U.S. Orthodontics Market to Exhibit a CAGR of 21.5% from 2025 to 2032; Bausch Health Companies Inc. and its Oral Health Care Business Released OraFit to Expand its Product Portfolio

The U.S. orthodontics market size was valued at USD 3.54 billion in 2024. The market is projected to grow from USD 4.22 billion in 2025 to USD 16.56 billion by 2032, exhibiting a CAGR of 21.5% during the forecast period.

Fortune Business Insights™ presents this information in its report titled “U.S. Orthodontics Market Size, Share & Industry Analysis, By Product Type [Instruments and Supplies {Fixed (Brackets, Bands & Buccal Tubes, Archwires, and Others) and Removable (Aligners, Retainers, and Others)}], By Age Group (Teens and Adults), By End-user (Dentist & Orthodontist Owned Practices and Others), and Country Forecast, 2025-2032”.

Orthodontics focuses on the enhancement of both the function and enhancement of teeth by deploying mechanical therapy by repositioning them into an optical alignment. Moreover, the alignment is determined by the concerns related to aesthetics, facial balance, and facial profile of the patient. The increase in the number of adults looking for treatment in the U.S. is fostering market growth. This can be attributed to the growing awareness and importance of dental aesthetics among adults.

There was a decrease in the number of teeth alignment procedures in 2020 amid the COVID-19 pandemic. However, the lift in the restrictions related to the pandemic surged the demand for the solution in the country. In addition, there was a major demand for teledentistry and digital technologies during and after the pandemic.

Bausch Health Companies Inc. and its Oral Health Care Business Unveiled OraFit to Broaden Product Portfolio

In February 2022, Bausch Health Companies Inc. and OraPharma, its oral health care business announced the launch of OraFit custom clear aligner system in the U.S. The product can be used to correct malocclusions and features high-performance materials in a three-layer design, providing patients and dental professionals with the latest clear aligner technology.

Market Value to Grow Owing to Surging Adoption of Clear Aligners and Other Similar Products

The U.S. orthodontics market growth is driven by a rise in the uptake of clear aligners and other similar products. This factor has led to a steady expansion in the patient population in the country adopting malocclusion treatment owing to the greater inconspicuousness provided by these invisible devices than traditional metal braces.

However, the prohibitive treatment cost, along with less awareness of malocclusion, may impede market growth.

Leading Companies Deploy Partnership Strategies to Offer Enhanced Solutions

Some of the leading players in the market include ENVISTA HOLDINGS CORPORATION (Ormco Corporation) and Dentsply Sirona. Their growth can be attributed to the launches of new products coupled with a broader portfolio of their traditional braces and clear aligners. A wide array of strategic initiatives are being implemented by these players to capture the largest share. Mergers, acquisitions, joint ventures, product innovations, and capacity expansions are some of these strategies. Many of these companies are also opting for partnership strategies to deliver enhanced solutions.

List of Key Players Profiled:

• Align Technology, Inc. (U.S.)


• SmileDirectClub, Inc. (U.S.)


• Institut Straumann AG (Switzerland)


• 3M (U.S.)


• Dentsply Sirona (U.S.)


• Henry Schein, Inc. (U.S.)


• ENVISTA HOLDINGS CORPORATION (Ormco Corporation) (U.S.)


• AMERICAN ORTHODONTICS (U.S.)


• DB Orthodontics (U.K.)

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/u-s-orthodontics-market-104039

Key Industry Development

• October 2022: Carestream Dental LLC. announced a partnership with Overjet., a dental artificial intelligence company based in the U.S. This deal aims at offering an AI-powered X-ray analysis tool for the detection of decay while quantifying bone loss.

Further Report Findings:

• On the basis of product type, the market is divided into supplies and instruments. The supplies segment has further been segregated into fixed and removable. The fixed segment has further been classified into brackets, archwires, bands & buccal tubes, and others. The removable segment has further been classified into retainers, aligners, and others. The supplies segment registered the largest share in 2024. This is on the back of the futuristic product releases.


• In terms of age group, the market is bifurcated into adults and teens. The adults segment accounted for the largest U.S. orthodontics market share in 2024. The segment is also expected to dominate during the forecast period. The surge in the demand for orthodontics in relation to aesthetic requirements in adult orthodontic patients along with the growth in the awareness of dental malocclusion is propelling the segment expansion.


• By end-user, the market is segregated into others and dentist & orthodontist owned practices. The dentist & orthodontist owned practices segment witnessed the largest market share in 2024. The presence of many private orthodontist owned practices along with a rise in the number of group practices that deliver dental restoration services is augmenting the dentist & orthodontist owned practices segment growth.

Table of Segmentation