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Photobook and Album Market Size, Share & Industry Analysis, By Product Type (Flush Mount, Lay Flat, and Standard), By Size (Square, Portrait, and Landscape), and Regional Forecast, 2024-2032

Last Updated: May 06, 2024 | Format: PDF | Report ID: FBI104421



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The global photobook and album market size was valued at USD 3.36 billion in 2023. The market is projected to grow from USD 3.42 billion in 2024 to USD 4.95 billion by 2032, exhibiting a CAGR of 4.72% during the forecast period.

The rising usage of the product by wildlife photographers, fashion designers, artists, and other professionals to display their creativity and work to people will accelerate the demand for photo albums globally in the coming years. Married couples keeping wedding albums as souvenirs to mark the most special day of their lives is boosting the photobook and album market growth in India, Japan, Singapore, and the U.S. For instance, CLARANOVA S.E.-owned album products maker PlanetArt, LLC, reported a 21.0% jump in its overall sales and reached USD 445.63 million in the financial year 2020-2021.

During the COVID-19 pandemic, the photobook and album market experienced disruptions in its supply chains due to factory dissolutions, transportation delays, and logistical challenges. Manufacturing facilities faced operational constraints, leading to delays in production and order fulfilments, which impacted the availability of the product in the market. However, with physical retail stores facing closures or operating with limited capacity, consumers turned to online channels to purchase photobooks and albums. E-commerce platforms experienced a significant increase in orders for personalized photo products as people sought convenient and contactless shopping experiences from the safety of their homes.

Photobook and Album Market Trends

Trend for Pregnancy Photo Albums to Boost Market Growth

The trend of maternity shoots is immensely growing among married couples in North America. Married couples want to preserve the memories of their pregnancy experience to show their kids and grandchildren. During pregnancy, gender reveal parties and baby showers are the most popular celebrations in the U.S. and Canada. Albums covering memories from ultrasounds, baby bump journeys, baby showers, and gender reveal parties are increasing in demand for maternity photobook & album in North America.

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Photobook and Album Market Growth Factors

Rising Demand for Smartphones to Surge Product Demand

Nowadays, people increasingly use smartphones to capture their special life moments in photographs. This increases the consumers' necessity to buy photo albums to store such photographs, favoring the photobook market growth. According to data presented by the GSM Association, the smartphone adoption rate in the Asia Pacific region reached 74% in 2021, compared to 64% in 2020. Furthermore, the growing popularity of Snapchat, Instagram, and other photo-capturing applications among smartphone users will increase the number of digital photographs, thereby supporting the product demand. According to the data published by the U.S. Bureau of Labor Statistics (BLS), there are 12,700 new photographer employment opportunities every year in the U.S.

Regular Introduction of Photo Capturing-Related Campaigns to Support Market

Photo capturing campaigns encourage individuals to actively engage in photography, whether through contests, challenges, or themed events. This engagement motivates people to capture more moments and create memories, leading to an increased supply of photos that can be utilized for photobooks and albums. Nowadays, key companies are regularly introducing photo-capturing and sharing-related campaigns to increase consumer interest in storing such photographs in albums and uplift their revenues. This will accelerate the product demand worldwide. For instance, in September 2021, Shutterfly LLC., an American photography products company, launched 'Make It a Thing,' a new brand positioning campaign to promote self-expression and creation to people. Besides, the growing popularity of owning pre-wedding shooting albums is skyrocketing the market growth.


Advancement in Cloud Storage Technology to Limit Product Demand

Rising advancements in cloud storage technology allow people to store their photographs in digital formats, limiting them from buying photobook & album products. This is mainly restraining the product demand worldwide. Additionally, the uncertain cost of lamination rolls, covers, sheets, and other raw material supplies pose challenges to the companies in their inventory management activities. Besides, huge competition from the unorganized & local industry players impacts the key players' business revenues and hampers the market growth.

Photobook and Album Market Segmentation Analysis

By Product Type Analysis

Flash Mount Segment to Hold a Significant Market Share Due to Superior Quality

The global photobook and album market analysis can be conducted based on various product types such as standard, lay flat, and flush mount. The flush mount segment holds a major market share owing to the superior quality & durability of such albums over other product types. Additionally, higher prices of such artisans' albums result in larger product revenues from this segment. Besides, rising consumer demand for photo albums of high-definition quality print and matte & glossy finish will further accelerate the segmental growth.

In the case of lay flat albums, users can better lay out a photo across two pages in a panorama. Such a factor is mainly supporting the lay flat segment growth. Growing awareness regarding the availability of photo albums among lower-income population groups mainly supports the standard segmental growth.

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By Size Analysis

Landscape Segment to Hold a Leading Market Position Owing to Better Storage of Wedding Photographs

The market is segregated into portrait, landscape, and square by size. The landscape segment holds a significant market share as users can better store their wedding & family photographs by the landscape size of the album. Additionally, users can get a higher visualization impact while viewing such landscape-sized albums over other product sizes. Such a factor results in the landscape segment generating considerable product revenues.  

School students mainly use portrait-style albums to store their school memories. Therefore, students' growing popularity of the yearly school albums supports the portrait segmental growth. Besides, users can better customize the size of their squared photographs by square-sized albums over other product sizes. Such a factor is mainly supporting the product demand from this segment. 


The global market of photobook & album is studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America Photobook and Album Market Size, 2023 (USD Billion)

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The North America market size reached USD 1.28 billion in 2023. The North America region dominates the global market as a large percentage of the population is involved in photography, blogging, and journalism activities, favoring the region's photobook and album sales. According to statistical data presented by the U.S. Bureau of Labor Statistics, in 2020, the number of professional photographers in the U.S. reached 110,500. Additionally, growing gift-giving trends further support the demand for gift card and album products among the region's population.

Asia Pacific is estimated to grow faster in the global market due to the rising number of smartphone, camera, and tablet device users in China and India, thereby supporting the products' consumption rate in the region. According to the surveyed data presented by the China Academy of Information & Communications Technology (CAICT), in March 2021, 5G smartphone shipments in China reached 27.5 million units. In addition, regular distribution of free samples of albums by companies such as Canvera Digital Technologies Pvt. Ltd., Pro Lab, and others in India, Bangladesh, and Indonesia is further influencing people toward ordering image albums. Besides, growing consumer trends of buying classic wedding albums in India and Bangladesh further support the regional market growth.

Europe holds a large global photobook and album market share on account of the significant consumption of a variety of photo printing products among the population in countries such as Germany, Belgium, France, and the U.K. For instance, in 2020, Cewe, a leading European photobook and album player, reported 11.8% rise in its turnover from photofinishing products and reached USD 758.87 million. Besides, growing travel and leisure trends among the region's populations are expected to further fuel the demand for photobook and album products.

Brazil and Argentina's rising middle-income population mainly support the South America market growth. Additionally, the growing number of photo studios in Saudi Arabia and the UAE is further driving the product demand in the Middle East & Africa region.

List of Key Companies in Photobook and Album Market

Companies to Focus on Mergers, Acquisitions, and Partnerships to Gain Competitive Edge

Mergers, acquisitions, and partnerships allow companies to diversify their product offerings by integrating complementary services or technologies related to photobooks and albums. Various regional and international photobook and album players consistently develop advanced strategies for a competitive advantage. Many companies are forming mergers & acquisitions and partnership & collaboration strategies to foster market growth. For instance, in January 2020, Siemens Gamesa acquired Senvion's European Service assets and Intellectual Property (IP). This led to the addition of an approximately 9 GW service fleet and operations in 13 countries.

List of Key Companies Profiled:


  • April 2022 - allcop Bambus Service GmbH & Co. KG, a European photofinishing products maker, took over OMANA GmbH to increase its presence in the European personalized photo printing products industry.

  • March 2022 - ORWO Net GmbH, in partnership with Singaporean photobook platform Photobook.AI, launched Pixelnet Fotos, a print-on-demand photo products application in Germany. This partnership agreement will enable OEWO to expand its business in the mass-customization photobook products segment.

  • November 2021 - Ibasho, a Japanese photography-related exhibition organizer, launched six new photobook publications in its ‘IBASHO & the (M)’ editions,’ a photography exhibition in Japan.

  • November 2021 – Photobook Worldwide partnered with Netcore cloud, an intelligent provider of full-stack solutions to offer personalized photo albums, home décor items, and image-printed gifts to its customers in Asia.

  • January 2021 - OnceUpon, a Sweden-based photobook maker, partnered with Verdane and Spintop to secure an investment of USD 10.68 million. This strategic partnership will help the company expand its European product portfolio and geographical presence.


An Infographic Representation of Photo Album Market

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The report provides detailed market analysis and focuses on major aspects such as leading companies, product/service types, and other product attributes. Besides, the research report offers insights into the market trends, competitive landscape, and highlights major industry developments. In addition to the aspects mentioned above, the report encompasses several factors that contributed to the growth of the global market in recent years.

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Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 4.72% from 2024 to 2032


Value (USD Billion)


By Product Type

  • Flush Mount

  • Lay Flat

  • Standard

By Size

  • Square

  • Portrait

  • Landscape

By Region

  • North America (By Product Type, Size, and Country)

    • U.S. (By Product Type)

    • Canada (By Product Type)

    • Mexico (By Product Type)

  • Europe (By Product Type, Size, and Country)

    • Germany (By Product Type)

    • France (By Product Type)

    • Italy (By Product Type)

    • Spain (By Product Type)

    • U.K. (By Product Type)

    • Rest of Europe (By Product Type)

  • Asia Pacific (By Product Type, Size, and Country)

    • China (By Product Type)

    • India (By Product Type)

    • Japan (By Product Type)

    • Australia (By Product Type)

    • Singapore (By Product Type)

    • Indonesia (By Product Type)

    • Malaysia (By Product Type)

    • Vietnam (By Product Type)

    • Thailand (By Product Type)

    • Rest of Asia Pacific (By Product Type)

  • South America (By Product Type, Size, and Country)

    • Brazil (By Product Type)

    • Argentina (By Product Type)

    • Rest of South America (By Product Type)

  • Middle East & Africa (By Product Type, Size, and Country)

    • UAE (By Product Type)

    • South Africa (By Product Type)

    • Rest of Middle East Africa (By Product Type)

Frequently Asked Questions

As per a study by Fortune Business Insights, the market size was valued at USD 3.36 billion in 2023.

The global market is likely to record a CAGR of 4.72% over the forecast period of 2024-2032.

The flush mount segment is expected to lead the market due to the flush mount albums superior quality and durability compared to other product types.

The market size in North America was valued at USD 1.28 billion in 2023.

Rising smartphone penetration will increase consumers necessity for printing captured photographs and driving market expansion. In addition, increasing demand for premium quality albums will uplift product revenues.

Some of the prominent manufacturing companies in the market are Shutterfly LLC., Mixbook, and PikPerfect.

The North America region dominated the market in terms of album sales in 2023.

Rising advancements in digital storage technology allow people to store photographs in a digital format, lowering the demand for photo cards and albums.

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