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Dental Market Size, Share & COVID-19 Impact Analysis, By Type (Dental Consumables and Dental Equipment), By End-user (Solo Practices, DSO/ Group Practices, and Others), and Regional Forecast, 2023-2030

Last Updated :April 01, 2024 | Format: PDF | Report ID: FBI106251



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The dental market size was valued at USD 36.08 billion in 2022 and is projected to grow from USD 38.21 billion in 2023 to USD 65.23 billion by 2030, exhibiting a CAGR of 7.9% during 2023-2030. North America dominated the global market with a share of 42.35% in 2022.

The dental market growth will be influenced by the rising prevalence of malocclusion, periodontitis, and tooth decay. Dental products constitute equipment and consumables that help treat, prevent, and diagnose various ailments such as gum disease, periodontitis, malocclusion, and cavities. Several products on the market include implants, periodontics, endodontics, prosthetics, and whitening products. The various benefits associated with periodontics and endodontics include virtually pain-free procedures and cost-effectiveness, which have increased the adoption of these products. Furthermore, the growing demand for aesthetic dentistry and the rising number of product launches by key industry participants are set to boost the market growth over 2023-2030.

  • In December 2021, 3Shape A/S announced the global launch of the 3Shape Dental System 2021.2 to offer a smooth workflow and transparent connection between practices and the lab.


COVID-19 Negatively Impacted Market Revenue in 2020 Due to Lower Patient Volume in Clinics

The outbreak of the COVID-19 pandemic declined the demand for dentistry products due to declined patient visits. Several companies recorded a significant decline in their revenues due to the pandemic. The reallocation of healthcare resources, supply chain disruptions, and declining patient visits to clinics impacted the sales of prosthetics, implants, and scanners across the world, especially during the first quarter of 2020.

In 2021, the patient volume bounced back in the U.S. owing to the factors such as higher coverage of vaccination, stringent regulatory guidelines and coronavirus protocols in public places, and the dismissal of restrictions for travel. This led to the increased demand for implants and scanners in 2021.

However, in 2022, there was a decline in the sales of dental products in certain geographic areas. At the start of the second quarter of 2022, China began to periodically re-impose severe restrictions on individual and business activities in response to the resurgence of COVID-19 infections from several virus variants. This resulted in a decline in revenue due to distribution constraints and lower demand from reduced patient traffic locally. From 2023 onward, the market is expected to grow at a steady rate due to the resumption of treatments in clinics and growing product launches by market players across the world.


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Rising Popularity of Invisible Orthodontics to Propel Industry Growth

Some of the global dental market trends include the adoption of invisible orthodontics. Invisible orthodontics provides an array of benefits such as lesser irritation to the cheeks and gums, fewer visits to dentists, easy removal of braces, and customizing ability based on patient requirements. Such benefits add to the escalated adoption of invisible orthodontic services in treating malocclusions.

The surging adoption of invisible orthodontics has created growth opportunities for market players, enhancing the production of clear aligners.

  • For instance, compared to 2020, Align Technology, Inc.'s clear aligner volume surged 54.8% in 2021 globally.

The robust focus of companies on enhancing production and the greater adoption of invisible orthodontics is expected to enhance product demand in the long run.


Surge in Advancements in Dental Devices to Spur Market Growth

Growing technological advancements such as digital technologies, including machine learning (ML), and artificial intelligence (AI) have increased the adoption of novel products in the market.

Furthermore, the incorporation of robotics engineering in these procedures is another advancement in the market. In coming years, the minimally invasive, robot-assisted surgery will be the new standard of care in implantology which includes implants procedures.

  • In January 2020, Neocis, Inc. announced Yomi surgical robotic system had completed over 1,000 implantations in 2019. This new system offered a precision in dentistry.

Such increasing focus of market players on the R&D of new products coupled with the emerging novel technologies are expected to boost the market growth during the forecast period.

Growing Prevalence of Dental Ailments Globally to Drive Market Growth

The growing prevalence of oral disorders is the major factor responsible for boosting the global market growth. Key disorder, such as periodontal disease, tooth decay, and malocclusion contributing to the high demand and adoption of a wide range of prosthetics, implants, and intraoral scanners.

  • For instance, according to an article published by MedicineNet, Inc., in August 2021, it was reported that approximately half of the adult population in the U.S. were suffering from gum disease in 2020.

Early detection of the disease helps in planning interceptive and preventive measures that can alleviate the development of misalignment and other deformities. Around 60-70% of the population suffers from malocclusion, thereby increasing the product demand in the long run. Furthermore, market players are launching various advanced products for hygienists and assistants to treat ailments, thereby fostering the market revenue in the long run.

  • For instance, in December 2021, Henry Schein, Inc. (through its orthodontics business) announced the launch of Studio Pro 4.0, a new web-based treatment planning software for Reveal Clear Aligners. Such introduction of technologically advanced products will increase the demand among the workforce.

A large patient population coupled with an increase in the launch of products that dentists can use are expected to propel the market growth during the forecast period.


Inadequate Reimbursement and High Cost for Dental Services to Hamper Market Growth

Some of the most important factors that influence services for patients are reimbursements and the cost of treatments. However, the high cost of treatment and limited reimbursement restrict the market growth significantly, especially in developing nations. The high cost leads to delays and treatment cancellations, reducing consumables’ adoption to a considerable extent.

  • For instance, as per a report published by the Australian Institute of Health and Welfare in 2021, around one-fifth of adults aged 15 years and above avoided or delayed consulting a dentist due to cost constraints.

Moreover, the insurance available for the treatment is significantly lower than the healthcare insurance available for other conditions. Most of the financing for these procedures is done through out-of-pocket spending or private health insurance. Such low reimbursement and insurance trends reduce patient treatments and visits in dentist offices, limiting the global market growth.


By Type Analysis

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Dental Consumables Segment to Hold Major Share Due to Growing Adoption of Clear Aligners

Based on type, the dental market share is bifurcated into dental consumables and dental equipment.

The consumables segment captured a substantial global market share in 2022 and is estimated to record the fastest CAGR over 2023-2030. The segmental growth is attributed to the increasing prevalence of malocclusion coupled with the high demand for invisible orthodontics, especially among teenagers and females. With the growing adoption of clear aligners, market players are bringing new products to the market.

  • For instance, in May 2021, Henry Schein announced the launch of Reveal Clear Aligners for patients looking to enhance their facial aesthetics. The product was designed with patient comfort and aesthetics in mind.

The equipment segment is projected to expand at a substantial CAGR during the forecast period. The segmental growth is attributed to the increasing technological advancements in equipment. Moreover, market players are focusing on various strategies to expand their product offerings in the equipment segment. For instance, in August 2021, J. MORITA CORP. announced that it had agreed to acquire SK MEDICAL ELECTRONICS CO., LTD. The acquisition would help in improving the market revenue of the equipment.

By End-user Analysis

Increase in the Number of Solo Practices to Propel Segment Growth

In terms of end-user, the market is segregated into solo practices, DSO/group practices, and others.

In 2022, solo practices dominated the market share. The segment share is projected to register a notable CAGR during 2023-2030. The growth is attributable to the large number of dentists working in solo practices. Moreover, the growing number of dentists due to the large number of patients undergoing treatment in these settings globally is expected to drive segmental growth during the forecast period.

  • According to the U.S. Bureau of Labor Statistics (BLS), approximately 92% of dentists in the country are employed with independent practices.

The DSO/group practices segment is predicted to grow at the fastest CAGR over 2023-2030. The segmental growth is due to independent dentists joining large group practices. The expansion is further driven by increasing partnerships of DSO with market players to fulfill the demand for intraoral scanners and other products. Moreover, better reimbursement support, minimum risks, and lack of professional overhead burden for new dentists in group practices are expected to drive the segmental expansion.

  • For instance, according to the Health Policy Institute (HPI) survey in June 2021, DSO-affiliated practices rebounded more strongly than non-DSO-affiliated practices. The minimum risk associated with DSO/group practices is expected to boost segmental growth.


North America Dental Market Size, 2022 (USD billion)

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North America generated USD 15.28 billion in the market in terms of annual revenue in 2022. The region is anticipated to dominate the market owing to the widespread adoption of advanced products such as clear aligners and a surge in the rollout of new solutions by market players. Moreover, a large population base with periodontitis and the rise in the number of patient visits for treatment is anticipated to fuel regional growth. The presence of established players will propel the regional market forward.

Europe captured a substantial market share in 2022 and is predicted to record a notable CAGR over 2023-2030. The wide occurrence of malocclusion and an increase in the number of adults and teenagers undergoing orthodontic treatment and other procedures in the region is expected to propel industry expansion. Furthermore, increasing expenditure on services is anticipated to increase the demand for consumables and equipment products over 2023-2030.

  • For instance, according to report “Oral health care in Europe, 2022”, the dental outpatient care expenditure proportion of the total healthcare spending in Switzerland and the Netherlands was around 3.4% and 5.8%, respectively, in 2019. The high expenditure in these countries is expected to drive market growth across Europe.

The market across Asia Pacific is anticipated to record the fastest CAGR from 2023 to 2030. The high CAGR of the region can be credited to the increasing adoption of implants and orthodontics and rising public awareness associated with oral health. Moreover, increasing investments by key players in the region is expected to propel the industry expansion.

  • For instance, in mid-December 2021, China granted regulatory approval for Straumann Group’s implant system BLX. Additionally, dental biomaterials were introduced in China for the first time in the month of October 2021. Such introduction of new solutions is anticipated to increase implant adoption across the Asia Pacific region.

Furthermore, countries in the Latin American and Middle East, and Africa regions will see slower growth due to the rising healthcare investments, growing incidence of edentulism, and increasing launches of technologically advanced products by market players in these regions.


Companies with Wider Distribution Network Coupled with Advanced Product Portfolios to Hold Dominant Market Share

Dentsply Sirona, Align Technology Inc., ENVISTA HOLDINGS CORPORATION, Institut Straumann AG, and Henry Schein, Inc. are some of the prominent players in the market. The dominance of these players is attributable to their strong global presence and diversified product portfolio. Companies are rolling out technologically advanced solutions to penetrate new markets.

  • For instance, in October 2020, Dentsply Sirona introduced Axeos 3D/2D imaging system and Schick AE intraoral sensors to enhance patient experience and greater practice efficiency in imaging solutions.

Other companies operating in the global market include Argen Corporation, Axsys Dental Solutions, YENADENT, Coltene, Zimmer Biomet, 3M, and other small & medium-sized players. These companies are focusing on various strategic developments such as new product launches, partnerships, and collaborations. Furthermore, the growing focus of these players to introduce products in untapped markets is expected to strengthen their market positions.



  • July 2022: Envista Holdings Corporation (Danaher) acquired Osteogenics biomedical Inc., a company involved in the development of innovative regenerative solutions for clinicians involved in implant dentistry.

  • February 2022: Ultradent Products, Inc. launched MTApex bioceramic root canal sealer, which is expected to increase the demand for consumables during the forecast period.

  • February 2022: Envista Holdings Corporation (Danaher) renewed its partnership agreement with the leading Spanish DSO- Vitaldent Group.

  • November 2021: Carestream Dental LLC announced its partnership with 3DMouthguard to deliver digitally designed, 3D-printed mouthguards.

  • July 2021: Septodont announced the acquisition of four Sanofi brands - Ultracain, Rodogyl, Birodogyl, and Dontisolon. Products from these brands are mostly distributed in Europe.


An Infographic Representation of Dental Market

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The market research report provides a detailed competitive landscape. It focuses on industry statistics, such as the number of dentists and the estimated number of orthodontists in key countries. Besides this, the report provides information related to industry dynamics, key industry developments such as mergers and acquisitions, and market trends. In addition, the impact of COVID-19 and the industry overview during the pandemic are covered in the report.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 7.9% from 2023-2030


Value (USD Billion)


By Type, End-user, and Region

By Type

  • Dental Consumables

  • Dental Equipment

By End-user


  • Solo Practices

  • DSO/ Group Practices

  • Others

By Geography


  • North America (By Type, By End-user, and By Country)

    • U.S. (By Type)

    • Canada (By Type)

  • Europe (By Type, By End-user, and By Country/Sub-region)

    • Germany (By Type)

    • France (By Type)

    • U.K. (By Type)

    • Italy (By Type)

    • Russia (By Type)

    • Nordic (By Type)

    • Rest of Europe (By Type)

  • Asia Pacific (By Type, By End-user, and By Country/Sub-region)

    • China (By Type)

    • Japan (By Type)

    • South Korea (By Type)

    • Southeast Asia (By Type)

    • India (By Type)

    • Australia (By Type)

    • Rest of Asia Pacific (By Type)

  • Latin America (By Type, By End-user, and By Country/Sub-region)

    • Brazil (By Type)

    • Mexico (By Type)

    • Rest of Latin America (By Type)

  • Middle East & Africa (By Type, By End-user, and By Country/Sub-region)

    • South Africa (By Type)

    • GCC (By Type)

    • Rest of the Middle East & Africa (By Type)

Frequently Asked Questions

Fortune Business Insights says that the global market stood at USD 36.08 billion in 2022 and is projected to reach USD 65.23 billion by 2030.

In 2022, the North America market stood at USD 15.28 billion.

The market is expected to exhibit a CAGR of 7.9% during the forecast period (2023-2030).

The solo practices are set to lead the market by end-user.

The rising prevalence of disorders related to teeth, the increase in the number of dentists per population, the rising demand for aesthetic dentistry, and the growing acquisitions and mergers of major players are the key factors driving the market growth.

Dentsply Sirona, Align Technology Inc., ENVISTA HOLDINGS CORPORATION, and Institut Straumann AG are the top players in the market.

North America region dominated the market in 2022.

Growing awareness regarding oral health care among the aging population and innovative product launches are expected to drive the adoption of these products.

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