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The organic whey protein market is observing a significant growth due to the shift in consumers' preferences towards organic products. The wide utilization of organic whey protein as a food ingredient and also in cosmetics and personal care products are the factors driving its market growth. The rising awareness among the consumers about the benefits of organic whey protein such as improvement in body strength, presence of essential amino acids, and its antioxidant properties has led them to largely incorporate organic whey protein in their diet. The rising trend of joining health clubs and fitness centers by the consumers and the increasing interest of youngsters towards sports and nutrition are propelling the market growth.
The global organic whey protein manufacturers are introducing new products and new concepts of customized protein based on individual requirements for catering to evolving consumer demands. The manufacturers are also launching new flavors in organic whey protein to increase its desirability. They are also incorporating organic whey protein in various health drinks to improve its nutritional qualities, which in turn is fuelling its market growth. Online platforms are serving as a quick and convenient way of introducing organic whey protein products. The growing popularity of online retailing and the strengthening of e-commerce channels has aided in boosting the organic whey protein market growth.
The rising inclination of consumers towards organic and clean-label products is driving the organic whey protein market. The negative health impacts associated with consuming non-organic food products and the higher chances of adulteration in those products is also acting as a major factor in driving the market. The consumption of organic products has increased in recent years. The positive effects of consuming organic products on health, lifestyle as well as on the environment and sustainable development is propelling the organic whey protein market growth.
Key Market Driver -
Rising Demand for Organic and Clean-Label Products
Key Market Restraint -
High Price of Organic Whey Protein
The organic whey protein has comparatively higher prices than the conventional protein which is hampering its market growth. The emerging economies where the consumers are price conscious prefer conventional whey protein over organic variants which is negatively impacting the market growth. Further, due to the rising trend of veganism consumers are shifting towards plant-based proteins, which in turn is acting as a restraint in its growth.
The key companies operating in the global organic whey protein market are Milk Specialties, ConnOils LLC, The Milky Whey, Inc., SunOpta Grains and Foods Group, Rumiano Cheese Company, The Organic Protein Company, Glanbia Nutritionals, NOW Foods, Organic Valley, and The Organic Protein Company.
The organic whey protein market is segmented on the basis of type and application. The organic whey protein concentrate is the leading type. The concentrate is the most consumed variant of organic whey protein and it consists of a low level of fat, cholesterol, and lactose. The isolate segment is also growing at a significant rate. They contain the highest percentage of protein, contains a high amount of antioxidants, the least amount of carbs and fats, which aids in boosting the immune system.
The food and beverage application segment is leading owing to the wide utilization of organic whey protein in various foods products. The growing health consciousness among the consumers about the nutritional benefits of organic whey protein has influenced its wide incorporation in bakery products, dietary supplements, beverages, and others. The organic whey protein is widely utilized for formulating infant formula as it contains the same components found in breast milk which is fuelling its market growth. Organic whey protein is also used for manufacturing cosmetics and personal care products as a skin-softening and hair conditioning agent which is acts as a driving factor for its market growth.
North America is witnessing considerable growth due to the consumers increasing demand for organic and clean-label products. Increasing population and rising awareness about the health benefits of consuming organic whey protein among many individuals are anticipated to fuel the market growth. The increase in consumption of organic whey protein in the form of functional food and beverages is boosting its regional market growth.
Asia Pacific region is expected to emerge as the fastest-growing market for organic whey protein. An increase in awareness about organic protein supplements, changing lifestyles, and rapid urbanization are the factors driving the market. The rising inclination of millennials towards sports nutrition and fitness are also aiding in the market growth. The rising disposable income of the consumers which allows them to spend on organic products is boosting its regional sales performance.
Europe is anticipated to witness significant growth in the upcoming years. The organic whey protein market is driven by the presence of mature sports nutrition and infant formula manufacturing industries in the region. Countries such as Germany, France, and Spain are the potential markets for organic whey protein. The demand for dairy alternatives has increased among the lactose intolerant population and expanding the food industry in the region is driving the market for organic whey protein.
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