"Smart Strategies, Giving Speed to your Growth Trajectory"

Video on Demand Market Size, Share & Industry Analysis, By Revenue Model (Subscription Video on Demand (SVoD), Transactional Video on Demand (TVoD), and Advertisement Based Video on Demand (AVoD)), By Content Type (Sports, Music, TV Entertainment, Kids, Movies, and Others), and Regional Forecast, 2024-2032

Region : Global | Format: PDF | Report ID: FBI100140



Play Audio Listen to Audio Version

The global video on demand market size was valued at USD 97.19 billion in 2023 and is projected to grow from USD 113.78 billion in 2024 to USD 399.05 billion by 2032, exhibiting a CAGR of 17.0% during the forecast (2024-2032). North America accounted for a market value of USD 37.90 billion in 2023. The increasing adoption of mobile phones, surging internet penetration, and rising demand for subscription-based TV shows, movies, and documentaries drive the growth of the market. According to the GSMA Intelligence Report in 2020, an estimated 4 billion or 51% of the global population is connected to the mobile internet. The number increased by 225 million in 2020 compared to the previous year, 2019. Such an increase in mobile internet penetration drives the demand for subscription-based on-demand videos globally.

The market overview covers Video on Demand (VoD) services offered by players such as Netflix Inc., Alphabet Inc., Hulu LLC (the Walt Disney Company), Apple Inc., and others. These players are offering subscription-based VoD services through their platforms. For instance, Netflix Inc. offers VoD streaming services to provide a wide range of movies, TV shows, documentaries, and others. Also, several VoD platforms include YouTube Premium offered by Alphabet Inc., Amazon Prime by Amazon.com, Inc., and Apple TV+ by Apple, Inc. In addition, Verizon Communications Inc. provides Pay-Per-View (PPV) and Subscription or fee-based content VoD service.

The COVID-19 pandemic accelerated the demand for smartphones, broadband connections, internet usage, and digital platforms such as video streaming and conferencing. Also, movie theaters and shows were temporarily closed owing to government restrictions and self-imposed social separation guidelines to avoid viral infection. As a result of the pandemic, the demand for these services increased among new and existing consumers.

Video on Demand Market Trends

Enhanced User Experience and Ease of Use are Considered Emerging Trends

VoD offers viewers an online video library that can be easily accessed from any compatible device. Ease of access, integrated services, and other product offerings would help establish a favorable environment for subscription-based services. According to PwC Consumer Intelligence Series 2021 video survey findings, the respondents best enjoyed their preferred services, "ease of use“(55%), along with "knowing they'll always be able to find something to watch“ (35%). Video on demand platforms are leveraging data analytics and machine learning algorithms to personalize content recommendations for users. By analyzing viewing habits, preferences, and demographic data, platforms can suggest relevant content to users, improving the user experience and increasing engagement. Personalization features, such as watchlists, curated playlists, and algorithmic recommendations are becoming standard features on video on demand platforms.

Consumer preferences and needs change over time but the growing demand for value and ease of use remains constant. This is one of the most important aspects of building a unique user experience. Owing to these factors, video on demand and OTT services will remain popular for a long time.

Request a Free sample to learn more about this report.

Video on Demand Market Growth Factors

Increasing Adoption of Smart Devices and Online Streaming Applications to Propel Market Growth

The rising penetration of smartphones and smart TVs and the adoption of the OTT platform accelerate the volume of video on demand service traffic, according to a March 2020 report by Cisco Systems, Inc. that by 2023, mobile connectivity will be available to more than 70% of the global population. Besides, the global mobile subscriber rate is expected to rise from 5.1 billion (66% of the population) in 2018 to 5.7 billion (71%) by 2023. Moreover, online streaming applications typically offer a wide selection of content across various genres, languages, and categories. Users can choose from thousands of titles, including recent releases, classic films, and exclusive originals, thereby catering to diverse tastes and preferences. This extensive library of content ensures that users can always find something to watch, regardless of their interests or mood.

Over the last few years, online media consumption has surged. Mobile devices have surpassed desktop computers as the major source for consuming online media. As smartphone popularity rises, data usage will inevitably rise, resulting in an increase in online video consumption.

Further, Over-the-Top (OTT) platforms are content providers that are rapidly expanding as more people turn toward online channels for entertainment. According to a report published by ComScore in November 2021, over 50 million households around the globe already have access to OTT video, which they watch at the same rates as traditional TV viewers.


Concern Regarding the Privacy of Video Content to Hinder the Market Growth

Rising concerns amongst market players about video content protection and piracy are expected to hinder the video on demand market growth. It can reduce the number of consumers who are viewing content. This is due to the policy of a few VOD platforms that share user data with third-party advertisers, content providers, or analytics companies for targeted advertising, content licensing, or data monetization purposes. Video content players face piracy risk that leads to substantial revenue losses. For instance, in October 2020, according to VdoCipher Media Solutions, the movie business alone lost between USD 40 to USD 97.1 billion due to digital video piracy.

Video on Demand Market Segmentation Analysis

By Revenue Model Analysis

Increasing Demand for Subscription-based Video Content to Aid Market Growth

Based on revenue model, the market is divided into transactional VoD, subscription VoD, and advertisement based VoD. The subscription VoD segment holds the highest market share. This is mainly attributed to the rising subscribers to adopt OTT platforms. In April 2020, according to Zemoga, Inc., in terms of OTT time on home TVs of, 30% goes to free streaming, 5% goes to transactional VoD, and 65% goes to subscription VoD.

Also, advertisement based VoD services are growing steadily due to increased demand for advertising videos for product and service promotions.

By Content Type Analysis

To know how our report can help streamline your business, Speak to Analyst

High Demand for TV Channels with a Surge in Strategic Partnerships by Key Players to Drive the Market Expansion

Based on content type, the market is divided into TV entertainment, music, sports, kids, movies, and others. Among this, the TV entertainment segment is expected to hold a significant market share. This is primarily attributed to the increasing number of drama series projects, big-budget movies, and advertising online videos. Key companies are developing VoD platforms by adopting various business strategies such as partnerships and collaborations. For instance,

  • November 2021: Netflix Inc. collaborated with Hirokazu Koreeda, Japan’s filmmaker, to develop two projects and create big-budget movies and drama series.

The movies segment is expected to grow with the highest CAGR during the forecast period. This is primarily attributed to the increasing on-demand movies by consumers. Also, several movie directors collaborate with streaming service providers to facilitate their films for their consumers. For instance,

  • September 2021: Netflix Inc. signed an agreement deal with Timo Tjahjanto, Indonesian director, for a new movie release on the platform. The strategy would provide international exposure for a film released in 2022.


The market has been analyzed across five major regions, North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

North America Video on Demand Market Size, 2023 (USD Billion)

To get more information on the regional analysis of this market, Request a Free sample

North America is expected to hold the largest video on demand market share during the forecast period. Key players in the region, such as Apple, Inc., Amazon, Netflix, and others, are focused on developing advanced VoD services for users. The region is highly diverse, owing to rising investment by key players and a surge in the adoption of advanced technologies such as AI and cloud computing. These technologies are used by VoD platform developers to automate the video streaming process efficiently. For instance,

  • In October 2020, NVIDIA Corporation launched a cloud-based Maxine platform, which provides developers to enhance streaming video with GPU-accelerated AI software. The NVIDIA Maxine suite is a cloud-based streaming video AI platform for service video streaming providers.

To know how our report can help streamline your business, Speak to Analyst

Asia Pacific is anticipated to grow with the highest CAGR during the forecast period. This is primarily attributed to a huge customer base and rising mobile internet users across various populous countries. The global players in the market are expanding their footprint in this region owing to growing demand from end-users such as sports, music, TV entertainment, and others. For instance,

  • According to a Media Partners Asia (MPA) report, Disney’s Hotstar had around 39 million active users in 2021. The report further states that India will have 1 billion video screens by 2024.

List of Key Companies in Video on Demand Market

Increasing Business Expansion Strategies by Key Players Aid the Market Growth

Key players in the market, including Alphabet, Inc., Amazon.com, Inc., Hulu LLC (The Walt Disney Company), AT&T, Inc., Netflix, Inc., Apple, Inc., and others are focused on offering online VoD services. These players are entering into strategic partnerships to grow their businesses across countries.

  • July 2021: The Carlyle Group acquired Liveu's live video streaming company for around USD 400 million. This strengthens the video transmission and video streaming service.

  • May 2021: AT&T, Inc. signed a deal to combine its content unit WarnerMedia LLC with Discovery, Inc. AT&T also owns HBO, CNN, and Warner Bros. Discovery Inc.’s channels such as TLC, Animal Planet, and the Discovery Channel.

List of Key Companies Profiled:

  • Google LLC. (U.S.)

  • Amazon.com, Inc. (U.S.)

  • Hulu LLC (The Walt Disney Company) (U.S.)

  • AT&T, Inc. (Warner Media, LLC and Discovery, Inc.) (U.S.)

  • Netflix, Inc. (U.S.)

  • Apple, Inc. (U.S.)

  • Comcast Corporation (U.S.)

  • Facebook, Inc. (U.S.)

  • Telefonaktiebolaget LM Ericsson (Sweden)

  • Verizon Communications Inc. (U.S.)


  • January 2024: Evision expanded its strategic partnership with Disney Star. Through this collaboration, Evision aims to bring South Asian entertainment content to audiences across the Middle East & Africa (MENA).

  • August 2023: DistroTV entered a partnership with Network18. Through this partnership, users of DistroTV in India will be able to stream Network18's wide range of channels live and for free.

  • July 2022: Netflix partnered with Microsoft to offer new ad-supported subscription plans. Through this partnership, Microsoft became Netflix's global ad technology and delivery partner to support all advertising needs.

  • April 2022: Hulu developed U.S. streaming rights to Schitt’s Creek. By this acquisition, the company became the exclusive subscription VoD destination for the fan-favorite and critically acclaimed series "Schitt's Creek" in the U.S. 

  • September 2021: Amazon.com Inc. launched prime video channels across India. The premium video channels provide access to several on-demand video channels, including Lionsgate Play, discovery+, Eros Now, Docubay, Hoichoi, MUB, Manorama Max, and Shorts TV for its prime members.

  • July 2021: Comcast Corporation and ViacomCBS Inc. partnered to expand their streaming services in the international market. Comcast Corporation’s NBCUniversal Peacock has more than 42 million subscribers in the U.S. Also, ViacomCBS Inc.’s Paramount+ has around 36 million subscribers base for its video streaming platform.                


An Infographic Representation of Video On Demand Market

To get information on various segments, share your queries with us

The research report highlights leading regions to give a better understanding of the industry to the user.  In addition, the report examines the technology and provides insights into most recent video on demand market trends. It also highlights some of the market's growth-stimulating and restraining factors.




Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 17.0% from 2024 to 2032


Value (USD Billion)


By Revenue Model

  • Subscription Video on Demand (SVoD)

  • Transactional Video on Demand (TVoD)

  • Advertisement Based Video on Demand (AVoD)

By Content Type

  • Sports

  • Music

  • TV Entertainment

  • Kids

  • Movies

  • Others

By Region

  • North America (By Revenue Model, By Content Type, and By Country)

    • U.S. (By Content Type)

    • Canada (By Content Type)

    • Mexico (By Content Type)

  • Europe (By Revenue Model, By Content Type, and By Country)

    • U.K. (By Content Type)

    • Germany (By Content Type)

    • France (By Content Type)

    • Italy (By Content Type)

    • Spain (By Content Type)

    • Russia (By Content Type)

    • Benelux (By Content Type)

    • Nordics (By Content Type)

    • Rest of Europe

  • Asia Pacific (By Revenue Model, By Content Type, and By Country)

    • China (By Content Type)

    • Japan (By Content Type)

    • India (By Content Type)

    • South Korea (By Content Type)

    • ASEAN (By Content Type)

    • Oceania (By Content Type)

    • Rest of Asia Pacific

  • Middle East & Africa (By Revenue Model, By Content Type, and By country)

    • Turkey (By Content Type)

    • Israel (By Content Type)

    • GCC (By Content Type)

    • South Africa (By Content Type)

    • North Africa (By Content Type)

    • Rest of Middle East & Africa

  • South America (By Revenue Model, By Content Type, and By Country)

    • Brazil (By Content Type)

    • Argentina (By Content Type)

    • Rest of South America

Frequently Asked Questions

According to a study by Fortune Business Insights, the market value is projected to reach USD 399.05 billion by 2032.

In 2023, the market value stood at USD 97.19 billion.

The market is projected to record a CAGR of 17.0% over the forecast period.

Based on revenue model, the Subscription Video on Demand (SVoD) segment is likely to lead the market.

The increasing adoption of video streaming and OTT platforms is expected to drive market growth.

Alphabet, Inc., Amazon.com, Inc., Hulu LLC (The Walt Disney Company), AT&T (WarnerMedia, LLC and Discovery, Inc.), Netflix, Inc., and Apple, Inc. are the top players in the market.

North America is expected to hold the largest share in the market.

Based on content type, the movies segment is expected to record the highest CAGR over the forecast period.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • Mar, 2024
  • 2023
  • 2019-2022
  • 120

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Client Testimonials

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.