part of their Electric Mobility Solution (EMS), addresses the growing demand for sustainable city travel. The VS4 features impressive performance, including a 200 km range and 90 km/h top speed.

Market Challenges

Competition from Alternate Modes of Transportation to Challenge Market Growth

Traditional taxis, ride-hailing services such as Uber and Lyft, and alternative modes of transportation such as bicycles and e-scooters offer consumers a variety of choices, making it harder for moto taxis to capture market share. Many of these alternatives are associated with greater comfort, perceived safety, and familiarity, especially in developed regions.

Established ride-hailing platforms often benefit from strong brand recognition, established customer bases, and extensive infrastructure, leaving moto taxi services at a competitive disadvantage. This intense competition puts pressure on profit margins, compelling moto taxi companies to continually innovate, lower fares, and enhance service quality to attract and preserve customers, which can limit the moto taxi service market growth. In May 2023, bike-taxi startup Rapido expanded into the cab segment with the introduction of Rapido Cabs, a SaaS-based mobility solution.

Moto Taxi Service Market Trends

Integration and Development of Digital Platforms is a Key Trend in Market

Moto taxi services are increasingly adopting mobile apps that permit users to book rides, track drivers in real-time, and make cashless payments. This shift aligns with the global trend toward digitalization and meets the growing demand for on-demand transportation services. Many moto taxi providers have partnered with established ride-hailing services such as Uber and Lyft, expanding their reach and accessibility. This collaboration streamlines the booking and payment process, making moto taxis more accessible to a broader customer base. The incorporation of safety features such as GPS tracking, real-time ride monitoring, and in-app emergency buttons has improved passenger security and trust in two-wheeler taxi services. These trends highlight the moto taxi industry's adaptation to digital technologies, offering consumers more convenient, secure, and diverse transportation options while driving the growth of the market in the upcoming future. In May 2023, Following Grab's acquisition, MOVE IT upgraded its app and enhanced security features.

Impact of COVID-19

Safety concerns and social distancing measures during the COVID-19 pandemic caused a reduction in moto-taxi ridership, while heightened hygiene protocols increased operational costs. Additionally, many moto taxi drivers faced financial challenges due to reduced working hours and fewer passengers. However, as restrictions eased, the market began recovering, with a stronger emphasis on health and safety measures, contactless payments, and digital platforms to rebuild consumer confidence. Thus, the COVID-19 pandemic had a severe impact on the global moto taxi services market, resulting in a sharp decline in demand as travel restrictions and lockdowns restricted commuter movement.

Segmentation Analysis

By Vehicle Type

Motorcycles Segment Leads due to Efficiency and Lower Operational Costs

The market segment is categorized into motorcycles and scooters according to vehicle type. Motorcycles dominate the market and held the largest share in 2024 due to the ability of motorcycles to navigate through congested urban areas quickly, providing a fast and efficient mode of transport. Their lower operational costs compared to cars and their flexibility in terms of routes and parking make them ideal for short-distance travel in densely populated cities, driving their increased demand.

Scooters are gaining popularity in the market due to their fuel efficiency, lower operational costs, and ease of maneuvering in traffic. The segment is estimated to grow at the fastest CAGR during the forecasted period. They are especially widespread in urban areas where traffic congestion is common. With their compact size, scooters are more environmentally friendly, reducing carbon footprints, which appeals to eco-conscious consumers, contributing to their growing demand in the market during the forecasted period.

In September 2022, M Auto, an India-based electric two-wheeler company, launched e-mopeds in the West African neighbors Benin and Togo. The company sold around 2,000 e-mopeds in West Africa and aims to sell more than 15,000 by year-end. These vehicles are attractive in the moto taxi service industry in West Africa due to their operational efficiency and cost reduction.

By Propulsion

ICE Segment Led Market Due to Widespread Availability and Established Infrastructure

By propulsion, the market is bifurcated into ICE and electric.

The ICE segment held the largest moto taxi service market share in 2024, especially in developing regions. Their widespread availability, established infrastructure, and relatively lower initial costs compared to electric vehicles make them a practical option for motorcycle taxi services. Additionally, ICE-powered motorcycles and scooters offer higher fuel ranges, making them more suitable for areas with limited access to electric charging stations. This ensures that ICE vehicles remain the preferred choice in many markets, driving demand for their continued use.

Electric propulsion is emerging as a growing trend in the market due to its environmental benefits, such as condensed emissions and lower operating costs. As urban areas increasingly push for greener transportation solutions, electric motorcycles and scooters are gaining traction. The reduced cost of electricity compared to fuel, coupled with government incentives for sustainable transport, makes electric vehicles a promising option for fleet operators aiming to improve sustainability and lessen operational costs.

In June 2024, Rwandan e-mobility startup Ampersand partnered with BYD to transform Africa's motorcycle taxi industry by replacing petrol bikes with electric alternatives. The collaboration combines Ampersand's market expertise and battery-swapping technology with BYD's manufacturing capabilities, boosting local economies and reducing emissions.

By Application

Surging Need for Affordable, Fast, and Convenient Urban Mobility Solutions Boosts Passenger Segment Growth

By application, the market is divided into passenger and cargo.

Passenger transportation is a dominant segment in the market, driven by the growing need for affordable, fast, and convenient urban mobility solutions. With increasing urbanization and traffic congestion, passengers prefer moto taxis for their ability to bypass traffic and offer door-to-door service. Moreover, the integration of digital platforms and app-based ride-hailing has enhanced the convenience and flexibility of moto taxis, making them an attractive choice for daily commutes, further propelling market growth.

Cargo moto taxis are expanding in markets where small-scale deliveries are in high demand. With the rise of e-commerce and the need for quick, cost-effective delivery solutions, moto taxis provide an efficient way to transport goods in urban areas. Their ability to navigate traffic and access narrow streets makes them ideal for last-mile delivery services, especially in cities with heavy congestion. This trend has contributed to the growing use of moto taxis in the cargo segment during the study timeframe.

In May 2025, Rapido launched the "Pink Rapido" fleet in Karnataka, India. This initiative was launched for the safety of women and is aimed at providing moto taxi services only for women and by women. This not only enhances the safety of female passengers but also encourages women's employment in the moto taxi-based services market.

By Service Type

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Rising Need for Flexible Transportation Boosted On-demand Segment Growth

By service type, the market is divided into on-demand, pre-booked, and subscription.

The on-demand segment led the market in 2024. These types of services are increasingly popular due to their convenience, enabling users to book rides instantly via mobile apps. As the demand for flexible transportation rises, customers prefer on-demand services for their ability to bypass traffic and reach destinations quickly without long waits. The ease of using ride-hailing apps and the affordability of on-demand moto taxis make this service type a leading choice, especially in busy urban centers, boosting market growth.

In December 2024, despite ongoing uncertainty regarding bike taxi regulations in Karnataka, Uber introduced a pilot program called 'Moto Women' for female riders. The on-demand service connects women riders with female drivers, and approximately 300 women drivers participated in the initiative, offering a safer and more comfortable ride-hailing experience for female passengers.

Pre-booked services are gaining traction as they offer customers the ability to schedule rides in advance, providing convenience and predictability. This service type is preferred by commuters who need reliable transportation at specific times, such as for work or airport transfers. Pre-booking also allows better planning for fleet operators, reducing idle times and optimizing operations, making it an attractive option for both customers and providers.

Moto Taxi Service Market Regional Outlook

By geography, the market is categorized into North America, South America, Europe, Middle East & Africa, and Asia Pacific.

Asia Pacific

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Asia Pacific held the largest market share in 2024 and is witnessing rapid growth in the global moto taxi services market due to the region's high population density and urbanization. Countries such as India, China, and Southeast Asian nations are embracing moto taxis as an efficient, affordable solution for short-distance travel. The affordability and convenience of moto taxis, especially in densely populated areas where traditional taxis or cars face challenges with traffic, are key drivers of this market. Additionally, the rise of app-based platforms and the increasing adoption of electric motorcycles are shaping the market by offering eco-friendly alternatives to traditional transportation options.

In March 2021, Rapido partnered with Zypp Electric to launch the Rapido EV bike taxi service, offering over 100 electric riders in Delhi-NCR for a three-month pilot. Rapido plans to expand this model with more EV partners in Tier I cities.

North America

In North America, the growth of the market is driven by the increasing demand for quick and efficient transportation in urban areas. With growing traffic congestion and a shift toward eco-friendly transportation options, consumers are seeking faster, more affordable alternatives to traditional taxis. Additionally, the rise of app-based ride-hailing platforms and the adoption of electric motorcycles are contributing to the growth of moto taxi services. These services cater to busy commuters and urban dwellers who prioritize convenience and cost-effectiveness, propelling market growth.

The U.S. holds the second-largest share in North America. The growth of the market in the country is driven by the demand for quick and affordable transportation, increasing urbanization and traffic congestion, and the rise of app-based mobility platforms. Consumers seek last-mile travel solutions, particularly in densely populated areas. Tourism and delivery services also contribute to the country's market expansion.

In September 2024, amid Los Angeles's severe traffic congestion, LA Taximoto launched a motorcycle taxi service, offering a faster, eco-friendly alternative to car-based ride-sharing. The service aims to help commuters and visitors navigate the city's crowded streets more efficiently.

Europe

In Europe, the growth of the market is fueled by urbanization, environmental concerns, and technological advancements. European cities are increasingly adopting sustainable transportation solutions, with moto taxis, especially electric ones, gaining popularity for reducing carbon footprints. Government policies supporting green mobility, such as incentives for electric vehicles, also drive demand. Additionally, the integration of moto taxis into ride-sharing platforms provides consumers with greater convenience and flexibility. The growing focus on decreasing traffic congestion in cities further enhances the market's potential in the region.

Rest of the World

The market in the Rest of the World held the second-largest share in 2024, driven by increasing demand for affordable and efficient transport solutions in developing regions. In areas such as Africa and Latin America, moto taxis offer a cost-effective and flexible alternative to traditional transportation, particularly in regions with inadequate public transportation infrastructure. The growing adoption of digital platforms and mobile applications further fuels the market by providing easier access to services. Additionally, moto taxis offer a convenient way to navigate traffic in crowded urban environments, boosting their appeal.

In November 2024, The government of Brazil launched a new law to regulate motorcycle taxi services via apps, focusing on safety and professional standards. The O 271/23 Bill would allow drivers with Type A licenses to transport passengers through apps nationwide, promoting the regularization of the service. The bill seeks to update the National Urban Mobility Policy, addressing current restrictions that limit motorcycle taxis in some cities.

Competitive Landscape

Key Market Players

Key Players Focus on Expansion to Boost their Customer Base

The competitive landscape of the global moto taxi service market is characterized by the presence of numerous local and international players, including traditional moto-taxi providers, ride-hailing platforms, and emerging electric vehicle-focused services. Key players such as Uber, Didi, GoJek, and Grab have expanded their services to include moto taxis, leveraging their app-based platforms and established customer bases. Local companies often have the advantage of understanding regional preferences and navigating regulatory landscapes, while global players bring technology, large-scale operations, and funding. Additionally, electric moto taxis are gaining momentum, with companies such as Vmoto introducing innovative electric models to meet eco-conscious consumers' demand. The competition is also motivated by factors such as pricing, service reliability, safety features, fleet management, and the incorporation of advanced technologies such as GPS tracking, digital payments, and real-time ride monitoring.

List of Key Moto Taxi Service Companies Profiled

• Uber (U.S.)


• DIDI (China)


• GoJek (Indonesia)


• Grab (Singapore)


• Dubai Taxi Company (UAE)


• SafeBoda (Uganda)


• OLA (India)


• Angkas (Philippines)


• Rapido (India


• LA Taximoto (France)


• Motocab (Colombia)


• Your Volta Services Pvt Ltd. (India)


• LIMOBIKE (France)


• Moto Taxi - Motolead Prestige (Brazil)


• Chauffeur Toulousain (France


• NOW (South Korea


• JOYRIDE PH (Philippines)


• Porter (India)

Key Industry Developments

• July 2024- Bike-taxi startup Rapido achieved unicorn status with a valuation of USD 1 billion. The 8-year-old company secured USD 120 million in a funding round led by WestBridge Capital, as confirmed by a regulatory filing.


• April 2024- Actor-entrepreneur Dingdong Dantes launched the Dingdong Hatid motorcycle taxi app in the Philippines, powered by RiderKo. The service, aimed at providing hassle-free, secure, and convenient rides, employs professional riders trained in safety. Dingdong Hatid focuses on trust, care, and innovation to provide a better commuting experience in the country.


• February 2024- Marti Technologies, Turkey's leading mobility super app, expanded its offerings by launching a taxi-hailing service. Known for its fleet of 40,000 e-bikes, e-mopeds, and e-scooters, Marti now provides a comprehensive solution for urban residents' transportation needs.


• December 2023- ENTEC, NSTDA, and Chulalongkorn University launched the "Replication Battery-Swapping Electric Motorcycle Taxis" project in Bangkok's Samyan District. The initiative aims to reduce air and noise pollution, promoting electric motorcycles as sustainable taxi alternatives.


• September 2023- Uber launched electric motorcycle taxis in Nairobi, marking its first such service in Africa. This initiative aimed at reducing costs for drivers and fares for passengers. Uber planned to deploy 3,000 electric bikes, supporting Kenya's green mobility goals and the company's global zero-emissions target by 2040.


• October 2022- Honda Trading Corporation and Skylight Consulting invested KES 90m (USD 743,000) in Unchorlight Kenya, a fintech company offering rent-to-own motorcycle financing for riders. The program enables motorcycle taxi and delivery drivers to pay off bikes over 18 months, after which ownership is transferred to them.


• February 2022- The Rwandan government introduced measures to streamline the taxi-moto transport system in Kigali, addressing issues such as high insurance fees and unfair smart meter fares. The reforms include reducing fees, revising fare structures, and mandating smart meters for improved passenger safety and service quality.

Investment Analysis and Opportunities

The moto taxi service market presents significant investment opportunities due to the growing demand for affordable, efficient urban transportation solutions. Investors can capitalize on the expansion of ride-hailing platforms, particularly in emerging markets such as Asia Pacific, where high population density and traffic congestion drive demand for moto taxis. Electric moto taxis also present a lucrative opportunity as sustainability becomes a priority, with governments offering incentives for eco-friendly transportation. The addition of advanced technologies, such as mobile apps, GPS tracking, and digital payment systems, further enhances the market's potential. Additionally, partnerships between local players and global ride-hailing platforms provide expansion opportunities. The market growth is driven by urbanization, changing consumer preferences, and innovations in electric vehicles, creating diverse avenues for investment.

Report Coverage

The global moto taxi service market report analyzes the market in-depth. It highlights crucial aspects such as prominent companies, market segmentation, competitive landscape, vehicle type, propulsion, application, and service type. Besides this, the market research report provides insights into the market trends and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market growth over recent years.

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