Phishing Protection Market Size, Share, and Industry Analysis By Component (Solution and Services), By Phishing Protection Type (E-mail based Phishing and Non-email based Phishing), By Deployment (On-premise and Cloud-based), By Enterprise Type (Large Enterprises and SMEs), By End-user (BFSI, IT & Telecommunication, Government, Healthcare, Retail & E-commerce, Media & Entertainment, and Others (Transportation)), and Regional Forecast, 2026-2034

The global phishing protection market size was valued at USD 2.84 billion in 2025. The market is projected to grow from USD 3.21 billion in 2026 to USD 8.54 billion by 2034, exhibiting a CAGR of 13.03% during the forecast period.

The global phishing protection market is experiencing significant growth, driven by the increasing threat of electronic mail spoofing.  Phishing protection represents a range of security procedures intended to detect, prevent, and respond to smishing. They may deceive individuals into illuminating sensitive information for instance passwords and credit card numbers.

• According to the European Banking Authority (EBA), the EU banks spent more than USD 1.62 billion invested in anti-phishing prevention in 2024.

The market is a rapidly evolving sector aimed at safeguarding entities and organizations from the increasing prevalence of vishing. These cyber menaces have become alarmingly sophisticated, targeting both personal and corporate data.

Phishing Protection Market Driver

Growing Phishing Attacks and Regulatory Compliance Boost Market Growth

The growing aspect of the market growth is growing spoofing. The need for a strong protection solution is driven by the whaling ongoing evolution and sophistication. Organizations are looking for increasingly modern technologies to protect themselves from these risks as fraudsters become more skilled at crafting convincing spoofing schemes.

• According to the Ministry of Industry and Information Technology of the People’s Republic of China, it was estimated that more than 3 million smishing may occur in China by 2024.

Furthermore, organizations are required by strict data protection and privacy requirements to have security measures in place to secure sensitive information. Whaling prevention measures are frequently part of compliance requirements, which forces companies to spend money on specialized solutions.

Phishing Protection Market Restraint

Budget Constraints and Lack of Awareness Impede Market Growth

The limiting factor for the market impediment is the high cost of higher security solutions. This factor can be an obstruction for small and medium-sized businesses, which may resist allocating adequate budgets for data security. Furthermore, the lack of cyber security consciousness among employees presents another challenge. Many vishing exploit human error and organization frequently underestimates the significance of regular training and awareness programs. In addition, the growing complexity of spoofing poses a constant warning. Attacks are gradually more using superior techniques, for instance social engineering and deepfake equipment, making it difficult for conventional platforms to sustain.

Phishing Protection Market Opportunity

AI and Machine Learning Integration and Remote working Create Opportunity for Market Growth

One of the significant market growing opportunities is the integration of AI and machine learning techniques into the systems. These technologies are enhancing the discovery and reaction potential of the system. It is enabling organizations to stay ahead of managing threats. There is an escalating demand for innovative methods that utilizes revolutionary techniques since computer-generated peril continues to progress.

• According to the National Institute of Standards and Technology, it is projected that about 60% of the U.S. businesses have adopted AI-based anti-phishing prevention by 2024.

Furthermore, the augment of remote work has accelerated the insistence for a robust cybersecurity method. Organizations are recognizing the substance of securing their distant workforce. They are leading to increased funding in such tools that can efficiently safeguard data in a decentralized work environment.

Key Insights

The report covers the following key insights:

• Growing Spear Phishing and Regulatory Compliance by Key Countries
• Rising Implementation of Advanced Technologies by Key Companies
• Drivers, Restraints, Trends, and Opportunities
• Business Strategies Adopted by Key Players
• Consolidated SWOT Analysis of Key Players
• Key Industry Developments (Mergers, Acquisitions, Partnerships)

Segmentation

Analysis by Component

Based on component, the phishing protection market is divided into solution and services.

The solution segment is leading the market, driven by its advanced email filtering capabilities. These systems scan inbound electronic messages for whaling indicators. It helps in malicious attachments and distrustful links.

The services segment is projected to grow considerably in the market due to their advanced email security and filtering capabilities. These fortification platforms generally include URL scanning and analysis abilities.

Analysis by Phishing Protection Type

Based on phishing protection type, the phishing protection market is divided into e-mail based phishing and non-email based phishing.

The e-mail based phishing category is leading the market, caused by the growing utilization of phishers to deceptive tactics to mimic trusted entities, for instance well-known brands, government agencies and domestic colleagues.

The non-email-based phishing segment is anticipated to expand due to its vishing involving using voice communication to trick individuals into revealing sensitive information.

Analysis by Deployment

Based on deployment, the phishing protection market is divided into on-premise and cloud-based.

The cloud segment is dominating the market due to its benefits such as receiving real-time updates and intimidation intelligence feeds. They ensure organizations are equipped with the latest information related to emerging spoofing menace.

The on-premises segment is projected to grow the market, driven by the solutions operating within the organization’s networks, providing a degree of isolation from external networks.

Analysis by Enterprise Type

Based on enterprise type, the phishing protection market is divided into large enterprises and SMEs.

The large enterprises segment is ruling the market, driven by the widespread digital communication, mounting demand for the platforms. It is addressing various threats due to complex global operation and diverse cultural contexts.

The SMEs are anticipated to grow in the market due to the increasing recognition among SMEs of the imperative to fortify their cybersecurity posture against phishing threats. They realized the benefit of the solution, which is increasing demand for the system.

Analysis by End User

Based on end user, the phishing protection market is divided into BFSI, IT & telecommunication, government, healthcare, retail & e-commerce, media & entertainment, and others (transportation).

The BFSI category is leading in the market, caused by the large investments in data security and increased internet utilization. The venture and internet penetration are impelling demand for the solutions.

The IT & telecommunication segment is expected to grow in the market, caused by the rising dealing with intellectual properties, and confidential businesses data. These solutions safeguards against unauthorized access and theft of information.

Regional Analysis

Based on geography, the market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America is dominating the market, driven by the adoption of advanced technologies into the solution. Rising incidence of computational intimidation is motivating implementation of the system in various organizations. The large enterprises and financial institutions, combined with increased electronic security awareness are fueling market growth. Imposition of stringent regulations in the region focuses service providers to supply authentic services and encourages utilization of the systems, which is bolstering market growth.

Europe is witnessing substantial growth in the region, caused by the well-established computer security infrastructure and the dynamic nature of virtual threats makes it necessary to invest in innovative solutions. The existence of data protection regulation such as GDPR is encouraging adoption of the solution. Growing investment by the government programs to enhance defense mechanisms against internet attacks is boosting market growth.

Asia Pacific is expected to be the fastest growing region in the market, caused by the rapid digitalization owing to increasing internet penetration. The growing electronic commerce expansion is creating a larger attack facade for cybercriminals. It is necessitating robust protection solutions. Growing economy of the region and increasing incidence of whaling are urging organizations to invest in comprehensive protection solutions, fostering market growth.

Key Players Covered

The report includes the profiles of the following key players:

• Microsoft Corporation (U.S.)
• OPENTEXT (Canada)
• Twilio (U.S.)
• TREND MICRO (Japan)
• ProofPoint (U.S.)
• MIMECAST (U.K.)
• Barracuda (U.S.)
• Trustwave (U.S.)
• Cofense (U.S.)
• Sophos (U.K.)
• Ironscales (U.S.)
• Virtru (U.S.)
• Paubox (U.S.)
• Duocircle (U.S.)
• Trustifi (U.S.)

Key Industry Developments

• In January 2024, Mimecast announced acquisition of the human risk management solutions specialist the main aim of this acquisition of Elevates Security as part of its initiative to augment digital workplace protection.
• In December 2023, Proofpoint, Inc. completed its acquisition of Tessian, a company utilizing Advanced AI. The purpose of this acquisition is to detect and safeguard against both unintentional data loss and developing email threats.
• In November 2023, IRONSCALES LTD unveiled new updates for its vishing protecting platform. The novel features comprise deep-text and image processing and optical character recognition to spot and eradicate image-based smishing threats.