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The global perfumery glass bottle market size was USD 1,556.2 million in 2019 and is projected to reach USD 1,604.6 million by 2027, exhibiting a CAGR of 4.2% during the forecast period (2020-2027).
The packaging of any product is considered as one of the major factors for building trust, which influences the customers to buy the product. Perfume bottles play a crucial role in crafting a brand image and are also one of the challenging jobs for manufacturers to design unique bottles. Glass is the major preferred material for perfume bottles as it involves the properties that may preserve the fragrance stored inside and can make the content visible. It has been observed that around 75% of the consumers’ decisions regarding buying the product are based on the packaging material.
Changing lifestyles of the population across the globe has helped to surge the demand for the perfume industry. The increasing standard of living, coupled with the rising disposable income and a desire towards better personality are some of the prime factors responsible for the growing demand for beauty cosmetic and perfume products. Therefore, the rising preferences for various brands of perfume are simultaneously expected to grow and raise the perfumery glass bottle market revenue.
Declining Demand for Perfumes during COVID-19 to Hamper Growth
The demand for luxury items decreased during the COVID-19 pandemic, primarily due to the declining economic conditions worldwide. Therefore, the demand for perfume products also showcased a decreasing trend in the first half of 2020 that simultaneously affected the perfume packaging products market. For instance, as per the Q2 2020 report of Gerresheimer, the company was hit negatively in the second quarter of 2020 by about 8 million Euros in its business of cosmetics that includes perfumery bottles.
Packaging manufacturers also had to face challenges such as reduced production capacity due to labor shortage and shelter-in-place restrictions. Moreover, these players also faced challenges such as obstacles in raw material supply and delivering the finished glass bottles to perfume manufacturers. This was attributed to closures of city borders in the majority of the cities, as well as restrictions on import and export activities. However, loosening-up the lockdown rules, as well as a gradual improvement in the global economic conditions, are likely to have a positive impact on the perfume glass bottle market in the near future.
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Increasing Online Buying Behavior to Fuel Market Expansion
The trend of online shopping is increasing at a tremendous rate. That would allow the consumers to buy perfumes through company websites easily, which, in turn, is expected to drive the demand for the product. For instance, as per the ‘Statistical Report on Internet Development in China’ published in 2019 by China Internet Network Information Centre, about 74.8% of China’s total netizen population are online shoppers as of June 2019. The drastic increase in the number of online shopping customers can be attributed to the growing penetration of the internet as well as the rising number of smartphone users.
Besides, various advertisements and marketing strategies adopted by key players are attracting customers. The ongoing efforts of manufacturers for the development of stylish and decent perfume glass bottles to attract customers, as well as the increasing buying power are fostering the global perfumery glass bottle market growth.
High Demand for Luxurious and Premium Packaging to Aid Growth
The premium packaging of a product is enhancing consumers' satisfaction and is increasing the chances of purchasing and recommending it to others. Major players such as Verescence, Vidraria Anchieta, Continental Bottle, Gerresheimer, and others are focusing on expanding their product lines by introducing different luxury and stylish glass bottles for perfumes. This, in turn, is expected to increase the demand for perfumery glass bottles and propel the market growth during the forecast period of 2020–2027. Perfume packaging is one of the crucial elements in the cosmetic industry and has gained significant traction from the last few years.
Several manufacturers are focusing on innovation and customization of perfume glass bottles conferring to customers’ requirements. This tends to increase the sales of perfume bottles, thereby boosting the growth of the market. For instance, Gerresheimer AG offers a huge portfolio of innovative glass bottles for perfumes, which includes standard shapes and customized bottles depending upon the requirements. Therefore, the rising consumer spending on branded and luxurious packaging products is anticipated to drive the global perfume glass bottles market during the forecast period.
Rising Penetration of Perfumes in Developing Countries to Boost Growth
The emerging economies such as India, China, Indonesia, Saudi Arabia, and others are creating a favorable demand for perfume bottles. India is considered to be one of the fastest-growing countries in the consumption of perfumes owing to the increasing middle-class population, rising income levels, and changing lifestyles, which are likely to drive the growth of the perfume packaging market.
Globalization and urbanization have significantly influenced the buying behavior of cosmetic products. The development of consumer-oriented societies further enhances the demand for consumer goods, thus giving rise to the growth of the market. The increasing use of beauty and cosmetic products by most of the working class population increases the demand for perfumes, which, in turn, is projected to drive the demand for perfumery glass bottles.
Availability of Alternative Packaging Materials to Limit Product Demand
Lightweight plastic bottles are widely available in the marketplace. Moreover, plastic materials are not prone to breakage, as well as are available at a lower cost, as compared to that of glass. These factors driving the industry are expected to limit the perfume glass bottle market growth. Similarly, the shifting consumer preference towards antiperspirants and deodorants packaged in metal containers poses a challenge to perfume products packaged in glass bottles, which, in turn, is likely to restrain the product demand.
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Clear Visibility Offered by Transparent Form Makes it a Dominating Segment
Based on form, the market for perfumery glass bottle is segmented into transparent, translucent, and opaque. The transparent segment is expected to hold the major share during the forecast period. Various players, such as Zhangjiagang Guochao Glassware Co., Ltd., Stocksmetic Packaging, COVERPLA, and Gerresheimer possess a large number of perfume products with transparent bottles. Moreover, most of the population across the globe prefer transparent bottles as the content in it is clearly visible.
The translucent segment is expected to be the fastest-growing segment, as this form can give uniqueness and stylish appearance to the bottle. However, nowadays, consumers are more focused on the exclusivity and fashionable designs of the packaging of the product and this is possible with the help of translucent glass. While purchasing any product, the first thing that matters is the appearance, and this, in turn, is expected to drive the growth of this segment during the forecast period.
50-150 ml Segment to Hold the Major Share Owing to Compact and Handy Bottle Size
The 50-150 ml segment in terms of capacity is leading the global market owing to their large adoption across the globe. Many companies and brands offer 50-150 ml capacity of perfume bottles, as they are quite handy and are easily available.
North America Perfumery Glass Bottle Market Size, 2019 (USD Million)
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North America dominated the market in 2019 by generating a value of USD 533.1 million. The region is projected to hold the major share during the forecasted period. The increasing young and working population in countries such as the U.S., Canada, and Mexico is spurring the perfume glass bottle market growth. Premium perfume is on high demand in this region owing to the increasing disposable incomes of consumers.
Asia Pacific is expected to be the fastest-growing region holding a CAGR of 5.4% during the forecast period. The demand for perfumery glass bottles increases with the growing consumption of perfume in countries such as China, India, Japan, Australia, Indonesia, and others. The rising disposable income, increasing focus on beauty & wellness, and the need to maintain the standards of living are some of the crucial factors influencing the growth of the market in Asia Pacific. For instance, the beauty market in China increased at a fast rate, owing to the presence of major companies such as L’Oreal, Estee Lauder, and Shiseido in the country.
Europe is the second-largest market and is projected to exhibit and witness a CAGR of 4.32% during the forecast period. The growing merger and acquisition trend in the cosmetics and perfumery industry is demanding increased innovations in packaging in the region.
Key Players to Manufacture Innovative Products for Attracting More Consumers
Key players in the global perfumery glass bottle market include Roma International PLC, Heinz-Glass, Verescence, Vidraria Anchieta, SGB Packaging, Stölzle-Oberglas, Consol Glass, and others. Several companies are struggling to manufacture more innovative and unique products to attract the customers and to sustain in the competitive world. For instance, in October 2018, Verescence got into the partnership with Givaudan to create an eco-designed perfume bottle.
However, a few local players are making their entry into the perfume packaging market by implementing various business strategies including product launch, partnership, merger, expansion, collaboration, agreement, acquisition, and others. The local players are implementing these strategies mainly to expand their business and to gain more profit.
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The increasing demand for perfumes and growing focusing on unique packaging products have simultaneously driven the growth of the global perfumery glass bottle market. Consumers nowadays are increasingly focusing on the cosmetics and beauty industry.
The research report provides qualitative and quantitative insights on the market and a detailed analysis of market size and growth rate for all possible segments in the market. Along with this, the report provides an elaborative analysis of the market dynamics and competitive landscape. Various key insights provided in the report are the overview of related markets, recent industry developments such as mergers & acquisitions, the regulatory scenario in key countries, and key industry trends.
An Infographic Representation of Perfumery Glass Bottles Market
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Value (USD Million)
By Form, Capacity, and Region
Fortune Business Insights says that the global market was USD 1,556.2 million in 2019 and it is projected to reach USD 1,604.6 million by 2027.
Registering a CAGR of 4.2%, the market will exhibit steady growth in the forecast period (2020-2027).
The transparent segment in terms of form is expected to be the leading segment in the market .
The rising demand for perfumes is driving the growth of the market.
Verescence, Stolzle-Oberglas, and Gerresheimer are the top players in the market.
North America is expected to hold the highest share in the market.
The 50-150 ml segment is expected to grow at the fastest pace during the forecast period.
Increasing standard of living, surging investments by key players for customization of products in the perfumery glass bottle sector, and the rising young population are the key market trends that are driving the product demand.
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