Estimates for Photobook & Album Market for 2032 are Projected to be USD 4.95 Billion; Demand for photo-printing products and Photo-Capturing Campaigns Are Boosting the Market Development

The global photobook & album market size stood at USD 3.42 billion in 2024. The market is predicted to rise from USD 3.51 billion in 2025 to USD 4.95 billion by 2032 at a CAGR of 5.02% from 2025 to 2032. Fortune Business Insights™ presents this information in its report titled, “Photobook and Album Market Size, Share & Industry Analysis, By Product Type (Flush Mount, Lay Flat, and Standard), By Size (Square, Portrait, and Landscape), By Occasion (Wedding, Birthdays, Anniversary, and Others), By Sales Channel (Direct and Indirect), and Regional Forecast, 2025-2032”

Photo albums are a way for wildlife photographers, fashion designers, artists, and other professionals to showcase their creativeness. With various campaigns focused on photo-capturing, the demand for photobook and albums have been gaining steady traction. In the digital age, consumers are heavily relying on social media platforms and other applications to store their photographs. U.S. Bureau of Labor Statistics (BLS) reports 12,700 new employment opportunities annually, creating product demand.

allcop Bambus Service GmbH & Co. KG Acquired OMANA GmbH

In April 2022, allcop Bambus Service GmbH & Co. KG, a European photofinishing products maker, acquired OMANA GmbH to increase its presence in the European personalized photo printing products industry. These market players are tapping acquisition strategies to expand their presence.

Trend of “Baby’s First Year” and “Year in Review” To Foster Demand for Photography Products

The trend of “Baby’s First Year” and “Year in Review” amongst parents in order to capture their babies’ first steps, smiles, achievements, and other milestones. Parents are keeping these moments as highlights by spending on customized books. Similarly, “Year in Review” photobooks allow individuals to reflect on their growth and togetherness throughout the calendar year by creating tangible stories. Furthermore, various organizations are leveraging the idea of photo-capturing campaigns and persuading individuals to actively participate in such campaigns, boosting the photobook & album market growth. This is also creating a strong penchant to store capturing the moments in tangible formats.

Even though, the market is experiencing an upliftment due to number of factors, there are some other factors that hampers or restrains the consumer demand in the market. One such factor is advancements in cloud storage technology, which provides easy storage, organizing features, and sharing of large quantities of data.

Leading Market Players Are Integrating New Technologies To Enhance Their Product Offerings

Prominent market players are engaging in mergers, acquisitions, and partnerships in order to diversify their product offerings which are integrated with technologies related to photobooks and albums. International and national market players are developing advanced strategies to stay ahead of the curve.

List of Key Market Players

• Shutterfly LLC. (U.S.)
• Mixbook (U.S.)
• Reischling Press, Inc. (U.S.)
• PikPerfect (Switzerland)
• Folio Albums Ltd. (U.K.)
• Moleskine S.p.A. (Italy)
• nPhoto (Poland)
• Canvera Digital Technologies Pvt. Ltd. (India)
• Albelli BV (Netherland)
• Kolo (U.S.)
• Midwest Photographic Resource Center Inc. (U.S.)

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/photo-album-market-104421

Key Industry Development

• May 2024: PikPerfect launched a DIY service for making premium-quality photo albums more easily accessible to end consumers, allowing users to personalize their albums using multiple templates and AI technology. The launch was implemented to fulfil the ever rising demand for customizable photo printing products. The company has strengthened its position in the market by improving the product’s accessibility

Further Report Findings

• Inclination towards photography, blogging, and journalism activities amongst the large chunk of population in North America is favouring the sales of photobooks & albums. The region takes the lead in the global photobook & album market share with its valuation reaching USD 1.29 billion in 2024. The trend of gift-giving also supports the demand for gift card and album products in the region.
• After North America, Europe takes the second highest market share with high rate of demand for wide range of photo printing products in Germany, France, Belgium, and U.K. Travel and leisure activities are also boosting the demand for photography products.
• Amongst the product type, flush mount takes over the segment as their durability and quality play a crucial role in high-quality print and matte and glossy finishes in photo albums. Flush mount’s striking overall share of 68.42% in the segment shows its preferences amongst consumers.
• Sales of photobook & albums through direct channel allows for photographers to work closely and personally with their clients so as to develop a personalized photobooks or albums. The willingness of clients to pay more for premium and tailor made albums makes the direct sales channel a preferred one.

Table of Segmentation