Toothbrush Market to Record CAGR of 7.24% Over 2025-2032; Increasing Awareness of Oral Hygiene and Growing Incidence of Oral Health Issues to Drive Market Growth

The global toothbrush market size was valued at USD 8.00 billion in 2024. The market is projected to reach USD 8.49 billion in 2025 and USD 13.85 billion by 2032, recording a CAGR of 7.24% during the forecast period.

Fortune Business Insights™ presents this information in its latest report titled “Toothbrush Market Size, Share & Industry Analysis,  By Product Type (Manual Toothbrush and Electric Toothbrush), By Bristle Type (Soft, Medium, and Firm) By End-user (Adults and Children), and Regional Forecast, 2025-2032”.

A toothbrush is a specialized tool intended for the cleaning of teeth, gums, and the tongue. It generally features a head with closely arranged bristles attached to a handle, which allows users to clean various areas of the oral cavity effectively. Smart tooth-cleaning devices equipped with connectivity capabilities, pressure sensors, and personalized feedback mechanisms are increasingly appealing to consumers who are in search of advanced oral care solutions, thereby driving market growth.

The COVID-19 pandemic changed consumer purchasing habits, prompting many to turn to online shopping amid lockdowns and social distancing. This boosted e-commerce sales for brushes as shoppers sought convenience. However, a disrupted supply chain, along with a shortage of raw materials and manufacturing delays, limited some brands' capacity to satisfy the heightened demand.

Lion Corporation Promotes After-Lunch Brushing with MIGACOT Oral Care Set

Lion Corporation is supplying its MIGACOT oral care set, which includes cups, to participating workplaces to promote the habit of brushing after lunch. A survey conducted in Nov-Dec 2020 among 1,704 individuals in a Tokyo Office building aimed to enhance awareness regarding the importance of after-lunch brushing.

Increasing Awareness of Oral Hygiene and Growing Incidence of Oral Health Issues to Drive Market Growth

U-shaped and zig-zag patterned toothbrushes assist users in effectively keeping their teeth and gums clean and hygienic. The increasing awareness of oral hygiene coupled with greater consumer access to a variety of tooth cleaning devices with different sizes and functionalities is driving demand for these products worldwide. Additionally, the growing incidence of oral health issues is prompting consumers to adopt newer, innovative products, thereby increasing sales across many countries. Furthermore, The ongoing promotion of the importance of oral hygiene practices by dental associations, governmental bodies, and dentists is expected to enhance product demand among young people globally.

However, children often experience detrimental gum issues due to the improper or excessive use of tooth brushes. This factor may limit global product demand and hinder toothbrush market growth.

Leading Companies to Consistently Innovate to Sustain Their Competitive Advantage

The market is defined by innovation, strategic partnerships, and a strong emphasis on consumer preferences, which positions it for ongoing growth and change. Leading companies such as Colgate-Palmolive, Procter & Gamble, and Koninklijke Philips are consistently innovating to keep their competitive advantage.

Notable Industry Development:

• November 2024: Pepsodent, a brand owned by Unilever Plc., launched an activation campaign in 16 primary schools in Lagos, Nigeria, on World Oral Health Day 2024. This initiative was designed to raise awareness about oral hygiene among children in Nigeria. This effort could help enhance brand visibility and support sales of Pepsodent’s tooth brushes.

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/toothbrush-market-103880

List of the Companies Profiled in the Report:

• Colgate Palmolive Co. (U.S.)
• The Procter & Gamble Company (U.S.)
• Johnson and Johnson Services Inc.(U.S.)
• Unilever Plc. (U.K.)
• Church & Dwight Co. Inc. (U.S.)
• Tess Oral Health (U.S.)
• Koninklijke Philips N.V. (Netherlands)
• GlaxoSmithKline, Inc. (U.K.)
• Lion Corporation (Japan)
• Curaden AG (Switzerland)

Further Report Findings

• The Asia Pacific region attained the maximum toothbrush market share in 2024. The growing trend of online shopping among consumers in India and China is significantly enhancing the sales of beauty & personal care products, driving market growth in the region.
• In North America, healthcare spending by consumers in both the U.S. and Canada is fostering regional expansion. In the U.S., the high rates of oral infection and other dental concerns often associated with poor dietary choices and demanding lifestyles have resulted in greater demand for advanced oral care products.
• Based on product type, the manual segment is anticipated to hold the leading position in the global market during the forecast period. This growth is supported by the widespread availability of these products in personal care stores, supermarkets, and other retail outlets, which enhances sales. These brushes do not require electricity or charging, making them more convenient, flexible, and user-friendly.

Table of Segmentation