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The global orthodontics market size was valued at USD 6.51 billion in 2022 and is projected to grow from USD 7.00 billion in 2023 to USD 27.73 billion by 2030, exhibiting a CAGR of 21.7% during the forecast period.
Orthodontics involves prevention and correction of misaligned teeth and proper positioning of jaws (dentofacial orthopedics). Aesthetics and good oral health are the leading reasons behind people seeking orthodontic treatments. The increasing prevalence of dental disorders, such as malocclusion, cross-bite, crooked teeth, bite problems, and high cost of treatment created a huge gap, resulting in unmet needs of the patient population.
Several manufacturers and public organizations have started taking initiatives to fill these gaps through partnerships and policies to address the unmet needs of the patient population.
Furthermore, increasing government initiatives to spread awareness about oral disorders, oral hygiene, and care among the population of developing economies are also responsible for the global orthodontics market growth.
COVID-19 Negatively Impacted Market Growth Due to Low Demand for Dental Devices
The impact of the COVID-19 pandemic caused a sharp decline in the market’s growth. This was due to lockdown restrictions and a sharp fall in the number of people seeking dental care. Based on revenue, the global market witnessed a decline of 5.2% in 2020 as compared to the previous year. This was due to the social distancing rules enforced by governments to control the spread of the virus, which led to a significant reduction in the number of patient visits to dental clinics, thereby declining the demand for dental products in 2020.
Moreover, the market players also experienced a decline in sales of their products due to low demand during the pandemic. This resulted in a reduction in revenue generation.
However, in 2021, the market experienced a significant recovery, which was due to the increased adoption of digital tools or tele-dentistry. This factor augmented the adoption of orthodontic products during the pandemic.
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Rising Use of Machine Learning and Artificial Intelligence Tools in Clear Aligners
The increasing adoption of digital tools, such as Machine Learning (ML) and Artificial Intelligence (AI) for dental treatments is one of the biggest trends emerging in the market. Artificial Intelligence has undergone rigorous advancements from the start and has a wide range of problem-solving abilities that can be applied in this treatment method.
Such advancements in treatments due to Artificial Intelligence and Machine Learning have been enabling healthcare professionals to boost their efficiency in treatment planning and outcomes.
Rising Burden of Malocclusion to Boost Sales of Orthodontic Products
The misalignment of teeth, also known as malocclusion, is mostly hereditary. This is caused by certain indications such as jaw tumors as well as other dental issues. Additionally, facial injuries and thumb sucking also result in misalignment of teeth.
One of the key factors driving the market growth includes growing number of dental malocclusion globally. Dental malocclusion is characterized as a morphological variation that may not be associated with other diseases and pathological conditions.
The prevalence of malocclusion is higher in patients suffering from osteogenesis imperfecta, which weakens the bones and deforms the shape of teeth. Therefore, the rising incidence of osteogenesis imperfecta is expected to increase the prevalence of malocclusion across the world. This factor is expected to increase the demand for treatment.
Moreover, rise in the number of adults looking for daily dental care is boosting the awareness of various treatments, and thus increasing the referral of adult patients to orthodontists.
Significant Rise in Number of Adults Seeking Treatment to Boost Market
Increasing number of adults are seeking treatment due to factors, such as stronger demand for dental aesthetics, increasing awareness regarding importance of good oral health, and greater efficiency of treatment outcomes. These factors will aid the market’s proliferation in the coming years.
Increasing awareness about dental disorders and rising adoption of products such as braces, clear aligners, etc., by the global population have been driving the market growth.
Moreover, the number of adults seeking treatment in the U.S. had increased from around 1.4 million in 2014 to 1.61 million in 2018. Additionally, according to an article published in NIH in 2022, an online survey in Croatia stated that there had been a rise in the number of adult patients seeking therapy in recent years.
Growing awareness of available treatment options and desire for a good physical appearance are factors anticipated to drive the market growth.
High Costs and Possible Side Effects of Treatment to Hamper Market Expansion
Even though the increasing prevalence of dental disorders, such as dental malocclusion has been augmenting the demand for treatment, there are several factors which are expected to limit the global market growth during the forecast period.
Moreover, if treatment continues for a longer time, it can cause certain side effects, such as root resorption and further lead to more severe complications. These factors may limit the adoption of this treatment among patients.
Furthermore, another factor which is likely to limit the number of patients undergoing treatment is the high cost associated with products.
Such limitations associated with this treatment are expected to hamper the market proliferation during the forecast period.
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High Demand for Clear Aligners to Boost Adoption of Orthodontic Supplies
On the basis of product type, the market is segmented into instruments and supplies.
The supplies segment is further bifurcated into fixed and removable. The fixed segment is further split into brackets, bands & buccal tubes, archwires, and others. The removable segment is further segmented into aligners, retainers, and others. The supplies segment accounted for a significant market share in 2022. The segment’s dominance can be attributed to the higher demand for clear aligners and launch of advanced clear aligners in the market.
Similarly, in 2021, 3M Oral Care introduced its next-generation clear aligner system named Clarity Aligners Flex + Force. The advantages offered by clear aligners, such as easy handling and high comfort, are contributing to the rising product demand.
Meanwhile, the instruments segment is likely to record a substantial CAGR during the forecast period. The growth of the segment is attributed to the rising number of orthodontic procedures in countries, such as India.
Strong Presence of Dental Clinics to Boost Product Adoption
Based on end-user, the market is bifurcated into dentist & orthodontist-owned practices and others. The dentist & orthodontist-owned practices segment accounted for a larger market share in 2022. The growth of the segment is attributed to the rising number of dental clinics around the world, growing number of patients, and increasing demand for braces, aligners, etc.
The others segment is expected to grow significantly in the coming years owing to the emergence of multispecialty hospitals in areas that have a vast patient pool whose medical needs have not been met. Another factor contributing to the segment’s growth is the improving reimbursement coverage for orthodontic procedures in developed economies.
North America Orthodontics Market Size, 2022 (USD billion)
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The North America market generated a revenue of USD 3.09 billion in 2022. The North America orthodontics market share dominance can be attributed to increasing number of adults opting for clear aligners, braces, and other treatments and rising awareness regarding dental care. Furthermore, the growing prevalence of dental disorders has raised the demand for qualified orthodontists.
Europe accounted for a significant market share in 2022 and is anticipated to witness considerable growth during the forecast period as well. The growth of this market in the region can be credited to improved healthcare facilities, higher focus on dental treatment, and availability of technologically advanced and efficient products.
On the other hand, Asia Pacific is projected to witness a fastest CAGR throughout the forecast period. This is majorly attributed to increasing adoption of advanced technologies for dental treatment, growing number of dental clinics & multispecialty hospitals, and increasing product supplies in China, India, Japan and Australia. Additionally, increasing number of strategic initiatives by companies will support the market growth.
Companies with Strong Focus on Expansion of Product Portfolio to Hold Key Market Share
Align Technology, Inc., Ormco Corporation, and Institut Straumann AG are the prominent players in the market and captured a considerable share of the global market in 2022.
Align Technology, Inc. accounted for a significant market share. The company’s strong focus on acquisitions and collaborations to improve its product offerings has been fueling its dominance in the market.
Similarly, Institut Straumann AG accounted for a considerable market share in 2022. The company’s strong focus on the development of digital platforms to streamline the production of clear aligners has been supporting its presence in the market.
Other significant players, such as 3M, Henry Schein, and Dentsply Sirona are emphasizing on research and development activities to launch new and technologically advanced products to strengthen their position in the market.
An Infographic Representation of Orthodontics Market
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The global market research report provides a detailed competitive landscape of the market. It offers information on the prevalence of malocclusion and key industry developments such as partnerships, mergers, and acquisitions. Additionally, it focuses on key points such as new product launches in the market. Furthermore, this report covers the regional analysis of different segments, profiles of key market players, latest market trends, and the impact of COVID-19 on the market. It also consists of quantitative and qualitative insights that have contributed to the market growth.
CAGR of 21.7% from 2023-2030
Value (USD Billion)
By Product Type, End-user, and Region
By Product Type
Fortune Business Insights says that the global market value stood at USD 6.51 billion in 2022 and is projected to reach USD 27.73 billion by 2030.
In 2022, the market value stood at USD 3.09 billion.
The market is expected to exhibit a CAGR of 21.7% during the forecast period of 2023-2030.
The supplies segment is set to lead the market by product type.
The key factors driving the market are increasing burden of teeth malocclusion and substantial rise in the number of adults seeking treatment.
Align Technology, Inc., Ormco Corporation, and Institut Straumann AG are the top players in the market.
North America dominated the market in 2022.
Increased awareness of dental aesthetics, launch of technologically superior products, and surge in the demand for these products in developing markets are some of the factors that are expected to favor the product adoption.
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