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Mozzarella is a type of sliceable, curd cheese traditionally made in Italy by using milk of water buffalo. The mozzarella is widely consumed due to its various attributes such as its smooth and soft texture, easy melting ability, and its stretchy and bouncy consistency. The cheese other than its great taste possesses various health benefits as it is high in calcium, protein, biotin, vitamins, and zinc which aid in strengthening the bones and lowering blood pressure. These properties of the cheese have led to its increasing demand from athletes and sportspersons. Coupled with this, the riboflavin and niacin content in the cheese aids in reducing the risk of arthritis, osteoporosis, and diabetes, which is likely to further fuel its demand in the global marketplace.
The processed food manufacturers are incorporating mozzarella in various convenience foods and fast foods to increase their palatability and suffice the consumers increasing demand. Further, the availability of mozzarella in low-fat and low-sodium format has significantly drawn the consumers’ attention due to their growing inclination towards such healthy food options. This is turn, aids in the market growth.
The increasing consumers' demand for cheese-based food products such as pizza and pasta due to its mild taste and nutritional properties is a significant factor driving its market growth. The high compatibility of the cheese to blend with the dishes has led to its broad incorporation in various baked goods, meat products, soups, and convenience foods. Along with this, it is also growing popular among the consumers having diabetes as is lowers the blood sugar levels and aids in keeping cholesterol levels at check. Thus, these factors cumulatively contribute in driving market growth.
The fluctuations in the global dairy product prices due to various factors such as its import, export, supply-demand gap, production, and others which influence the overall cost of mozzarella. According to the Chicago Mercantile Exchange (CME) and the National Agricultural Statistical Service (NASS), the price of cheese shot up between the years 2015-2017, followed by a slight decline in the next two years. However, the price of cheese has increased in the year 2020 due to the global COVID-19 pandemic outbreak, thus negatively impacting the market growth.
Key Market Driver -
Increasing Utilization of Mozzarella in Food Industry
Key Market Restraint -
Fluctuations in the Prices of Dairy Products such as Cheese
The key companies operating in the global mozzarella cheese market are, Fonterra Co-operative Group Limited, Koninklijke DSM N.V., Grande Cheese Company, Arla Foods Amba, Groupe Lactalis S.A, Saputo Inc., Antonio Mozzarella Factory, BelGioioso Cheese, Inc., Trevisanalat Spa, and Granarolo S.p.A.
The cube mozzarella is likely to account for the major share in the market due to its easy availability and ease of utilization in various products. The cubes can be grated, melted, or cut according to ones’ requirement, along with its extensive utilization for making pizza, lasagne, pasta, sauces, and soups. The cubes are easy to store, consume, and transport, hence being widely preferred.
The hypermarkets and supermarkets are expected to emerge as the most preferred channels for purchasing mozzarella due to the availability of a diverse range of mozzarella cheese variants. These mass merchandisers ease the consumer's buying experience due to the presence of distinct product aisles and numerous discounts offered by them on the price of the products.
North America is anticipated to hold the largest share in the market as mozzarella is the most popular cheese in countries such as the U.S. and Canada. According to the United States Department of Agriculture (USDA) in 2019, mozzarella accounted for 44% share in the overall cheese market in the U.S. The utilization of mozzarella as toppings and spread in various food products, coupled with being an ideal choice of snack due to its lower fat content than the other cheese variants, have driven its regional market growth.
Asia Pacific is likely to exhibit tremendous growth in the market due to the rapid urbanization and increased adoption of westernized food culture. India and China are among the potential markets due to the consumers changing preferences and increasing consumption of fast foods. Further, various fast food joints such as Pizza Hut, Domino’s, and McDonald’s are expanding their reach in the region, which in turn aids in fuelling the market growth.
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