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Video On Demand Market Size, Share and Global Trend by Technology (SVOD, TVOD, AVOD), Content Type (Sports, Music, TV Entertainment, Kids, Movies), and Geography Forecast till 2025

Region : Global | Latest Update: Sep, 2019 | Published Date: Apr, 2019 | Report ID: FBI100140| Status : Published



The Global Video On Demand Market, valued at US$ 43.9 Bn in 2017, is projected to reach US$ 87.1 Bn by the end of 2025, exhibiting a CAGR of 9%.

Video on demand (VoD) services transform the traditional television sets by offering unique features including high-quality video and exclusive video content on demand of customers through broadband or mobile networks. Video on demand offers movie access, TV programs, web series, live streaming of concerts or shows, music, etc.

A significant trend observed in video on demand market is increasing adoption of mobile TV and multi-screen services for content viewing. Also, increasing penetration of smartphones and continuously expanding online users globally are expected to provide prominent opportunities for growth of the video on demand market.


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The primary factors for the growth of this market would be the growing adoption of mobile devices for watching online videos and increasing internet-based consumer spending. In addition, the recent technological developments in high-speed networks are assisting video on demand service providers to provide faster downloading and streaming service to the end users. Demand for personalized viewing of content is also increasing which is enabling users to watch the content as per their convenience.

The need for instant satisfaction has evolved as a dominant force in the business and marketing world. This consumer impatience is expected to provide massive opportunities for the video on demand providers to make more profits which would also lead to the growth of the global video on demand market.

Subscription Video On Demand (SVOD) to Emerge as Most Sought After VoD Technology,

It is anticipated that the Subscription video on demand (SVoD) technology segment would witness significant growth due to unique features and unlimited access to contents. AVoD and Hybrid technology also include advertisements during the streaming of content as they are provided to end users for free or pay per view. The SVOD type held the majority of market shares in 2017 followed by Transactional Video on Demand (TVOD) and Ad Based Video on Demand (AVOD). The SVOD segment is expected to grow at more than 8% CAGR during the forecast period 2018 – 2025.

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Among the various applications, Tv Entertainment segment holds the highest market share and is also expected to grow at a significant rate during the forecast period 2018 – 2025. The growth of Tv entertainment segment would be followed by the sports and movies segments as the majority of end users prefer watching entertainment shows, sports and movies through video on demand. The increasing number of online video streaming websites are also expected to contribute in the growth of video on demand market.

Emerging VOD service providers with the growing penetration of the internet Exhibit Highest CAGR in Asia Pacific and North America

North America held the majority of share of the video on demand market in 2018 primarily due to the large consultation of video on demand service providers, and increased demand for on-demand video consumption in the region. Furthermore, the enhanced content production of entertainment, sports, and TV commerce along with the collaboration of key content producers with major on-demand service providers across the region has led to the adoption and growth of video on demand (VoD) services. The Asia Pacific region is also anticipated to show considerable growth which is primarily due to increasing consumption of pay-per-view programs and movies. This region is expected to grow at the highest CAGR during the forecast period owing to the growing penetration & adoption of the internet and the proliferation of smart devices such as smartphones, tablets, and video game consoles.

North America Video On Demand Market, 2017

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Netflix, Amazon Prime Video, Hulu, YouTube, Facebook to hold a dominant amount of market Share in Terms of Revenue

Key players in the video on demand (VOD) market include Amazon.com Inc., Hulu LLC, Verizon Communication LLC, Apple Inc., Netflix Inc., Telefonaktiebolaget LM Ericsson (Ericsson Television), YouTube, Comcast Corp, Hotstar and Canalplay. The end users select a particular Video on Demand service provider based on subscription plans, the number of channels provided and numbers of users per account.

April 2018: Netflix collaborated with Tata Sky, a direct broadcast satellite television provider in India. The partnership with Netflix assisted Tata Sky’s subscribers to receive world-wide quality content on-demand.

Report Overview 

A significant trend observed in the video on demand market is the growing popularity of live video streaming for entertainment and business videos etc. This growth in instant demand for videos triggers the growth of Video on Demand market as major players are focusing on providing videos on the go to customers. Introduction of 360      - videos with Virtual and Augmented reality is also expected to attract more consumers and boost the market growth.

The ever-increasing internet penetration in emerging or developing economies provide an excellent growth opportunity for the Video on Demand service providers backed by expanding smartphone user base globally. Additionally, the rise in the income of the middle class and increase in per capita income globally would also result in the expansion of viewers and subscribers benefitting the service providers and boosting the market growth.

The report covers qualitative and quantitative insights on the Video on Demand Market and detailed analysis of market size & growth rate for all possible segments in the market. The market has been segmented by technology, content type, and geography. By technology, the Video on Demand Market is categorized into Subscription video on demand (SVOD), Transactional Video on Demand (TVOD) and Advertising Video on Demand (AVOD). Based on the content type, the global Video on Demand market is segmented into sports, music, Tv entertainment, kids, movies and others. Geographically, the market is precisely segmented into five major regions, which are North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The regions are further categorized into countries.

Along with this, the report provides elaborative analysis of the market dynamics and competitive landscape. Various key insights provided in the report are the price trend analysis, recent industry developments such as mergers & acquisitions, the regulatory scenario in key countries, analysis of technology, SWOT analysis, and key industry trends.


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By Technology

·      SVOD

·      TVOD

·      AVOD

By Content Type

·      Sports

·      Music

·      Tv Entertainment

·      Kids

·      Movies

·      Others

By Geography

·      North America (USA and Canada)

·      Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)

·      Asia Pacific (Japan, China, India, Southeast Asia and Rest of Asia Pacific)

·      Latin America (Brazil, Mexico and Rest of Latin America)

·      Middle East & Africa (South Africa, GCC and Rest of Middle East & Africa)


  • Youtube LLC

  • Netflix Inc.

  • Hulu LLC

  • Amazon Prime Video

  • Apple Inc.

  • Other players

Video On Demand Market Size, Share and Global Industry Trend Forecast till 2026
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