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Photo Frame Market Size, Share & Industry Analysis, By Product (Tabletop, Wall hanging), By Material (Wood, Metal, Bamboo, And others), By Distributional Channel (Online, Offline) And Regional Forecast, 2024-2032

Region :Global | Report ID: FBI104422 | Status : Ongoing



The global photo frame market has witnessed significant growth over the past few years .A photo frame is a concurrently decorative and shielding edging for an image, such as a photograph or painting. Some of the major propelling factors which drive the uses of photo frames include the display of artwork, the framing of a mirror, and the framing of a photograph. According to BRANDONGAILLE, specialized interior design industries are anticipated to grow at a higher rate of about 20% in the coming years. Most artists use a photo frame for displaying their artworks to prevent it from any damage the could occur and also to give better looks at the artwork. Furthermore, the framing of a photograph is also being used as a mirror frame as it gives protection and decorates the mirror. Additionally, a photo frame is also popularly being used for the framing of a photograph which is greatly dear and adored by a person. Therefore, the use of photo frames in the display of artwork, the framing of the mirror, and the framing of photographs act as the major propelling factors for the growth of the photo frame market.

Moreover, due to the increasing popularity of framing a printed inspiration quotation to be hung in homes, schools and offices also act as one of the major driving factors which is propelling more demand for the growth of the market.

Due to the increasing popularity of framing a certificate in homes, offices, schools & colleges, stores, clinic, and others act as one of the major driving factor for the growth of the market. This is because putting out certifications especially in clinic, school & colleges, and other training institute helps to gain more trust and loyal customers who could later act as their word of mouth for the growth of the business act as one of the propelling factor for the growth of photo frame market.

Moreover, the digital photo frame has the ability to exchange photo easily with a smartphone. Therefore, the innovation of the digital photo frame is one of the major fostering factor which act an immense opportunity for the growth of the market.

However, due to the increase in usage of smartphones more people neglected the used and display of photo frame this act as one of the retraining factor which hampers the growth of the photo frame market

Up Arrow

Key Market Driver -

Popularity of the used of photo frame as a framing tool for certificates act is one of the major driving factor which is fostering the growth of the market.

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Key Market Restraint -

Negligence of photo frame due increasing in usage of smart phones act as one of the major restraining factor which is hampers the growth of the market

 Key Players Covered:

  • Giinii Global Ltd

  • Nielsen

  • Bainbridge Ltd

  • Pottery Barn Inc

  • Kirkland's Inc.

  • Z Gallerie

  • Omega International

  • Spagl GmbH


The photo frame market is segmented into by product, by material, by distribution channel, and by region.

Based on product the photo frame industry is segmented into tabletop and wall hanging. Wall hanging segment is considered to occupy the larger market shareholder and this is because more frames are being hung on the walls of schools, offices, stores, clinics as compared to tabletop frames.

Furthermore, by the material used the market is divided into wood, metal, bamboo, and others. Wood is anticipated to hold the largest share this due to its lightweight, long-lasting and large availability of wood in the photo frame market.

On the basis of distributional channel, the market is fragmented into online and offline. The offline distribution channel is expected to be the larger distribution channel and some of the reasons behind this include the ability to customize the product, error in the size of the frame in online purchase, a huge difference between the judgment of the feel and suit of space of photo frame through online and offline are resulting to more offline demand.

Regional Analysis:

According to geography, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

The Asia Pacific is anticipated to be the major dominating region and is expected to continue its dominance during the coming years. Due to increase in the birth and aging population there is an increase in manufacturing industries which is resulting to to increase in disposable income and more people work. And due to the increase in working population

there is an increase in demand of consumer goods including photo frame and thus resulting to increase the growth of market. Furthermore, furniture industry in Asia Pacific is really huge and the production of furniture product such as wooden photo frame is becoming popular and this also acts as one of the supportive factor for the growth of the market. According to Worldometer 2019, Asia Pacific is considered to be the most populous region, with 59.7% of the world’s population which is 4.6 billion people.

North America is the second dominating region in photo frame market owing to the increasing high standard of living which is resulting to more spending in the decoration of home, schools, college and others. Countries such as U.S and Canada are mostly engaged into decoration by hanging of artwork, certificates, motivational quotes and others, thus results to the increase in demand of photo frame product in this region.

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Global Photo Frame Market Segmentation:



By Product

  • Tabletop

  • Wall hanging

By Material

  • Wood

  • Metal

  • Bamboo

  • And others

By Distributional Channel

  • Online

  • Offline

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (France, Germany, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments:

  • In April 2017, Sycamore Partners publicized its acquisition of NBG Home (“NBG”), from Kohlberg & Company,LLC. This acquisition will help NBG to focus more on its growth and production.

  • In October  2019, Aura announced the launch of new smart photo frame assembly which is going to help users to insert the photo of their phones to the wall of their house.

  • Ongoing
  • 2023
  • 2019-2022

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