Pop-up Toaster Market Size, Share & Industry Analysis, By Type (Manual and Electric), By Slice Capacity (1 & 2 Slices, 4 Slices, and Others), By Application (Residential, Foodservice Facilities, and Others), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Channels, and Others), and Regional Forecast, 2025-2032

The global pop-up toaster market size was valued at USD 2.73 billion in 2024. The market is projected to grow from USD 2.87 billion in 2025 to USD 4.61 billion by 2032, exhibiting a CAGR of 6.97% during the forecast period. Asia Pacific dominated the pop-up toaster market with a market share of 35.53% in 2024.

Sandwich makers and toasters are ideal for preparing breakfast and evening snacks. Pop-up toasters feature the preparation of custom-colored sandwiches, fulfilling the instant breakfast needs of the users.

Increasing consumers’ accessibility to the sandwich-making devices of advanced functions, including multiple browning levels, auto-eject features for easy toast removal, defrost & pre-heat options, and the growing trend of replacing traditional cooking appliances with products having innovative features, drives market growth.

Panasonic Corporation, Stanley Black & Decker, Inc., Breville Group Ltd., Smeg Group S.p.A., and Haier Group Corporation are few leading players operating in the global market.

MARKET DYNAMICS

MARKET DRIVERS

Technological Advancements and Increasing Incorporation of Innovative Features in Pop Up Toasters Drive Market Growth

Consistent manufacturers’ production of toaster ovens with technologically innovative features, including adjustable browning control, defrost modes, energy efficiency, and IoT connectivity, encourages consumers to purchase these products, driving the pop-up toaster market growth. In addition, rising demand for instant breakfast solutions at dine-out restaurants increases the demand for multi-purpose, instant food preparation appliances, favoring the product sales worldwide. Besides, a growing number of commercial settings preferring large-sized cooking appliances drive the product revenue globally.

MARKET RESTRAINTS

Consumers’ Accessibility to Substitute Sandwich Makers Restrain Market Growth

Increasing consumer preferences and accessibility to alternatives of sandwich makers, including grillers, air fryers, ovens, and other products, restrains the demand for pop-up toasters globally. In addition, a growing number of mid-sized restaurant facilities prefer conveyor toasters to prepare toasts in bulk volume, which reduces the demand for the pop-up toasters. Besides, rising fire incidents in kitchen spaces due to counterfeit products negatively impact the demand worldwide. 

MARKET OPPORTUNITIES

Increasing Number of Brands Producing Multi-functional Pop-up Toasters Favor Market Growth

The increasing number of brands producing multi-functional pop-up bread toasters featuring additional functions such as sandwich grilling, warming racks, and bagel-specific settings, as well as increasing consumer demand for products with customized features, create growth opportunities. In addition, a growing number of brands are partnering with social media influencers to promote the efficient features of their products, which accelerates the product demand.

POP-UP TOASTER MARKET TRENDS

Growing Trend of Premiumization Increase Demand for Innovative Kitchen Products

The growing trend of buying premium kitchen appliances featuring smart control, sleek design, and energy-saving technologies increases the demand for innovative products, creating new market growth avenues globally. In addition, the increasing trend of kitchen decoration, involving the usage of appliances with aesthetic appeal and compact designs, favors product demand.

Segmentation Analysis

By Type

Widespread Adoption of Electric Toasters Over its Counterparts Results in its Dominance

By type, the market is bifurcated into manual and electric.

The electric segment is slated to grow fastest during the forecast period of 2025-2032. Compared to the counterpart product type, electric pop-up sandwich toasters offer special food preparation features with user friendly and energy efficiency. The electric segment also exhibited a major pop-up toaster market share in 2024. Its significant share is attributed to its widespread adoption among households globally. In addition, rising demand for IoT-based smart toasters and increasing sales of smart homes support the product revenue growth across many countries.

Manual toasters feature knob-adjustable sandwich-making activity, increasing demand among middle-income household groups. A rising number of middle-income households preferring minimalistic feature-based kitchen goods drives the manual segmental growth.

By Slice Capacity

Nuclear Families’ Demand for Products with Capacity of 1 & 2 Slices Results in its Growth

The market is divided by slice capacity into 1 & 2 slices, 4 slices, and others.

The 1 & 2 slices segment exhibited a leading global market share and is projected to grow rapidly during the forecast period of 2025-2032. This is due to the significant demand for nuclear families for compact-sized toasters that serve toasted bread 1 to 2 slices at a time. In addition, the rising number of single-person households preferring small-sized kitchen products drive the segment's growth.

The 4 slices segment growth is mainly driven by the rising number of larger families who frequently need to make toasts for their daily breakfast consumption.

The others segment covering the product analysis with the bread-making capacity of above 4 slices is slated to grow at the second fastest rate during 2025-2032. The increasing number of foodservice facilities preferring large capacity-based cooking appliances to produce breakfast items in bulk volume favors the others segment’s growth.  

By End-User

Residential Segment Leads with Higher Demand for Modern Homes and Digital Appliances 

The market is divided into residential, food service facilities, and others based on end-user.

The residential segment exhibited a major market share in 2024 and is predicted to grow at the fastest rate during the forecast period due to the higher demand for digital breakfast preparation appliances among modern housing facilities globally. In addition, the growing trend of home cooking & baking and increasing purchases of toaster cookbooks to make food items with new recipes are expected to drive the product demand among residential settings.

The foodservice facilities segment is slated to grow at the second-fastest rate during 2025-2032. The segment’s growth is mainly driven by an increasing number of restaurant businesses opening chain or independent restaurant settings, requiring the extensive usage of bread makers and pop-up sandwich toasters to prepare breakfast items.

The others segment covering various end-user areas, such as educational institutes, offices, and other public spaces, is mainly driven by the broadening consumer necessities of buying toaster items worldwide.

By Distribution Channel

Supermarkets & Hypermarkets Segment to Lead Market Due to Greater Product Accessibility

Based on distribution channel, the market is segregated into supermarkets & hypermarkets, specialty stores, online channels, and others.

The supermarkets & hypermarkets segment exhibited a major market share and is expected to grow at the third fastest rate. This is due to the greater consumers’ accessibility to the discounted products under one roof in these settings. Furthermore, the growing supermarket infrastructural facilities and their consistent provision of branded products accelerate the supermarkets & hypermarkets segmental growth.

Rising adoption of online shopping for home appliances increases the product demand and favors the online channels growth at the fastest rate. In addition, consistent premium brands' social media promotional efforts, including the launches of celebrity-endorsed products on the online portals, favor product sales from the online stores.

Sales representatives capable of better explaining about instant toast makers to the store visitors when shopping in person at specialty electronic shops and brand stores aids in the segment’s growth. A rising number of modern houses buying products from the specialty electronic shops drives the specialty stores segment at the second fastest rate during the forecast period.

Consistent global manufacturers’ partnerships with a diverse range of sales channels, including discount stores, shopping malls, and travel retailing stores, increase product sales through these channels. 

Pop-up Toaster Market Regional Outlook

The market is categorized by region into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Asia Pacific

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Asia Pacific exhibited a leading global market share in 2024 and is projected to grow at the third fastest rate. Significant household spending on kitchen appliances and the rising number of middle-income households preferring innovative products in China, India, and Southeast Asia drive product sales. According to the China Household Electrical Appliances Association (CHEAA), retail sales of home appliances in China reached USD 123.66 billion in 2024, a 5.9% increase over the previous year. 

In addition, the rising number of cafes & restaurants preferring large-capacity pop-up bread toasters to bake bread favors market growth in the region.

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Europe

Europe exhibited a third-leading global market share in 2024 and is projected to grow at the fastest rate. The higher prevalence of western-style breakfast, which demands the intake of toast food items, significantly contributed to the demand for pop-up toasters in Europe. In addition, the growing trend of buying kitchen appliances of retro-inspired designs, multi-functional, and premium features support the region's growing product demand.

North America

North America exhibited a second-leading global market share in 2024 and is slated to grow at the second-fastest rate during the forecast period. Regular manufacturers’ introduction of app-connectivity technology-based pop-up toasters for household consumers increases the product replacement rate, driving the product demand among households across North America. In addition, a growing number of cafes and restaurants are purchasing bulk volumes of kitchen essentials, which supports the market's future development in Canada and Mexico.

Increasing popularity of aesthetically appealing devices and products featuring extra-wide slots for additional food storage drives product revenues across the U.S. Furthermore, the rising number of smart home facilities preferring AI-based pop-up toasters is expected to favor market growth in the U.S.

South America and the Middle East & Africa:

Rising number of single-person households, increasing urbanization rate & rented apartment houses preferring compact-sized pop-up toasters in Saudi Arabia, UAE, and South Africa support the product demand in these countries. The growing disposable income and growing trend of outdoor cooking and taking breakfast increases the demand for such products in Brazil and Colombia.

COMPETITIVE LANDSCAPE

Key Industry Players

Key Players' Portfolio Expansion Activities Enable Them to Gain Market Share

The leading market players including Panasonic Corporation, Stanley Black & Decker, Inc., Breville Group Ltd., Smeg Group S.p.A., and Haier Group Corporation, characterize the global market. These companies offer compact-sized innovative kitchen appliances to build their product portfolio worldwide. For instance, Breville Group Ltd. offers a compact-sized Sage stainless steel toaster with a wide range of precision settings for fruit bread to pop tarts.

LIST OF KEY POP-UP TOASTER COMPANIES PROFILED

• Panasonic Corporation (Japan)
• Conair Corporation (U.S.)
• Stove Kraft Limited (India)
• Stanley Black & Decker, Inc. (U.S.)
• Breville Group Ltd. (Australia)
• Smeg Group S.p.A. (Italy)
• Haier Group Corporation (China)
• Midea Group (China)
• Electrolux AB (Sweden)
• Groupe SEB (France)
• Xiaomi Corporation (China)

KEY INDUSTRY DEVELOPMENTS

• In March 2024, Xbox, a video gaming brand, launched the USD 40 official Xbox Series S toaster for consumers’ on-the-go toast breakfasting needs. The brand also launched a similar kind of product in the South African market in January 2024.

REPORT COVERAGE

The global pop-up toaster market analysis provides market size & forecast by all the aspects of market segmentation in the report. It includes details on the market dynamics and market trends. In addition, the report on the pop-up toaster market outlooks information on key industry developments, new product launches, and details on partnerships, mergers & acquisitions. The pop-up toaster market research report includes a detailed competitive landscape with information on the market share and profiles of key players.

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Report Scope & Segmentation