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Orthodontics Market Size, Share & COVID-19 Impact Analysis, By Product Type [Instruments and Supplies {Fixed (Brackets, Bands & Buccal Tubes, Archwires, and Others) and Removable (Aligners, Retainers, and Others)}], By End-user (Dentist & Orthodontist Owned Practices and Others), and Regional Forecast, 2023-2030

Region : Global | Format: PDF | Report ID: FBI101587



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The global orthodontics market size was valued at USD 6.51 billion in 2022 and is projected to grow from USD 7.00 billion in 2023 to USD 27.73 billion by 2030, exhibiting a CAGR of 21.7% during the forecast period.

Orthodontics involves prevention and correction of misaligned teeth and proper positioning of jaws (dentofacial orthopedics). Aesthetics and good oral health are the leading reasons behind people seeking orthodontic treatments. The increasing prevalence of dental disorders, such as malocclusion, cross-bite, crooked teeth, bite problems, and high cost of treatment created a huge gap, resulting in unmet needs of the patient population.

Several manufacturers and public organizations have started taking initiatives to fill these gaps through partnerships and policies to address the unmet needs of the patient population.

  • For instance, in February 2023, makeO, an Indian health technology firm, acquired Smileneo, which aims to be the largest clinical beauty technology platform across both the Asian and MENA markets.

  • For instance, in November 2022, Orthobrain partnered with OrthoSelect to offer enhanced efficiency and profitability to orthodontists with cost-effective clear aligner solutions.

  • Similarly, in April 2019, CVS Health collaborated with Smile Direct Club to expand patients’ access to convenient and affordable clear aligner therapy. As a result of the collaboration, SmileShops of SmileDirectClub opened in hundreds of locations of CVS Pharmacy, thereby expanding the company's geographical presence and patient access.

Furthermore, increasing government initiatives to spread awareness about oral disorders, oral hygiene, and care among the population of developing economies are also responsible for the global orthodontics market growth.

  • For instance, in February 2021, the National Oral Health Program in India was initiated to spread awareness about oral healthcare and dental diseases, such as periodontal disease, malocclusion, oral sub-mucous, and other disorders.


COVID-19 Negatively Impacted Market Growth Due to Low Demand for Dental Devices 

The impact of the COVID-19 pandemic caused a sharp decline in the market’s growth. This was due to lockdown restrictions and a sharp fall in the number of people seeking dental care. Based on revenue, the global market witnessed a decline of 5.2% in 2020 as compared to the previous year. This was due to the social distancing rules enforced by governments to control the spread of the virus, which led to a significant reduction in the number of patient visits to dental clinics, thereby declining the demand for dental products in 2020.

  • For instance, according to an article published by Bennett, Coleman & Co. Ltd. in July 2020, in Bihar, India, over 80% of private dental and maxillofacial surgery clinics were closed.

Moreover, the market players also experienced a decline in sales of their products due to low demand during the pandemic. This resulted in a reduction in revenue generation.

  • For instance, ENVISTA HOLDINGS CORPORATION generated a revenue of USD 1,929.1 million in 2020 and experienced a decline of -15.6% in its profits from the previous year. The drop in revenue was due to the weak sales of the company’s specialty products.

However, in 2021, the market experienced a significant recovery, which was due to the increased adoption of digital tools or tele-dentistry. This factor augmented the adoption of orthodontic products during the pandemic.

  • According to a survey published in Oral Health in August 2021, tele-dentistry programs conducted by 75% of the dentists in Canada were successful. It further stated that 46% of dentists planned to continue with this program post pandemic.

  • Align Technology, Inc. introduced digital initiatives for its Invisalign treatment, such as the expansion of its digital platform with ClinCheck In-Face Visualization tool and cloud-based ClinCheck Pro 6.0.


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Rising Use of Machine Learning and Artificial Intelligence Tools in Clear Aligners 

The increasing adoption of digital tools, such as Machine Learning (ML) and Artificial Intelligence (AI) for dental treatments is one of the biggest trends emerging in the market. Artificial Intelligence has undergone rigorous advancements from the start and has a wide range of problem-solving abilities that can be applied in this treatment method.

  • For example, in March 2023, Smile Health Orthodontics (SHO) started offering 3D printed LightForce ceramic braces and 3D printed clear aligners along with other treatment solutions. The company provides a fully customized clear aligner system.

  • As per an article published by Wamda in July 2022, over the past few years, three startups - Smileneo, Basma, and Eon Dental - have emerged in developing regions, such as the Middle East and North Africa (MENA).

  • Align Technology utilizes a mobile platform that serves a dual purpose - helping patients coordinate with their doctors to get access to proper medical care and attract new customers. The My Invisalign app includes detailed content on how the system works and the use of ML technology to simulate what a wearer’s smile will look like after using the medical device. The development of My Invisalign has also enabled the company to migrate to Agile and DevSecOps practices.

Such advancements in treatments due to Artificial Intelligence and Machine Learning have been enabling healthcare professionals to boost their efficiency in treatment planning and outcomes.


Rising Burden of Malocclusion to Boost Sales of Orthodontic Products

The misalignment of teeth, also known as malocclusion, is mostly hereditary. This is caused by certain indications such as jaw tumors as well as other dental issues. Additionally, facial injuries and thumb sucking also result in misalignment of teeth.

One of the key factors driving the market growth includes growing number of dental malocclusion globally. Dental malocclusion is characterized as a morphological variation that may not be associated with other diseases and pathological conditions.

The prevalence of malocclusion is higher in patients suffering from osteogenesis imperfecta, which weakens the bones and deforms the shape of teeth. Therefore, the rising incidence of osteogenesis imperfecta is expected to increase the prevalence of malocclusion across the world. This factor is expected to increase the demand for treatment.

Moreover, rise in the number of adults looking for daily dental care is boosting the awareness of various treatments, and thus increasing the referral of adult patients to orthodontists.

  • For instance, as per the American Association of Orthodontics (AAO), the average adult patient count for orthodontic treatments rose from 166 in 2016 to 178 in 2018. Furthermore, the AAO stated that 27% of all Canadian and the U.S. patients were adults.

  • According to Humana Inc., an American health insurance company, more than 4 million American individuals wear braces and 25% of them are adults.

Significant Rise in Number of Adults Seeking Treatment to Boost Market

Increasing number of adults are seeking treatment due to factors, such as stronger demand for dental aesthetics, increasing awareness regarding importance of good oral health, and greater efficiency of treatment outcomes. These factors will aid the market’s proliferation in the coming years.

  • According to an article published in Orthodontic Associates in 2018, one out of every five patients seeking treatment is older than 21. Also, more than 1.5 million adults receive care from an AAO-certified orthodontist every year.

Increasing awareness about dental disorders and rising adoption of products such as braces, clear aligners, etc., by the global population have been driving the market growth.

  • According to an article published in 2021 by Berkman + Shapiro Orthodontics, approximately 4 million people in America wore braces at any one point of time.

Moreover, the number of adults seeking treatment in the U.S. had increased from around 1.4 million in 2014 to 1.61 million in 2018. Additionally, according to an article published in NIH in 2022, an online survey in Croatia stated that there had been a rise in the number of adult patients seeking therapy in recent years.

Growing awareness of available treatment options and desire for a good physical appearance are factors anticipated to drive the market growth.


High Costs and Possible Side Effects of Treatment to Hamper Market Expansion

Even though the increasing prevalence of dental disorders, such as dental malocclusion has been augmenting the demand for treatment, there are several factors which are expected to limit the global market growth during the forecast period.

  • For instance, there have been several instances where poor execution of the orthodontic treatment process resulted in adverse effects such as periodontal disease, severe pain, Temporomandibular Dysfunction, and others.

  • Furthermore, the usage of dental brackets is high among teenagers to correct the teeth alignment; however, there are several disadvantages associated with their use such as allergic reaction, gum disease, soft tissue injury, and others.

Moreover, if treatment continues for a longer time, it can cause certain side effects, such as root resorption and further lead to more severe complications. These factors may limit the adoption of this treatment among patients.

Furthermore, another factor which is likely to limit the number of patients undergoing treatment is the high cost associated with products.

  • According to a 2020 survey on dental fees by the American Dental Association (ADA), the average price of adult braces was around USD 5,500. The high price of these products is restricting its adoption among the population.

Such limitations associated with this treatment are expected to hamper the market proliferation during the forecast period.


By Product Type Analysis

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High Demand for Clear Aligners to Boost Adoption of Orthodontic Supplies

On the basis of product type, the market is segmented into instruments and supplies.

The supplies segment is further bifurcated into fixed and removable. The fixed segment is further split into brackets, bands & buccal tubes, archwires, and others. The removable segment is further segmented into aligners, retainers, and others. The supplies segment accounted for a significant market share in 2022. The segment’s dominance can be attributed to the higher demand for clear aligners and launch of advanced clear aligners in the market.

  • For instance, in November 2022, Ormco Corporation introduced Spark Clear Aligners Release 13 with advanced clinical features. This product is intended to improve treatment planning and efficiency.

Similarly, in 2021, 3M Oral Care introduced its next-generation clear aligner system named Clarity Aligners Flex + Force. The advantages offered by clear aligners, such as easy handling and high comfort, are contributing to the rising product demand.

Meanwhile, the instruments segment is likely to record a substantial CAGR during the forecast period. The growth of the segment is attributed to the rising number of orthodontic procedures in countries, such as India.

By End-user Analysis

Strong Presence of Dental Clinics to Boost Product Adoption

Based on end-user, the market is bifurcated into dentist & orthodontist-owned practices and others. The dentist & orthodontist-owned practices segment accounted for a larger market share in 2022. The growth of the segment is attributed to the rising number of dental clinics around the world, growing number of patients, and increasing demand for braces, aligners, etc.

The others segment is expected to grow significantly in the coming years owing to the emergence of multispecialty hospitals in areas that have a vast patient pool whose medical needs have not been met. Another factor contributing to the segment’s growth is the improving reimbursement coverage for orthodontic procedures in developed economies.


North America Orthodontics Market Size, 2022 (USD billion)

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The North America market generated a revenue of USD 3.09 billion in 2022. The North America orthodontics market share dominance can be attributed to increasing number of adults opting for clear aligners, braces, and other treatments and rising awareness regarding dental care. Furthermore, the growing prevalence of dental disorders has raised the demand for qualified orthodontists.

  • For instance, in December 2020, the U.S. Centers for Disease Control and Prevention (CDC) revealed that more than 1 in 4 adults in the country had untreated tooth decay.

Europe accounted for a significant market share in 2022 and is anticipated to witness considerable growth during the forecast period as well. The growth of this market in the region can be credited to improved healthcare facilities, higher focus on dental treatment, and availability of technologically advanced and efficient products.

On the other hand, Asia Pacific is projected to witness a fastest CAGR throughout the forecast period. This is majorly attributed to increasing adoption of advanced technologies for dental treatment, growing number of dental clinics & multispecialty hospitals, and increasing product supplies in China, India, Japan and Australia. Additionally, increasing number of strategic initiatives by companies will support the market growth.

  • For instance, in August 2022, GMedz collaborated with 32 Watts to transform the clear aligner industry in India. As part of this collaboration, GMedz aimed to offer efficient and timely delivery of 32 Watts clear aligners.


Companies with Strong Focus on Expansion of Product Portfolio to Hold Key Market Share

Align Technology, Inc., Ormco Corporation, and Institut Straumann AG are the prominent players in the market and captured a considerable share of the global market in 2022.

Align Technology, Inc. accounted for a significant market share. The company’s strong focus on acquisitions and collaborations to improve its product offerings has been fueling its dominance in the market.

  • In March 2023, Align Technology, Inc. opened Align Innovation Centre (AIC) in Hyderabad, India. With this, the company aims to further develop its Align Digital Platform.

  • In June 2021, Align Technology, Inc. launched iTero Workflow 2.0 software with improved features, such as enhanced visualization, faster scanning, and innovative patient communication tools to have better clinical diagnosis, increase practice efficiency, and drive patient engagement for the acceptance of various treatments.

Similarly, Institut Straumann AG accounted for a considerable market share in 2022. The company’s strong focus on the development of digital platforms to streamline the production of clear aligners has been supporting its presence in the market.

  • In July 2021, the Straumann Group acquired Smilink, a leading provider of orthodontic solutions in Brazil, to complement Straumann’s existing clear aligner business.

Other significant players, such as 3M, Henry Schein, and Dentsply Sirona are emphasizing on research and development activities to launch new and technologically advanced products to strengthen their position in the market.



  • February 2023: Koninklijke Philips N.V. partnered with Candid Care Co. to provide an extended range of integrated oral healthcare products, including orthodontic treatments and teeth whitening solutions.

  • August 2022: Orthobrain introduced a SimplyClear aligner system. This was said to be the first clear aligner system that offered a complete solution for orthodontic problems.

  • June 2022: Five leading orthodontic software providers, Gaidge, topsOrtho, Oasys Crossfire, EasyRx, and OrthoMinds collaborated with each other to offer improved solutions to orthodontists.

  • March 2022 – Dentsply Sirona introduced SureSmile VPro, SureSmile Retainers, and SureSmile Whitening Kit as part of its clear aligner treatment offerings in the U.S.

  • March 2022 - Dentsply Sirona announced its partnership with Dental Medical Ireland (DMI), an Irish distributor, to boost the sales of its SureSmile clear aligners.

  • July 2021 - Align Technology, Inc. expanded its geographical presence in Israel to increase its brand presence as well as widen its customer base.

  • March 2021 – Institut Straumann AG announced the acquisition of PlusDental, a doctor-led clear aligner treatment solutions provider in Europe.

  • February 2021 – AMERICAN ORTHODONTICS announced its partnership with Ultradent Products Inc. to distribute Ultradent’s Opal Orthodontics branded products, thereby increasing its business revenue.


An Infographic Representation of Orthodontics Market

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The global market research report provides a detailed competitive landscape of the market. It offers information on the prevalence of malocclusion and key industry developments such as partnerships, mergers, and acquisitions. Additionally, it focuses on key points such as new product launches in the market. Furthermore, this report covers the regional analysis of different segments, profiles of key market players, latest market trends, and the impact of COVID-19 on the market. It also consists of quantitative and qualitative insights that have contributed to the market growth.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 21.7% from 2023-2030


Value (USD Billion)


By Product Type, End-user, and Region

By Product Type

  • Instruments

  • Supplies

    • Fixed

      • Brackets

      •  Bands & Buccal Tubes

      •  Archwires 

      •  Others

    • Removable

      • Aligners

      • Retainers

      • Others

By End-user


  • Dentist & Orthodontist Owned Practices

  • Others

By Geography

  • North America (By Product Type, End-user, and Country)

    • U.S. (By Product Type)

    • Canada (By Product Type)

  • Europe (By Product Type, End-user, and Country/Sub-region)

    • Germany (By Product Type)

    • U.K. (By Product Type)

    • France (By Product Type)

    • Spain (By Product Type)

    • Italy (By Product Type)

    • Rest of Europe (By Product Type)

  • Asia Pacific ((By Product Type, End-user, and Country/Sub-region)

    • China (By Product Type)

    • Japan (By Product Type)

    • India (By Product Type)

    • Australia (By Product Type)

    • Southeast Asia (By Product Type)

    • Rest of Asia Pacific (By Product Type)

  • Rest of the World

Frequently Asked Questions

Fortune Business Insights says that the global market value stood at USD 6.51 billion in 2022 and is projected to reach USD 27.73 billion by 2030.

In 2022, the market value stood at USD 3.09 billion.

The market is expected to exhibit a CAGR of 21.7% during the forecast period of 2023-2030.

The supplies segment is set to lead the market by product type.

The key factors driving the market are increasing burden of teeth malocclusion and substantial rise in the number of adults seeking treatment.

Align Technology, Inc., Ormco Corporation, and Institut Straumann AG are the top players in the market.

North America dominated the market in 2022.

Increased awareness of dental aesthetics, launch of technologically superior products, and surge in the demand for these products in developing markets are some of the factors that are expected to favor the product adoption.

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