Video on Demand Market to Surge at 16.2% CAGR from 2025 to 2032; Netflix Partnered with Microsoft to Provide New Subscription Plans

The global video on demand market size was valued at USD 113.78 billion in 2024. The market is projected to grow from USD 133.44 billion in 2025 to USD 381.16 billion by 2032, exhibiting a CAGR of 16.2% during the forecast period. The rise is driven by an increase in mobile internet penetration in the region.

Fortune Business Insights™ presents this information in its report titled “Video on Demand Market Size, Share & Industry Analysis, By Revenue Model (Subscription Video on Demand (SVoD), Transactional Video on Demand (TVoD), and Advertisement Based Video on Demand (AVoD)), By Content Type (Sports, Music, TV Entertainment, Kids, Movies, and Others), and Regional Forecast, 2025-2032”.

Growing VoD Services Demand Impelled Market Growth amid COVID-19 Pandemic

The coronavirus pandemic led to an upsurge in the adoption of digital streaming platforms such as Amazon Prime, Disney+, and Netflix. The period saw temporary shutdown of movie theatres. This impelled industry expansion during the COVID-19 crisis. The market growth was propelled by an increase in demand for broadband connections, smartphones, and the use of internet.

Ericsson Inked a Partnership with Deutsche Telekom to Strengthen Industry Footing

In October 2021, Ericsson entered into a collaboration with Deutsche Telekom. The deal was centered on demonstrating 5G end-to-end network slicing. According to Ericsson, 5G network slicing enables the creation of fit-for-purpose software defined virtual networks. The collaboration with Deutsche Telekom would help in bringing network slicing, automation, and exposure to the market.

Industry Share to Rise Driven by the Benefit of Improved User Experience

The video on demand market growth is being impelled by various benefits such as integrated services, ease of access, and enhanced user experience. Besides, the rising penetration of mobile devices has resulted in a rise in online video consumption.

However, industry players are concerned about issues related to video content protection and piracy. This may hamper market expansion to a considerable extent.

Leading Industry Players Focus on Mergers and Acquisitions to Expand Product Reach  

Major market participants are entering into collaborations, partnerships, and the launch of new products for strengthening the positions of their businesses. Many companies are also focusing on forming alliances and depicting an interest in investment activities. These steps are being undertaken for the expansion of their geographical footprints and the reach of their products.

Key Players Profiled:

• Google LLC (U.S.)


• Amazon.com, Inc. (U.S.)


• Hulu LLC (The Walt Disney Company) (U.S.)


• AT&T, Inc. (Warner Media, LLC and Discovery, Inc.) (U.S.)


• Netflix, Inc. (U.S.)


• Apple, Inc. (U.S.)


• Comcast Corporation (U.S.)


• Facebook, Inc. (U.S.)


• Telefonaktiebolaget LM Ericsson (Sweden)


• Verizon Communications Inc. (U.S.) 

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/industry-reports/video-on-demand-market-100140

Notable Industry Development

• July 2022 – Netflix entered into a partnership with Microsoft to provide new ad-supported subscription plans. The deal helped Microsoft in becoming Netflix’s global ad delivery and technology partner for supporting advertising needs.

Further Report Findings

• The North America video on demand market share held a major value and is anticipated to grow at a healthy CAGR over the projected period. The expansion is driven by surging investments by leading players.


• The Middle East & Africa market is estimated to register considerable expansion throughout the study period. The growth is being impelled by increasing development of the media and entertainment sector.


• By revenue model, the market is categorized into transactional VoD, subscription VoD, and advertisement based VoD. The subscription VoD segment is slated to register considerable growth over the forecast period. The expansion is driven by the growing number of subscribers.


• On the basis of content type, the market is classified into kids, music, TV entertainment, sports, movies, and others. The TV entertainment segment is anticipated to record substantial expansion throughout the analysis period. The surge is impelled by an upsurge in the number of drama series projects and big-budget movies.

Table of Segmentation