Philippines and Vietnam Meat Market Size, Share & Industry Analysis, By Type (Frozen, Canned, Chilled, and Fresh), By Meat Type (Pork, Beef, Chicken, and Lamb), By Distribution Channel [B2B and B2C (Supermarkets/Hypermarkets, Specialty Stores, Online Retail, and Others], and Country Forecast, 2025-2032

The Philippines and Vietnam meat market size was valued at USD 42.75 billion in 2024. The market is projected to grow from USD 44.81 billion in 2025 to USD 63.50 billion by 2032, exhibiting a CAGR of 5.11% during the forecast period.

The higher consumption of meat products in the Philippines and Vietnam is mainly due to the growing income levels. As consumers rise above poverty levels, they are spending more on animal-sourced products such as meat. Moreover, innovations in pork production processes are also boosting pork consumption and minimizing the demand-supply gap in these countries.

Major players operating in the Philippines and Vietnam meat market are Charoen Pokphand Foods Public Company Limited, San Miguel Corporation, Daesang Corporation, Century Pacific Food Inc., and San and CDO Foodsphere Inc.

Pork is the culinary term for meat derived from pigs and is one of the most widely consumed meats globally, which can be eaten freshly cooked or preserved through curing methods, such as ham, bacon, and sausages. Beef refers to meat obtained from cattle, which includes various cuts such as steaks, roasts, and ribs. It can also be processed into products such as corned beef or beef jerky and is rich in protein, iron, and vitamin B12.

Chicken meat comes from domesticated birds and falls under the category of poultry, and is widely consumed globally. These meats are often recommended for healthier diets due to their lower fat content. Lamb refers to meat from young sheep, typically under a year to eighteen months old. It is tender and has a mild flavor and can be prepared in hundreds of different ways, such as kebabs, curries, roasts, and rice dishes.

Market Dynamics

Market Drivers

Growing Demand for Protein-Rich Food Products to Drive Market Growth

Rising consumer awareness regarding the advantages of protein on health, such as weight management and muscle growth, boosts demand for various meat types, such as beef, chicken, lamb, and pork, which are a rich source of protein. Companies operating in Vietnam and the Philippines food industries are responding by developing a range of protein-rich meat products, including frozen, canned, chilled, and fresh. Growing focus on weight management, especially among sportspersons, muscle builders, and gym-goers, increases the demand for protein-rich diets that promote weight loss by boosting metabolism. Additionally, increasing disposable income is likely to fuel consumer spending on nutritious food such as meat.

Rising Busy Lifestyles of Consumers to Boost Market Growth

The growing busy lifestyles of consumers have led to the increased demand for food products such as chilled and canned meat, which reduces the overall meal preparation time. These products are usually available in ready-to-eat form, pre-portioned into small pieces, or pre-marinated, making them quick and easy to use with dishes such as salads, soups, and sandwiches. Furthermore, as the working population in Vietnam and the Philippines increases, the sales of quick meal solution products such as frozen meatballs, canned meats, and smoked meats will rise as these products save the user's time and effort.

Increasing demand and consumption for various kinds of meat products in Vietnam and the Philippines have resulted in the importation of products from other regions, such as the U.S., Australia, Russia, and India, to meet consumer demand.

Market Restraint

Health Problems Associated with Meat Consumption to Restrain Market Growth

Cases of various infections and diseases caused by meat products have increased consumer awareness regarding food safety and the associated health issues, hampering product demand in the Philippines and Vietnam. For instance, in December 2022, approximately 3,000 cases of individuals falling sick from consuming Swine flu-infected pork meat were reported in the Philippines. Individuals across 17 provinces experienced symptoms such as fever and vomiting after eating pork meat. Moreover, health authorities declared a medical emergency as the disease spread across the country. Furthermore, in November 2024, Vietnam’s health ministry requested that medical establishments be alert for streptococcus infections. Several individuals who had eaten pork products were reported to have contracted the infection, which could lead to severe complications, including multiple organ failure, coma, septic shock, and require expensive treatment.

Other health risks associated with meat consumption include Bovine Tuberculosis (TB), Hepatitis E, and Tapeworm infections. High meat intake can also cause cardiovascular diseases and stroke, which affects Philippines and Vietnam meat market growth.

Market Opportunities

Expansion of Food Service Establishments to Provide Growth Opportunities

The expansion of various food service establishments such as restaurants, cafeterias, bars, and caterers in the Philippines and Vietnam increases demand for different types of meats and provides growth opportunities for companies operating in the market. The cooking convenience meat products offer makes them an attractive option for food service providers. Furthermore, restaurants focus on delivering a variety of dishes, including meat-based options, as these are usually priced higher than vegetarian dishes, helping to increase profit margins.

Meat allows food establishments to expand their offering as it can be prepared in various ways. Its versatility makes it suitable for dishes such as grilled dishes, chicken curry, sandwiches, and beef stew. Additionally, meat is a significant source of protein, attracting customers seeking protein-rich and nutritious meals. These factors contribute to increasing demand for meat in various food service establishments, and the continued expansion of these facilities is expected to increase product sales in the coming years.

Philippines and Vietnam Meat Market Trends

Rising Emphasis on Advanced and Modern Technologies to Fuel Market Growth

Companies operating in the Philippines and Vietnam meat markets focus on using advanced and modern technologies such as innovative preservation techniques, automation, and advanced butchering systems to enhance efficiencies and develop quality products. These technologies also help reduce the risk of damage and ensure high-quality products. Furthermore, they optimize operations, minimize wastage, and help address labor shortage problems. Thus, key market players such as LC Foods Joint Stock Company (LC Foods), a Vietnam-based company offering meat products, use modern equipment and technologies such as IQF fluidized bed freezing systems, in their processing plants to maintain product quality.

As consumers become aware of environmental protection, sustainable packaging trends are increasing in the Philippines and Vietnam. Market players such as King Sue Ham & Sausage Co., Inc., a Philippines meat and ham products company, offer meat in brown paper packaging, which is biodegradable, cost-effective, and reduces the company’s carbon footprint. Additionally, as companies focus on corporate social responsibility, the use of sustainable packaging will increase, which will help them appeal to more consumers and enhance their brand image.

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Impact of COVID-19

The COVID-19 pandemic drastically changed the world markets and significantly affected different industries, including meat. During this period, heavy restrictions were imposed on dine-in food services; hence, many hotels and restaurants were closed partially or fully. According to a research paper published by the IJARSCT, in June 2023, tourist arrivals decreased from 1,443,523 in 2019 to 274,086 in 2020. The closure of hotels, restaurants, and catering services (HORECA) due to travel restrictions led to a sharp decline in meat consumption. These sectors are major consumers of meat products, particularly premium cuts, which cater to tourists. This impacted the meat market growth in the Philippines in 2020.

Moreover, with fewer tourists and restricted mobility, consumers shifted their spending patterns toward essential goods, including basic food items rather than premium or specialty meats often consumed in restaurants and resorts. Besides, agri-tourism initiatives aimed at promoting local food production gained traction during the pandemic but were insufficient to offset losses from reduced tourist-driven demand.

Segmentation Analysis

By Type

Fresh Segment Dominates the Market Due to Growing Trend Toward Healthy Eating

Based on type, the market is divided into frozen, canned, chilled, and fresh.

The fresh segment is dominating the market as consumers often prefer fresh meat due to its perceived freshness, taste, and nutritional value. Fresh meat is typically associated with higher quality and is viewed as a healthier option compared to processed meat, aligning with the growing trend toward health-conscious eating.

On the other hand, other types, such as frozen, chilled, and canned, are also growing in the market, driven by distinct trends and consumer preferences. Improvements in freezing technology have enhanced the quality of frozen, canned, and chilled meat products, making them more competitive with fresh options. These meat products offer a variety of flavors and provide convenient meal solutions, appealing to consumers seeking convenience and different taste experiences.

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By Meat Type

Pork Segment Captures the Key Market Share Due to its Affordability

On the basis of meat type, the market is segregated into pork, beef, chicken, and lamb.  Pork is leading the Philippines and Vietnam meat market during the forecast period. Pork is a balanced source of protein, vitamins, and minerals, making it a popular choice for health-conscious consumers. Its affordability compared to other meats, particularly in developing countries, contributes to its widespread consumption.

Other meat types, such as chicken, lamb, and beef, are also experiencing growth in the market. Economic growth in developing countries has increased disposable incomes, enabling more consumers to afford a variety of meat products. This has boosted the demand for beef, lamb, and chicken in recent years.

By Distribution Channel

B2C Segment Dominates the Market Due to Its ability to Meet Evolving Consumer Preferences

By distribution channel, the market is separated into B2B and B2C. The B2C segment holds the largest Philippines and Vietnam meat market share as it allows direct interaction with consumers, enabling companies to tailor products and marketing strategies to meet evolving consumer preferences. This includes offering a wide range of products, including premium meat options, which attract health-conscious consumers, leading to the segment’s growth.

The B2B segment is growing due to increased demand from the food service industry, including restaurants, hotels, and catering services. These businesses require a steady supply of high-quality meat products to meet consumer demand for dining out and takeaways. Moreover, commercial buyers such as schools and hospitals contribute to B2B growth, as these organizations require large quantities of meat products that meet specific quality standards, a need that B2B suppliers can fulfill efficiently.

Philippines and Vietnam Meat Market Country Outlook

Philippines

The Philippine economy is experiencing sustained growth, driven by factors such as a recovery in services, particularly tourism, and expansion in the manufacturing sector. As the economy grows, the disposable income of the country also rises, leading to increased spending on higher-value food products, including meat. Besides, advancements in production and distribution technologies are enhancing efficiency and reducing costs, making meat products more accessible within the country. Additionally, technologies such as precision agriculture and digital farming tools help optimize feed usage, reduce waste, and improve animal health, leading to higher productivity and efficiency in meat production in the Philippines.

The Philippines is a significant importer of meat products, with imports increasing to meet growing domestic demand, particularly for higher-quality beef products. According to data from the Bureau of Animal Industry (BAI), the Philippines' meat imports reached 1.33 billion kg in 2024, exceeding the total annual volume of 1.2 billion kg recorded in 2023.

Vietnam

Among Vietnam and the Philippines, Vietnam leads the market in terms of market revenue generated. Urbanization often leads to changes in dietary habits, with consumers increasingly preferring protein-rich diets that include a variety of meats such as beef, poultry, and seafood. Besides, urban consumers have greater access to modern retail formats such as supermarkets and hypermarkets, which offer a broader range of meat products compared to traditional markets.

Moreover, the rapid expansion of the food service industry, including restaurants and fast-food chains, drives demand for various types of meat. Meat-based dishes are prominent on menus, boosting the consumption of beef, poultry, and pork-based meat products. Additionally, consumers are increasingly interested in diverse meat options, including beef and poultry, which are often featured in restaurant menus, further driving demand for these products. According to the World Bank data, the urban population out of the total population in Vietnam increased from 37.34% in 2020 to 39.48% in 2023.

Competitive Landscape

Key Market Players

Base Expansion to Strengthen Production Lines and Enhance Production Capacity is Emerging as one of the Key Strategies in the region

Leading companies in the Philippines and Vietnam meat market are focusing on strategies such as base expansion, acquisition, partnership & collaboration, distribution channel expansion, and marketing and promotion to expand their presence.

Manufacturers are increasingly investing in base expansion, which includes the opening of new processing facilities, research and development centers, and poultry farms. The strategy helps the companies improve their efficiency, which leads to better profitability. Companies operating outside the Philippines and Vietnam markets are also expanding in these countries by opening new stores and factories due to the growing product demand.

List of Key Philippines and Vietnam Meat Companies Studied

• Daesang Corporation (South Korea)


• Charoen Pokphand Foods Public Company Limited (Thailand)


• Century Pacific Food Inc. (Philippines)


• San Miguel Corporation (Philippines)


• CDO Foodsphere Inc (Philippines)


• King Sue Ham & Sausage Co., Inc (Philippines)


• San Ha Co., Ltd (Vietnam)


• Ha Long Canned Food Joint Stock Company (Vietnam)


• LC Foods Joint Stock Company (LC Foods) (Vietnam)


• Bounty Fresh Food Inc. (Philippines)

Key Industry Developments

• January 2025 – Sojitz Corporation and Vinamilk launched the Vinabeef Tam Đảo complex, marking a significant milestone in Vietnam's meat processing industry. It spans over 75.6 hectares in Vĩnh Phúc Province and includes a beef cattle farm with a capacity to raise 10,000 head of cattle and a processing plant capable of handling 30,000 head annually, producing around 10,000 tons of chilled beef.


• December 2024 – Masan MEATLife (MML), a subsidiary of Masan Group, revolutionized Vietnam's meat industry with the launch of MEATDeli, the country's first chilled pork and chicken brand produced using European-standard processing technology. This innovation marks a significant shift in Vietnam's traditionally fragmented and unstandardized meat market.


• July 2024 – The Bounty Fresh Group, a poultry producer in the Philippines, launched its "Food Made Better" campaign to reinforce its commitment to produce responsible and sustainable chicken production. This initiative reflects the company’s dedication to continuous improvement across its product offerings, farming practices, and community engagement.


• June 2024 – The Daesang Corporation announced the expansion of its manufacturing facilities in Vietnam to fulfill the rising demand for Korean food. Daesang Corporation invested approximately USD 22 million in its two facilities in Hung Yen and Hai Duong, which increased its annual output capacity. Moreover, the company’s Hung Yen factory engages in meat processing.


• April 2021 – Vissan, a Vietnamese food company, launched the Vissan Pork Luncheon Meat Canned 170G, addressing the growing demand for convenient and enduring protein sources in Vietnam. This product exemplifies the broader trend in the Vietnamese canned meat market, which is driven by urbanization, changing lifestyles, and increasing disposable incomes.

Report Coverage

The Philippines and Vietnam meat market research report analyzes the market in-depth and highlights crucial aspects such as prominent companies, competitive landscape, type, meat type, and distribution channel. Besides this, it provides insights into the market trends and highlights significant industry developments. In addition to the aspects mentioned earlier, it encompasses several factors contributing to the market’s growth in recent years.

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Report Scope & Segmentation