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Orthodontics Market Size, Share & Industry Analysis, By Product Type [Instruments and Supplies {Fixed (Brackets, Bands & Buccal Tubes, Archwires, and Others) and Removable (Aligners, Retainers, and Others)}], By Age Group (Teens and Adults), By End-user (Dentist & Orthodontist Owned Practices, and Others), and Regional Forecast, 2024-2032

Last Updated: July 01, 2024 | Format: PDF | Report ID: FBI101587



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The global orthodontics market size was valued at USD 7.21 billion in 2023 and is projected to grow from USD 8.45 billion in 2024 to USD 44.81 billion by 2032, exhibiting a CAGR of 23.2% during the forecast period (2024-2032). Orthodontics focuses on the prevention and treatment of various dental issues, such as misaligned and crowded teeth, malocclusions, and the proper alignment of jaws, known as dentofacial orthopedics. Orthodontic treatments commonly involve the use of braces, aligners, retainers, and other appliances to move teeth into their desired positions gradually.

Primarily, the increasing focus on aesthetics is enabling the market to grow globally. Additionally, the increasing prevalence of dental disorders, such as malocclusion, cross-bite, crooked teeth, and bite problems, are increasing the adoption of the treatment.

  • According to a report published in the Journal of clinical medicine in January 2023, almost 50% of the population has malocclusions severe enough to require orthodontic care.

Moreover, numerous product launches and technological advancements are propelling the market growth.

  • For instance, in January 2024, Henry Schein, Inc. launched Carriere Motion Pro bite corrector1 to treat Class II and Class III anteroposterior dimension occlusion before placing brackets or aligners and reducing the treatment time of orthodontics procedures.

Contrastingly, the cost associated with the treatment limits the growth of the market. However, various initiatives by manufacturers and healthcare providers to offer the affordable solutions is driving the market growth in the coming years.

  • According to an article published in November 2023, the cost of Invisalign in the U.S. ranges between USD 3,250 – USD 8,250. It further stated that lingual and Invisalign braces are comparatively more expensive than standard metal braces.

  • For instance, in November 2022, Orthobrain partnered with OrthoSelect to offer enhanced efficiency and profitability to orthodontists with cost-effective clear aligner solutions.

The market experienced a decline in revenue in 2020 amidst the COVID-19 pandemic due to travel restrictions, lockdown measures, and temporary closures of orthodontic clinics. But, in 2021, the market experienced a significant recovery due to the increased adoption of digital tools or tele-dentistry. These factors augmented the adoption of orthodontic products including at home orthodontic products during the pandemic and the growth is expected to continue over projected years.

Orthodontics Market Trends

Rising Adoption of Machine Learning and Artificial Intelligence Tools in Clear Aligners and Braces identified as the Significant Market Trends

Artificial Intelligence and Machine Learning have been empowering healthcare professionals with enhanced treatment planning and improved treatment outcomes due to the progress made in these fields. A prominent trend in the market is the utilization of digital tools, including machine learning (ML) and artificial intelligence (AI), for diagnosis and treatment.

In recent years, with continuous development, AI has evolved rapidly in the orthodontic procedures. AI and ML tools analyze patient scans, X-rays, and other relevant data and create accurate 3D model for the patient teeth, and increases the chance of more precise treatment.

Due to accurate & time effective model generation, the adoption of AI and ML in the orthodontics is increasing across the industry. Furthermore, investments in digital technologies and 3D-printed customized clear aligners braces are rising across the globe.

  • For instance, in August 2023, LightForce Orthodontics secured USD 80.0 million fund in series D funding led By Ally Bridge Group and opened second digital factory. The company offers customized 3D-printed braces using AI models.

  • Similarly, in March 2023, Smile Health Orthodontics (SHO), a company involved in offering customized clear aligner systems announced that it has expanded its offerings with the addition of 3D printed clear aligners as well as 3D printed LightForce ceramic braces.

Thus, the advancements in 3D printed braces and clear aligners incorporating ML and AI have been enabling healthcare professionals to boost their efficiency in treatment planning and outcomes.

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Orthodontics Market Growth Factors

Rising Burden of Malocclusion to Boost Sales of Orthodontic Products

Malocclusion refers to the misalignment of teeth or incorrect positioning of the jaws. Orthodontic products, such as braces or aligners, are commonly used to correct malocclusion, creating gentle pressure on the teeth. Dental malocclusion is characterized as a morphological variation that may not be associated with other diseases and pathological conditions. However, it is an aesthetic concern and reported that the persistence of malocclusion without treatment can lead to the negative impact on lifestyle.

One of the major factors driving the global orthodontics market growth includes growing number of dental malocclusion globally. Especially, the prevalence is higher in patients suffering from genetic disorders, such as osteogenesis imperfecta, lead to weaker bones and deforms the shape of teeth. Thus, the increasing number of patients having dental malocclusion associated with osteogenesis imperfecta is anticipated to boost the demand for orthodontic treatment.

  • According to StatPearls updated report on February 2023, Osteogenesis imperfecta is a rare genetic disease with a population frequency of 1 in 15,000 to 20,000 births. 

Significant Rise in Number of Adults Seeking Treatment to Boost Market Growth

Over the past few years, there has been a significant growth in number of adults seeking treatment across the regions. The primary factor is growing awareness about the importance of dental aesthetics and oral health, and more people are adopting treatments to address malocclusions. Hence, the number of people using teeth aligners is sharply increasing across the globe.

  • For instance, in January 2021, Berkman + Shapiro Orthodontics published an article that stated that the number of American individuals wearing braces at any one point in time is roughly 4 million.

  • Similarly, a survey article published in Dentistry Journal in January 2022 reported that there had been a rise in the number of adult patients seeking teeth-aligning treatment in recent years.

  • Also, a British Orthodontic Society survey in August 2023 reported a 76% increase in adults seeking tooth-aligning treatment after the pandemic and online working modes.

Further, advancements in teeth alignment technology made the treatment options more appealing to adults. The availability of discreet options, such as clear aligners, lingual braces, and ceramic braces, has driven more adults to consider teeth correction. These alternatives provide the desired results without being as visually prominent as traditional metal braces.

Hence, growing awareness, technological developments, and a focus on aesthetics are factors anticipated to drive market growth.


High Cost of Orthodontic and Possible Side Effects of Treatment to Hamper Market Expansion

Despite the growing demand for treatment due to the rising prevalence of dental disorders, such as dental malocclusion, various factors such as high cost of treatment, along with associated side effects are anticipated to restrict the growth of the global market in the projected period.

The cost associated with the treatment and the long treatment durations are anticipated to limit the market in the coming years. The product cost limits the number of patients undergoing such treatments.

  • According to an article published in November 2023, the average cost of braces in the U.S. is around USD 6,000. The lingual braces can cost around USD 6,500 to USD 11,500. The high price of these products is restricting its adoption among the population.

Also, various reports published on the longer treatment are associated with various adverse effects, including increased decalcification, dental cavities, gingival irritation, root resorption, temporomandibular disorders, and others. Along with the long-term adverse effects of immune response, including allergic reactions, impeding the market growth.

Hence, the concerns related to the longer orthodontics treatment would impede the market growth up to a certain extent over the forecast period.

Orthodontics Market Segmentation Analysis

By Product Type Analysis

High Demand for Clear Aligners to Boost Supplies Segment Expansion

Based on product type, the market is classified into supplies and instruments.

The supplies segment is further bifurcated into fixed and removable. The removable segment is further segmented into retainers, aligners, and others. Also, the fixed segment is further split into bands & buccal tubes, brackets, archwires, and others.

The supplies segment accounted for a higher global orthodontics market share in 2023. The growth of the segment is attributed to the new product launches and high rate of removable clear aligner adoption. Furthermore, the collaboration between healthcare providers and manufacturers is expected to increase the demand for clear aligners and the launch of advanced products in the market.

  • For instance, in July 2023, Angelalign Technology launched its custom-made clear aligners into the U.S. market. These aligners are designed to offer better orthodontic force and effective & accurate tooth movement.

  • For instance, in November 2022, Spark Clear Aligners Release 13 were introduced by Ormco Corporation.  The product contains innovative clinical features and is aimed to enhance treatment efficiency along with treatment planning.

On the other hand, the instruments segment is expected to witness a considerable CAGR during the forecast period. An increase in the number of clinical visits and teeth aligning procedures in emerging countries, such as India and Australia, is expected to boost the segment growth in the projected years.

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By Age Group Analysis

Growing Awareness of Different Treatments Drive Adults Segment Growth

Based on age group, the market is divided into teens and adults.

The adults segment captured the major share in the 2023 global market. The segment’s growth is attributed to the rising number of adults looking for daily dental care, awareness of various treatments, and an increase in the referral of adult patients to orthodontists.

  • For instance, according to the CDC, in 2022, the percentage of adults above 18 years who visited dental clinics was 64.1%.

Contrastingly, the teens segment also held a significant share in the market. Typically, bones are softer and more malleable in teen patients, and the treatment can be more effective. Owing to this, the number of teens undergoing treatment is significantly higher than adults. Hence, the segment is growing globally.

By End-user Analysis

Increasing Number of People Visiting Dentists to Boost Dentist & Orthodontist Owned Practices Segment Expansion

Based on end-user, the market is segmented into dentist & orthodontist owned practices and others.

The dentist & orthodontist owned practices segment held a higher market share in 2023. The rise in the establishment of dental clinics globally, coupled with the increase in the number of people visiting dentist & orthodontist-owned practices, are boosting the demand for teeth aligning products, including instruments and braces, clear aligners, and others. Further, the introduction of custom aligners in the clinics and collaboration amongst players to offer products is expected to drive the segment growth in projected years.

  • For instance, in June 2021, 3Shape A/S partnered with Dentsply Sirona with an aim to integrate 3Shape TRIOS and Dentsply Sirona’s SureSmile clear aligners for a better 3D model generation for clear aligners.

The others segment is expected to grow significantly in the coming years owing to the emergence of multispecialty hospitals. Also, the improving reimbursement & dental coverage and increase in the number of people adopting dental coverage is likely to boost the segment growth.


By geography, the market is studied across North America, Europe, Asia Pacific, and the Rest of the World.

North America Orthodontics Market Size, 2023 (USD Billion)

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The North American market generated a revenue of USD 3.37 billion in 2023. The North American market share dominance is attributed to the increasing number of adults opting for clear aligners, braces, and other treatments and rising awareness regarding dental care. Furthermore, the increased number of advanced product launches in the region is anticipated to drive market growth.

  • In May 2023, Ormco Corporation, a subsidiary of Envista, launched Ultima Hook. The Ultima Hook is designed and engineered to correct maloccluded teeth in conjunction with orthodontic appliances, providing performance and efficiency.

Europe captured the second-highest position in the market in 2023. The European market is anticipated to witness notable growth in the near future. Key factors responsible for this growth include increased awareness regarding dental treatments, improved healthcare facilities in the European countries, and broadening availability of innovative & advanced products.

The market in Asia Pacific is estimated to grow at the highest CAGR during the projected period. The key factors contributing to this are the rapidly increasing number of specialty dental clinics and the shifting focus toward the adoption of advanced technologies, among others. Additionally, strategic initiatives undertaken by operating players in the market further support the regional market growth.

  • In March 2023, Align Technology, Inc. opened the Align Innovation Centre (AIC) in Hyderabad, India. With this, the company aims to develop its Align Digital Platform further.

Latin America and the Middle East & Africa are witnessing moderate growth during the study period. Rising collaborations and an increase in the number of people undergoing aesthetic procedures are expected to drive the region’s market growth.

  • In May 2022, A.B. Dental Devices Ltd., strategically partnered with TRUCARE., to launch its dental products in UAE dental market.

List of Key Companies in Orthodontics Market

Wide Product Portfolio of Key Companies to Support Their Dominating Position in the Market

The market at a global level is consolidated with leading players, such as Align Technology, Inc., 3M, and Ormco Corporation, accounting for a significant market share.

Align Technology, Inc. captured the dominant share of the market. The dominance of the company is due to its focus on expanding its brand presence and acquiring key players to increase its product range.

  • In January 2024, Align Technology, Inc. acquired Cubicure GmbH, a pioneer of direct 3d printing solutions for polymer additive manufacturing.

Similarly, Institut Straumann AG accounted for a considerable market share in 2022. The company’s strong focus on the development of digital platforms to streamline the production of clear aligners has been supporting its presence in the market.

  • In May 2022, the Straumann Group acquired PlusDental, a provider of orthodontic treatment solutions in Europe, to complement Straumann’s existing clear aligner business.

Some of the other prominent players in the market include Henry Schein Inc., Dentsply Sirona, Institut Straumann AG, and others. These players are focusing on significant investments in the research & development of innovative and technologically advanced products to strengthen their current market position.

  • For instance, in May 2021, Henry Schein launched Reveal Clear Aligners for patients looking to enhance their facial aesthetics.



  • April 2023: Orthodontic Details collaborated with 3M, DynaFlex, G&H Orthodontics, Reliance Orthodontic Products and other suppliers to adopt the products and solutions.

  • February 2023: Koninklijke Philips N.V. partnered with Candid Care Co. to provide an extended range of integrated oral healthcare products, including orthodontic treatments and teeth whitening solutions.

  • October 2022: Carestream Dental LLC. partnered with Overjet., a U.S.-based dental artificial intelligence company, to provide an AI-powered X-ray analysis tool to detect decay quantify bone loss.

  • August 2021: Sage Dental collaborated with Institut Straumann AG to utilize AI the remote orthodontic treatment monitoring and digital intraoral scanning for aesthetic dentistry.

  • February 2021: Ultradent Products Inc. announced its partnership with American Orthodontics to distribute Ultradent’s Opal Orthodontics branded products, thereby increasing the company's overall revenue.


The market analysis report provides a detailed competitive landscape of the market. It offers information on the prevalence of malocclusion and key industry developments such as partnerships, mergers, and acquisitions. Additionally, it focuses on key points such as new product launches in the market. Furthermore, this report covers the regional analysis of different segments, profiles of key market players, latest market trends, and the impact of COVID-19 on the market. It also consists of quantitative and qualitative insights that have contributed to the market growth.

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Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 23.2% from 2024-2032


Value (USD Billion)


By Product Type

  • Instruments

  • Supplies

    • Fixed

      • Brackets

      •  Bands & Buccal Tubes

      •  Archwires 

      •  Others

    • Removable

      • Aligners

      • Retainers

      • Others

By Age Group

  • Teens

  • Adults

By End-user

  • Dentist & Orthodontist Owned Practices

  • Others

By Geography

  • North America (By Product Type, Age Group, End-user, and Country)

    • U.S. (By Product Type)

    • Canada (By Product Type)

  • Europe (By Product Type, Age Group, End-user, and Country/Sub-region)

    • Germany (By Product Type)

    • U.K. (By Product Type)

    • France (By Product Type)

    • Spain (By Product Type)

    • Italy (By Product Type)

    • Scandinavia (By Product Type)

    • Rest of Europe (By Product Type)

  • Asia Pacific (By Product Type, Age Group, End-user, and Country/Sub-region)

    • China (By Product Type)

    • Japan (By Product Type)

    • India (By Product Type)

    • Australia (By Product Type)

    • Southeast Asia (By Product Type)

    • South Korea (By Product Type)

    • Rest of Asia Pacific (By Product Type)

  • Rest of the World

Frequently Asked Questions

Fortune Business Insights says that the global market value stood at USD 7.21 billion in 2023 and is projected to reach USD 44.81 billion by 2032.

In 2023, the market value stood at USD 3.37 billion.

The market is expected to exhibit a CAGR of 23.2% during the forecast period of 2024-2032.

The supplies segment is set to lead the market by product type.

The key factors driving the market are increasing burden of teeth malocclusion and substantial rise in the number of adults seeking treatment.

Align Technology, Inc., Ormco Corporation, and Institut Straumann AG are the top players in the market.

North America dominated the market in 2023.

Increased awareness of dental aesthetics, launch of technologically superior products, and surge in the demand for these products in developing markets are some of the factors that are expected to favor the product adoption.

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