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The global orthodontics market size was valued at USD 6.73 billion in 2021 and is projected to grow from USD 7.77 billion in 2022 to USD 26.35 billion by 2029, exhibiting a CAGR of 19.1% during the forecast period. Based on our analysis, the global market experienced a decline of 5.2% in 2020 as compared to 2019. The global COVID-19 pandemic has been unprecedented and staggering, with orthodontics experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels.
Orthodontics involves prevention and correction of misaligned teeth in the jaws as well as the proper positioning of jaws in the face (dentofacial orthopedics). Aesthetics and function are the leading reasons to seek orthodontic treatment. The increasing prevalence of dental disorders such as malocclusion, cross-bite, crooked teeth, bite problems, and the high cost of treatment created a huge gap resulting in high unmet patient population needs.
Several manufacturers and public organizations have started taking initiatives to fill these gaps through partnerships and policies to address the needs of the unmet patient population.
Furthermore, increasing government initiatives to spread awareness about orthodontic disorders, oral hygiene, and care among the population of developing economies is also responsible for the global market growth.
COVID-19 Negatively Impacted Market Growth Due to Low Demand for Dental Devices
The impact of COVID-19 resulted in the decline of the market during the pandemic. This was due to lockdown restrictions and a sharp fall in the number of people seeking dental care. Based on revenue, the global market witnessed a decline of 5.2% in 2020 as compared to the prior year. This was due to the social distancing rules enforced to control the spread of the virus, which led to a significant reduction in the number of patient visits in dental clinics, thereby declining the demand for dental products in 2020.
Moreover, the market players also experienced a decline in sales of products due to low demand during the pandemic. This resulted in a decline in revenues generated.
However, in 2021, the global market experienced a significant recovery which was due to the increased adoption of digital tools or tele-dentistry, enabling higher adoption of orthodontic products during the pandemic.
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Rising Use of Machine Learning and Artificial Intelligence Tools in Clear Aligners
The increasing adoption of digital tools such as Machine Learning (ML) and Artificial Intelligence (AI) for treatment is one of the trends emerging in the market. Artificial intelligence has undergone rigorous advancements from the start and has a wide range of problem-solving abilities that can be applied in this treatment method. 3D printing technology is one of the means by which orthodontics can be helped.
Such advancements in clear aligners due to artificial intelligence and machine learning have been enabling healthcare professionals to practice greater efficiency in treatment planning and outcomes.
Increasing Burden of Teeth Malocclusion to Increase the Demand for Orthodontic Products
Malocclusion is the misalignment of teeth which is mostly hereditary but can also be caused due to certain diseases such as jaw tumors, and other dental issues. It can be caused due to childhood habits such as thumb sucking and facial injuries.
The rising prevalence of dental malocclusions worldwide is one of the primary reasons for market expansion. Dental malocclusion is characterized as a morphological variation that may not be associated with other diseases and pathological conditions.
The prevalence of malocclusion is higher in patients suffering from osteogenesis imperfecta, which weakens the bones and misshapen teeth. Therefore, an increase in several patients suffering from osteogenesis imperfecta is expected to increase the prevalence of malocclusion worldwide. This factor has been increasing the demand for orthodontic treatment.
Moreover, rise in the number of adults looking for daily dental care is increasing the awareness of this treatment, and thus increasing the referral of adult age group patients to orthodontists.
Significant Rise in the Number of Adults Seeking Orthodontic Treatment to Boost Market
Increasing number of adults are seeking orthodontic treatment due to factors such as stronger demand for dental aesthetics, increasing awareness regarding importance of good oral health, and greater efficiency of treatment outcomes will aid market proliferation in the coming years.
Increasing awareness about dental disorders and increasing adoption of orthodontic products by the population globally have been driving the market growth.
Moreover, the number of adults seeking orthodontic treatment in the U.S. has increased from around 1.4 million in 2014 to 1.61 million in 2018. Additionally, according to an article published in NIH in 2022, an online survey in Croatia states that there has been a rise in the number of adult patients seeking orthodontic therapy in recent years.
Growing awareness of available treatment options and desire for a good physical appearance are anticipated to drive market growth.
High Costs and Side Effects of Treatment to Hamper Market Escalation
Even though increasing prevalence of dental disorders such as dental malocclusion has been increasing the demand for the treatment, there are several factors which are expected to limit the global orthodontics market growth during the forecast period.
Moreover, if orthodontic treatment continues for a longer time period, it can cause certain side effects such as root resorption and can further lead to more severe complications. These factors result in limited adoption of this treatment among the population.
Furthermore, another factor which tends to limit the adoption of this treatment is the high cost associated with the orthodontic products.
Such limitations associated with this treatment are expected to hamper the market proliferation during the forecast period.
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Launch of Clear Aligners in the Market to Elevate Market Growth
On the basis of product type, the market is segmented into instruments and supplies. The supplies segment is further bifurcated into fixed and removable. The supplies segment accounted for the significant market share in 2021. The segment’s dominance is due to the higher demand for clear aligners and launch of advanced clear aligners in the market.
For instance, in 2021, 3M Oral Care introduced next-generation clear aligner system Clarity Aligners Flex + Force. The advantages offered by clear aligners such as easy handling & high comfort are contributing to the rising product demand.
Meanwhile, the instruments segment is likely to grow at a substantial CAGR during the forecast period. The growth of the segment is attributed to the rising number of orthodontic procedures in countries such as India.
Strong Presence of Dental Clinics Globally to Boost Market Proliferation
Based on end-user, the market is bifurcated into dentist & orthodontist owned practices and others. The dentist & orthodontist owned practices segment accounted for the larger market share in 2021. The growth of the segment is attributed to the rising number of dental clinics around the world, growing number of patients, and increasing demand for orthodontic products.
The others segment is expected to grow significantly in the coming years owing to the emergence of multispecialty hospitals in areas with several patients with unmet needs and improving reimbursement coverage for orthodontic procedures in developed economies.
North America Orthodontics Market Size, 2021 (USD Billion)
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The North America market generated a revenue of USD 3.19 billion in 2021, which was assessed at USD 2.16 billion in 2020. The dominance of the market in the region is attributed to the increasing number of adults opting for clear aligner, braces, and other treatments and rising awareness regarding dental care. Furthermore, the increasing prevalence of dental disorders has raised the demand for qualified orthodontists.
The market in Europe accounted for a significant market share in 2021 and is projected to witness considerable growth during the forecast period. The growth of the market in the region is attributed to improved healthcare facilities, higher focus on dental treatment, and availability of technologically advanced and efficient products.
The market across Asia Pacific region is expected to expand at the fastest CAGR in the projected years. The high growth market in the region is attributed to the increasing number of multispecialty hospital and dental clinics with increased adoption of advanced treatment technology and increasing product supplies in India, China, Australia, and Japan.
Companies with Strong Focus on Expansion of Product Portfolio to Hold Key Market Share
Align Technology, Inc., Ormco Corporation, and Institut Straumann AG are the prominent players in the market and captured a considerable share of the global market in 2021.
Align Technology, Inc. accounted for significant global orthodontics market share. The company’s strong focus on acquisitions and collaborations to improve its product offerings has been fueling its dominance in the market.
Similarly, Institut Straumann AG accounted for considerable market share in 2021. The company’s strong focus on the development of digital platforms to streamline the production of clear aligners has also been supporting its presence in the market.
Other significant players, 3M, Henry Schein, and Dentsply Sirona are emphasizing on research and development activities for the launch of new and technologically advanced products to strengthen their position in the market.
An Infographic Representation of Orthodontics Market
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The research report provides a detailed competitive landscape. It includes the prevalence of malocclusion and key industry developments such as partnerships, mergers, and acquisitions. Additionally, it focuses on key points such as new product launches in the market. Furthermore, the report covers regional analysis of different segments, company profiles of key market players, market trends, and the impact of COVID-19 on the market. The report consists of quantitative and qualitative insights that contribute to the market's growth.
Value (USD Billion)
By Product Type, End-user, and Region
By Product Type
Fortune Business Insights says that the global market stood at USD 6.73 billion in 2021 and is projected to reach USD 26.35 billion by 2029.
The market is expected to exhibit a CAGR of 19.1% during the forecast period (2022-2029).
The supplies segment is set to lead the market by product type.
The key factors driving the market are increasing burden of teeth malocclusion and a substantial rise in the number of adults seeking orthodontic treatment.
Align Technology, Inc., Ormco Corporation, and Institut Straumann AG are the top players in the market.
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