"Smart Strategies, Giving Speed to your Growth Trajectory"

Video On Demand Market Size, Share and Industry Analysis by Technology (SVOD, TVOD, AVOD), Content Type (Sports, Music, TV Entertainment, Kids, Movies), and Regional Forecast 2018-2025

Region : Global | Format: PDF | Report ID: FBI100140



Play Audio Listen to Audio Version

The global video on demand market size stood at US$ 43.9 Bn in 2017, is projected to reach US$ 87.1 Bn by the end of 2025, exhibiting a CAGR of 9%.

COVID-19 Cover

We are in process of revamping Video On Demand Market with respect to COVID-19 Impact.

Request Sample

Video on demand (VoD) services transform the traditional television sets by offering unique features including high-quality video and exclusive video content on demand of customers through broadband or mobile networks. Video on demand offers movie access, TV programs, web series, live streaming of concerts or shows, music, etc.

A significant trend observed in video on demand market is increasing adoption of mobile TV and multi-screen services for content viewing. Also, increasing penetration of smartphones and continuously expanding online users globally are expected to provide prominent opportunities for growth of the video on demand market.

Request a Free sample to learn more about this report.

The primary factors for the growth of this market would be the growing adoption of mobile devices for watching online videos and increasing internet-based consumer spending. In addition, the recent technological developments in high-speed networks are assisting video on demand service providers to provide faster downloading and streaming service to the end users. Demand for personalized viewing of content is also increasing which is enabling users to watch the content as per their convenience.

The need for instant satisfaction has evolved as a dominant force in the business and marketing world. This consumer impatience is expected to provide massive opportunities for the video on demand providers to make more profits which would also lead to the growth of the global video on demand market.

Market Segmentation

"Subscription Video On Demand (SVOD) to Emerge as Most Sought After VoD Technology,"

It is anticipated that the Subscription video on demand (SVoD) technology segment would witness significant growth due to unique features and unlimited access to contents. AVoD and Hybrid technology also include advertisements during the streaming of content as they are provided to end users for free or pay per view. The SVOD type held the majority of market shares in 2017 followed by Transactional Video on Demand (TVOD) and Ad Based Video on Demand (AVOD). The SVOD segment is expected to grow at more than 8% CAGR during the forecast period 2018 – 2025.

To know how our report can help streamline your business, Speak to Analyst

Among the various applications, Tv Entertainment segment holds the highest market share and is also expected to grow at a significant rate during the forecast period 2018 – 2025. The growth of Tv entertainment segment would be followed by the sports and movies segments as the majority of end users prefer watching entertainment shows, sports and movies through video on demand. The increasing number of online video streaming websites are also expected to contribute in the growth of video on demand market.

Regional Analysis

"Emerging VOD service providers with the growing penetration of the internet Exhibit Highest CAGR in Asia Pacific and North America"

North America held the majority of share of the video on demand market in 2018 primarily due to the large consultation of video on demand service providers, and increased demand for on-demand video consumption in the region. Furthermore, the enhanced content production of entertainment, sports, and TV commerce along with the collaboration of key content producers with major on-demand service providers across the region has led to the adoption and growth of video on demand (VoD) services.

North America Video On Demand Market, 2017

To get more information on the regional analysis of this market, Request a Free sample

The Asia Pacific region is also anticipated to show considerable growth which is primarily due to increasing consumption of pay-per-view programs and movies. This region is expected to grow at the highest CAGR during the forecast period owing to the growing penetration & adoption of the internet and the proliferation of smart devices such as smartphones, tablets, and video game consoles.

Key Market Drivers 

"Netflix, Amazon Prime Video, Hulu, YouTube, Facebook to hold a dominant amount of market Share in Terms of Revenue"

Key players in the video on demand (VOD) market include Amazon.com Inc., Hulu LLC, Verizon Communication LLC, Apple Inc., Netflix Inc., Telefonaktiebolaget LM Ericsson (Ericsson Television), YouTube, Comcast Corp, Hotstar and Canalplay. The end users select a particular Video on Demand service provider based on subscription plans, the number of channels provided and numbers of users per account.

April 2018: Netflix collaborated with Tata Sky, a direct broadcast satellite television provider in India. The partnership with Netflix assisted Tata Sky’s subscribers to receive world-wide quality content on-demand.

Report Overview 

A significant trend observed in the video on demand market is the growing popularity of live video streaming for entertainment and business videos etc. This growth in instant demand for videos triggers the growth of Video on Demand market as major players are focusing on providing videos on the go to customers. Introduction of 360      - videos with Virtual and Augmented reality is also expected to attract more consumers and boost the market growth.

The ever-increasing internet penetration in emerging or developing economies provide an excellent growth opportunity for the Video on Demand service providers backed by expanding smartphone user base globally. Additionally, the rise in the income of the middle class and increase in per capita income globally would also result in the expansion of viewers and subscribers benefitting the service providers and boosting the market growth.

To gain extensive insights into the market, Request for Customization

The report covers qualitative and quantitative insights on the Video on Demand Market and detailed analysis of market size & growth rate for all possible segments in the market. The market has been segmented by technology, content type, and geography. By technology, the Video on Demand Market is categorized into Subscription video on demand (SVOD), Transactional Video on Demand (TVOD) and Advertising Video on Demand (AVOD). Based on the content type, the global Video on Demand market is segmented into sports, music, Tv entertainment, kids, movies and others. Geographically, the market is precisely segmented into five major regions, which are North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The regions are further categorized into countries.

Along with this, the report provides elaborative analysis of the market dynamics and competitive landscape. Various key insights provided in the report are the price trend analysis, recent industry developments such as mergers & acquisitions, the regulatory scenario in key countries, analysis of technology, SWOT analysis, and key industry trends.




By Technology

·      SVOD

·      TVOD

·      AVOD

By Content Type

·      Sports

·      Music

·      Tv Entertainment

·      Kids

·      Movies

·      Others

By Geography

·      North America (USA and Canada)

·      Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe)

·      Asia Pacific (Japan, China, India, Southeast Asia and Rest of Asia Pacific)

·      Latin America (Brazil, Mexico and Rest of Latin America)

·      Middle East & Africa (South Africa, GCC and Rest of Middle East & Africa)


  • Youtube LLC

  • Netflix Inc.

  • Hulu LLC

  • Amazon Prime Video

  • Apple Inc.

  • Other players


  • June 2018 - AT&T Inc. acquired Time Warner Inc., to strengthen its offerings in the direct-to-consumer distribution channel and mobile-first entertainment experience for its customers.

  • February 2018: Owing to the increasing demand, many TV networks have shifted to video on demand. Nine Entertainment has relaunched its leading 9Now streaming channel and owns a 50% stake in Netflix’s Rival Stan.

Frequently Asked Questions

As per our (Fortune Business Insights) study, the global video on demand market is predicted to reach USD 86.97 Bn by 2025 with a CAGR of 9.0% (2018 -2025).

As per our study, there is an increasing need for video on demand services in recent years. In 2017, global video on demand market value at USD 43.89 Bn, and it is anticipated to reach USD 86.97 Bn by 2026 at a CAGR of 9.0% during the forecast period (2019 -2026)

In the video on demand market, TV Entertainment is the leading segment by content type with the development of smart television and customer inclination to watch the content anywhere and anytime

Some of the driving factors for the video on demand industry are demand for personalized viewing of contents, traction towards advanced media content, capability of VOD to enhance using options on user’s device, along with IoT penetration.

In the video on demand market, some of the key players are Amazon.com Inc., Hulu LLC, Verizon Communication LLC, Apple Inc., Netflix Inc., Ericsson Television, and YouTube. These market players are focusing on strategic partnerships, acquisitions, collaborations, and introducing new product launches in the market.

Asia Pacific is expected to emerge as the fastest growing region in the video on demand market owing to the growing penetration & adoption of the internet, increasing consumption of pay-per-view programs and the propagation of smart devices

Video On Demand Market Size, Share and Global Industry Trend Forecast till 2026
  • Apr, 2019
  • 2017
  • 2014-2016
  • 120


  • 4850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization

Client Testimonials

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . More info.