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Wedding photography is embracing an escalating market advancement as people are increasingly giving high priority to capture the photos of their wedding day. Its capability to catch every moment and produce high-quality images assists in driving the utilization of the service. The rising production of professional photo albums that are customizable as per customer needs has helped to generate traction. For instance, the Shutterfly wedding photo album called Professional Flush Mount Albums comes with the ability to customize the album precisely the way customers desire before ordering.
The growing number of people employed in photography around the world has a positive impact on driving the market growth. For instance, according to the data issued by the Data USA, in 2018, the number of people employed as a photographer has grown to 4.49 percent from its prior year. Additionally, the escalating manufacturing of high-end professional camera which is able to produce high definition images acts as an opportunity for the market growth. For instance, Canon comes up with Canon EOS Rebel SL3 / EOS 250D, which has 24.2 MP, max burst speed of 5fps, and a max resolution of 4k.
Nevertheless, the rising number of technological devices such as digital cameras, smartphones, tablets, and others popularly own by people for personal use is restraining the market growth.
Key Market Driver -
The increasing number of people employed in photography act as a driving factor for the market growth
Key Market Restraint -
The escalating number of technological devices own for personal use is acting as a restraining factor for the market growth
Gideonphoto, Grace Image Photography, Big City Photography, Wedding See It Photography, Today Everlasting Photography, and others are the key companies operating in the market.
The wedding photography market is segmented into by type, coverage, format, and geography.
On the basis of type, the market is fragmented into traditional wedding photography, artistic wedding photography, natural wedding photography, and others. Traditional wedding photography is estimated to be the dominant owing to the large acceptance of the traditional style of photography in most countries around the world.
Based on coverage, the market is bifurcated into full and partial. Full is anticipated to be the leading segment due to large number of couples who wish to capture the entire day of their wedding so as to have the complete picture of the moments.
By format, the market is divided into printed and digital. Printed is expected to hold the prominent share on account of printed format, offering a better look and feel in presenting and conserving the photos.
On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
Asia Pacific is anticipated to embrace a prominent share and is projected to continue throughout the forecast period of 2021-2028. The increasing number of marriages in this region resulted in to surge in the demand for wedding photography has a vital influence. For instance, according to the data issued by India Today, November 2019, the city of Delhi, India, has witnessed more than 19,000 registered marriages between January to September 2019. Additionally, the rising growth of disposable income led to escalating the usage of wedding photography act as a positive factor for its growth. For instance, according to the data published by Trading Economics, India has experienced a rise in disposable of USD 2,937,072.61 in 2019 from its prior year of USD 2,818,062.17
North America is evaluated to display a crucial impact in the wedding photography market, owing to the high average spending on wedding led to propel the increasing utilization of the service. For instance, according to the Wedding Stats.Org,February 2020, the average spending on wedding in various American states are Texas: $24,520, Georgia: $21,666 Nevada: $21,879, Arizona: $21,605, Florida: $20,933. Furthermore, the region’s top photography school such as New York Institute Of Photography, University of New Mexico, Texas School of Professional Photography, and others increasingly producing professional photographers has a significant contribution.
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