"Assisting You in Establishing Data Driven Brands"

Personalized Gifts Market Size, Share, and COVID-19 Impact Analysis, By Type (Clothing, Mug, Jewelry, Photo Frames & Prints, and Others), By Distribution Channel (Online and Offline) and Regional Forecast, 2024-2032

Region : Global | Report ID: FBI107954 | Status : Ongoing

 

KEY MARKET INSIGHTS

Personalized Gifts are customized gifts in the form of mugs, photo frames, and cushions imprinted with a picture, name, or message, made exclusively for an individual. The rapidly evolving gift-giving and celebration trends favor market expansion. Personalization allows individuals to transform conventional or ordinary gifts into more creative and unique gifts by adding colors, illustrations, and unique expressions. As a result, personalized gifts are becoming a preferred choice among an expanding number of individuals worldwide. They are also ideal for weddings, birthdays, and anniversaries. A wide variety of personalized blankets, accessories, and prints on offline and online distribution channels further accelerates the market growth.


Recent years have witnessed increasing product launches, likely to fuel product sales in the coming years. For instance, in January 2022, NAYAB, an Indian online jewelry brand, launched its new collection for Valentine’s Day, including personalized gift items and premium jewelry. In addition, an increasing number of brands offering personalized gifts, such as Ferns N Petals and Snappy Gifts, promoting their products through social media platforms such as Instagram and Facebook supports the market expansion. Despite the rising preference for personalized gifts, the increasing product cost compared to ordinary or conventional gifts impedes the market growth.

Impact of COVID-19 on the Personalized Gifts Market


The COVID-19 crisis has significantly affected the global personalized gifts market growth. The unprecedented pandemic impacted individuals’ ability to safely gather at parties and celebrations, notably in 2020, hampering the product demand. Furthermore, COVID-19 restrictions were imposed across countries, canceling events such as weddings, anniversaries, and birthdays, which decreased product demand. The temporary closure of manufacturing plants further hampered personalized gift production globally. However, product sales gradually increased in 2021, notably through online distribution channels, as COVID-19 restrictions were relaxed in several countries.

Key Insights


The report will cover the following key insights:


  • Overview of Gifts Industry (Parent Market).

  • Supply Chain Analysis.

  • Industry SWOT Analysis.

  • Key Industry Developments (Product launch, Merger, Acquisition, Partnership).

  • Impact of COVID-19 on Personalized Gifts Market.


Analysis by Type


Based on type, the global market is segmented into clothing, mug, jewelry, photo frame & prints, and others. The clothing segment held a major market share in 2022. Personalized clothing includes t-shirts, hoodies, caps, bath robes, and baby apparel. Personalization is the major factor determining the value of such gifts. In this respect, the high scope of customization due to the wide variety of clothing products boosts segmental growth.

Analysis by Distribution Channel


The market is categorized as offline and online based on the distribution channel. The online segment is expected to grow considerably during the forecast period, backed by increasing internet penetration, growing digitalization trends, and evolving online shopping trends. In addition, increasing product launches through online stores support segmental growth. For instance, in November 2021, M&M'S, a Hackettstown, U.S.-based chocolate brand, introduced its holiday gift collection, including personalized gift boxes. The products are available through the company’s website (MMS.com). Customers can customize the gift box by choosing colors and adding messages, photos, and clip art.

Regional Analysis


To gain extensive insights into the market, Request for Customization


The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America accounted for the largest global personalized gifts market share in 2022, backed by growing celebrations and party trends, notably among youth. Moreover, recent years have witnessed increasing product launches, favoring regional market expansion. For instance, in January 2023, 1-800-FLOWERS.COM, Inc., a New York, U.S-based gift retail company, expanded its personalized gifts product offering by adding products from Things Remembered brand (an Ohio, U.S-based personalized gift retailer) that offers a range of personalization options through its e-commerce website.

Asia Pacific is expected to witness significant growth during the forecast timeframe. The presence of numerous companies offering personalized gifts across the region, including IGP.com, Ferns N Petals, Event gift set, and Photobook Worldwide, increase product availability & range and contribute to the regional market growth.. In addition, factors such as increasing consumer disposable income, e-commerce development, and improving standard of living support Asia Pacific market growth.

Key Players Covered


The report will include the profiles of key players such as Marks and Spencer plc, CafePress, Card Factory, Cimpress, Hallmark, Shutterfly, Inc, Zazzle Inc, Bed Bath & Beyond Inc, Signature Gifts, and Uncommon Goods LLC.

Segmentation
















  By Type


  By Distribution Channel


By Geography



  • Clothing

  • Mug

  • Jewelry

  • Photo Frame & Prints

  • Others




  • Online

  • Offline




  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and the Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and the Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)



Key Industry Developments



  • July 2020: PlanetArt, LLC, a Courbevoie, France-based e-commerce company specializing in personalized products, launched FreePrints Gifts, its new mobile app offering personalized gifts.

  • April 2023: DC Wine & Spirit, a U.S.-based online liquor company, introduced its new personalized gift range featuring custom and hand-painted champagne and wine bottles.





  • Ongoing
  • 2023
  • 2019-2022

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Consumer Goods Clients

Facebook
Edenred
Wepa
Oecc
Radico

Client Testimonials

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X