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The global dental market size was USD 28.12 billion in 2020. The market is projected to grow from USD 29.63 billion in 2021 to USD 45.68 billion in 2028 at a CAGR of 6.4% in the 2021-2028 period. The global impact of COVID-19 has been unprecedented and staggering, with the market witnessing a negative demands shock across all regions amid the pandemic. Based on our dental market analysis, the global market witnessed a huge decline of -7.6% in 2020. The sudden rise in CAGR is attributable to this market’s demand and growth returning to pre-pandemic levels once the pandemic is over.
Globally, there has been a strong increase in the oral care expenditure levels due to a number of reasons including greater awareness regarding oral health to a growing demand for oral aesthetics. These prevalent trends have led to a strong increase in the demand for new products, leading to a number of innovative product launches. As the prevalence of tooth problems such as malocclusion and cavities is expected to increase, the demand for technologically advanced products are expected to remain. Furthermore, strong demand for aesthetics such as clear aligners is expected to positively drive the market growth.
As the demand for these products persists, there is anticipated to be increasing engagement in R&D initiatives by leading companies. This is expected to give rise to novel product development, which is expected to result in improved and better patient outcomes. Such novel product developments are anticipated to result in improved product adoption rates. Furthermore, with the strong increase in disposable income levels especially in the emerging regions, the market is anticipated to grow at a robust rate in the forecast period.
Cancellation of Procedures due to COVID-19 has led to Negative Impact on Global Market
The impact of COVID-19 on this market has been negative due to the widespread cancellation of procedures across the globe. For instance, oral care in the U.S. was significantly impacted due to the pandemic as the practice of over 200,000 dentists was effectively shut down during the peak period and due to the lockdown/restrictions in the remaining part of the year. In other key countries such as the United Kingdom, practices and clinics were asked to stop providing routine services including orthodontic treatment from 25th March to 8th June, 2020. These widespread restrictions led to a strong adverse impact on the global market.
Furthermore, the pandemic has exerted a negative impact on the sales of these products across globe, due to the cancellation of procedures such as orthodontics. Prominent companies in the market reported strong sales declines in their annual revenues of FY 2020. For instance, Dentsply Sirona, a key company in the global market reported a decrease of 17.1% in revenue compared to FY 2019. Also other players such as Institut Straumann AG, and Henry Schein also recorded strong declines in the sales performance of their products. However, greater adoption of digital tools coupled with gradual reopening of practices worldwide is expected to enable the market return to its pre-pandemic growth levels.
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Focus on Unmet Needs of Patients to Augment Market Growth
One of the most critical trends witnessed in the global market is the increased focus of companies on the unmet oral needs of patients. Market statistics indicate a higher incidence of oral ailments, which is growing at a substantial rate globally. But, the lack of accessibility to oral care services and high cost of treatment has created a huge gap resulting in a significant patient population in great need of these services. There is also a greater need for the treatment of oral malocclusion through effective treatment procedures. For instance, according to research published in the European Journal of Pediatric Dentistry, amongst the teenager age group, the index of treatment for all classes of malocclusion ranges from 25-35.0%.
Many health reforms are taking place to address the need of the unmet patient population. Several manufacturers and public organizations have started taking initiatives to fill the gaps in oral treatment through partnerships and policies. In many cases due to lack of knowledge and limited healthcare access, people are unaware that they are having misaligned teeth and require treatment. Teledentistry has emerged as a useful tool to address these unmet needs of patient in remote areas. Furthermore, increasing initiatives by various organizations to raise awareness amongst the population of developing economies about the ill effects of oral ailments and the novel treatment options available, will offer lucrative growth opportunities in the emerging economies. For instance, in March 2021, Alux Dental team announced to run a campaign at their facility to raise awareness on oral health amongst the residents of Hyderabad. Such market trends are anticipated to contribute to the growth in the forecast period.
Surge in Expenditure on Oral Care Services to Boost Dental Market Growth
One of the most important drivers of the global market is the strong increase in the oral care expenditure of various countries across the globe. Various factors such as ageing population; growth in disposable income; growth in prevalence of caries & periodontal diseases; growth in private health insurance penetration are contributing to an increase in expenditure on oral care services. For instance, oral care expenditure in the U.S. has grown from USD 103 billion in 2009 to USD 143 billion in 2019, reflecting a 39.0% increase in this period. Furthermore, spending on oral care services accounted for around 4% of the total healthcare expenditure on USD 3.8 trillion in the U.S. in 2019.
Also, in the high growth regions such as the EU-21, the oral care expenditure as proportion of total healthcare spending was around 5.1% in 2019. Some of the countries with the highest expenditure included Germany, Spain, and Switzerland. Also, the total expenditure on oral health services in EU-27 is estimated to be around USD 110 billion in 2019. Such strong expenditure trends are expected to strongly contribute to the market growth in the forecast period due to greater rates of product adoption.
Digital Evolution in Dental Products to Stimulate Market Growth
One of the other most critical drivers determining the growth trajectory of the market is the increased adoption of digital technologies in these products. Some of the uses of the adoption of digital technology includes the designing of implants, products manufacturing, improved diagnostics, amongst others. The digital technologies currently being adopted in this market includes CAD/CAM (computer aided design/computer aided manufacturing) machines, digital scanners, and 3D printing technologies. These technologies are being increasingly used in practices worldwide, leading to improved patient outcomes. Furthermore, researchers are focusing on enhancing the available technologies to yield better results in oral treatment procedures.
For instance, in February 2019, the company Carbon which utilizes the continuous liquid interface production (CLIP) technology announced the launch of new range of novel 3D printing solutions for this market. The company introduced the M2d 3D printer, and also some new materials, and industry-specific updates for the company’s operation software. This novel technique of 3D printing is considered to be more than hundred times faster than current 3D printing speeds. Moreover, various organizations are now focusing on the research and development and implementation of artificial intelligence and machine learning in the oral care devices for enhanced accuracy and precision in surgeries. For instance, in September 2020, leaders from across the oral care sector announced the formation of a new industry group called the Dental AI Council to educate and conduct research on artificial intelligence’s role in the future of these products. Such technological advancements are expected to contribute to the market growth.
High Costs Coupled with Adverse Patient Outcomes to Limit Market Growth
In terms of limitations, cost has always been one of the major barriers to receiving oral care in developed and developing countries, especially among the population with low income. The level of reimbursement available for these services is significantly lower than other healthcare services and majority of the financing is done through private health insurance or out-of-pocket spending. For instance, according the National Study of Adult Oral Health 2017–18 (NSAOH) survey conducted in Australia in 2018, around 40.0% of adults avoided or delayed visiting a dentist due to cost limitations whereas 25.0% of adults who visited a dentist in the last 12 months reported that high costs prevented them from getting the recommended treatment.
Apart from high costs, negative treatment outcomes from these procedures such as orthodontics is expected to limit the market growth. Some of the disadvantages associated with the use of metal braces are pain, discomfort from the wires or brackets, and difficulty while eating sticky food. Another major issue associated with the use of braces is the discoloration or breakage of teeth and root damage, which can result in permanent loss of teeth. Moreover, loss of aesthetics is also key reason, people avoid using metal braces which, in turn, is decreasing the preference for braces. Such limitations are expected to restrict the market growth in the forecast period.
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Dental Consumables Segment to Emerge as the Dominant Segment in 2021-28
Based on type, the global market can be segmented into dental consumables, and equipment.
The consumables segment comprised of a dominant proportion of the market share in 2020, which is attributable to the presence of key products such as orthodontics in this segment. One prominent driving factor behind this segment’s growth is the new product launches in this segment such as implants, braces, and clear aligners. Furthermore, the greater demand for aesthetic dentistry is expected to boost the segment’s strong performance in the forecast period. For instance, 123-Align announced the launch of ‘Smiles for All’, an at-home clear aligners system at a lower pricing.
The dental equipment segment accounted for the second highest market share in 2020, and is expected to grow at a comparatively lower CAGR. An ageing installed base of equipment, combined with technological advances by leading players to introduce new and innovative devices in the market is contributing to the growth of dental equipment segment globally. For instance, in November 2019, Formlabs, a leading provider of 3D dental printers, announced the launch of a new business unit “Formlabs Dental”, and introduction of Form 3B dental printers, along with other product offerings for the global market.
DSO/ Group Practices to Grow at Highest CAGR in 2021-2028
Based on end user, the market is segmented into solo practices, dental service organization (DSO)/ group practices, and others.
The solo practices segment is expected to account as the dominant segment during the forecast period. Presence of huge number of professionals working as solo private practice provides the highest level of independence possible in dentistry. Hence, such factors are expected to contribute to the dominance of this segment in the forecast period. For instance, according to the U.S., Bureau of Labor Statistics (BLS), around 92% of dentists in the country are employed with independent offices.
The DSO/ group practices segment is expected to witness lucrative growth across the forecast period due to increasing number of dentist joining such organizations. This is majorly due to the special services offered by these organizations such as; insurance reimbursement support, reducing the professional overhead burden for new dentists, incentives for joining and the elimination of education debt. Hence, owing to such reasons the market growth is estimated to witness a transition from solo practices to group practices and thereby supporting a robust growth rate for the segment.
North America Dental Market Size, 2020 (USD Billion)
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North America to Dominate Market due to Increasing Spending on Oral Services
On the basis of region, the global market can be segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
The market size in North America stood at USD 11.81 billion in 2020 and the region is expected to account for dominant share of the global market during the forecast period. Some of the factors attributable to the growth of the market in the region include rise in number of dentists in the U.S., coupled with sustained growth in the number of patients demanding oral care in the country. This is expected to fuel the demand for new equipment and consumables in the U.S. According to the Centers for Medicare and Medicaid Services (CMS), the spending on oral care services in the U.S., accounted for around 4% of the total health expenditure of the country in 2019, equating to approximately USD 143 billion. This demonstrated an increase of 39% as compared to USD 103 billion spent on oral care services in the U.S., in 2009.
Europe accounted as the second largest market in 2020, which is attributable to the swift increase in number of adults and teenagers undergoing orthodontic treatment along with other procedures in the region, and increasing expenditure on oral care services in major countries. According to Eurostat, the oral care expenditure in the EU-21 countries accounted for around 5.1% of the total health expenditure in the region in 2019. Major countries with oral expenditure as a significant proportion of the total health expenditure included Germany (6.7%), Switzerland (5.2%), along with Spain and Netherlands (3.4%) among others.
Asia Pacific is estimated to witness the highest CAGR during the forecast period of 2021-2028. Strong focus of key companies in the region, presence of sizeable population in need of oral care, and new product launches are some of the key factors contributing to the growth in the region. For instance, in September 2019, The Straumann Group, and Modern Dental Group Limited, a leading global provider of prosthetic devices, entered into a joint venture to create Peak Dental Solutions Hong Kong Ltd, a distribution company that will serve the communities in Hong Kong and Macau. These two companies will invest substantially in the joint venture. Such developments are expected to strongly contribute to market growth.
Latin America, and the Middle East & Africa accounted for a comparatively lesser proportion of the market share in the forecast period. However, increase in oral care expenditure, coupled with new product launches and adoption, can be pivotal in terms of market growth in these regions during the forecast period. For instance, in February 2017, UK based company Prima Dental announced that it has expanded and launched in South America, unveiling its new Brazilian operation and product range at the largest exhibition in the region. This recent trade exhibition and launch to Brazil’s industry follows on from Prima Dental’s announcement in 2016 of its new joint venture with Brazilian company Angelus. The company has been now manufacturing and supplying precision products for the local Brazilian market as well as for markets across Latin America.
Diverse and Robust Products Portfolio of Henry Schein, Dentsply Sirona, and Align Technology to Elevate these Companies to a Dominant Position
In respect of the competition scenario of the global market, the market has the presence of a wide range of companies, ranging from emerging players to established players. In terms of market dominance, the prominent companies are Henry Schein, Dentsply Sirona, and Align Technology. These companies have a very diversified and strong portfolio for these products. However, the strong sales performance of their consumables products have enabled them to gain market dominance in the forecast period. Henry Schein is considered to an apex player owing to their wide ranging products portfolio including consumables such as orthodontics and implants, and equipment such as surgical tools. Dentsply Sirona is also a major player with prominent product ranges such as the SureSmile Clear Aligners. Align Technology holds a spot in the top three companies due to the stellar sales performance of their product of Invisalign clear aligners.
However, the market also has the presence of other prominent established players such as 3M, and Institut Straumann AG, who have a considerable portfolio of products such as orthodontics, and implant dentistry. Furthermore, emergence of regional players in high growth countries such as China and Japan, is expected to further determine the competitive scenario in the forecast period. Some examples of China and Japan based companies include Angelalign, Shofu Dental, GC Corporation, and Fujian Meisheng. These companies are expected to engage in strategies such as competitive pricing to increase their market share.
An Infographic Representation of Dental Market
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The market research report provides a detailed market analysis and focuses on key aspects such as the number of dentists – key countries, estimated number of orthodontists - key countries, and key mergers, acquisitions, and partnerships. Additionally, considers the impact of COVID-19 on the global market. Beside these, the report offers insights into dental market trends and highlights key strategies by market players. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the market over recent years.
Value (USD billion)
By End User
Fortune Business Insights says that the global market size was USD 28.12 billion in 2020 and is projected to reach USD 45.68 billion by 2028.
In 2020, North America stood at USD 11.81 billion.
Growing at a CAGR of 6.4%, the market will exhibit steady growth in the forecast period (2021-2028).
The dental consumables segment is expected to be the leading segment in this market during the forecast period.
New product launches, strong volume of oral procedures globally, and robust R&D initiatives leading to the development of innovative products are the major factors driving the growth of the market.
Henry Schein, Dentsply Sirona, and Align Technology are some of the major market players in the global market.
North America dominated the market in 2020.
Increased expenditure on these products, growing demand for aesthetic dentistry, rising prevalence of oral ailments, and innovative product launches are expected to drive the adoption of the products.
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