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Video on Demand Market to Reach USD 257.59 billion by 2029; Smart Device Usage and Advanced Online Streaming Applications to Drive the Market Growth

March 31, 2022 | Information & Technology

The video on demand size is predicted to reach USD 257.59 billion by 2029 and exhibit a CAGR of 17.6% during the forecast period. Fortune Business InsightsTM in its report titled “Video on Demand Market Size, Share & COVID-19 Impact Analysis, By Revenue Model (Subscription Video on Demand (SVoD), Transactional Video on Demand (TVoD), and Advertisement Based Video on Demand (AVoD)), By Content Type (Sports, Music, TV Entertainment, Kids, Movies, and Others) and Regional Forecast, 2022-2029”, observes that the market size stood at 69.55 billion in 2021 and USD 82.77 billion in 2022.

Telefonaktiebolaget LM Ericsson to Demonstrate the Use of a 5G Enabled Model

Telefonaktiebolaget LM Ericsson demonstrated the use of a 5G enabled end-to-end network slicing customer-centric service model for VoD services in collaboration with Deutsche Telekom. As a service, this service allows customers to control and adapt slice performance based on network demand.

Increase in Smart Device Adoption and Online Streaming Applications Benefits the Industry

The increasing penetration of smartphones, OTT platform, and smart TVs adoption accelerate the volume of video-on-demand service traffic. According to a March 2020 report by Cisco Systems, Inc., mobile connectivity will be available to more than 70% of the world's population by 2023. The global mobile subscriber rate is expected to rise from 5.1 billion (66% of the population) in 2018 to 5.7 billion (71% of the population) by 2023. However, rising concerns among market participants about video content piracy and protection are expected to hinder the video on demand market growth.

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Key Players to Form Alliances to Expand their Operations

Hulu LLC (The Walt Disney Company), Alphabet Inc., AT&T Inc., Amazon.com Inc., Apple Inc., Netflix Inc., and others are key market players to focus on providing online VoD services. These companies are forming strategic alliances to expand their operations across borders.

Industry Developments-

  • May 2021 – The Carlyle Group paid approximately USD 400 million for Liveu, a live video streaming company. This improves the video transmission and streaming service.

List of Key Market Players:

  • Alphabet, Inc. (California, U.S.)

  • Amazon.com, Inc. (Washington, U.S.)

  • Hulu LLC (The Walt Disney Company) (California, U.S.)

  • AT&T, Inc. (Warner Media, LLC and Discovery, Inc.) (Texas, U.S.)

  • Netflix, Inc. (California, U.S.)

  • Apple, Inc. (California, U.S.)

  • Comcast Corporation (Philadelphia, U.S.)

  • Facebook, Inc. (California, U.S.)

  • Telefonaktiebolaget LM Ericsson (Stockholm, Sweden)

  • Verizon Communications Inc. (New York, U.S.)

Further Report Findings-

North America is expected to hold the largest video on demand market share during the projected period. Key players in the region, including Amazon, Netflix, Apple, Inc., and others, are concentrating on the development of advanced VoD services for users. Furthermore, North America is becoming increasingly diverse as a result of increased investment by major players and a surge in the adoption of advanced technologies such as cloud computing and artificial intelligence. VoD platform developers use these technologies to efficiently automate the video streaming process.

Table of Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period



Value (USD billion)


Revenue Model; Content-Type; and Geography

By Revenue Model

  • Subscription Video on Demand (SVoD)

  • Transactional Video On Demand (TVoD)

  • Advertisement Based Video On Demand (AVoD)

By Content Type

  • Sports

  • Music

  • TV Entertainment

  • Kids

  • Movies

  • Others

By Region

  • North America (By Revenue Model, By Content Type, And By Country)

    • U.S. (By Content Type)

    • Canada (By Content Type)

  • Europe (By Revenue Model, By Content Type, And By Country)

    • U.K (By Content Type)

    • Germany (By Content Type)

    • France (By Content Type)

    • Italy (By Content Type)

    • Spain (By Content Type)

    • Russia (By Content Type)

    • Rest of Europe

  • Asia Pacific (By Revenue Model, By Content Type, And By Country)

    • China (By Content Type)

    • Japan (By Content Type)

    • India (By Content Type)

    • Southeast Asia (By Content Type)

    • South Korea (By Content Type)

    • Rest of Asia Pacific

  • Middle East & Africa (By Revenue Model, By Content Type, And By country)

    • GCC (By Content Type)

    • South Africa (By Content Type)

    • Rest of the Middle East & Africa

  • Latin America (By Revenue Model, By Content Type, And By Country)

    • Brazil (By Content Type)

    • Mexico (By Content Type)

    • Rest of Latin America

Video On Demand Market
  • PDF
  • 2019
  • 2018-2020
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