Video Conferencing Market Size, Share & Industry Analysis, By Type (Telepresence, Integrated, Desktop and Service-based), By Application (Small Room, Huddle Rooms, Middle Rooms, and Large Rooms), By Enterprise Size (Small and Medium Enterprises and Large Enterprises), and Regional Forecast, 2019-2026

Video conferencing is a process of establishing visual meetings by using telecommunication and networking technologies. It involves a real-time and formal two-way transmission of audio and video content. This communication method helps organizations in making an enhanced decision and also eliminates business travel time and allied costs. This process also helps to decrease management and operational costs, consequently improving productivity. Video conferencing solutions contains a set of hardware and software components that help to transmit and receive audio and video graphics.

Video conferencing is used across several applications including digital classroom, automated talent acquisition, smart factories, e-healthcare, video-driven customer engagement among others. The rapidly evolving business dynamics is driving the need for implementing video conferencing solutions and services in various sectors including government, education, research, and others. Several companies are focused on deploying video conferencing system in their business environment, as a technological tool to enhance collaboration and interaction among regional desired clients and teams, and further lowering their communication costs. This development has therefore led to the development and deployment of video conferencing solutions and services in the field.

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Issues related to security and privacy of information and identity is expected to be a key restraint for the development of the market. Moreover, one of the emerging video conferencing market trends include rising adoption of cloud applications in conferencing. Several organizations are developing video conferencing based on cloud to offer invitations to other users without any specific device upgrade or plug-ins. Other users can participate in the conferencing by providing end-user access controls on endpoints and mobile devices. Video conferencing solutions based on public cloud platform helps to optimize the communication budget and provides a flexible choice for the users.

MARKET DRIVERS

“Globalization to Give Traction for the Adoption of Video Conferencing Solutions”

One of the key benefits of video conferencing is that it enhances and shorten the time and cost of business travel. Many factors are driving the demand for video-conferencing solutions including reduced cost, improved workforce productivity, and others. In the current scenario, key companies in this market are taking several initiatives for collaboration. Although there are numerous networking tools such as audio and web conferencing but nothing compared to the visually-driven system such as the video conferencing which allows enhanced business optimization.

Currently, the outmoded room-based systems are upgrading to a high-quality desktop division that is available at a much-optimized cost. Desktop, laptops, smartphones are available at a very high quality integrated with advanced cameras, speakers and microphones set up, which can process the information much effectively. For instance, players such as Microsoft Corporation launched “Microsoft Roundtable” that assist the users by providing live view experience and feel like a part of a larger conference room. Hence, the demand for improvement in productivity among the workforce is driving the need for video conferencing systems in commercial sector.

“Demand for Improved Productivity among Enterprises will Facilitate Growth of the Market”

One of the major advantages of video conferencing is that it optimizes the time of business travel. Many factors are fueling the demand for video-conferencing solutions including reduced cost, improved workforce productivity and others. In the current scenario, organizations are taking several initiatives for collaboration. Though there are many communication tools such as audio conferencing and web conferencing, there is an increasing demand for the visually-driven communication system (such as video conferencing).

Today, the traditional room-based systems are switched to high-quality desktop units that are available at a very optimized cost. PCs, laptops, smartphones are available at a very high quality integrated with advanced cameras, which can process the information much effectively. For instance, advanced systems such as Microsoft Roundtable enables the users to feel like a part of a larger conference room. Hence, the demand for improvement in productivity among the workforce will drive the demand for video conferencing systems.

SEGMENTATION

By Type Analysis

 “Rising Demand for Desktop and Hardware to Boost Market Growth”

Based on the type, the market is classified into telepresence, integrated, desktop and service-based. Among all these types, desktop video conferencing is anticipated to grow at a decent percent in the upcoming years, as it is a cost-effective and flexible conference-type deployed across various sectors. Desktop video conferencing provides two options: a software to the client on the user desktop or a hardware codec that doubles as a computer monitor. By utilizing this type of model, the video conferencing facility is set up into user’s personal computer while still pulling off a full-motion conference. Some of the known desktop video conferencing solutions include- Logitech BCC950, Polycom HDX 9000 Series, etc.

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The following factors are expected to fuel demand for the desktop segment and thus create opportunities for the video conferencing market in the forthcoming years.

By Application Analysis

 “Increasing Acknowledgement of Browser-based and Mobile applications would help to fuel demand for small rooms”

Based on the application, the study covers small rooms, huddle rooms, middle rooms and large rooms. Small room segment is expected to grow with the highest growth rate during the projected time period. The small room conferencing application is gaining a lot of popularity owing to its ease-of-use and cost-effectiveness. It assists users in establishing an online conference from their device including desktops, laptops, and smartphones without the requirement of any other peripheral device. The widespread adoption of browser-based and mobile video conferencing applications will augment the growth of the small rooms market.

By Enterprise Size Analysis

 “Growing Implemention of Cloud Platform will Fuel Demand among Large Enterprises”

Based on the enterprise size, the scope includes small and medium enterprises and large enterprises, wherein the large enterprises hold the highest video conferencing market share. This growth is mainly owing to the rising demand for video conferencing solutions from large enterprises to conducting formal interviews with job candidates to onboarding new employees and training people on important procedures. Further, the increasing adoption of video conferencing applications based on cloud platforms will help to enhance the demand from the large enterprises.

REGIONAL ANALYSIS

Under the scope of the study, the regional segment is divided into five major regions including North America, Asia Pacific, Europe, Middle East & Africa, and Latin America. North America is expected to hold the highest market share in the video conferencing market during the forecast period. North America has generated a remarkable revenue in 2018. This growth is due to the increasing number of emerging startups, rising adoption of core communication technologies, such as Bluetooth, NFC, Wi-Fi, information-technology operations (Ops), and upcoming 5G network in this region. Increasing implementation of integrated video conferencing solutions by small, medium and large enterprises in their business units also assist the growth of the North America market. Major companies in this market are focused on strategic partnerships and collaboration with other players to develop and expand their video conferencing business units. For instance, in October 2019, Pexip AS and Kinly completed partnership to expand in the visual collaboration market. This partnership was completed to expand video conferencing business solutions in North America and EMEA.

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APAC is expected to grow with the highest CAGR during the forecast period. The growth in this region is likely to occur due to the increasing demand for visual collaboration solutions for advanced automation process in the education and research sectors. Key companies in this region are focusing on mergers and collaboration with other players to develop and launch advanced video conferencing products. The market in countries including India and Korea are expected to grow with an exceptional CAGR during the forecast period because of the investments done by the government and foreign investors.

In Europe, the market is considerably compelled by increasing expansion activities by major companies in countries, such as U.K., Germany, France, and others. This growth is owing to the rising demand for unified communication solutions in this region. These factors will assist in the development of the market, thereby fostering the video conferencing market growth and market size globally. Market growth in MEA and Latin America is expected to grow with gradual CAGR. This ongoing growth is owing to fewer initiatives and investments done by government and local players.

INDUSTRY KEY PLAYERS

“Major Players including the Cisco System, Polycom and Others are Aiming Towards Enhancing their Product Portfolio”

Cisco System evolved as one of the key players holding the maximum market share in terms of revenue, in 2018. Cisco System is currently focused on the development of product offerings of video conferencing. Cisco’s product portfolio of video conferencing includes collaboration meeting rooms, collaboration endpoints, cisco jabber, WebEx conferencing and recording & streaming. In order to develop integrated video conferencing solutions and discover new opportunities for unified communication technology in various industries, the company is entering into strategic collaboration and partnership with other players. For instance, February 2015, Cisco Systems, Inc. partnered with RailTel (telecom division of Indian railways) and offered video conferencing platforms to government agencies and public sector units. The solution includes installation of camera, codec and network connectivity platform.

LIST OF KEY COMPANIES COVERED:

• Cisco Systems


• Blue Jeans Network, Inc.


• Polycom Inc. (Plantronics, Inc.)


• Adobe Systems


• Logitech International S.A.


• Microsoft Corporation


• Panasonic Corporation


• ZTE Corporation


• Huawei Technologies


• Avaya Inc.

REPORT COVERAGE

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The report presents a comprehensive assessment of the global video conferencing market by offering valuable insights, facts, industry-related information, and historical data. Several methodologies and approaches are adopted to make meaningful assumptions and views. Furthermore, the report offers a detailed analysis and information as per market segments, helping our readers to get a comprehensive overview of the global market. 

Report Scope & Segmentation

INDUSTRY DEVELOPMENT:

• November 2019 – Microsoft Corporation partnered with Cisco System to enable Cisco’s Webex video devices to connect with Microsoft’s Teams meeting services in multiple ways.


• October 2019 – AVer Information Inc. launched All-in-One Conferencing Touch Panel with Zoom Integration. All-in-One Conferencing Touch Panel enabled with AVer camera and audio technology, helps to transform any meeting room into a streamlined collaboration hub for video conferencing.


• September 2019 – Microsoft Corporation merges with Logitech to offer Logitech SmartDock, based on Microsoft Teams and Skype Room Systems environment.